{"id":68740,"date":"2026-03-12T01:59:00","date_gmt":"2026-03-12T01:59:00","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/the-great-restack-in-action-how-steelcase-modernized-product-data\/"},"modified":"2026-03-12T01:59:00","modified_gmt":"2026-03-12T01:59:00","slug":"the-great-restack-in-action-how-steelcase-modernized-product-data","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/the-great-restack-in-action-how-steelcase-modernized-product-data\/","title":{"rendered":"The Great Restack in Action: How Steelcase Modernized Product Data"},"content":{"rendered":"\n  \n<section id=\"hero-block_01b6a3f6bff7ce3b7054d74f95d709ad\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Exp\u00e9rience Produit<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">The Great Restack in Action: How Steelcase Modernized Product Data<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>Amidst the growth of AI and the constantly changing environment of commerce, nearly all brands have faced similar challenges. AI integration, centralized product data, and streamlined communication, to name a few. However, our 2025 Accelerator Award winner Steelcase has successfully overcome many of these challenges and achieved transformative results.They will be speaking onstage at this year&rsquo;s Unlock Chicago and giving an insight into their success story and how they\u2019re looking to adapt with AI in the coming years. <\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/Group-8-scaled.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/Group-8-scaled.png 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/Group-8-300x200.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/Group-8-1024x683.png 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/Group-8-768x512.png 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/Group-8-1536x1024.png 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/Group-8-2048x1366.png 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/Group-8-1200x800.png 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/Group-8-800x533.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/Group-8-75x50.png 75w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n\n\n\n<section id=\"content-block_50f90f41e9a2703ae621fd380b641bcc\" class=\"py-6 py-md-8 \">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"text-start \">\n                                                                                        <div class=\"text-editor fs-md\">\n                                    <p><span style=\"font-weight: 400;\">Like millions worldwide who eagerly anticipate their favorite holidays, we at Akeneo share a similar excitement for our flagship event: <\/span><a href=\"https:\/\/us.unlock.akeneo.com\/2026-us\"><span style=\"font-weight: 400;\">Unlock<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From April 13 &#8211; 14, 2026, Akeneo will welcome customers, prospects, and PX experts to the \u201cWindy City\u201d, Chicago. Located at the famous Willis tower, Unlock showcases the latest innovations in PX through dynamic keynote presentations, hands-on technical workshops and expert-led practice sessions, focusing on the theme of the event: The Great Restack: Welcome to the New Age of Commerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amidst this \u201cNew Age of Commerce\u201d, many brands over the last couple of years have faced challenges with AI integration, a centralized system for product data, and streamlined communication. All of these issues, if not tackled, can have a hidden cost, affecting your brand further down the line.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.steelcase.com\/\"><span style=\"font-weight: 400;\">Steelcase<\/span><\/a><span style=\"font-weight: 400;\">, a global leader in office furniture and accessories, knows this challenge well. Before transforming their product data strategy with <\/span><a href=\"https:\/\/www.akeneo.com\/akeneo-product-cloud\/\"><span style=\"font-weight: 400;\">Akeneo Product Cloud<\/span><\/a><span style=\"font-weight: 400;\">, Steelcase faced many of the same operational hurdles that countless organizations encounter today.<\/span><\/p>\n<h2><b>The Challenge: Untangling the Complex Web of Product Data<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For more than a century, <\/span><a href=\"https:\/\/www.steelcase.com\/\"><span style=\"font-weight: 400;\">Steelcase<\/span><\/a><span style=\"font-weight: 400;\"> has led the office furniture industry with insight-driven design and a commitment to creating inspiring, people-centered workplaces that boost productivity and engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, Steelcase operates at the intersection of architecture, furniture, and workplace technology, positioning itself as a problem-solver for organizations building the offices of the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But even the most innovative companies can face operational friction when their product data ecosystem becomes too complex.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before adopting <\/span><a href=\"https:\/\/www.akeneo.com\/akeneo-product-cloud\/\"><span style=\"font-weight: 400;\">Akeneo Product Cloud<\/span><\/a><span style=\"font-weight: 400;\">, Steelcase encountered several familiar challenges:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manual, spreadsheet-based management of surface material data, which studies suggest wastes up to<\/span><a href=\"https:\/\/venturebeat.com\/data-infrastructure\/report-data-silos-cause-employees-to-lose-12-hours-a-week-chasing-data\"><span style=\"font-weight: 400;\"> 12 hours per week<\/span><\/a><span style=\"font-weight: 400;\"> hunting down information, leading to as much as<\/span><a href=\"https:\/\/estuary.dev\/blog\/why-data-silos-problematic\/\"><span style=\"font-weight: 400;\"> 30%<\/span><\/a><span style=\"font-weight: 400;\"> of total revenue loss due to inefficiency and misalignment.