{"id":47169,"date":"2023-02-27T14:00:38","date_gmt":"2023-02-27T14:00:38","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/akeneo-nommee-value-leader-ventana-research\/"},"modified":"2024-07-04T06:54:23","modified_gmt":"2024-07-04T06:54:23","slug":"akeneo-nommee-value-leader-ventana-research","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/akeneo-nommee-value-leader-ventana-research\/","title":{"rendered":"Akeneo est nomm\u00e9e Leader de toutes les cat\u00e9gories dans le rapport 2023 Ventana Research PXM Value Index"},"content":{"rendered":" \n \n
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\n Akeneo News<\/span>\n <\/div>\n

Akeneo est nomm\u00e9e Leader de toutes les cat\u00e9gories dans le rapport 2023 Ventana Research PXM Value Index<\/h1>\n
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Le Product Experience Management (PXM) Value Index 2023 a \u00e9t\u00e9 publi\u00e9 r\u00e9cemment par Ventana Research, et Akeneo fait partie des leaders de l\u2019indice de valeur dans les sept cat\u00e9gories.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Le Product Experience Management (PXM)<\/a> Value Index 2023 a \u00e9t\u00e9 publi\u00e9 par Ventana Research<\/a>, une soci\u00e9t\u00e9 ind\u00e9pendante d’\u00e9tudes et de services de conseil en technologie, et Akeneo a \u00e9t\u00e9 nomm\u00e9e Leader !<\/span>\r\n\r\nCette \u00e9tude quantifi\u00e9e, fond\u00e9e sur des recherches, \u00e9value seize fournisseurs et produits technologiques sur la base de sept cat\u00e9gories cl\u00e9s : cinq sont li\u00e9es \u00e0 l’exp\u00e9rience produit, \u00e0 savoir <\/span>l’adaptabilit\u00e9, la capacit\u00e9, la facilit\u00e9 de gestion, la fiabilit\u00e9 <\/b>et<\/span> la facilit\u00e9 d’utilisation<\/b>. