{"id":66308,"date":"2026-01-29T05:16:00","date_gmt":"2026-01-29T05:16:00","guid":{"rendered":"https:\/\/www.akeneo.com\/?p=66308"},"modified":"2026-04-13T13:15:12","modified_gmt":"2026-04-13T13:15:12","slug":"4-raisons-de-participer-a-unlock-digital-en-2026","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/4-raisons-de-participer-a-unlock-digital-en-2026\/","title":{"rendered":"4 raisons de participer \u00e0 Unlock Digital en 2026"},"content":{"rendered":"\n \n
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\n Akeneo News<\/span>\n <\/div>\n

4 raisons de participer \u00e0 Unlock Digital en 2026<\/h1>\n
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Unlock Digital revient les 21 et 22 avril 2026. Cet \u00e9v\u00e9nement en ligne vous donne acc\u00e8s au meilleur d\u2019Unlock : keynotes, ateliers, sessions d\u2019experts et retours d\u2019exp\u00e9rience clients. Que vous souhaitiez approfondir vos connaissances, d\u00e9couvrir de nouvelles approches ou anticiper les \u00e9volutions du commerce, Unlock Digital 2026 propose un programme complet, entre vision strat\u00e9gique et cas concrets.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Unlock Digital, l’\u00e9v\u00e9nement phare enti\u00e8rement d\u00e9di\u00e9 \u00e0 l’exp\u00e9rience produit, revient les 21 et 22 avril 2026. Unlock propose un programme complet : keynotes dynamiques, ateliers techniques, sessions de bonnes pratiques anim\u00e9es par des experts, retours d\u2019exp\u00e9riences concrets et d\u00e9cryptage des derni\u00e8res innovations produit. Que vous cherchiez \u00e0 approfondir vos comp\u00e9tences, \u00e0 explorer de nouvelles solutions ou simplement \u00e0 garder une longueur d\u2019avance sur l\u2019\u00e9volution du commerce, Unlock Digital 2026 combine contenus concrets, vision strat\u00e9gique et retours terrain.<\/span><\/p>\n

L’ann\u00e9e derni\u00e8re, lors d’Unlock, nous \u00e9voquions l\u2019arriv\u00e9e de l\u2019IA<\/a>. Aujourd\u2019hui, elle transforme la mani\u00e8re dont les exp\u00e9riences produits sont con\u00e7ues, g\u00e9r\u00e9es et diffus\u00e9es.<\/span><\/p>\n

Cette \u00e9dition va plus loin : comment moderniser votre architecture, centraliser vos donn\u00e9es produits et faire \u00e9voluer votre stack technologique pour prendre en charge le commerce pilot\u00e9 par l’IA \u00e0 grande \u00e9chelle. Vous d\u00e9couvrirez \u00e0 quoi ressemble r\u00e9ellement une architecture \u201cIA-ready\u201d, pourquoi les syst\u00e8mes de r\u00e9f\u00e9rence redeviennent centraux et comment poser les bases de la prochaine \u00e8re du commerce.<\/span><\/p>\n

Voici 4 raisons pour lesquelles Unlock Digital 2026 m\u00e9rite sa place dans votre agenda.<\/span><\/p>\n

4 raisons de participer \u00e0 Unlock Digital en 2026<\/h2>\n

1. D\u00e9couvrez les nouveaut\u00e9s d’Akeneo et les perspectives d’avenir<\/strong><\/p>\n

Unlock Digital vous offre une vision claire et concr\u00e8te de l’\u00e9volution d’Akeneo Product Cloud<\/a>.\u00a0<\/span><\/p>\n

Au programme : Une keynote d\u00e9di\u00e9e \u00e0 la Spring Release 2026<\/a> avec Virginie Blot, Principal Product Marketing Manager chez Akeneo, ainsi qu\u2019une pr\u00e9sentation de la roadmap<\/a> avec Andy Tyra, Chief Product Officer chez Akeneo, pour anticiper les priorit\u00e9s \u00e0 venir.<\/span><\/p>\n

