{"id":59340,"date":"2025-03-05T11:00:00","date_gmt":"2025-03-05T11:00:00","guid":{"rendered":"https:\/\/www.akeneo.com\/?p=59340"},"modified":"2025-08-20T07:41:16","modified_gmt":"2025-08-20T07:41:16","slug":"la-spring-release-2025-dakeneo","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/la-spring-release-2025-dakeneo\/","title":{"rendered":"La Spring Release 2025 d&rsquo;Akeneo est arriv\u00e9e : D\u00e9couvrez les nouveaut\u00e9s d\u2019Akeneo Product Cloud"},"content":{"rendered":"\n  \n<section id=\"hero-block_60072627cd6a51c219d8844d64421f01\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Akeneo News<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">La Spring Release 2025 d&rsquo;Akeneo est arriv\u00e9e : D\u00e9couvrez les nouveaut\u00e9s d\u2019Akeneo Product Cloud<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>De l&rsquo;optimisation de l&rsquo;exp\u00e9rience client avec PX Insights \u00e0 l&rsquo;automatisation de la gestion des contenus multim\u00e9dias, en passant par l\u2019acc\u00e9l\u00e9ration du temps d\u2019ouverture de nouvelles marketplaces, la Spring Release d&rsquo;Akeneo rend tout cela possible ! D\u00e9couvrez nos derni\u00e8res nouveaut\u00e9s con\u00e7ues pour aider les marques et les retailers \u00e0 exploiter les donn\u00e9es clients, \u00e0 am\u00e9liorer la pr\u00e9cision du contenu gr\u00e2ce \u00e0 l&rsquo;IA, \u00e0 simplifier la mise en conformit\u00e9 et \u00e0 ouvrir facilement de nouveaux canaux. Plus que jamais, la gestion et l\u2019activation de vos donn\u00e9es produits sont simplifi\u00e9es.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1706\" height=\"1036\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/02\/Group-237805.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/02\/Group-237805.png 1706w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/02\/Group-237805-1200x729.png 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/02\/Group-237805-800x486.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/02\/Group-237805-300x182.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/02\/Group-237805-82x50.png 82w\" sizes=\"auto, (max-width: 1706px) 100vw, 1706px\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n<div class=\"mb-2\">\n<div class=\"press-copy\">\n<p><span style=\"font-weight: 400;\">Breaking news!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live onstage at <\/span><a href=\"https:\/\/eu.unlock.akeneo.com\/2025-fr\"><span style=\"font-weight: 400;\">Unlock Paris<\/span><\/a><span style=\"font-weight: 400;\">, we just unveiled the latest innovations of the <\/span><a href=\"https:\/\/www.akeneo.com\/akeneo-product-cloud\/\"><span style=\"font-weight: 400;\">Akeneo Product Cloud<\/span><\/a><span style=\"font-weight: 400;\"> in the <\/span><a href=\"https:\/\/www.akeneo.com\/spring-release-2025\/\"><span style=\"font-weight: 400;\">2025 Spring Release<\/span><\/a><span style=\"font-weight: 400;\">! Packed with powerful new features, this release is designed to help brands and retailers create richer, more engaging product experiences by harnessing customer insights, improving data accuracy, and streamlining operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you aren\u2019t lucky enough to be in the land of croissants and coffee for the world PX conference, here are five key highlights from the presentation that will give you an overview of everything included in this latest release.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And P.S., there\u2019s also still time to register for <\/span><a href=\"https:\/\/eu.unlock.akeneo.com\/2025-uk\"><span style=\"font-weight: 400;\">London<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/eu.unlock.akeneo.com\/2025-de\"><span style=\"font-weight: 400;\">Dusseldorf<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/us.unlock.akeneo.com\/2025-us\"><span style=\"font-weight: 400;\">Chicago<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>1. Harness customer signals &amp; reviews to bring the voice of the customer to your product story<\/h2>\n<p><span style=\"font-weight: 400;\">Your customers\u2019 voices have never been more powerful in shaping your product experiences. With <\/span><a href=\"https:\/\/www.akeneo.com\/px-insights\/\"><span style=\"font-weight: 400;\">PX Insights<\/span><\/a><span style=\"font-weight: 400;\">, Akeneo enables businesses to capture customer intent, sentiment, and behavior and turn them into actionable insights. By integrating customer reviews, search behavior, and product sentiment directly into Akeneo Product Cloud, teams can refine product content to better align with how buyers think and shop.