{"id":66162,"date":"2025-11-20T13:11:07","date_gmt":"2025-11-20T13:11:07","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/akeneo-vs-inriver\/"},"modified":"2026-02-20T14:11:39","modified_gmt":"2026-02-20T14:11:39","slug":"akeneo-vs-inriver","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/","title":{"rendered":"Akeneo vs Inriver : que r\u00e9v\u00e8le l\u2019analyse comparative d\u2019Info-Tech ?"},"content":{"rendered":"\n  \n<section id=\"hero-block_ce3bec598853b608140636772a336b4b\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Akeneo News<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Akeneo vs Inriver : que r\u00e9v\u00e8le l\u2019analyse comparative d\u2019Info-Tech ?<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>Le rapport 2025 de SoftwareReviews compare Akeneo Product Cloud et Inriver PIM. Utilisabilit\u00e9, innovation, exp\u00e9rience produit, satisfaction globale : voici les enseignements cl\u00e9s pour les entreprises qui \u00e9valuent un PIM.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-scaled.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-300x169.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-1024x576.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-768x432.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-1536x864.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-2048x1152.jpeg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-1200x675.jpeg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-800x450.jpeg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-89x50.jpeg 89w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n\n\n\n<section id=\"content-block_2d52003bd37c91a3bdaf09a661054520\" class=\"py-6 py-md-8 \">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"text-start \">\n                                                                                        <div class=\"text-editor fs-md\">\n                                    <p><span style=\"font-weight: 400;\">Les entreprises qui investissent dans un <a href=\"https:\/\/www.akeneo.com\/fr\/what-is-a-pim\/\">PIM<\/a> recherchent aujourd\u2019hui des plateformes intuitives, capables d\u2019\u00e9voluer rapidement et de faciliter la collaboration entre \u00e9quipes. Plus t\u00f4t cette ann\u00e9e, SoftwareReviews (<a href=\"https:\/\/www.infotech.com\/\">groupe Info-Tech<\/a>) a publi\u00e9 une analyse comparative d\u00e9taill\u00e9e d\u2019<a href=\"https:\/\/www.akeneo.com\/fr\/akeneo-product-cloud\/\">Akeneo Product Cloud<\/a> et d\u2019Inriver PIM.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce rapport met en lumi\u00e8re une \u00e9volution significative du march\u00e9 du <a href=\"https:\/\/www.akeneo.com\/fr\/akeneo-product-cloud\/\">PIM<\/a> : au-del\u00e0 des fonctionnalit\u00e9s, les crit\u00e8res de choix portent d\u00e9sormais sur l\u2019utilisabilit\u00e9, la capacit\u00e9 d\u2019innovation et l\u2019exp\u00e9rience globale propos\u00e9e aux \u00e9quipes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici les principaux enseignements \u00e0 retenir.<\/span><\/p>\n<h2>Un nouveau standard pour le PIM : simplicit\u00e9 d\u2019usage et flexibilit\u00e9<\/h2>\n<p><span style=\"font-weight: 400;\">Pendant longtemps, les projets PIM ont \u00e9t\u00e9 synonymes de d\u00e9ploiements longs, de param\u00e9trages complexes et d\u2019une forte d\u00e9pendance \u00e0 l\u2019IT.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2025, les attentes sont diff\u00e9rentes. Les entreprises recherchent :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des d\u00e9lais de mise en \u0153uvre plus courts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des interfaces claires et accessibles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des workflows compr\u00e9hensibles par les \u00e9quipes m\u00e9tier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une autonomie accrue des \u00e9quipes marketing et E-Commerce<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ces attentes se refl\u00e8tent dans les r\u00e9sultats du rapport. Akeneo obtient un taux de satisfaction de 90% sur l\u2019utilisabilit\u00e9 et l\u2019intuitivit\u00e9, contre 70% pour Inriver.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les r\u00e9pondants soulignent notamment la facilit\u00e9 de prise en main d\u2019Akeneo et sa capacit\u00e9 \u00e0 soutenir la collaboration entre merchandising, marketing, E-Commerce et \u00e9quipes digitales : un point cl\u00e9 \u00e0 mesure que la gestion des donn\u00e9es produits devient transverse.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-12.57.12-PM.png\" alt=\"Info-Tech SoftwareReviews Akeneo vs Inriver Vendor Capability Summary\" \/><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019int\u00e9gration des donn\u00e9es constitue \u00e9galement un diff\u00e9renciateur important. Les notes plus \u00e9lev\u00e9es obtenues par Akeneo sur ce crit\u00e8re confirment un point bien connu des directions IT : la valeur d\u2019un PIM se mat\u00e9rialise r\u00e9ellement lorsqu\u2019il s\u2019int\u00e8gre efficacement \u00e0 l\u2019\u00e9cosyst\u00e8me existant (E-Commerce, ERP, DAM, CMS, marketplaces, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lorsque l\u2019int\u00e9gration est fluide, les \u00e9quipes gagnent en r\u00e9activit\u00e9 et peuvent se concentrer sur l\u2019am\u00e9lioration de l\u2019exp\u00e9rience produit plut\u00f4t que sur la gestion des flux.<\/span><\/p>\n<h2>Des fonctionnalit\u00e9s utiles plut\u00f4t qu\u2019une simple accumulation de features<\/h2>\n<p><span style=\"font-weight: 400;\">Les deux solutions couvrent les fondamentaux attendus d\u2019un PIM. Toutefois, le rapport montre un \u00e9cart significatif dans la satisfaction li\u00e9e aux fonctionnalit\u00e9s :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Akeneo : 84%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inriver : 70%<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Akeneo se distingue particuli\u00e8rement sur :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La gestion des workflows et des validations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les capacit\u00e9s d\u2019analyse des donn\u00e9es produits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La recherche et le filtrage avanc\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La diffusion omnicanale des informations<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-12.59.51-PM.png\" alt=\"Info-Tech SoftwareReviews Akeneo vs Inriver Product Features\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ces r\u00e9sultats illustrent une tendance de fond : les entreprises ne cherchent plus uniquement \u00e0 centraliser des donn\u00e9es, mais \u00e0 les piloter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La capacit\u00e9 \u00e0 mesurer la compl\u00e9tude, identifier les incoh\u00e9rences, anticiper les besoins de traduction ou v\u00e9rifier la readiness par canal devient strat\u00e9gique. Les \u00e9quipes m\u00e9tier attendent des indicateurs exploitables sans d\u00e9pendre syst\u00e9matiquement de l\u2019IT.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le rapport souligne \u00e9galement l\u2019importance d\u2019un cadre de gouvernance efficace, mais non contraignant. Les solutions qui imposent des configurations trop rigides peuvent freiner l\u2019adoption. \u00c0 l\u2019inverse, un \u00e9quilibre entre structuration et souplesse favorise l\u2019engagement des \u00e9quipes.<\/span><\/p>\n<h2>L\u2019innovation : un crit\u00e8re d\u00e9sormais d\u00e9terminant<\/h2>\n<p><span style=\"font-weight: 400;\">SoftwareReviews int\u00e8gre dans son analyse un indicateur appel\u00e9 \u00ab <a href=\"https:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:EU:ffefd5e1-d942-4590-a04c-b7b25d5432f2\">Emotional Footprint<\/a> \u00bb, qui mesure le ressenti global des utilisateurs vis-\u00e0-vis de leur \u00e9diteur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cet indicateur couvre cinq dimensions : strat\u00e9gie et innovation, exp\u00e9rience de service, exp\u00e9rience produit, relation contractuelle et gestion des conflits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Akeneo obtient de meilleurs r\u00e9sultats qu\u2019Inriver sur trois des cinq crit\u00e8res, avec un avantage marqu\u00e9 sur l\u2019exp\u00e9rience produit :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiabilit\u00e9 : +97 vs +71<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gain de productivit\u00e9 : +97 vs +77<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am\u00e9lioration des performances : +89 vs +71<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9curit\u00e9 : +84 vs +76<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-1.02.37-PM.png\" alt=\"Info-Tech SoftwareReviews Product Experience\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Un signal important ressort : les utilisateurs valorisent fortement la dynamique d\u2019innovation. Akeneo obtient des scores \u00e9lev\u00e9s sur les crit\u00e8res li\u00e9s \u00e0 l\u2019am\u00e9lioration continue et \u00e0 la capacit\u00e9 \u00e0 accompagner l\u2019innovation.