{"id":47419,"date":"2016-11-28T13:26:08","date_gmt":"2016-11-28T13:26:08","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/white-paper-from-overwhelming-to-organized-scaling-global-product-management\/"},"modified":"2024-07-04T06:55:53","modified_gmt":"2024-07-04T06:55:53","slug":"white-paper-from-overwhelming-to-organized-scaling-global-product-management","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/white-paper-from-overwhelming-to-organized-scaling-global-product-management\/","title":{"rendered":"[White paper] From Overwhelming to Organized: Scaling Global Product Management"},"content":{"rendered":" \n \n
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\n Exp\u00e9rience Produit<\/span>\n <\/div>\n

[White paper] From Overwhelming to Organized: Scaling Global Product Management<\/h1>\n
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In the next 5 years, cross-border ecommerce is expected to reach $424 billion, according to Forrester. Currently 42% of shoppers are only buying onlin…<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n In the next 5 years, cross-border ecommerce is expected to reach $424 billion, according to Forrester. Currently 42% of shoppers are only buying online in their native language; it is then obvious that retailers need to localize their business in order take advantage of the cross-border opportunity.\r\nThis means adapting your product information and marketing to new audiences. But when your catalog has thousands of products and changes several times per year, it can seem impossible to localize everything!

That\u2019s why we are partnering with Textmaster<\/a>, an online platform for translation, to create a guide on how to manage your product data on a global scale. Through concrete examples and industry best-practices, you will learn how to organize and scale your product data in order to reach global audiences.\r\n\r\nInside this White Paper, you will find different information:\r\n