{"id":47619,"date":"2022-09-13T11:40:34","date_gmt":"2022-09-13T11:40:34","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/pim-vs-erp\/"},"modified":"2024-07-04T06:56:23","modified_gmt":"2024-07-04T06:56:23","slug":"pim-vs-erp","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/pim-vs-erp\/","title":{"rendered":"PIM VS ERP : Que choisir pour g\u00e9rer ses donn\u00e9es ?"},"content":{"rendered":"       \n  \n<section id=\"hero-block_7d127cd6a04bc22d6ca65c2a3e448b29\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Product Experience<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">PIM VS ERP : Que choisir pour g\u00e9rer ses donn\u00e9es ?<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>Gestion des donn\u00e9es op\u00e9rationnelles ou gestion de l\u2019information produit, l\u00e0 est la distinction entre les solutions ERP et PIM. <\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/09\/Blog-post-PIM-ERP-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n        <div class=\"mb-2\"><div class=\"press-copy\">Gestion des donn\u00e9es op\u00e9rationnelles ou gestion de l\u2019information produit, l\u00e0 est la distinction entre les solutions ERP et PIM.\r\n\r\n<b>Les caract\u00e9ristiques de l\u2019ERP<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Un <\/span><b>ERP, Enterprise Resource Planning,<\/b><span style=\"font-weight: 400;\"> aide \u00e0 <\/span><i><span style=\"font-weight: 400;\">centraliser<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">g\u00e9rer<\/span><\/i><span style=\"font-weight: 400;\">, et <\/span><i><span style=\"font-weight: 400;\">fournir <\/span><\/i><span style=\"font-weight: 400;\">des informations quotidiennes concernant les <\/span><i><span style=\"font-weight: 400;\">op\u00e9rations de l\u2019entreprise<\/span><\/i><span style=\"font-weight: 400;\"> dans plusieurs domaines tels que la finance, comptabilit\u00e9, logistique , cha\u00eene d\u2019approvisionnement, op\u00e9rations, fabrications, et ressources humaines. Souvent identifi\u00e9 comme un syst\u00e8me d\u2019enregistrement de l\u2019entreprise, l\u2019ERP utilise les technologies les plus r\u00e9centes (intelligence artificielle, machine learning) permettant une <\/span><i><span style=\"font-weight: 400;\">automatisation<\/span><\/i><span style=\"font-weight: 400;\">, une <\/span><i><span style=\"font-weight: 400;\">efficacit\u00e9 <\/span><\/i><span style=\"font-weight: 400;\">et des<\/span><i><span style=\"font-weight: 400;\"> informations instantan\u00e9es<\/span><\/i><span style=\"font-weight: 400;\"> \u00e0 l\u2019\u00e9chelle de l\u2019entreprise.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Disposer d\u2019un ERP permet de connecter les op\u00e9rations internes aux partenaires et r\u00e9seaux, tout en offrant la collaboration, l\u2019agilit\u00e9 et la rapidit\u00e9 n\u00e9cessaire pour rester comp\u00e9titif. Voil\u00e0 les raison pour lesquelles toutes les entreprises ont besoin d\u2019un syst\u00e8me ERP :<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finance : cl\u00f4turer rapidement les comptes<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ventes : g\u00e9rer toutes les commandes clients<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logistique : fournir les produits et services ad\u00e9quats aux clients dans les d\u00e9lais impartis<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comptabilit\u00e9 fournisseurs : payer les fournisseurs correctement et dans les d\u00e9lais<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direction : avoir une visibilit\u00e9 instantan\u00e9e sur les performances pour prendre des d\u00e9cisions en temps opportun<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banques et actionnaires : donn\u00e9es et analyses fiables pour les enregistrements financiers pr\u00e9cis.