{"id":47468,"date":"2021-08-03T14:55:00","date_gmt":"2021-08-03T14:55:00","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/les-diplomes-de-la-specialite-pim-ont-ete-decernes\/"},"modified":"2025-07-31T10:58:03","modified_gmt":"2025-07-31T10:58:03","slug":"les-diplomes-de-la-specialite-pim-ont-ete-decernes","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/les-diplomes-de-la-specialite-pim-ont-ete-decernes\/","title":{"rendered":"Les dipl\u00f4mes de la sp\u00e9cialit\u00e9 PIM ont \u00e9t\u00e9 d\u00e9cern\u00e9s"},"content":{"rendered":" \n \n
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\n Akeneo News<\/span>\n <\/div>\n

Les dipl\u00f4mes de la sp\u00e9cialit\u00e9 PIM ont \u00e9t\u00e9 d\u00e9cern\u00e9s<\/h1>\n
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Alors que les \u00e9tudiants ont d\u00e9j\u00e0 pris le chemin des vacances apr\u00e8s avoir re\u00e7u leurs r\u00e9sultats scolaires voire leurs dipl\u00f4mes, il en va de m\u00eame p…<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Alors que les \u00e9tudiants ont d\u00e9j\u00e0 pris le chemin des vacances apr\u00e8s avoir re\u00e7u leurs r\u00e9sultats scolaires voire leurs dipl\u00f4mes, il en va de m\u00eame pour l\u2019\u00e9cosyst\u00e8me du PIM (Gestion de l’Information Produit). Les analystes et les clients sont en quelque sorte les professeurs qui \u00e9valuent les \u00e9diteurs de solution PIM et ils rendent leur verdict.\u00a0<\/p>\r\n\r\n\r\n

Le Jury des Analystes<\/strong><\/h2>\r\n\r\n\r\nLes cabinets d\u2019analystes offrent diff\u00e9rents types de services pour les acheteurs de solutions technologiques mais aussi les \u00e9diteurs. Ces analystes identifient les tendances technologiques et l’\u00e9volution des besoins du march\u00e9. Pour les utilisateurs finaux ces cabinets peuvent \u00eatre d\u2019un grand support pour aider \u00e0 choisir la solution la plus appropri\u00e9e aux besoins et choix technologiques du client. Sur le march\u00e9 du PIM, trois analystes ont r\u00e9cemment publi\u00e9 leurs rapports sur les leaders du PIM. Chacun d\u00e9taille sa m\u00e9thode et explique leur \u00e9valuation des \u00e9diteurs retenus.\r\n\r\n\r\n

Forrester<\/strong><\/h3>\r\n\r\n\r\nForrester publie\u00a0 \u201cThe Forrester Wave: Product Information Management\u201d\u00a0 environ tous les deux ans. La derni\u00e8re version a \u00e9t\u00e9 publi\u00e9e en mai 2021. Ce rapport analyse le top dix des \u00e9diteurs de PIM sur la base de 15 crit\u00e8res regroup\u00e9s en trois cat\u00e9gories: offre produit, strat\u00e9gie de l\u2019\u00e9diteur et pr\u00e9sence march\u00e9. Chaque crit\u00e8re est pond\u00e9r\u00e9 et scor\u00e9 par les analystes de Forrester sur la base d\u2019entretiens avec l\u2019\u00e9diteur et des clients de r\u00e9f\u00e9rence, mais aussi des recherches men\u00e9es par les analystes. Dans ce rapport: \u201cThe Forrester Wave\u2122: Product Information Management, Q2 2021\u201d Akeneo a \u00e9t\u00e9 r\u00e9f\u00e9renc\u00e9 pour la premi\u00e8re fois en tant que \u201cStrong Performer\u201d. Pour mieux comprendre ce rapport, vous pouvez consulter cet article<\/a> ou t\u00e9l\u00e9charger un exemplaire du rapport<\/a>.\r\n\r\n\r\n

IDC<\/strong><\/h3>\r\n\r\n\r\nD’autre part, IDC est connu pour ses analyses quantitatives de march\u00e9. Mais ils ont aussi une branche analyse par Industrie. D\u00e9j\u00e0 en D\u00e9cembre 2019, IDC publiait le rapport \u201cIDC MarketScape: Worldwide PIM Applications for Commerce 2019-2020 Vendor Assessment\u201d. IDC \u00e9tudie aussi les \u00e9diteurs, s\u2019entretient avec des clients et analyse les \u00e9diteurs sur la base de leurs capacit\u00e9s actuelles, leur strat\u00e9gie et la taille de l\u2019entreprise. Dans cette \u00e9dition 2019\/2020 du rapport, IDC a \u00e9tudi\u00e9 14 \u00e9diteurs et d\u00e9sign\u00e9 cinq leaders. La version 2021 de ce rapport,\u00a0 \u201cIDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment\u201d, vient d\u2019\u00eatre publi\u00e9e…et nous ne sommes pas peu fiers de partager que parmi les 16 \u00e9diteurs list\u00e9s. En plus nous sommes une nouvelle fois nomm\u00e9 leader! Un exemplaire de ce tout nouveau rapport est t\u00e9l\u00e9chargeable via ce lien<\/a>.\r\n\r\n\r\n
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Consulter le Rapport IDC<\/a><\/div>\r\n\r\n\r\n<\/div>\r\n\r\n