<\/span><\/p>\n<h3><strong>Key Benefits:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Break down data silos<\/b><span style=\"font-weight: 400;\">: Make customer insights accessible to all teams, ensuring a unified approach to optimizing product information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance product experiences<\/b><span style=\"font-weight: 400;\">: Apply customer feedback to individual products, helping teams improve discoverability and conversion rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Execute smarter merchandising strategies<\/b><span style=\"font-weight: 400;\">: Use real-world insights to refine content, grow sales, and reduce returns.<\/span><\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.akeneo.com\/px-insights\/\">Learn more about PX Insights<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n  \n<section class=\"py-6 py-md-6\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"testimonial-card testimonial-card-has-quotes\">\n                                            <blockquote class=\"testimonial-card-quote\">\n                            <p>Surfacing review data inside Akeneo is game-changing for Leatherman Tools Group. PX Insights eliminates data and team silos, allowing us to focus on refining content based on market insights, instead of just \u2018inside out\u2019 product positioning. We now have a dynamic, customer-informed product record that is future-proofed.<\/p>\n                        <\/blockquote>\n                                        <div class=\"author\">\n                                                                                    <div class=\"author-pic\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/02\/1592518889056-100x100.jpeg\" alt=\"\">\n                                <\/div>\n                                                                                                        <div class=\"author-info\">\n                                                                    <p>\n                                                                                    <strong>Carl Ogden<\/strong>\n                                                                                                                            Software Development Manager                                                                            <\/p>\n                                                                                                    <strong>Leatherman Tools Group<\/strong>\n                                                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<h2><b>2. Enrich Product Records with Specific Gen-AI Prompting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Building on our<\/span><a href=\"https:\/\/www.akeneo.com\/blog\/akeneo-spring-release-2024\/\"><span style=\"font-weight: 400;\"> industry-leading GenAI capabilities from last year<\/span><\/a><span style=\"font-weight: 400;\">, Akeneo now supports custom AI prompts that improve translation accuracy and content specificity. This means users can guide AI-generated content by defining how different attributes should be handled, ensuring translations and descriptions remain accurate, on-brand, and contextually relevant.<\/span><\/p>\n<h3><b>Key Benefits:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deliver more accurate, localized content<\/b><span style=\"font-weight: 400;\">: Ensure translations are contextually relevant and resonate with customers across all markets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Control style, tone, and consistency<\/b><span style=\"font-weight: 400;\">: Maintain a distinct brand voice at the product family level.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scale content generation<\/b><span style=\"font-weight: 400;\">: Leverage automated rules and bulk actions to generate product content efficiently.<\/span><\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.akeneo.com\/spring-release-2025\/\">Learn more about custom GenAI prompting<\/a><\/strong><\/p>\n<h2><b>3. Centralize Regulatory Information &amp; Enhance Data Governance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Regulatory compliance is a growing challenge for all businesses, with <\/span><a href=\"https:\/\/www.akeneo.com\/white-paper\/2024-b2b-survey-results-report\/\"><span style=\"font-weight: 400;\">99% of B2B companies<\/span><\/a><span style=\"font-weight: 400;\"> citing difficulties in keeping up with evolving standards. This is where Akeneo\u2019s <\/span><b>dynamic attribute dependencies<\/b><span style=\"font-weight: 400;\"> come into play by simplifying compliance and applying conditional logic to product records, ensuring all required data is correctly structured and aligned with legal requirements.