Pourquoi est-ce cl\u00e9 ? Parce que les \u00e9quipes produit, IT, marketing et E-Commerce doivent tous prendre des d\u00e9cisions strcuturantes en mati\u00e8re d\u2019architecture, de ressources, d\u2019int\u00e9grations et d’investissements. D\u00e9couvrir les nouvelles fonctionnalit\u00e9s en action permet d\u2019identifier les leviers concrets efficacit\u00e9, r\u00e9duire les t\u00e2ches manuelles et enrichir les exp\u00e9riences produit.En bref, c’est l’occasion pour vous de voir comment la vision produit d’Akeneo s’aligne sur vos propres objectifs, et de vous fournir une feuille de route qui vous aidera \u00e0 passer de la strat\u00e9gie \u00e0 l’action.<\/p>\n

D\u00e9couvrez la keynote produit pr\u00e9sent\u00e9e lors d\u2019Unlock 2025.<\/span><\/a><\/p>\n

2. Transformer l\u2019IA en usages concrets et op\u00e9rationnels<\/strong><\/p>\n

L’IA suscite beaucoup d\u2019attentes, mais sa mise en \u0153uvre reste un d\u00e9fi pour de nombreuses entreprises.<\/p>\n

Les ateliers et labs d\u2019Unlock Digital 2026<\/a> sont con\u00e7us pour vous aider \u00e0 passer de l’exp\u00e9rimentation \u00e0 l\u2019ex\u00e9cution. Vous d\u00e9couvrirez comment d\u00e9ployer l’IA pour enrichir vos informations produits, garantir la coh\u00e9rence des contenus et industrialiser leur diffusion sur tous les canaux.<\/p>\n

L\u2019objectif : automatiser les t\u00e2ches \u00e0 faible valeur, harmoniser vos contenus et gagner en efficacit\u00e9, sans compromettre la qualit\u00e9 ni la coh\u00e9rence de la marque. Vous repartirez avec des approches concr\u00e8tes, directement applicables pour maximiser votre investissement et acc\u00e9l\u00e9rer votre ROI.
\nCes sessions s\u2019appuient sur des cas d\u2019usage autour de Akeneo PIM<\/a>, Akeneo DAM<\/a> et Akeneo Activation<\/a> <\/span>, ainsi que sur des fonctionnalit\u00e9s comme le Digital Showroom<\/a><\/span> ou les Triggered Rules<\/a>, pour illustrer concr\u00e8tement comment am\u00e9liorer la qualit\u00e9 et la gouvernance des donn\u00e9es produits.<\/p>\n

D\u00e9couvrez un exemple d\u2019atelier issu d\u2019Unlock 2025.<\/span><\/a><\/p>\n

3. Comprendre comment l’IA transforme en profindeur le commerce<\/strong><\/p>\n

Avec l\u2019int\u00e9gration de l’IA dans les parcours d’achats, le commerce \u00e9volue en profondeur.<\/p>\n

Les keynotes d\u2019experts propos\u00e9es dans Unlock Digital 2026 analysent l\u2019impact de l\u2019IA sur l\u2019ensemble du parcours client : de la recherche et la d\u00e9couverte \u00e0 la conversion, jusqu\u2019\u00e0 la fid\u00e9lisation. Dans ce contexte, le r\u00f4le des donn\u00e9es produits, des syst\u00e8mes de r\u00e9f\u00e9rence et de la collaboration entre \u00e9quipes devient central.<\/p>\n

Pourquoi est-ce cl\u00e9 ? Parce que les choix que vous faites aujourd\u2019hui en mati\u00e8re de technologie, de gouvernance des donn\u00e9es et d\u2019organisation auront un impact direct sur votre capacit\u00e9 \u00e0 rester comp\u00e9titif.<\/p>\n

