{"id":50476,"date":"2024-08-12T05:34:00","date_gmt":"2024-08-12T05:34:00","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/optimiser-votre-pim-apres-sa-mise-en-oeuvre\/"},"modified":"2025-07-31T10:32:34","modified_gmt":"2025-07-31T10:32:34","slug":"optimiser-votre-pim-apres-sa-mise-en-oeuvre","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/optimiser-votre-pim-apres-sa-mise-en-oeuvre\/","title":{"rendered":"Optimiser votre PIM apr\u00e8s sa mise en \u0153uvre"},"content":{"rendered":"\n  \n<section id=\"hero-block_1bea0a96014788ccec1d7351d6b1d7c1\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Technologie<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Optimiser votre PIM apr\u00e8s sa mise en \u0153uvre<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>M\u00eame apr\u00e8s le lancement de votre PIM, le parcours PXM continue : il est essentiel de constamment optimiser l&rsquo;utilisation de vos informations produits. \r\n<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-scaled.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-300x200.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-1024x683.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-768x512.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-1536x1024.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-2048x1365.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n<h2><b>Optimiser votre PIM apr\u00e8s sa mise en \u0153uvre<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">F\u00e9licitations, votre nouveau PIM est d\u00e9sormais pr\u00eat \u00e0 l\u2019emploi ! C&rsquo;est une belle r\u00e9ussite, mais loin d&rsquo;\u00eatre la fin de l&rsquo;aventure. En effet, ce n&rsquo;est que le d\u00e9but de ce parcours PXM que nous avons esquiss\u00e9 ensemble durant les phases de d\u00e9couverte et de mise en \u0153uvre. Maintenant, vous devez capitaliser sur cet investissement pour continuer \u00e0 progresser.<\/span><\/p>\n<h2><b>\u00c9valuez vos indicateurs cl\u00e9s pour d\u00e9celer les am\u00e9liorations possibles<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tout d&rsquo;abord, vous devez savoir quel type de valeur vous cr\u00e9ez pour vos clients et vous assurer que toutes vos initiatives digitales ont des indicateurs de performance clairs. Il est donc important de mesurer le parcours PXM et tout ce qui l&rsquo;entoure, afin d&rsquo;identifier ce qui fonctionne et les domaines susceptibles d&rsquo;\u00eatre am\u00e9lior\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici quelques leviers de valeur que vous devez mesurer :\u00a0<\/span><\/p>\n<h3><b>D\u00e9lai de mise sur le march\u00e9<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Combien de temps faut-il pour lancer un produit ?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Quelles sont les \u00e9tapes du processus qui prennent le plus de temps ?\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Co\u00fbt d&rsquo;enrichissement<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quel est le co\u00fbt moyen pour enrichir un produit ?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quel est le co\u00fbt des t\u00e2ches manuelles effectu\u00e9es ?\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Performance des canaux<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quel est votre chiffre d&rsquo;affaires pour chaque canal ?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&rsquo;enrichissement de votre catalogue stimule-t-il les ventes ?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avez-vous des projets d&rsquo;expansion sur de nouveaux march\u00e9s ?\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Augmentation de la marge<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connaissez-vous vos produits les plus vendus ?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quels sont vos produits commercialis\u00e9s avec la marge la plus \u00e9lev\u00e9e ?\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Valeur moyenne des commandes\/taux de conversion<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quelle est la valeur moyenne des commandes par canal ?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savez-vous comment vos clients acc\u00e8dent \u00e0 vos canaux de vente ?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connaissez-vous le parcours d&rsquo;achat de vos clients ?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quels sont les produits que vos clients retournent le plus souvent ?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quels sont les produits qui sont le plus souvent achet\u00e9s ensemble ?