Ventana Research<\/strong><\/h3>\r\n\r\n\r\nVentana publie une analyse des \u00e9diteurs nomm\u00e9e \u201cValue Index\u201d. Dans cette approche, Ventana travaille sur la base d\u2019un appel d\u2019offre (RFP: request for proposal) autour des solutions PIM. Cette analyse d\u00e9taill\u00e9e demande un engagement aux \u00e9diteurs qui contribuent et inclut des r\u00e9f\u00e9rences clients. Ce 2021 PIM Value Index s\u2019int\u00e9resse \u00e0 16 \u00e9diteurs et a \u00e9t\u00e9 publi\u00e9 fin Mai 2021. Dans cette analyse, Akeneo a \u00e9t\u00e9 reconnue comme un \u00e9diteur \u201cexemplaire\u201d. D\u00e9couvrez le communiqu\u00e9 de presse de Ventana<\/a> li\u00e9 \u00e0 ce rapport qui explique le score et le classement ou lisez cet article<\/a> d\u00e9di\u00e9 au positionnement d\u2019Akeneo d\u2019apr\u00e8s Ventana.\r\n\r\n\r\n

Le point de Vue des clients<\/strong><\/h2>\r\n\r\n\r\nAlors que les analyses interrogent des clients, il y a bien d\u2019autres sites o\u00f9 les utilisateurs de PIM peuvent s\u2019exprimer, b\u00e9n\u00e9ficier d\u2019avis et notations sur les solutions PIM disponibles sur le march\u00e9. Ces sites permettent aux utilisateurs ou futurs utilisateurs de PIM de se faire un avis gr\u00e2ce aux retours d\u2019exp\u00e9rience des utilisateurs des solutions. Ces sites n\u2019offrent pas d\u2019analyse approfondies et tous les \u00e9diteurs ne sont pas forc\u00e9ment en contact avec eux.\r\nVoici quelques exemples\r\n\r\n\r\n\r\nG2<\/a> suit (entre autres) les \u00e9diteurs de PIM et offre une grille d\u2019\u00e9valuation simple pour comprendre le positionnement de chacun sur la base de donn\u00e9es fournies par les utilisateurs. Akeneo est cit\u00e9 comme un leader du PIM sur ce site avec plus d\u2019une centaine d\u2019avis.\r\n\r\n\r\n\r\nCapterra<\/a> est d\u00e9sormais int\u00e9gr\u00e9 \u00e0 Gartner un cabinet d\u2019analyste qui d\u00e9tient aussi les sites de reviews Software Advice et GetApp. Gartner offre aussi des \u201cGartner Peer Insights\u201d sur son site web. Sur le site Capterra Akeneo a la note de 5 (sur 5).\r\n\r\n\r\n\r\nCes sites vous permettent de vous faire un premier aper\u00e7u, apr\u00e8s nous sommes l\u00e0 aussi pour partager le retour d\u2019exp\u00e9rience de nos clients.\r\n\r\n\r\n

Comment utiliser cette information<\/strong><\/h2>\r\n\r\n\r\nComme vous pouvez le voir, on ne manque pas de notations pour le march\u00e9 du PIM! C\u2019est ressources ne sont qu\u2019un \u00e9l\u00e9ment parmi d\u2019autres \u00e0 prendre en compte dans votre process de s\u00e9lection. Utilisez les comme un outil pour cr\u00e9er une short list d\u2019\u00e9diteur \u00e0 \u00e9valuer, puis concentrez vous sur la s\u00e9lection d\u2019une solution vraiment adapt\u00e9e \u00e0 vos enjeux business et votre besoin m\u00e9tier. Les analystes eux m\u00eame ne recommandent pas de se baser uniquement sur ces rapports. Si vous \u00eates clients de Forrester, IDC ou Ventana, rapprochez-vous d\u2019eux, expliquez leur vos enjeux, ils vous conseilleront sur le choix d\u2019un \u00e9diteur adapt\u00e9.\r\n\r\n\r\n\r\nEt surtout faites vos devoirs!<\/div><\/div> ","protected":false},"excerpt":{"rendered":"

Alors que les \u00e9tudiants ont d\u00e9j\u00e0 pris le chemin des vacances apr\u00e8s avoir re\u00e7u leurs r\u00e9sultats scolaires voire leurs dipl\u00f4mes, il en va de m\u00eame p…<\/p>\n","protected":false},"author":2,"featured_media":17834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1561],"tags":[],"class_list":["post-47468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLes dipl\u00f4mes de la sp\u00e9cialit\u00e9 PIM ont \u00e9t\u00e9 d\u00e9cern\u00e9s | Page 5 of 18 | Akeneo<\/title>\n<meta name=\"description\" content=\"\u2014Meta description not set.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/les-diplomes-de-la-specialite-pim-ont-ete-decernes\/\" \/>\n<meta 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