{"id":47621,"date":"2022-10-06T09:48:22","date_gmt":"2022-10-06T09:48:22","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/ecommerce-digital\/"},"modified":"2024-07-04T06:56:23","modified_gmt":"2024-07-04T06:56:23","slug":"ecommerce-digital","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/","title":{"rendered":"Ma\u00eetriser les capacit\u00e9s essentielles d\u2019une plateforme de commerce digital"},"content":{"rendered":"       \n  \n<section id=\"hero-block_b5b549b1b8022462620e2f4a8baf8578\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Exp\u00e9rience Produit<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Ma\u00eetriser les capacit\u00e9s essentielles d\u2019une plateforme de commerce digital<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>Aujourd\u2019hui il ne s\u2019agit plus de e-commerce, mais bien de commerce digital. Avec le commerce num\u00e9rique, tous les processus de vente sont digitalis\u00e9s gr\u00e2ce aux plateformes de commerce digital.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/10\/AdobeStock_136542286-1-scaled.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n        <div class=\"mb-2\"><div class=\"press-copy\"><span style=\"font-weight: 400;\">Aujourd\u2019hui il ne s\u2019agit plus de e-commerce, mais bien de commerce digital. Le <\/span><b><i>e-commerce <\/i><\/b><span style=\"font-weight: 400;\">est limit\u00e9 au moteur de vente et au duo e-commerce\/IT. Tandis que le <\/span><b><i>commerce digital (ou num\u00e9rique) <\/i><\/b><span style=\"font-weight: 400;\">enveloppe une strat\u00e9gie globale, incluant tous les canaux, et tous les secteurs de l\u2019entreprise. Avec le commerce num\u00e9rique, tous les processus de vente sont digitalis\u00e9s gr\u00e2ce aux plateformes de commerce digital. Ces plateformes forment le noyau d\u2019un \u00e9cosyst\u00e8me constitu\u00e9 de nombreuses fonctionnalit\u00e9s qui interagissent pour fournir des exp\u00e9riences commerciales num\u00e9riques compl\u00e8tes. En effet, un grand nombre de plateformes existe pour cr\u00e9er des exp\u00e9riences adapt\u00e9es et r\u00e9pondre aux besoins sp\u00e9cifiques de chaque entreprise qu\u2019elles op\u00e8rent en B2B, B2C, B2B2C, et en fonction des canaux sur lesquelles elles vendent leurs produits : applications, site web, catalogues, points de vente, marketplaces, \u2026 Chaque entreprise a ses propres besoins et est libre de s\u2019approprier les technologies n\u00e9cessaires pour d\u00e9velopper sa strat\u00e9gie de commerce digital.\u00a0<\/span>\r\n\r\n<a href=\"https:\/\/drive.google.com\/file\/d\/1Fq70QGBd_Ry0w4m3B4IrLI5lC6lfwkbP\/view\"><span style=\"font-weight: 400;\">Gartner identifie quatre niveaux de comp\u00e9tences de commerce digital :<\/span><\/a>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les actions commerciales requises pour une plateforme de commerce digital.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les capacit\u00e9s op\u00e9rationnelles qui supportent ces actions.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les composants fonctionnels qui analysent les capacit\u00e9s op\u00e9rationnelles.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une architecture logique qui assure le bon fonctionnement.<\/span><\/li>\r\n<\/ol>\r\n<i><span style=\"font-weight: 400;\">Les cinq types d\u2019op\u00e9rations commerciales dans le commerce digital<\/span><\/i>\r\n\r\n<b>Les points de contact digitaux<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Les entreprises doivent aujourd\u2019hui \u00eatre en mesure de fournir des exp\u00e9riences clients satisfaisantes sur tous leurs points de contact physiques et digitaux. Ces derniers regroupent aussi bien les ordinateurs, les smartphones, les r\u00e9seaux sociaux, les magasins, les \u00e9quipes de vente, les services clients, et bien d\u2019autres encore. L\u2019utilisation d\u2019une solution PIM comme celle d\u2019Akeneo, qui permet de centraliser, enrichir et diffuser les donn\u00e9es produits sur tous les canaux de vente, permet aux entreprises d\u2019optimiser leurs exp\u00e9riences clients et produits.<\/span>\r\n\r\n<b>L\u2019exp\u00e9rience digitale<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Le niveau d\u2019exp\u00e9rience digitale correspond au niveau d\u2019interactions avec le client. Il exige de la personnalisation pour offrir des exp\u00e9riences convaincantes, similaires et coh\u00e9rentes entre les diff\u00e9rents points de contact.