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inefficiencies in linking digital assets to product finishes. Reflecting how incorrect product information is the reason 40% of shoppers return their items.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time-consuming updates across multi-regional finish records. With a PIM, managing product data is up to 6\u00d7 faster than in a spreadsheet.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managing supplier data involved a significantly high manual workload, which in business<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These challenges made it clear that Steelcase needed a more scalable and centralized way to manage product information.<\/span><\/p>\n\n                                                                    <\/div>\n                                                    <\/div>\n                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n  \n<section class=\"py-6 py-md-6\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"testimonial-card testimonial-card-has-quotes\">\n                                            <blockquote class=\"testimonial-card-quote\">\n                            <p>Before Akeneo, managing our data was entirely dependent on IT, with business users unable to make updates independently. Today, thanks to Akeneo, both internal and external business users can seamlessly manage and enrich data without any technical support. This shift has empowered our teams, streamlined collaboration, and freed IT to focus on high-value initiatives.<\/p>\n                        <\/blockquote>\n                                        <div class=\"author\">\n                                                                            <div class=\"author-info\">\n                                                                    <p>\n                                                                                    <strong> Katelin Dell<\/strong>\n                                                                                                                            Senior Product Data Analyst, Strategic Projects                                                                            <\/p>\n                                                                                                    <strong>Steelcase<\/strong>\n                                                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_41d70599fd8217652874f0dadd23d12b\" class=\"py-6 py-md-8 \">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"text-start \">\n                                                                                        <div class=\"text-editor fs-md\">\n                                    <h2><b>The Turning Point: Flexibility &amp; Scalability with Akeneo<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By implementing Akeneo Product Cloud, Steelcase transformed fragmented product information into a structured, scalable data ecosystem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The impact was immediate, and Steelcase has been able to:<\/span><\/p>\n<h3><b>1. Create a centralized system for product data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After implementing <\/span><a href=\"https:\/\/www.akeneo.com\/akeneo-pim\/\"><span style=\"font-weight: 400;\">Akeneo PIM<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.akeneo.com\/supplier-data-manager\/\"><span style=\"font-weight: 400;\">Akeneo\u2019s Supplier Data Manager (SDM)<\/span><\/a><span style=\"font-weight: 400;\">, Steelcase was able to create a streamlined, single source of truth for all of their product data. This allowed Steelcase to achieve a <\/span><b>62% reduction in annual time spent loading supplier data<\/b><span style=\"font-weight: 400;\">, from 33.36 hours to just 12.14 hours. After years of \u201centirely dependent on IT\u201d, Steelcase was now able to <\/span><span style=\"font-weight: 400;\">use the Akeneo system to cleanse and validate data, for the best results possible.<\/span><\/p>\n<h3><b>2. Automate asset linking for images, textures, and color representations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While it sounds like a simple issue, linking digital assets to the right products once requires hundreds of manual hours which are spent better in other tasks. But with Akeneo, Steelcase saw a <\/span><b>63.64% decrease in time spent per product family<\/b><span style=\"font-weight: 400;\">, cutting it from 22 minutes to just 8 minutes.\u00a0<\/span><\/p>\n<h3><b>3. Optimize time-to-market for product releases<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most impactful benefits of Akeneo Product Cloud was the dramatic improvement in product launch speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With automated workflows and improved data accuracy, Steelcase achieved:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>63.61% reduction in product release hours<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced release preparation time from <\/span><b>16.68 hours to just 6.07 hours<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This increased agility allows Steelcase to respond faster to market demands, minimize missed sales opportunities, and deliver innovative products to customers sooner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result is a <\/span><b>mature, scalable product data foundation<\/b><span style=\"font-weight: 400;\"> that enables Steelcase to move faster, collaborate more effectively, and deliver better product experiences to customers.