{"id":47200,"date":"2023-05-30T08:11:03","date_gmt":"2023-05-30T08:11:03","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/mondial-tissus-akeneo-pim-2\/"},"modified":"2025-07-31T10:51:25","modified_gmt":"2025-07-31T10:51:25","slug":"mondial-tissus-akeneo-pim","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/mondial-tissus-akeneo-pim\/","title":{"rendered":"Comment Mondial Tissus a tir\u00e9 parti de l\u2019IA et de l\u2019information produit pour acc\u00e9l\u00e9rer l\u2019expansion, le time-to-market et la productivit\u00e9 ?"},"content":{"rendered":" \n \n
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\n Intelligence Artificielle<\/span>\n <\/div>\n

Comment Mondial Tissus a tir\u00e9 parti de l\u2019IA et de l\u2019information produit pour acc\u00e9l\u00e9rer l\u2019expansion, le time-to-market et la productivit\u00e9 ?<\/h1>\n
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D\u00e9couvrez comment Mondial Tissus a utilis\u00e9 l\u2019IA et la gestion de l’information produit dans sa strat\u00e9gie de d\u00e9veloppement.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Mondial Tissus<\/strong>, le leader fran\u00e7ais de la vente au d\u00e9tail de tissus et d\u2019articles de mercerie, avait besoin de trouver une solution pour am\u00e9liorer la qualit\u00e9 de ses informations produits et acc\u00e9l\u00e9rer le time-to-market en suivant le d\u00e9veloppement de son offre sur de nouveaux march\u00e9s g\u00e9ographiques.\r\n\r\nL\u2019entreprise a rencontr\u00e9 plusieurs freins \u00e0 son d\u00e9veloppement : le processus d’enrichissement des fiches produits via Excel \u00e9tait peu stimulant et inadapt\u00e9, et la donn\u00e9e fournisseur, quelle qu’en soit la langue, n’\u00e9tait pas facile \u00e0 exploiter. De plus, la mise en conformit\u00e9 avec les nouvelles r\u00e9glementations en termes d’informations produits \u00e0 diffuser \u00e9tait une v\u00e9ritable source de pr\u00e9occupation. Enfin, la proposition d’informations produits de qualit\u00e9 sur un grand volume de nouveaux produits chaque saison et pour tous ses march\u00e9s cibles \u00e9tait un v\u00e9ritable d\u00e9fi \u00e0 relever.\r\n\r\nPour r\u00e9pondre \u00e0 ces diff\u00e9rentes probl\u00e9matiques, Mondial Tissus s’est \u00e9quip\u00e9e du connecteur Bee by Dataggo<\/a> pr\u00e9sent sur l’AppStore Akeneo<\/strong> pour connecter son instance Akeneo PIM avec l’Intelligence Artificielle de ChatGPT. L’objectif \u00e9tait d’automatiser la g\u00e9n\u00e9ration ou traduction de diff\u00e9rents attributs produits. Cependant, pour \u00eatre efficace, l’outil devait coller \u00e0 la r\u00e9alit\u00e9 du produit et aux valeurs de l’enseigne. Apr\u00e8s avoir \u00e9duqu\u00e9 l\u2019IA de ChatGPT, Mondial Tissus a observ\u00e9 les premiers r\u00e9sultats qui ont \u00e9t\u00e9 tr\u00e8s satisfaisants : une meilleure qualit\u00e9 dans la production des descriptions produits ainsi qu’une facilit\u00e9 \u00e0 la localisation des contenus qui ne se limitent pas seulement \u00e0 une traduction basique pour ses march\u00e9s internationaux.\r\n\r\nGr\u00e2ce \u00e0 l’utilisation d’Akeneo PIM et de l’IA de ChatGPT, Mondial Tissus a r\u00e9ussi \u00e0 acc\u00e9l\u00e9rer consid\u00e9rablement le d\u00e9ploiement de son offre sur de nouveaux march\u00e9s tout en permettant \u00e0 ses \u00e9quipes de d\u00e9velopper de nouveaux assets \u00e0 forte valeur ajout\u00e9e, ainsi que la connaissance de l’offre produits. L\u2019IA de ChatGPT a \u00e9galement permis de proposer des descriptions produits de qualit\u00e9 sur un grand volume de nouveaux produits chaque saison et pour tous les march\u00e9s cibles de Mondial Tissus, ce qui constitue un avantage consid\u00e9rable pour la marque dans un contexte de concurrence accrue. Enfin, gr\u00e2ce au Workflow de Validation de la solution Akeneo PIM, les \u00e9quipes de Mondial Tissus peuvent effectuer une simple relecture avant de valider le produit pour sa mise en vente, ce qui permet de garantir la qualit\u00e9 des informations produits diffus\u00e9es. L’ouverture de nouveaux march\u00e9s a \u00e9t\u00e9 acc\u00e9l\u00e9r\u00e9e, l’exp\u00e9rience collaborateur a \u00e9t\u00e9 am\u00e9lior\u00e9e, tout comme l’exp\u00e9rience client, formant ainsi un trio gagnant.<\/strong>\r\n\r\nPour r\u00e9sumer, l\u2019utilisation de l\u2019IA de ChatGPT, \u00e0 l\u2019aide du connecteur Bee by Dataggo, coupl\u00e9e au PIM Akeneo a permis \u00e0 Mondial Tissus de r\u00e9pondre \u00e0 ses probl\u00e9matiques de d\u00e9veloppement international, d\u2019acc\u00e9l\u00e9ration du time-to-market tout en ayant am\u00e9lior\u00e9 l\u2019exp\u00e9rience produit propos\u00e9e. Ce projet constitue un exemple concret de l\u2019utilisation de l\u2019IA dans le d\u00e9veloppement d\u2019une activit\u00e9 commerciale et montre comment il est possible de mettre en place une solution r\u00e9pondant aux besoins uniques d\u2019une entreprise tout en d\u00e9veloppant une nouvelle offre r\u00e9pondant aux d\u00e9fis de nombreux retailers.\r\n\r\nSi ce projet vous int\u00e9resse, n\u2019h\u00e9sitez pas \u00e0 nous contacter<\/a> et l\u2019un de nos experts pourra r\u00e9pondre \u00e0 toutes vos questions.<\/div><\/div> ","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment Mondial Tissus a utilis\u00e9 l\u2019IA et la gestion de l’information produit dans sa strat\u00e9gie de d\u00e9veloppement.<\/p>\n","protected":false},"author":1,"featured_media":37067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1562],"tags":[1285,705,1307],"class_list":["post-47200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nComment Mondial Tissus a tir\u00e9 parti de l\u2019IA et de l\u2019information produit pour acc\u00e9l\u00e9rer l\u2019expansion, le time-to-market et la productivit\u00e9 ? | Page 3 of 18 | Akeneo<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Mondial Tissus a utilis\u00e9 l\u2019IA et la gestion de l'information produit dans sa strat\u00e9gie de d\u00e9veloppement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/mondial-tissus-akeneo-pim\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Mondial Tissus a tir\u00e9 parti de l\u2019IA et de l\u2019information produit pour acc\u00e9l\u00e9rer l\u2019expansion, le time-to-market et la productivit\u00e9 ? 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