{"id":47286,"date":"2023-11-08T08:08:14","date_gmt":"2023-11-08T08:08:14","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/tendances-retail-2024\/"},"modified":"2025-08-20T07:41:16","modified_gmt":"2025-08-20T07:41:16","slug":"tendances-retail-2024","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/tendances-retail-2024\/","title":{"rendered":"Tendances Retail 2024"},"content":{"rendered":"\n \n
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\n Tendances Retail<\/span>\n <\/div>\n

Tendances Retail 2024<\/h1>\n
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En jetant un coup d’\u0153il sur l’ann\u00e9e \u00e0 venir, nous d\u00e9composons la mani\u00e8re dont le secteur du Retail \u00e9volue pour offrir aux consommateurs des exp\u00e9riences plus personnalis\u00e9es et s\u2019adapter aux exigences de durabilit\u00e9. <\/p>\n <\/div>\n <\/div>\n <\/div>\n

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As we gear up to welcome 2024 with open arms, many brands and retailers are heads-down in annual budgeting and planning mode.<\/span>\r\n\r\nDespite what some gurus or financial analysts may have you believe, nobody can predict the future with pinpoint accuracy. But what we can do is put away the crystal ball and instead take a look at what\u2019s happened this past year to take an educated, speculative journey through some forecasts for the retail industry in the coming year.<\/span>\r\n\r\nSo, grab your virtual shopping cart, and let’s dive into what the future of retail might hold.\u00a0<\/span>\r\n\r\n \r\n

1. Data-Driven, Hyper-Personalized Shopping Journeys<\/b><\/h2>\r\nIn 2023, we saw the rise in popularity of highly personalized product recommendations and experiences based on deeper insights into customer shopping behavior. In 2024, we expect this area of <\/span>Product Experience (PX) Strategy<\/span><\/a> to only continue to grow as more advanced technologies and AI-driven systems that gather and process vast amounts of customer data are released.\u00a0<\/span>\r\n\r\nPersonalized interactions will become less of a luxury and more of a standard as this level of personalization not only enhances the customer experience but also drives higher conversion rates and customer loyalty. It’s a win-win for both retailers and consumers.<\/span>\r\n\r\nAs an example, let\u2019s take a look at how fictional sustainable fashion brand, ZigGreen Apparel, would provide data-driven shopping journeys. If a consumer likes a post on ZigGreen\u2019s Instagram with a jacket made out of recycled material, they can recommend that jacket the next time the consumer heads to ZigGreen\u2019s website. Or perhaps several customers who purchased their thermal beanie also bought the thermal scarf in the same color, so when a consumer adds the beanie to their cart, the scarf automatically pops up as suggested.\u00a0\u00a0<\/span>\r\n\r\n \r\n\r\n \r\n

2. Transparent Supply Chains & Business Practices<\/b><\/h2>\r\nIn the wake of global awareness regarding environmental and social issues, transparency in supply chains and business practices will be a critical focus for retailers in 2024. Consumers are becoming increasingly conscious of where and how the products they buy are sourced and manufactured, and providing a certain level of transparency builds trust with consumers and can be a powerful differentiator for brands.<\/span>\r\n\r\nPlus, transparent supply chains are currently poised to be less of a recommendation and more of a requirement in the coming years, at least for retailers operating in the EU. The<\/span> European Digital Product Passport (DPP)<\/span><\/a> initiative comes under the European Green Deal, first approved in 2020, and aims to gather data on a product and its supply chain to share it across the entire value chain so all actors, manufacturers, repairers, and consumers better understand the environmental impact of the materials and products they use.<\/span>\r\n\r\nLet\u2019s go back to our eco-conscious brand, ZigGreen Apparel. Providing insight into their supply chains such as what sustainable materials are used, where they were sourced, and the steps taken to reduce their carbon footprint empowers shoppers to make informed choices and feel confident that they\u2019re supporting a brand that shares the same values.<\/span><\/div><\/div> \n
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Digital Product Passport 101<\/h4>\n
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\n Download Now<\/use><\/svg><\/span>Download Now<\/use><\/svg><\/span>Download Now<\/use><\/svg><\/span><\/a> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>

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3. Incorporation of AI to Enhance Customer & Employee Experience<\/b><\/h2>\r\nUnless you\u2019ve been living under a rock in 2023, you\u2019ve likely heard of <\/span>Artificial Intelligence (AI).<\/span><\/a>\u00a0\u00a0<\/span>\r\n\r\nWhile it\u2019s easy to <\/span>over-hype the impact that AI<\/span><\/a> can have on the retail industry, there are some concrete ways this technology can have a real impact on the efficiency and optimization of your organization, including:<\/span>\r\n