Ces sessions vous permettront de relier les grandes tendances \u00e0 des applications concr\u00e8tes, pour moderniser votre stack, aligner vos \u00e9quipes et gagner en agilit\u00e9.<\/p>\n

Revivez la keynote d\u2019ouverture d\u2019Unlock 2025.<\/a><\/p>\n

4. S\u2019inspirer de cas concrets pour structurer votre d\u00e9marche IA<\/strong><\/p>\n

Les projets IA ne suivent pas une trajectoire lin\u00e9aire, et il n\u2019existe pas de mod\u00e8le unique.<\/p>\n

Les tables rondes clients d\u2019Unlock Digital 2026 apportent une vision concr\u00e8te, \u00e0 travers des retours d\u2019exp\u00e9rience d\u2019entreprises \u00e0 diff\u00e9rents niveaux de maturit\u00e9. Des pionniers aux organisations les plus avanc\u00e9es, vous d\u00e9couvrirez comment des acteurs comme Costa Farms<\/a>, Rainbow Shops<\/a>, Steelcase<\/a> et Hunter Industries<\/a> rel\u00e8vent leurs d\u00e9fis, d\u00e9montrent la valeur et d\u00e9ploient l\u2019IA pour am\u00e9liorer leurs performances.<\/p>\n

Ces \u00e9changes vous permettront d\u2019identifier ce qui fonctionne r\u00e9ellement, d\u2019\u00e9viter certains \u00e9cueils et de mieux mesurer le succ\u00e8s. De quoi faciliter l\u2019alignement en interne et poser des bases solides pour votre propre feuille de route.<\/p>\n

R\u00e9sultat : des d\u00e9cisions plus \u00e9clair\u00e9es, des avanc\u00e9es plus rapides et une meilleure ma\u00eetrise de vos projets IA.<\/p>\n

D\u00e9couvrez la keynote PX Champion pr\u00e9sent\u00e9e lors d\u2019Unlock 2025.<\/a><\/p>\n

Unlock Digital est le rendez-vous annuel de la communaut\u00e9 Product Experience pour s\u2019informer, s\u2019inspirer et anticiper les \u00e9volutions du commerce.<\/span><\/p>\n

Entre analyses strat\u00e9giques autour du commerce pilot\u00e9 par l\u2019IA, sessions pratiques, retours d\u2019exp\u00e9rience clients et contenus issus d\u2019Unlock, l\u2019\u00e9v\u00e9nement est con\u00e7u pour vous apporter des insights concrets et directement activables.<\/span><\/p>\n

C\u2019est l\u2019opportunit\u00e9 de prendre du recul, d\u2019identifier les prochaines \u00e9tapes pour vos \u00e9quipes et de faire \u00e9voluer vos pratiques.<\/span><\/p>\n

Inscrivez-vous d\u00e8s maintenant et participez \u00e0 Unlock Digital 2026, les 21 et 22 avril.<\/span><\/a><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

Unlock Digital revient les 21 et 22 avril 2026. Cet \u00e9v\u00e9nement en ligne vous donne acc\u00e8s au meilleur d\u2019Unlock : keynotes, ateliers, sessions d\u2019experts et retours d\u2019exp\u00e9rience clients. Que vous souhaitiez approfondir vos connaissances, d\u00e9couvrir de nouvelles approches ou anticiper les \u00e9volutions du commerce, Unlock Digital 2026 propose un programme complet, entre vision strat\u00e9gique et cas concrets.<\/p>\n","protected":false},"author":58,"featured_media":65843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[1561],"tags":[1373,1392],"class_list":["post-66308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n4 raisons de participer \u00e0 Unlock Digital en 2026 | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/4-raisons-de-participer-a-unlock-digital-en-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 raisons de participer \u00e0 Unlock Digital en 2026 | Akeneo\" \/>\n<meta property=\"og:description\" content=\"Unlock Digital revient les 21 et 22 avril 2026. 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