{"id":69206,"date":"2026-09-28T07:24:00","date_gmt":"2026-09-28T07:24:00","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/2026-isg-pim-pxm-buyers-guides\/"},"modified":"2026-09-30T08:33:54","modified_gmt":"2026-09-30T08:33:54","slug":"guides-isg-2026-pim-pxm-preparation-ia","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/guides-isg-2026-pim-pxm-preparation-ia\/","title":{"rendered":"Guides ISG 2026 : ce que les \u00e9valuations PIM et PXM r\u00e9v\u00e8lent sur la pr\u00e9paration \u00e0 l\u2019IA"},"content":{"rendered":"\n \n
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\n Akeneo News<\/span>\n <\/div>\n

Guides ISG 2026 : ce que les \u00e9valuations PIM et PXM r\u00e9v\u00e8lent sur la pr\u00e9paration \u00e0 l\u2019IA<\/h1>\n
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Dans ses guides 2026 consacr\u00e9s au PIM et au PXM, ISG souligne l\u2019importance de l\u2019int\u00e9gration, de la gouvernance et de l\u2019automatisation. Les \u00e9valuations d\u2019Akeneo \u00e9clairent le r\u00f4le des informations produits dans la pr\u00e9paration des entreprises \u00e0 l\u2019IA.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Les informations produits circulent entre les sites E\u2011Commerce, les marketplaces, les outils internes et les syst\u00e8mes des partenaires. Elles alimentent les exp\u00e9riences clients et les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA. Pour soutenir ces usages, la gestion des informations produits (PIM)<\/a> doit relier les syst\u00e8mes de l\u2019entreprise, pr\u00e9server la qualit\u00e9 des donn\u00e9es et garantir leur gouvernance \u00e0 chaque \u00e9tape.<\/p>\n

Cette \u00e9volution se retrouve dans deux \u00e9valuations publi\u00e9es par ISG Software Research : l\u2019ISG Buyers Guide\u2122 for Product Information Management Platforms 2026 et l\u2019ISG Buyers Guide\u2122 for Product Experience Management 2026. Le premier porte sur la gestion et l\u2019utilisation des informations produits dans les applications et les processus de l\u2019entreprise. Le second \u00e9tudie les syst\u00e8mes utilis\u00e9s pour g\u00e9rer les exp\u00e9riences li\u00e9es aux produits.<\/p>\n

Le choix d\u2019une plateforme PIM ou PXM engage donc sa capacit\u00e9 \u00e0 int\u00e9grer les syst\u00e8mes, \u00e0 gouverner les informations, \u00e0 automatiser les processus et \u00e0 soutenir les usages de l\u2019IA.<\/p>\n


\nUn PIM capable de relier les syst\u00e8mes de l\u2019entreprise<\/p>\n

<\/b><\/p>\n

L\u2019ISG Buyers Guide\u2122 for Product Information Management Platforms 2026 a \u00e9valu\u00e9 21 fournisseurs de logiciels. Akeneo figure dans la cat\u00e9gorie \u00ab Exemplary \u00bb. L\u2019analyse qui lui est consacr\u00e9e souligne \u00e0 la fois ses r\u00e9sultats sur les capacit\u00e9s fondamentales de la plateforme et ses fonctionnalit\u00e9s li\u00e9es \u00e0 l\u2019IA.<\/p>\n

\"ISG<\/p>\n

ISG Research rel\u00e8ve notamment la performance d\u2019Akeneo en mati\u00e8re d\u2019int\u00e9gration, un crit\u00e8re essentiel lorsque les informations produits circulent entre le PIM, les plateformes E\u2011Commerce, les ERP, les syst\u00e8mes des fournisseurs et les marketplaces. L\u2019analyse distingue \u00e9galement les options relatives aux licences, \u00e0 l\u2019utilisation et \u00e0 l\u2019audit (License, Use and Audit), ainsi que les capacit\u00e9s de confidentialit\u00e9 (Privacy) et d\u2019administration technique (Technology Administration).<\/p>\n

\"ISG<\/p>\n

Lorsque les informations produits alimentent de nombreux syst\u00e8mes et processus automatis\u00e9s, leur circulation doit rester ma\u00eetris\u00e9e et tra\u00e7able. ISG Research souligne aussi les r\u00e9sultats d\u2019Akeneo en IA g\u00e9n\u00e9rative (Generative AI) et dans la prise en charge de l\u2019IA par la plateforme (Platform Support for AI). Ces capacit\u00e9s r\u00e9pondent aux besoins des entreprises qui souhaitent exploiter leurs informations produits dans de nouveaux usages de l\u2019IA.<\/p>\n

\u00c0 consulter :<\/strong> l\u2019analyse ISG consacr\u00e9e \u00e0 Akeneo dans le guide des plateformes PIM (PDF en anglais).<\/a><\/p>\n

Le PXM transforme les informations produits en exp\u00e9riences<\/h2>\n

Pour le client, la qualit\u00e9 des informations produits se mesure \u00e0 ce qu\u2019il peut consulter : une description sur une fiche produit, des caract\u00e9ristiques sur une marketplace, un r\u00e9sultat de recherche ou la r\u00e9ponse d\u2019un assistant IA. Le PXM permet d\u2019exploiter des informations gouvern\u00e9es pour proposer une exp\u00e9rience coh\u00e9rente \u00e0 chacun de ces points de contact.<\/p>\n