<\/span><\/p>\n<h3><b>Key Benefits:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automate data validation<\/b><span style=\"font-weight: 400;\">: Minimize manual errors and enhance data accuracy through automated compliance checks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simplify complex product management<\/b><span style=\"font-weight: 400;\">: Use logical attribute dependencies to streamline data governance and scalability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduce risk<\/b><span style=\"font-weight: 400;\">: Ensure product data meets industry regulations like <\/span><a href=\"https:\/\/www.akeneo.com\/blog\/meet-etim-standards-with-calago-x-akeneo\/\"><span style=\"font-weight: 400;\">ETIM<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.akeneo.com\/blog\/digital-product-passports\/\"><span style=\"font-weight: 400;\">Digital Product Passports<\/span><\/a><span style=\"font-weight: 400;\"> to avoid compliance issues.<\/span><\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.akeneo.com\/spring-release-2025\/\">Learn more about dynamic attribute dependencies.<\/a><\/strong><\/p>\n\n<section id=\"cta-block_ed31c3f3a69ef1a98603ace0e18d61d7\" class=\"py-4\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta   \">\n                                            <h4 class=\"cta-title mb-0\">Akeneo 2025 Spring Release is Here<\/h4>\n                                                                <div class=\"cta-buttons\">\n                                                            <div>\n                                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/spring-release-2025\/\"><span class=\"initial text\">Learn More<\/span><span class=\"background-text\">Learn More<\/span><span class=\"hovered text\">Learn More<\/span><\/a>                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><h2><b>4. Speed product asset preparation and delivery<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Preparing product assets for sales channels is often a time-consuming, manual process. Akeneo streamlines this process by introducing intelligence-backed image editing to automate formatting of assets to meet channel requirements. Then, once assets are formatted for channels they can now be served directly to the end customer via Akeneo\u2019s new Content Delivery Network (CDN).\u00a0<\/span><\/p>\n<h3><b>Key Benefits:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automate image formatting<\/b><span style=\"font-weight: 400;\">: Use AI to meet channel-specific requirements effortlessly, reducing manual adjustments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve website speed and reliability<\/b><span style=\"font-weight: 400;\">: Optimize image load times for a seamless customer experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deliver product assets faster<\/b><span style=\"font-weight: 400;\">: Distribute assets directly from Akeneo Product Cloud, eliminating manual uploads and reducing errors.<\/span><\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.akeneo.com\/spring-release-2025\/\">Learn more about Asset Manager.<\/a><\/strong><b><\/b><\/p>\n<h2><b>5. Activate product data everywhere your customers are<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Expanding to new sales channels has never been easier. <\/span><a href=\"https:\/\/www.akeneo.com\/activation\/\"><span style=\"font-weight: 400;\">Akeneo\u2019s Activation<\/span><\/a><span style=\"font-weight: 400;\"> enhancements streamline product listing processes, with support for top marketplaces like <\/span><a href=\"https:\/\/www.akeneo.com\/blog\/ebay-marketplace\/\"><span style=\"font-weight: 400;\">eBay<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.akeneo.com\/blog\/walmart-marketplace-activation\/\"><span style=\"font-weight: 400;\">Walmart<\/span><\/a><span style=\"font-weight: 400;\">, Home Depot, and Best Buy\u2014plus a new Google Shopping connector for real-time updates and increased data accuracy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands can now onboard and activate product catalogs 90% faster, thanks to an improved catalog mapping system that reduces the time required to configure product attributes across multiple channels from 40 hours to just 4-5 hours.<\/span><\/p>\n<h3><b>Key Benefits:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eliminate repetitive mapping<\/b><span style=\"font-weight: 400;\">: Sync product data across all channels using a master catalog, reducing manual effort.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduce costs<\/b><span style=\"font-weight: 400;\">: Leverage self-serve tools to activate new channels efficiently and affordably.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance product visibility and traffic<\/b><span style=\"font-weight: 400;\">: Ensure optimized, enriched product content for better discoverability on Google Shopping.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Streamline order processing<\/b><span style=\"font-weight: 400;\">: Integrate marketplace order data directly into Akeneo Activation to improve workflow efficiency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expand effortlessly<\/b><span style=\"font-weight: 400;\">: Access over <\/span><b>500 sales channels<\/b><span style=\"font-weight: 400;\"> to scale operations seamlessly.