{"id":47617,"date":"2022-08-05T12:35:41","date_gmt":"2022-08-05T12:35:41","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/pim-et-plm-une-combinaison-avantageuse\/"},"modified":"2024-07-04T06:56:22","modified_gmt":"2024-07-04T06:56:22","slug":"pim-et-plm-une-combinaison-avantageuse","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/pim-et-plm-une-combinaison-avantageuse\/","title":{"rendered":"PIM et PLM : une combinaison avantageuse"},"content":{"rendered":" \n \n
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\n Product Experience<\/span>\n <\/div>\n

PIM et PLM : une combinaison avantageuse<\/h1>\n
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Le PIM et le PLM, deux solutions de gestion de donn\u00e9es diff\u00e9rentes mais certainement compl\u00e9mentaires.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Avec le d\u00e9veloppement du e-commerce, les entreprises deviennent plus internationales et les canaux de ventes se multiplient. Les entreprises accumulent plus de donn\u00e9es : que ce soit sur les produits, les clients, les pays, les d\u00e9partements d\u2019entreprise\u2026 Elles sont donc oblig\u00e9es de savoir g\u00e9rer et utiliser ces donn\u00e9es pour survivre dans cet environnement concurrentiel. C\u2019est pour cette raison que des solutions de gestion de donn\u00e9es ont \u00e9t\u00e9 d\u00e9velopp\u00e9es, telles que le PLM ou encore le PIM.\u00a0<\/span>\r\n\r\nLes principes fondamentaux d\u2019un PLM<\/b>\r\n\r\nUn <\/span>PLM, Product Lifecycle Management<\/b>, est un outil comportant l\u2019ensemble des <\/span>processus<\/span>, <\/span>technologies<\/span>, <\/span>logiciels <\/span>et <\/span>m\u00e9thodes <\/span>mis en place pour g\u00e9rer le cycle de vie d\u2019un produit. Ce cycle s’\u00e9tend sur la <\/span>conception<\/span>, le <\/span>d\u00e9veloppement<\/span>, la<\/span> production, la fabrication<\/span>, <\/span>l\u2019\u00e9volution<\/span>, et les <\/span>services de suivi et de fin de vie du produit<\/span>. Les informations et les documents relatifs au produit venant des diff\u00e9rents d\u00e9partements internes, fournisseurs, et prestataires sont centralis\u00e9s dans un logiciel permettant de garder une trace de chaque modification et \u00e9volution du produit.<\/span>\r\n\r\nUne solution PLM permet de <\/span>centraliser<\/span>, <\/span>partager <\/span>et <\/span>s\u00e9curiser <\/span>l\u2019information, <\/span>d\u2019automatiser <\/span>le processus de d\u00e9veloppement produit pour le rendre plus clair et pr\u00e9cis, de <\/span>r\u00e9duire <\/span>le temps de d\u00e9veloppement de produit, le time-to-market, ainsi que les co\u00fbts par une augmentation de la productivit\u00e9. Ce syst\u00e8me est particuli\u00e8rement destin\u00e9 aux d\u00e9partements impliqu\u00e9s dans la <\/span>recherche et le d\u00e9veloppement<\/span> du produit.\u00a0<\/span>\r\n\r\nLe PLM et le PIM, une combinaison avantageuse<\/b>\r\n\r\nContrairement au PLM, le PIM prend en compte les informations produits destin\u00e9es \u00e0 \u00eatre diffus\u00e9es aux consommateurs telles que les donn\u00e9es marketing, commerciales et techniques. Le <\/span>PIM (Product Information Management) <\/b>se focalise sur la gestion et la synchronisation des informations produits sous toutes leurs formes, pour assurer leur diffusion efficace sur tous les canaux de ventes (site web, catalogues, applications mobiles, marketplaces\u2026) afin qu\u2019elles soient <\/span>toujours \u00e0 jour<\/span>, <\/span>enrichies <\/span>et <\/span>adapt\u00e9es <\/span>pour le<\/span> SEO<\/span>. Cette solution permet aux entreprises, marques, distributeurs, etc, de garantir une description produit exacte, pertinente, et coh\u00e9rente partout, tout le temps.\u00a0\u00a0<\/span>\r\n\r\nConcr\u00e8tement, le PIM centralise les donn\u00e9es et informations concernant le produit (mati\u00e8res premi\u00e8res, formulation, packaging, conditionnement, contrainte r\u00e9glementaires, calcul des valeurs nutritionnelles, identification des allerg\u00e8nes\u2026). Apr\u00e8s la mise sur le march\u00e9, le PLM assure le suivi du produit en termes de qualit\u00e9, r\u00e9clamations clients et contr\u00f4les.\u00a0<\/span>\r\n\r\nEn clair, une solution PIM va extraire des informations et sp\u00e9cifications des produits depuis le PLM pour les int\u00e9grer dans les informations produits auxquelles les clients auront acc\u00e8s. Les entreprises, plus particuli\u00e8rement les \u00e9quipes marketing et commerciales, ainsi que les clients pourront acqu\u00e9rir davantage de connaissances sur la fa\u00e7on dont les produits sont d\u00e9velopp\u00e9s et con\u00e7us. Et inversement, les d\u00e9veloppeurs produits auront acc\u00e8s aux pr\u00e9f\u00e9rences des clients, leur permettant ainsi de d\u00e9velopper de nouvelles fonctionnalit\u00e9s en accord avec les attentes des clients.<\/span>\r\n\r\nD\u00e9couvrez en plus sur Akeneo PIM ! <\/span><\/a><\/div><\/div> \n
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\n Flavie Mamin<\/strong> <\/p>\n @Akeneo<\/strong>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Le PIM et le PLM, deux solutions de gestion de donn\u00e9es diff\u00e9rentes mais certainement compl\u00e9mentaires.<\/p>\n","protected":false},"author":1,"featured_media":31476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-47617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPIM et PLM : une combinaison avantageuse | Akeneo<\/title>\n<meta name=\"description\" content=\"Un PIM extrait des donn\u00e9es produits depuis le PLM pour les int\u00e9grer dans les informations produits auxquelles les clients auront acc\u00e8s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/pim-et-plm-une-combinaison-avantageuse\/\" \/>\n<meta property=\"og:locale\" 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