\u00a0<\/span>\r\n\r\n<b>Le parcours commercial<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Le parcours commercial ou parcours d\u2019achat passe par la d\u00e9couverte, l\u2019engagement, la s\u00e9lection, la phase d\u2019achat, et la confirmation de la commande.\u00a0\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Apr\u00e8s le parcours d\u2019achat initial, le concept du compte client couvre les fonctionnalit\u00e9s de post-transaction telles que l\u2019historique de commandes, le support d\u2019aide, les programmes de fid\u00e9lit\u00e9, les garanties et l\u2019enregistrement du produit pour maintenir un engagement continue entre l\u2019entreprise et le client.<\/span>\r\n\r\n<b>La supply chain<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Il s\u2019agit principalement de l\u2019int\u00e9gration de syst\u00e8mes externes tels qu\u2019un service d\u2019inventaire, un syst\u00e8me de gestion des commandes distribu\u00e9es (DOMS), une logistique externalis\u00e9e (3PL), et l\u2019int\u00e9gration du suivi des commandes. Gr\u00e2ce \u00e0 ces fonctionnalit\u00e9s, les plateformes assurent la parcours des commandes de bout en bout qu\u2019elles proviennent du e-commerce, du magasin, ou de fa\u00e7on hybride (digitale-physique).<\/span>\r\n\r\n<b>Les syst\u00e8mes d\u2019enregistrement et donn\u00e9es r\u00e9f\u00e9rentielles<\/b>\r\n\r\n<span style=\"font-weight: 400;\">On peut diviser les syst\u00e8mes d\u2019enregistrement d\u2019int\u00e9gration autour de quatres composants cl\u00e9s:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paiement : s\u00e9curiser et simplifier les transactions lors d\u2019un paiement en ligne<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Client : utiliser un CRM (customer relationship management) ou CDP (customer data platform)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produit : centraliser, enrichir et diffuser les donn\u00e9es produit gr\u00e2ce au PIM\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commande : les d\u00e9tails de la commande doivent \u00eatre reli\u00e9s aux d\u00e9tails de la transaction financi\u00e8re respective<\/span><\/li>\r\n<\/ul>\r\n<i><span style=\"font-weight: 400;\">Les comp\u00e9tences requises pour d\u00e9velopper les op\u00e9rations commerciales<\/span><\/i>\r\n\r\n<span style=\"font-weight: 400;\">Apr\u00e8s avoir identifi\u00e9 les diff\u00e9rentes op\u00e9rations commerciales, il est n\u00e9cessaire de conna\u00eetre quels sont les ensembles de fonctionnalit\u00e9s qui permettent la mise en place de ces actions. Premi\u00e8rement, les entreprises doivent savoir personnaliser les exp\u00e9riences clients, orchestrer la pr\u00e9sentation des produits, g\u00e9rer les recherches et les contenus afin de pouvoir offrir une exp\u00e9rience digitale pertinente, coh\u00e9rente et compl\u00e8te. Ensuite, elles doivent s\u2019\u00e9quiper d\u2019outils de gestion pour les catalogues et produits, les paniers et promotions, les v\u00e9rifications et int\u00e9gration de paiement, ainsi que pour les comptes clients. Ces \u00e9l\u00e9ments constituent le c\u0153ur du commerce num\u00e9rique indispensables aux entreprises. Enfin, lorsqu\u2019il s\u2019agit de supply chain et d\u2019int\u00e9gration, les entreprises doivent identifier leur moyen de paiement, leur gestion d\u2019inventaire, leur gestion de commandes (distribu\u00e9es), et la gestion des stocks et de la logistique.\u00a0<\/span>\r\n\r\n<i><span style=\"font-weight: 400;\">Une \u00e9volution de l\u2019architecture technologique. <\/span><\/i><span style=\"font-weight: 400;\">Les besoins des entreprises \u00e9voluent constamment menant \u00e0 un besoin de diff\u00e9renciation de l\u2019exp\u00e9rience qu\u2019elles proposent pour garder un avantage concurrentiel. Les plateformes monolithiques existantes dans les grandes entreprises ralentissent leurs capacit\u00e9s \u00e0 s\u2019adapter et \u00e0 innover. Changer d\u2019architecture technologique est la cl\u00e9 pour d\u00e9velopper leur agilit\u00e9 et proposer de nouveaux services innovants \u00e0 leurs consommateurs. <\/span><span style=\"font-weight: 400;\">Il s\u2019agit d\u2019aller au-del\u00e0 des mod\u00e8les monolithiques et d\u2019assembler diff\u00e9rentes solutions technologiques qui communiques via des APIs en fonction des besoins sp\u00e9cifiques des m\u00e9tiers et des objectifs commerciaux de l\u2019entreprise.<\/span><span style=\"font-weight: 400;\"> Plus une entreprise sera capable d\u2019\u00eatre agile, de s&rsquo;adapter et d&rsquo;innover, plus elle pourra fournir les meilleures exp\u00e9riences produits et clients.<\/span><\/div><\/div>  ","protected":false},"excerpt":{"rendered":"<p>Aujourd\u2019hui il ne s\u2019agit plus de e-commerce, mais bien de commerce digital. Avec le commerce num\u00e9rique, tous les processus de vente sont digitalis\u00e9s gr\u00e2ce aux plateformes de commerce digital.<\/p>\n","protected":false},"author":1,"featured_media":32451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-47621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ma\u00eetriser les capacit\u00e9s essentielles d\u2019une plateforme de commerce digital | Akeneo<\/title>\n<meta name=\"description\" content=\"Aujourd\u2019hui il ne s\u2019agit plus de e-commerce, mais bien de commerce digital. Avec le commerce num\u00e9rique, tous les processus de vente sont digitalis\u00e9s gr\u00e2ce aux plateformes de commerce digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ma\u00eetriser les capacit\u00e9s essentielles d\u2019une plateforme de commerce digital | Akeneo\" \/>\n<meta property=\"og:description\" content=\"Aujourd\u2019hui il ne s\u2019agit plus de e-commerce, mais bien de commerce digital. Avec le commerce num\u00e9rique, tous les processus de vente sont digitalis\u00e9s gr\u00e2ce aux plateformes de commerce digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-06T09:48:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T06:56:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/10\/AdobeStock_136542286-1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"akeneo2024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"akeneo2024\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/blog\\\/ecommerce-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/blog\\\/ecommerce-digital\\\/\"},\"author\":{\"name\":\"akeneo2024\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#\\\/schema\\\/person\\\/29183442bc633c056ca77b63566a7117\"},\"headline\":\"Ma\u00eetriser les capacit\u00e9s essentielles d\u2019une plateforme de commerce digital\",\"datePublished\":\"2022-10-06T09:48:22+00:00\",\"dateModified\":\"2024-07-04T06:56:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/blog\\\/ecommerce-digital\\\/\"},\"wordCount\":919,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/blog\\\/ecommerce-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/AdobeStock_136542286-1-scaled.jpeg\",\"articleSection\":[\"Exp\u00e9rience Produit\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/blog\\\/ecommerce-digital\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/blog\\\/ecommerce-digital\\\/\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/blog\\\/ecommerce-digital\\\/\",\"name\":\"Ma\u00eetriser les capacit\u00e9s essentielles d\u2019une plateforme de commerce digital | Akeneo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/blog\\\/ecommerce-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/blog\\\/ecommerce-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/AdobeStock_136542286-1-scaled.jpeg\",\"datePublished\":\"2022-10-06T09:48:22+00:00\",\"dateModified\":\"2024-07-04T06:56:23+00:00\",\"description\":\"Aujourd\u2019hui il ne s\u2019agit plus de e-commerce, mais bien de commerce digital. Avec le commerce num\u00e9rique, tous les processus de vente sont digitalis\u00e9s gr\u00e2ce aux plateformes de commerce digital.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/blog\\\/ecommerce-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/blog\\\/ecommerce-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/AdobeStock_136542286-1-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/AdobeStock_136542286-1-scaled.jpeg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/\",\"name\":\"Akeneo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#organization\",\"name\":\"Akeneo\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/logo-kjus.png\",\"contentUrl\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/logo-kjus.png\",\"width\":1,\"height\":1,\"caption\":\"Akeneo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#\\\/schema\\\/person\\\/29183442bc633c056ca77b63566a7117\",\"name\":\"akeneo2024\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5539ed62a0ffd41eeeb53103ee746c9f6b114c8d442eb63c39bcfe455a6e18ee?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5539ed62a0ffd41eeeb53103ee746c9f6b114c8d442eb63c39bcfe455a6e18ee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5539ed62a0ffd41eeeb53103ee746c9f6b114c8d442eb63c39bcfe455a6e18ee?s=96&d=mm&r=g\",\"caption\":\"akeneo2024\"},\"sameAs\":[\"https:\\\/\\\/www.akeneo.