L\u2019ISG Buyers Guide\u2122 for Product Experience Management 2026 a \u00e9valu\u00e9 14 fournisseurs de logiciels. Akeneo y figure \u00e9galement dans la cat\u00e9gorie \u00ab Exemplary \u00bb.<\/p>\n

\"ISG<\/p>\n

ISG Research met particuli\u00e8rement en avant ses r\u00e9sultats en IA g\u00e9n\u00e9rative (Generative AI) et en automatisation intelligente (Intelligent Automation). Son analyse cite aussi l\u2019int\u00e9gration (Integration), la confidentialit\u00e9 (Privacy), l\u2019administration technique (Technology Administration) et l\u2019investissement dans la plateforme (Investment).<\/p>\n

\"Akeneo<\/p>\n

Ces capacit\u00e9s r\u00e9pondent \u00e0 la complexit\u00e9 croissante des op\u00e9rations produits. Les \u00e9quipes g\u00e8rent des catalogues plus vastes, adaptent les contenus \u00e0 plusieurs march\u00e9s et canaux, suivent l\u2019\u00e9volution des exigences des marketplaces et d\u00e9veloppent des exp\u00e9riences plus personnalis\u00e9es. L\u2019automatisation peut faciliter ce travail lorsqu\u2019elle repose sur des informations produits fiables et connect\u00e9es.<\/p>\n

\u00c0 consulter :<\/strong> l\u2019analyse ISG consacr\u00e9e \u00e0 Akeneo dans le guide PXM (PDF en anglais).<\/a><\/p>\n

La pr\u00e9paration \u00e0 l\u2019IA commence par les informations produits<\/h2>\n

Les syst\u00e8mes d\u2019IA utilisent eux aussi des informations produits. Les interfaces conversationnelles, les moteurs de recherche fond\u00e9s sur l\u2019IA, l\u2019automatisation intelligente et les agents autonomes d\u00e9pendent des donn\u00e9es auxquelles ils ont acc\u00e8s. Lorsque ces informations sont dispers\u00e9es, incoh\u00e9rentes ou insuffisamment gouvern\u00e9es, les erreurs peuvent se propager dans les r\u00e9ponses et les processus automatis\u00e9s.<\/p>\n

Pour d\u00e9ployer l\u2019IA \u00e0 grande \u00e9chelle, les entreprises ont besoin d\u2019informations produits exactes, accessibles dans leurs diff\u00e9rents syst\u00e8mes et encadr\u00e9es par des r\u00e8gles de gouvernance. Elles doivent aussi pouvoir superviser les op\u00e9rations et les processus automatis\u00e9s qui exploitent ces informations.<\/p>\n

Les deux \u00e9valuations d\u2019Akeneo par ISG Research refl\u00e8tent cette \u00e9volution. Elles mettent en avant des capacit\u00e9s d\u2019int\u00e9gration, d\u2019IA g\u00e9n\u00e9rative et d\u2019automatisation intelligente, ainsi que la prise en charge de l\u2019IA, la confidentialit\u00e9 et l\u2019administration technique de la plateforme.<\/p>\n

Les informations produits, un socle pour l\u2019entreprise<\/h2>\n

Gouverner les informations produits \u00e0 l\u2019\u00e9chelle de l\u2019entreprise et proposer des exp\u00e9riences coh\u00e9rentes sur chaque point de contact reposent sur un m\u00eame socle. Les donn\u00e9es doivent \u00eatre fiables, connect\u00e9es et accessibles aux \u00e9quipes comme aux syst\u00e8mes qui les utilisent.<\/p>\n

Akeneo Product Cloud<\/a> aide les organisations \u00e0 construire ce socle et \u00e0 exploiter leurs informations produits dans leurs syst\u00e8mes, leurs processus m\u00e9tier et sur leurs canaux de vente. \u00c0 mesure que l\u2019IA intervient dans la gestion, la d\u00e9couverte, l\u2019\u00e9valuation et l\u2019achat des produits, la fiabilit\u00e9 des exp\u00e9riences propos\u00e9es d\u00e9pend de la qualit\u00e9 des informations qui les alimentent.<\/p>\n

Pour faire le point sur vos informations produits et identifier les prochaines \u00e9tapes de votre strat\u00e9gie d\u2019exp\u00e9rience produit, \u00e9changez avec les \u00e9quipes Akeneo.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Are you ready to take the next step?<\/h2>\n
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Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.<\/p>\n <\/div>\n

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\n Casey Paxton<\/strong>, Content Marketing Manager <\/p>\n Akeneo<\/strong>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Dans ses guides 2026 consacr\u00e9s au PIM et au PXM, ISG souligne l\u2019importance de l\u2019int\u00e9gration, de la gouvernance et de l\u2019automatisation. Les \u00e9valuations d\u2019Akeneo \u00e9clairent le r\u00f4le des informations produits dans la pr\u00e9paration des entreprises \u00e0 l\u2019IA.<\/p>\n","protected":false},"author":18,"featured_media":69155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1561],"tags":[1373,1785,1377,1372],"class_list":["post-69206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nGuides ISG 2026 : ce que les \u00e9valuations PIM et PXM r\u00e9v\u00e8lent sur la pr\u00e9paration \u00e0 l\u2019IA | Akeneo<\/title>\n<meta name=\"description\" content=\"Les guides ISG 2026 \u00e9valuent les plateformes PIM et PXM. 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