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Une solution ERP standardise les donn\u00e9es au sein de l\u2019entreprise, permet un\u00a0 meilleur acc\u00e8s aux informations, d\u2019acc\u00e9der \u00e0 des rapports plus pr\u00e9cis, et est une source de v\u00e9rit\u00e9 unique. Cette solution aide principalement les directeurs informatiques (IT) dans le renouvellement de stockage, des d\u00e9penses informatiques et de la programmation. Avec un ERP, les entreprises obtiennent une unification des informations issues de diff\u00e9rents syst\u00e8mes, renforcent l\u2019efficacit\u00e9 des processus de gestion, am\u00e9liorent l\u2019exp\u00e9rience client et facilitent la collaboration entre les \u00e9quipes et les partenaires. Cependant, un logiciel ERP repr\u00e9sente un investissement mon\u00e9taire et temporel particuli\u00e8rement important.\u00a0<\/span>\r\n\r\n<b>Ajouter un PIM \u00e0 la solution ERP<\/b>\r\n\r\n<span style=\"font-weight: 400;\">D\u2019un autre c\u00f4t\u00e9, le PIM est facile et rapide \u00e0 int\u00e9grer dans une entreprise, et propose un <\/span><a href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/akeneo-pim-roi\/\"><span style=\"font-weight: 400;\">ROI imbattable<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 Le <\/span><b>PIM (Product Information Management)<\/b><span style=\"font-weight: 400;\">, contrairement \u00e0 l\u2019ERP, se concentre plus particuli\u00e8rement sur les donn\u00e9es produits, et non toutes les donn\u00e9es de l\u2019entreprise. Le PIM aide principalement les \u00e9quipes marketing dans la gestion des informations produits destin\u00e9es \u00e0 \u00eatre diffus\u00e9es sur tous les canaux de ventes (site web, catalogues, applications mobiles, marketplaces\u2026) de mani\u00e8re \u00e0 ce qu\u2019elles soient <\/span><i><span style=\"font-weight: 400;\">\u00e0 jour et conformes aux exigences du canal de destination<\/span><\/i><span style=\"font-weight: 400;\">. Cette solution centralise et classe les donn\u00e9es produits telles que les \u00e9l\u00e9ments SEO, les textes, les visuels, etc, pour ensuite les enrichir et les diffuser sur les diff\u00e9rents canaux et zones g\u00e9ographiques. Le PIM permet aux entreprises de g\u00e9rer efficacement leurs catalogues et pages produits.\u00a0\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Un PIM va pouvoir extraire les donn\u00e9es produits depuis un syst\u00e8me ERP. Ainsi, les \u00e9quipes marketing pourrons enrichir et disposer d\u2019informations produits compl\u00e8tes, comprenant des descriptions, des images et vid\u00e9os, des traductions et d&rsquo;autres donn\u00e9es. En clair, l\u2019ERP permet de g\u00e9rer la cha\u00eene d&rsquo;approvisionnement et d&rsquo;optimiser la production, alors que le PIM permet de pr\u00e9parer les produits \u00e0 leur mise en vente et optimise la collaboration interne autour de l&rsquo;enrichissement. Le PIM offre aux entreprises\u00a0 :<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un time-to-market plus rapide,<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une meilleure ma\u00eetrise des co\u00fbts,<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moins de retours de produits<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un taux de conversion plus \u00e9lev\u00e9.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Bien que ce soient des solutions diff\u00e9rentes, le PIM est compl\u00e9mentaire \u00e0 l\u2019ERP\u00a0 !\u00a0<\/span>\r\n\r\n<a href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/product-information-management-101\/\"><span style=\"font-weight: 400;\">D\u00e9couvrez en plus sur Akeneo PIM !\u00a0<\/span><\/a><\/div><\/div>  ","protected":false},"excerpt":{"rendered":"<p>Gestion des donn\u00e9es op\u00e9rationnelles ou gestion de l\u2019information produit, l\u00e0 est la distinction entre les solutions ERP et PIM. <\/p>\n","protected":false},"author":1,"featured_media":31716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-47619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PIM VS ERP : Que choisir pour g\u00e9rer ses donn\u00e9es ? 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