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-1.04.13-PM.png\" alt=\"Info-Tech SoftwareReviews Strategy &amp; Innovation\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dans un contexte o\u00f9 <a href=\"https:\/\/help.akeneo.com\/using-ai-in-the-pim\/ai-config-considerations-and-limitations\">l\u2019IA transforme l\u2019enrichissement produit<\/a>, <a href=\"https:\/\/www.akeneo.com\/fr\/blog\/autumn-release-2025-les-10-innovations-majeures-dakeneo-product-cloud\/\">la qualit\u00e9 des donn\u00e9es<\/a>, <a href=\"https:\/\/www.akeneo.com\/fr\/blog\/autumn-release-2025-les-10-innovations-majeures-dakeneo-product-cloud\/\">les workflows<\/a> et <a href=\"https:\/\/www.akeneo.com\/fr\/px-insights\/\">les exp\u00e9riences de recherche<\/a>, les entreprises attendent un \u00e9diteur capable d\u2019anticiper les \u00e9volutions du march\u00e9.<\/span><\/p>\n\n                                                                    <\/div>\n                                                    <\/div>\n                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section id=\"cta-block_be47a08b5176f4b96a4f33c2e217396b\" class=\"py-4\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta   \">\n                                            <h4 class=\"cta-title mb-0\">Meet with an Akeneo Expert Today to Start Your PX Journey<\/h4>\n                                                                <div class=\"cta-buttons\">\n                                                            <div>\n                                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/demo\"><span class=\"initial text\">Request a Demo<\/span><span class=\"background-text\">Request a Demo<\/span><span class=\"hovered text\">Request a Demo<\/span><\/a>                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"content-block_7795732e3080f1f1801a0f6264472f9d\" class=\"py-6 py-md-8 \">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"text-start \">\n                                                                                        <div class=\"text-editor fs-md\">\n                                    <h2>Ce que cela signifie pour les entreprises qui \u00e9valuent un PIM<\/h2>\n<h3>1. Les \u00e9quipes attendent une exp\u00e9rience SaaS moderne<\/h3>\n<p><span style=\"font-weight: 400;\">Le PIM ne peut plus \u00eatre un outil r\u00e9serv\u00e9 \u00e0 quelques experts techniques. Il doit s\u2019int\u00e9grer dans un environnement SaaS coh\u00e9rent, accessible aux \u00e9quipes merchandising, marketing, E-Commerce et conformit\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019exp\u00e9rience utilisateur devient un facteur d\u2019adoption et donc de r\u00e9ussite du projet.<\/span><\/p>\n<h3>2. La capacit\u00e9 d\u2019innovation influence la d\u00e9cision d\u2019achat<\/h3>\n<p><span style=\"font-weight: 400;\">Avec l\u2019essor de l\u2019IA g\u00e9n\u00e9rative, l\u2019automatisation des contr\u00f4les qualit\u00e9 et l\u2019\u00e9volution rapide des parcours d\u2019achat, les entreprises privil\u00e9gient des partenaires capables de faire \u00e9voluer leur solution de mani\u00e8re continue et structur\u00e9e.<\/span><\/p>\n<h3>3. L\u2019exp\u00e9rience produit refl\u00e8te l\u2019image de l\u2019entreprise<\/h3>\n<p><span style=\"font-weight: 400;\">Les donn\u00e9es produits ne sont plus un simple actif back-office. Elles <a href=\"https:\/\/www.akeneo.com\/blog\/think-it-isnt-responsible-for-revenue-think-again\/\">influencent directement<\/a> :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le taux de conversion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le taux de retour<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La perception de la marque<\/span><span style=\"font-weight: 400;\"><br \/>\nAutrement dit, l\u2019exp\u00e9rience produit contribue directement \u00e0 l\u2019exp\u00e9rience client.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Les entreprises recherchent donc des plateformes capables de garantir coh\u00e9rence, fiabilit\u00e9 et diffusion omnicanale ma\u00eetris\u00e9e.<\/span><\/p>\n<h3>4. La relation \u00e9diteur compte autant que la technologie<\/h3>\n<p><span style=\"font-weight: 400;\">Le rapport confirme un point souvent sous-estim\u00e9 : le ressenti des \u00e9quipes vis-\u00e0-vis de leur \u00e9diteur influe sur le succ\u00e8s du projet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une solution per\u00e7ue comme complexe ou peu \u00e9volutive g\u00e9n\u00e8re une adoption limit\u00e9e. \u00c0 l\u2019inverse, une plateforme jug\u00e9e fiable, intuitive et en am\u00e9lioration constante favorise l\u2019engagement et la qualit\u00e9 des donn\u00e9es sur le long terme.