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ma\u00eetriser les capacit\u00e9s essentielles d\u2019une plateforme de commerce digital | Akeneo","description":"Aujourd\u2019hui il ne s\u2019agit plus de e-commerce, mais bien de commerce digital. Avec le commerce num\u00e9rique, tous les processus de vente sont digitalis\u00e9s gr\u00e2ce aux plateformes de commerce digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/","og_locale":"fr_FR","og_type":"article","og_title":"Ma\u00eetriser les capacit\u00e9s essentielles d\u2019une plateforme de commerce digital | Akeneo","og_description":"Aujourd\u2019hui il ne s\u2019agit plus de e-commerce, mais bien de commerce digital. Avec le commerce num\u00e9rique, tous les processus de vente sont digitalis\u00e9s gr\u00e2ce aux plateformes de commerce digital.","og_url":"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/","og_site_name":"Akeneo","article_published_time":"2022-10-06T09:48:22+00:00","article_modified_time":"2024-07-04T06:56:23+00:00","og_image":[{"url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/10\/AdobeStock_136542286-1-scaled.jpeg","width":1,"height":1,"type":"image\/jpeg"}],"author":"akeneo2024","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"akeneo2024","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/#article","isPartOf":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/"},"author":{"name":"akeneo2024","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/29183442bc633c056ca77b63566a7117"},"headline":"Ma\u00eetriser les capacit\u00e9s essentielles d\u2019une plateforme de commerce digital","datePublished":"2022-10-06T09:48:22+00:00","dateModified":"2024-07-04T06:56:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/"},"wordCount":919,"commentCount":0,"publisher":{"@id":"https:\/\/www.akeneo.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/10\/AdobeStock_136542286-1-scaled.jpeg","articleSection":["Exp\u00e9rience Produit"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/","url":"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/","name":"Ma\u00eetriser les capacit\u00e9s essentielles d\u2019une plateforme de commerce digital | Akeneo","isPartOf":{"@id":"https:\/\/www.akeneo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/#primaryimage"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/10\/AdobeStock_136542286-1-scaled.jpeg","datePublished":"2022-10-06T09:48:22+00:00","dateModified":"2024-07-04T06:56:23+00:00","description":"Aujourd\u2019hui il ne s\u2019agit plus de e-commerce, mais bien de commerce digital. Avec le commerce num\u00e9rique, tous les processus de vente sont digitalis\u00e9s gr\u00e2ce aux plateformes de commerce digital.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeneo.com\/fr\/blog\/ecommerce-digital\/#primaryimage","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/10\/AdobeStock_136542286-1-scaled.jpeg","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/10\/AdobeStock_136542286-1-scaled.jpeg"},{"@type":"WebSite","@id":"https:\/\/www.akeneo.com\/fr\/#website","url":"https:\/\/www.akeneo.com\/fr\/","name":"Akeneo","description":"","publisher":{"@id":"https:\/\/www.akeneo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeneo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.akeneo.com\/fr\/#organization","name":"Akeneo","url":"https:\/\/www.akeneo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","width":1,"height":1,"caption":"Akeneo"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/29183442bc633c056ca77b63566a7117","name":"akeneo2024","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5539ed62a0ffd41eeeb53103ee746c9f6b114c8d442eb63c39bcfe455a6e18ee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5539ed62a0ffd41eeeb53103ee746c9f6b114c8d442eb63c39bcfe455a6e18ee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5539ed62a0ffd41eeeb53103ee746c9f6b114c8d442eb63c39bcfe455a6e18ee?s=96&d=mm&r=g","caption":"akeneo2024"},"sameAs":["https:\/\/www.akeneo.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/posts\/47621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/comments?post=47621"}],"version-history":[{"count":0,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/posts\/47621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/media\/32451"}],"wp:attachment":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/media?parent=47621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/categories?post=47621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/tags?post=47621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}