<\/span><\/p>\n\n                                                                    <\/div>\n                                                    <\/div>\n                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section id=\"cta-block_15e559c10664adfc6e50768651a773ab\" class=\"py-4\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta   \">\n                                            <h4 class=\"cta-title mb-0\">Register for Unlock 2026<\/h4>\n                                                                <div class=\"cta-buttons\">\n                                                            <div>\n                                    <a class=\"btn btn-primary\" href=\"https:\/\/us.unlock.akeneo.com\/2026-us\/home\"><span class=\"initial text\">Register Now<\/span><span class=\"background-text\">Register Now<\/span><span class=\"hovered text\">Register Now<\/span><\/a>                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"content-block_6ced26043b1e4ea58c49c9eee9d1a230\" class=\"py-6 py-md-8 \">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"text-start \">\n                                                                                        <div class=\"text-editor fs-md\">\n                                    <h2><strong>Steelcase to Share Their Story at Unlock 2026<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Steelcase will be sharing their story live at <\/span><b>Unlock 2026<\/b><span style=\"font-weight: 400;\">, offering firsthand insights into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What their product data landscape looked like before Akeneo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How their workflows transformed after implementation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How they see AI shaping product data and commerce in the years ahead<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And Steelcase is just one of many conversations happening in Chicago.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other sessions at Unlock 2026 will explore:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product keynotes<\/b><span style=\"font-weight: 400;\"> on the future of Akeneo Product Cloud and the vision behind <\/span><i><span style=\"font-weight: 400;\">The Great Restack<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hands-on technical workshops<\/b><span style=\"font-weight: 400;\"> covering data modeling, governance, and enrichment workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expert-led keynote sessions<\/b><span style=\"font-weight: 400;\"> on preparing for the future of agentic commerce<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If traveling to Chicago isn\u2019t possible, you can still participate through <\/span><b>Unlock Digital<\/b><span style=\"font-weight: 400;\">, a completely free virtual event that brings the same expert insights and customer stories online taking place live from April 21-22.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <\/span><b>register now for both <\/b><a href=\"https:\/\/us.unlock.akeneo.com\/2026-us?_gl=1*4fghmn*_gcl_au*MTY3OTU0Mzg0My4xNzcyNjE2MTMx\"><b>Unlock Chicago<\/b><\/a><b> and <\/b><a href=\"https:\/\/eu.unlock.akeneo.com\/2026?_gl=1*4fghmn*_gcl_au*MTY3OTU0Mzg0My4xNzcyNjE2MTMx\"><b>Unlock Digital.<\/b><\/a><\/p>\n\n                                                                    <\/div>\n                                                    <\/div>\n                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<div id=\"blog-author-block_b4f9742618f016df9ae1c9129f2bf1bc\" class=\"blog-author\">\n  <div class=\"author mt-2 mt-md-5\">\n                  <div class=\"author-pic\">\n          <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/1706544859139-100x100.jpeg\" alt=\"\">\n        <\/div>\n                    <div class=\"author-info\">\n                  <p>\n            <strong>Samira McDonald<\/strong>, Senior Manager, Community          <\/p>\n                          <strong>Akeneo<\/strong>\n              <\/div>\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Amidst the growth of AI and the constantly changing environment of commerce, nearly all brands have faced similar challenges. AI integration, centralized product data, and streamlined communication, to name a few. However, our 2025 Accelerator Award winner Steelcase has successfully overcome many of these challenges and achieved transformative results.They will be speaking onstage at this year&rsquo;s Unlock Chicago and giving an insight into their success story and how they\u2019re looking to adapt with AI in the coming years. <\/p>\n","protected":false},"author":18,"featured_media":66297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[1373,1392,1377,1783],"class_list":["post-68740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Great Restack in Action: How Steelcase Modernized Product Data | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/the-great-restack-in-action-how-steelcase-modernized-product-data\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Great Restack in Action: How Steelcase Modernized Product Data | Akeneo\" \/>\n<meta property=\"og:description\" content=\"Amidst the growth of AI and the constantly changing environment of commerce, nearly all brands have faced similar challenges. AI integration, centralized product data, and streamlined communication, to name a few. However, our 2025 Accelerator Award winner Steelcase has successfully overcome many of these challenges and achieved transformative results.They will be speaking onstage at this year&#039;s Unlock Chicago and giving an insight into their success story and how they\u2019re looking to adapt with AI in the coming years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/fr\/blog\/the-great-restack-in-action-how-steelcase-modernized-product-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-12T01:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/generic_featuredimage_1200x1200.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Casey Paxton\" \/>\n<meta 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