<\/span><\/p>\n<h2>En synth\u00e8se<\/h2>\n<p><span style=\"font-weight: 400;\">L\u2019analyse comparative d\u2019Info-Tech montre que les crit\u00e8res de choix d\u2019un PIM \u00e9voluent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les entreprises privil\u00e9gient d\u00e9sormais des solutions qui combinent :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robustesse fonctionnelle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplicit\u00e9 d\u2019usage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capacit\u00e9 d\u2019innovation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qualit\u00e9 de la relation \u00e9diteur<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Les r\u00e9sultats positionnent Akeneo comme une solution particuli\u00e8rement align\u00e9e avec ces attentes, notamment sur l\u2019exp\u00e9rience produit, l\u2019innovation et la satisfaction globale des utilisateurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inriver reste un acteur \u00e9tabli du march\u00e9, susceptible de r\u00e9pondre \u00e0 certains contextes sp\u00e9cifiques. Toutefois, \u00e0 la lumi\u00e8re des tendances actuelles (flexibilit\u00e9, rapidit\u00e9 d\u2019\u00e9volution et pilotage strat\u00e9gique des donn\u00e9es produits) l\u2019approche d\u2019Akeneo appara\u00eet en phase avec les priorit\u00e9s des organisations orient\u00e9es exp\u00e9rience produit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous \u00e9valuez actuellement un PIM, l\u2019enjeu ne se limite plus \u00e0 comparer des listes de fonctionnalit\u00e9s. Il s\u2019agit d\u2019analyser la capacit\u00e9 de la plateforme \u00e0 soutenir vos \u00e9quipes, \u00e0 s\u2019int\u00e9grer dans votre \u00e9cosyst\u00e8me et \u00e0 accompagner vos \u00e9volutions futures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez <a href=\"https:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:EU:ffefd5e1-d942-4590-a04c-b7b25d5432f2\">consulter le rapport complet de SoftwareReviews<\/a> pour approfondir l\u2019analyse et d\u00e9terminer quelle solution correspond le mieux \u00e0 vos enjeux.<\/span><\/p>\n\n                                                                    <\/div>\n                                                    <\/div>\n                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"py-3 py-md-6  \">\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title text-gray-100\">\u00cates-vous pr\u00eat \u00e0 passer \u00e0 l\u2019\u00e9tape suivante ?<\/h2>\n                                                                            <div class=\"cta-text text-gray-100\">\n                                <p>Nos experts Akeneo sont l\u00e0 pour r\u00e9pondre \u00e0 toutes les questions que vous pourriez avoir sur nos produits et vous aider \u00e0 avancer dans votre voyage dans le PXM<\/p>\n                            <\/div>\n                                                                            <div class=\"cta-buttons\">\n                                                                    <div>\n                                        <a class=\"btn-lg btn btn-primary\" href=\"https:\/\/www.akeneo.com\/fr\/request-a-demo\/\"><span class=\"initial text\">Demander une d\u00e9mo<\/span><span class=\"background-text\">Demander une d\u00e9mo<\/span><span class=\"hovered text\">Demander une d\u00e9mo<\/span><\/a>                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                                                                        <div class=\"cta-image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/05\/Web-assets-Call-to-Action-large-get-in-contact@2x.png\" alt=\"\">\n                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div id=\"blog-author-block_00b05e17a6439fcabbd0e933d37bf6a7\" class=\"blog-author\">\n  <div class=\"author mt-2 mt-md-5\">\n                  <div class=\"author-pic\">\n          <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/IMG_8863-100x100.jpg\" alt=\"\">\n        <\/div>\n                    <div class=\"author-info\">\n                  <p>\n            <strong>Casey Paxton<\/strong>, Content Marketing Manager          <\/p>\n                          <strong>Akeneo<\/strong>\n              <\/div>\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le rapport 2025 de SoftwareReviews compare Akeneo Product Cloud et Inriver PIM. Utilisabilit\u00e9, innovation, exp\u00e9rience produit, satisfaction globale : voici les enseignements cl\u00e9s pour les entreprises qui \u00e9valuent un PIM.