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtenez-vous des rapports du service client sur l&rsquo;exp\u00e9rience d&rsquo;achat de vos clients ? <\/span><\/li>\n<\/ul>\n\n<section id=\"cta-block_21eee0d2fad7cc3c77f60d9bded09998\" class=\"py-4\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta   \">\n                                            <h4 class=\"cta-title mb-0\">The PXM Practitioner&rsquo;s Checklist<\/h4>\n                                                                <div class=\"cta-buttons\">\n                                                            <div>\n                                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/white-paper\/valtech-pxm-checklist\/\"><span class=\"initial text\">Download Now<\/span><span class=\"background-text\">Download Now<\/span><span class=\"hovered text\">Download Now<\/span><\/a>                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><h2><b>Identifiez les initiatives cl\u00e9s pour soutenir vos leviers de valeur<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir identifi\u00e9 vos principaux leviers de valeur, vous devez r\u00e9fl\u00e9chir \u00e0 des initiatives pour les renforcer. \u00c0 ce stade, toutes les id\u00e9es sont bienvenues, car c\u2019est l\u2019occasion de mettre en avant des propositions innovantes qui pourraient vous distinguer en tant que leader du march\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici quelques suggestions pour commencer :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explorer de nouveaux march\u00e9s\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lancer de nouvelles gammes de produits\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9laborer des campagnes publicitaires\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Int\u00e9grer de nouveaux syst\u00e8mes \u00e0 votre architecture IT\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplifier vos processus op\u00e9rationnels\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mettre en \u0153uvre de nouvelles fonctionnalit\u00e9s :\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si la syndication des informations produit sur des plateformes comme Amazon vous est essentielle,<\/span><a href=\"https:\/\/www.akeneo.com\/fr\/activation\/\"> <i><span style=\"font-weight: 400;\">Akeneo Activation<\/span><\/i><\/a><span style=\"font-weight: 400;\"> sera parfaitement adapt\u00e9e \u00e0 vos besoins.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour partager des informations produit en temps r\u00e9el, tant en interne (\u00e9quipes de vente ou autres d\u00e9partements) qu\u2019en externe (fournisseurs, fabricants), sans recourir \u00e0 Akeneo, pensez au<\/span><a href=\"https:\/\/www.akeneo.com\/fr\/akeneo-shared-catalogs\/\"> <i><span style=\"font-weight: 400;\">Catalogue partag\u00e9<\/span><\/i><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si l\u2019int\u00e9gration des donn\u00e9es de vos fournisseurs est n\u00e9cessaire, le<\/span><a href=\"https:\/\/www.akeneo.com\/fr\/supplier-data-manager\/\"> <span style=\"font-weight: 400;\">S<\/span><i><span style=\"font-weight: 400;\">upplier Data Manager<\/span><\/i><\/a><span style=\"font-weight: 400;\"> pourrait vous \u00eatre utile.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour un enrichissement automatis\u00e9, Akeneo a int\u00e9gr\u00e9<\/span><a href=\"https:\/\/www.akeneo.com\/press-release\/akeneo-acquires-ai-platform-unifai-creating-worlds-first-intelligent-product-cloud\/\"> <span style=\"font-weight: 400;\">l&rsquo;intelligence artificielle g\u00e9n\u00e9rative<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am\u00e9liorer l&rsquo;exp\u00e9rience client\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am\u00e9liorer les donn\u00e9es et les supports produits pour aider vos clients \u00e0 trouver les produits adapt\u00e9s \u00e0 leurs besoins :\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous avez d\u00e9j\u00e0 mis en place un DAM ? Vous pouvez facilement vous connecter \u00e0 Akeneo pour relier vos actifs \u00e0 vos produits, par exemple avec le<\/span><a href=\"https:\/\/apps.akeneo.com\/extension\/bynder-connector-akeneo-pim\"> <i><span style=\"font-weight: 400;\">connecteur Bynder<\/span><\/i><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous souhaitez synchroniser vos actifs avec votre plateforme d&rsquo;impression ? Akeneo dispose de nombreux autres<\/span><a href=\"https:\/\/apps.akeneo.com\/search?text=print&amp;showDetailIfSingleResult=false\"> <i><span style=\"font-weight: 400;\">connecteurs<\/span><\/i><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>\u00c9laborez une feuille de route align\u00e9e sur vos objectifs<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par la suite, en proc\u00e9dant \u00e0 une \u00e9valuation exhaustive de l&rsquo;ensemble de vos d\u00e9partements (e-commerce, PIM, marketing), en accordant une priorit\u00e9 aux leviers de valeur et en \u00e9laborant un calendrier pr\u00e9cis, vous pouvez vous assurer que votre feuille de route servira de guide strat\u00e9gique pour rechercher une croissance durable et un succ\u00e8s dans le domaine de l&rsquo;information produit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour identifier les initiatives qui offrent le plus de valeur, la prochaine \u00e9tape consiste \u00e0 les hi\u00e9rarchiser en fonction de leur impact sur votre entreprise et de l&rsquo;effort requis pour les mettre en \u0153uvre.