<\/span><\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.akeneo.com\/activation\/\">Learn more about Akeneo Activation.<\/a><\/strong><\/p>\n<h2><b>What\u2019s Next?<\/b><\/h2>\n<p><a href=\"https:\/\/www.akeneo.com\/spring-release-2025\/\"><span style=\"font-weight: 400;\">Akeneo\u2019s 2025 Spring Release<\/span><\/a><span style=\"font-weight: 400;\"> is all about making your product information work harder for you. By integrating customer insights, harnessing AI for enriched content, simplifying compliance, and accelerating syndication efforts across top marketplaces, we\u2019re giving brands the tools they need to create truly engaging and effective product experiences. Whether you&rsquo;re looking to break down data silos, enhance merchandising strategies, or streamline asset management, these new capabilities are designed to help you stay ahead in an increasingly competitive market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Akeneo, we believe that great product experiences start with great product information, and this release is a true statement of our commitment to making that process seamless, scalable, and smarter than ever. The future of product information management is here, and we can\u2019t wait to see how you leverage these innovations to transform your business.<\/span><\/p>\n<p><a href=\"https:\/\/www.akeneo.com\/spring-release-2025\/\"><span style=\"font-weight: 400;\">Don\u2019t wait &#8211; start exploring the new features and take your product experiences to the next level today!<\/span><\/a><\/p>\n\n<section class=\"py-3 py-md-6  \">\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title text-gray-100\">Spring Release 2025 is Here.<\/h2>\n                                                                            <div class=\"cta-text text-gray-100\">\n                                <p>Enrich and activate product records with real customer feedback along the entire customer journey and optimize product performance with our latest features.<\/p>\n                            <\/div>\n                                                                            <div class=\"cta-buttons\">\n                                                                    <div>\n                                        <a class=\"btn-lg btn btn-primary\" href=\"https:\/\/www.akeneo.com\/spring-release-2025\/\"><span class=\"initial text\">Learn more<\/span><span class=\"background-text\">Learn more<\/span><span class=\"hovered text\">Learn more<\/span><\/a>                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                                                                        <div class=\"cta-image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/02\/spring-release_hero_1200x1200-300x300.png\" alt=\"\">\n                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<div id=\"blog-author-block_f89192c9d6d9294409702ea8d65f7265\" class=\"blog-author\">\n  <div class=\"author mt-2 mt-md-5\">\n                  <div class=\"author-pic\">\n          <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/IMG_8863-100x100.jpg\" alt=\"\">\n        <\/div>\n                    <div class=\"author-info\">\n                  <p>\n            <strong>Casey Paxton<\/strong>, Content Marketing Manager          <\/p>\n                          <strong>Akeneo<\/strong>\n              <\/div>\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>De l&rsquo;optimisation de l&rsquo;exp\u00e9rience client avec PX Insights \u00e0 l&rsquo;automatisation de la gestion des contenus multim\u00e9dias, en passant par l\u2019acc\u00e9l\u00e9ration du temps d\u2019ouverture de nouvelles marketplaces, la Spring Release d&rsquo;Akeneo rend tout cela possible ! D\u00e9couvrez nos derni\u00e8res nouveaut\u00e9s con\u00e7ues pour aider les marques et les retailers \u00e0 exploiter les donn\u00e9es clients, \u00e0 am\u00e9liorer la pr\u00e9cision du contenu gr\u00e2ce \u00e0 l&rsquo;IA, \u00e0 simplifier la mise en conformit\u00e9 et \u00e0 ouvrir facilement de nouveaux canaux. Plus que jamais, la gestion et l\u2019activation de vos donn\u00e9es produits sont simplifi\u00e9es.<\/p>\n","protected":false},"author":18,"featured_media":59254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[1561],"tags":[770,1285,647,1288,660],"class_list":["post-59340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La Spring Release 2025 d\\&#039;Akeneo est arriv\u00e9e : D\u00e9couvrez les nouveaut\u00e9s d\u2019Akeneo Product Cloud | Akeneo<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez nos nouvelles fonctionnalit\u00e9s , associant l&#039;IA, les avis clients et les donn\u00e9es produits pour optimiser vos strat\u00e9gies d\u2019exp\u00e9rience 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