<\/p>\n","protected":false},"author":18,"featured_media":65018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[1561],"tags":[1373,1377,1499],"class_list":["post-66162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Akeneo vs Inriver : que r\u00e9v\u00e8le l\u2019analyse comparative d\u2019Info-Tech ? | Akeneo<\/title>\n<meta name=\"description\" content=\"Akeneo ou Inriver ? L\u2019analyse comparative 2025 d\u2019Info-Tech (SoftwareReviews) met en lumi\u00e8re les \u00e9carts en mati\u00e8re d\u2019utilisabilit\u00e9, d\u2019innovation, d\u2019exp\u00e9rience produit et de satisfaction client. D\u00e9cryptage des r\u00e9sultats pour guider votre choix de PIM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akeneo vs Inriver : que r\u00e9v\u00e8le l\u2019analyse comparative d\u2019Info-Tech ? | Akeneo\" \/>\n<meta property=\"og:description\" content=\"Akeneo ou Inriver ? L\u2019analyse comparative 2025 d\u2019Info-Tech (SoftwareReviews) met en lumi\u00e8re les \u00e9carts en mati\u00e8re d\u2019utilisabilit\u00e9, d\u2019innovation, d\u2019exp\u00e9rience produit et de satisfaction client. D\u00e9cryptage des r\u00e9sultats pour guider votre choix de PIM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T13:11:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T14:11:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Paxton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Paxton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/\"},\"author\":{\"name\":\"Casey Paxton\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/49bd0b95e9eb8da38ad0f7d0384dcd55\"},\"headline\":\"Akeneo vs Inriver : que r\u00e9v\u00e8le l\u2019analyse comparative d\u2019Info-Tech ?\",\"datePublished\":\"2025-11-20T13:11:07+00:00\",\"dateModified\":\"2026-02-20T14:11:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/\"},\"wordCount\":12,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-scaled.jpeg\",\"keywords\":[\"Akeneo Community\",\"PIM\",\"Product Experience\"],\"articleSection\":[\"Akeneo News\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/\",\"url\":\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/\",\"name\":\"Akeneo vs Inriver : que r\u00e9v\u00e8le l\u2019analyse comparative d\u2019Info-Tech ? | Akeneo\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-scaled.jpeg\",\"datePublished\":\"2025-11-20T13:11:07+00:00\",\"dateModified\":\"2026-02-20T14:11:39+00:00\",\"description\":\"Akeneo ou Inriver ? L\u2019analyse comparative 2025 d\u2019Info-Tech (SoftwareReviews) met en lumi\u00e8re les \u00e9carts en mati\u00e8re d\u2019utilisabilit\u00e9, d\u2019innovation, d\u2019exp\u00e9rience produit et de satisfaction client. D\u00e9cryptage des r\u00e9sultats pour guider votre choix de PIM.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/#primaryimage\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-scaled.jpeg\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-scaled.jpeg\",\"width\":2560,\"height\":1440,\"caption\":\"Top view of smart project manager invite businessman talking about marketing idea while investor listening t meeting room. Male worker receive and start to explain about marketing plan. Convocation.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#website\",\"url\":\"https:\/\/www.akeneo.com\/fr\/\",\"name\":\"Akeneo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeneo.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#organization\",\"name\":\"Akeneo\",\"url\":\"https:\/\/www.akeneo.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"width\":1,\"height\":1,\"caption\":\"Akeneo\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/49bd0b95e9eb8da38ad0f7d0384dcd55\",\"name\":\"Casey Paxton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fe69e40359d937487577575f545bd98d7705ed1c04b47f137bfa1991db1a8221?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fe69e40359d937487577575f545bd98d7705ed1c04b47f137bfa1991db1a8221?s=96&d=mm&r=g\",\"caption\":\"Casey Paxton\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Akeneo vs Inriver : que r\u00e9v\u00e8le l\u2019analyse comparative d\u2019Info-Tech ? | Akeneo","description":"Akeneo ou Inriver ? L\u2019analyse comparative 2025 d\u2019Info-Tech (SoftwareReviews) met en lumi\u00e8re les \u00e9carts en mati\u00e8re d\u2019utilisabilit\u00e9, d\u2019innovation, d\u2019exp\u00e9rience produit et de satisfaction client. D\u00e9cryptage des r\u00e9sultats pour guider votre choix de PIM.