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensuite, vous devrez \u00e9tablir un calendrier trimestriel pour afficher les initiatives que vous avez s\u00e9lectionn\u00e9es afin de vous aider \u00e0 atteindre vos objectifs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est possible de mener plusieurs initiatives en parall\u00e8le, mais il convient de tenir compte des interd\u00e9pendances lors de la planification, en veillant \u00e0 ce qu&rsquo;elles ne se fassent pas concurrence et \u00e0 les \u00e9quilibrer tout au long de l&rsquo;ann\u00e9e pour \u00e9viter les p\u00e9riodes de surcharge.\u00a0<\/span><\/p>\n<h2><b>Maintenez le processus dynamique et it\u00e9ratif<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Une fois que vous avez \u00e9labor\u00e9 un plan strat\u00e9gique, il est temps de le mettre en \u0153uvre. Votre prochaine \u00e9tape consistera \u00e0 traduire votre feuille de route en un plan de livraison afin de pr\u00e9ciser davantage toutes les \u00e9tapes des initiatives que vous pr\u00e9voyez de lancer au cours du prochain trimestre et de vous aider \u00e0 valider le budget, les comp\u00e9tences et l&rsquo;allocation des ressources n\u00e9cessaires.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N&rsquo;oubliez pas que le processus est dynamique et it\u00e9ratif, et que votre consultant PXM peut vous guider tout au long de ces \u00e9tapes. Des r\u00e9visions r\u00e9guli\u00e8res et des ajustements de la feuille de route sont essentiels pour garantir sa r\u00e9activit\u00e9 aux changements de l&rsquo;environnement business. En maintenant ce plan strat\u00e9gique dynamique et adaptable et en le convertissant en un plan de livraison que vous pouvez pr\u00e9parer \u00e0 l&rsquo;avance, vous serez \u00e9quip\u00e9 pour ma\u00eetriser le PXM, valider les budgets, d\u00e9bloquer les comp\u00e9tences n\u00e9cessaires et allouer efficacement les ressources pour atteindre vos objectifs \u00e0 long terme.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">F\u00e9licitations pour vous \u00eatre lanc\u00e9 dans l&rsquo;aventure de la transformation PXM, et bonne chance dans votre qu\u00eate du succ\u00e8s !\u00a0<\/span><\/p>\n\n<section class=\"py-3 py-md-6  \">\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title text-gray-100\">The PXM Practitioner&rsquo;s Checklist<\/h2>\n                                                                            <div class=\"cta-text text-gray-100\">\n                                <p>D\u00e9couvrez les 9 \u00e9l\u00e9ments essentiels pour r\u00e9ussir avec la gestion des informations produits (PIM) dans ce guide, cr\u00e9\u00e9 en collaboration avec Valtech.\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/p>\n                            <\/div>\n                                                                            <div class=\"cta-buttons\">\n                                                                    <div>\n                                        <a class=\"btn-lg btn btn-primary\" href=\"https:\/\/www.akeneo.com\/white-paper\/valtech-pxm-checklist\/\"><span class=\"initial text\">T\u00e9l\u00e9charger <\/span><span class=\"background-text\">T\u00e9l\u00e9charger <\/span><span class=\"hovered text\">T\u00e9l\u00e9charger <\/span><\/a>                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                                                                        <div class=\"cta-image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/02\/Whitepaper_PXM_practitioners_checklist_1040x640@2x.png\" alt=\"\">\n                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<div id=\"blog-author-block_5f2155a8a0c8ab6bff3ad140241aadad\" class=\"blog-author\">\n  <div class=\"author mt-2 mt-md-5\">\n                  <div class=\"author-pic\">\n          <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/1654172229995-100x100.jpeg\" alt=\"\">\n        <\/div>\n                    <div class=\"author-info\">\n                  <p>\n            <strong>Sebastien Contant<\/strong>, Consultant Senior Strat\u00e9gie Produit &#038; PXM           <\/p>\n                          <strong>Valtech<\/strong>\n              <\/div>\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>M\u00eame apr\u00e8s le lancement de votre PIM, le parcours PXM continue : il est essentiel de constamment optimiser l&rsquo;utilisation de vos informations produits. <\/p>\n","protected":false},"author":18,"featured_media":50126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1571],"tags":[770,647,660,668,1282],"class_list":["post-50476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimiser votre PIM apr\u00e8s sa mise en \u0153uvre | Page 2 of 19 | 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