{"id":47463,"date":"2020-10-13T10:04:18","date_gmt":"2020-10-13T10:04:18","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/interview-akeneo-emission-le-lab-de-smart-tech-de-bsmart-tv\/"},"modified":"2024-07-04T06:56:04","modified_gmt":"2024-07-04T06:56:04","slug":"interview-akeneo-emission-le-lab-de-smart-tech-de-bsmart-tv","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/interview-akeneo-emission-le-lab-de-smart-tech-de-bsmart-tv\/","title":{"rendered":"Interview d\u2019Akeneo dans l&rsquo;\u00e9mission \u00ab LE LAB DE SMART TECH \u00bb de BSMART TV"},"content":{"rendered":"       \n  \n<section id=\"hero-block_1506e51ef94025b1d80e3c009d7ae09f\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Product Experience<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Interview d\u2019Akeneo dans l&rsquo;\u00e9mission \u00ab LE LAB DE SMART TECH \u00bb de BSMART TV<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>Retrouvez l\u2019interview de Johan Benoualid, Vice Pr\u00e9sident des ventes chez Akeneo dans l\u2019\u00e9mission \u00ab Le Lab de Smart Tech \u00bb diffus\u00e9e le 14 septe&#8230;<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"1002\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-ico-product-info-problem-part-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n        \r\n\r\n\r\n<p>Retrouvez l\u2019interview de Johan Benoualid, Vice Pr\u00e9sident des ventes chez Akeneo dans l\u2019\u00e9mission \u00ab Le Lab de Smart Tech \u00bb diffus\u00e9e le 14 septembre dernier sur BmartTv et Bsmart.fr.<\/p>\r\n\r\n\r\n<div class=\"mb-2\"><div class=\"press-copy\">Akeneo aide ses clients \u00e0 organiser l\u2019ensemble de leurs informations produits pour pouvoir les diffuser sur l&rsquo;ensemble des points de contact (canaux de vente). Cela leur permet d\u2019acc\u00e9l\u00e9rer leur croissance notamment via l\u2019ouverture de nouveaux march\u00e9s g\u00e9ographiques.\r\n\r\n\r\n\r\nDiff\u00e9rents leviers sont utilis\u00e9s pour optimiser cette exp\u00e9rience client et offrir une exp\u00e9rience produit attractive. La centralisation de toutes les informations produits pour cr\u00e9er un r\u00e9f\u00e9rentiel unique va permettre d\u2019organiser les donn\u00e9es que ce soit des donn\u00e9es techniques, m\u00e9dias, tutoriels ou encore les valeurs de la marque afin de les diffuser sur les bons canaux de vente.\r\n\r\n\r\n\r\nL\u2019a\u00e9roport de Francfort est un bon exemple exemple. Gr\u00e2ce \u00e0 l\u2019optimisation de l\u2019exp\u00e9rience \u201cshopping\u201d, les voyageurs peuvent d\u00e9sormais identifier les boutiques duty-free et m\u00eame faire des achats en ligne \u00e0 l\u2019avance et retirer leurs articles en boutique.\r\n\r\n\r\n<figure><div class=\"ratio ratio-16x9\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/XMlz800tD94\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div><\/figure><\/div><\/div>  ","protected":false},"excerpt":{"rendered":"<p>Retrouvez l\u2019interview de Johan Benoualid, Vice Pr\u00e9sident des ventes chez Akeneo dans l\u2019\u00e9mission \u00ab Le Lab de Smart Tech \u00bb diffus\u00e9e le 14 septe<\/p>\n","protected":false},"author":2,"featured_media":5755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-47463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview d\u2019Akeneo dans l&#039;\u00e9mission \u00ab LE LAB DE SMART TECH \u00bb de BSMART TV | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/interview-akeneo-emission-le-lab-de-smart-tech-de-bsmart-tv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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