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/","og_locale":"fr_FR","og_type":"article","og_title":"Akeneo vs Inriver : que r\u00e9v\u00e8le l\u2019analyse comparative d\u2019Info-Tech ? | Akeneo","og_description":"Akeneo ou Inriver ? L\u2019analyse comparative 2025 d\u2019Info-Tech (SoftwareReviews) met en lumi\u00e8re les \u00e9carts en mati\u00e8re d\u2019utilisabilit\u00e9, d\u2019innovation, d\u2019exp\u00e9rience produit et de satisfaction client. D\u00e9cryptage des r\u00e9sultats pour guider votre choix de PIM.","og_url":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/","og_site_name":"Akeneo","article_published_time":"2025-11-20T13:11:07+00:00","article_modified_time":"2026-02-20T14:11:39+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-scaled.jpeg","type":"image\/jpeg"}],"author":"Casey Paxton","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Casey Paxton","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/#article","isPartOf":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/"},"author":{"name":"Casey Paxton","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/49bd0b95e9eb8da38ad0f7d0384dcd55"},"headline":"Akeneo vs Inriver : que r\u00e9v\u00e8le l\u2019analyse comparative d\u2019Info-Tech ?","datePublished":"2025-11-20T13:11:07+00:00","dateModified":"2026-02-20T14:11:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/"},"wordCount":12,"commentCount":0,"publisher":{"@id":"https:\/\/www.akeneo.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-scaled.jpeg","keywords":["Akeneo Community","PIM","Product Experience"],"articleSection":["Akeneo News"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/","url":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/","name":"Akeneo vs Inriver : que r\u00e9v\u00e8le l\u2019analyse comparative d\u2019Info-Tech ? | Akeneo","isPartOf":{"@id":"https:\/\/www.akeneo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/#primaryimage"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-scaled.jpeg","datePublished":"2025-11-20T13:11:07+00:00","dateModified":"2026-02-20T14:11:39+00:00","description":"Akeneo ou Inriver ? L\u2019analyse comparative 2025 d\u2019Info-Tech (SoftwareReviews) met en lumi\u00e8re les \u00e9carts en mati\u00e8re d\u2019utilisabilit\u00e9, d\u2019innovation, d\u2019exp\u00e9rience produit et de satisfaction client. D\u00e9cryptage des r\u00e9sultats pour guider votre choix de PIM.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-vs-inriver\/#primaryimage","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-scaled.jpeg","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/AdobeStock_1230799490-scaled.jpeg","width":2560,"height":1440,"caption":"Top view of smart project manager invite businessman talking about marketing idea while investor listening t meeting room. Male worker receive and start to explain about marketing plan. Convocation."},{"@type":"WebSite","@id":"https:\/\/www.akeneo.com\/fr\/#website","url":"https:\/\/www.akeneo.com\/fr\/","name":"Akeneo","description":"","publisher":{"@id":"https:\/\/www.akeneo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeneo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.akeneo.com\/fr\/#organization","name":"Akeneo","url":"https:\/\/www.akeneo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","width":1,"height":1,"caption":"Akeneo"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/49bd0b95e9eb8da38ad0f7d0384dcd55","name":"Casey Paxton","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fe69e40359d937487577575f545bd98d7705ed1c04b47f137bfa1991db1a8221?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe69e40359d937487577575f545bd98d7705ed1c04b47f137bfa1991db1a8221?s=96&d=mm&r=g","caption":"Casey Paxton"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/posts\/66162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/comments?post=66162"}],"version-history":[{"count":0,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/posts\/66162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/media\/65018"}],"wp:attachment":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/media?parent=66162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/categories?post=66162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/tags?post=66162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}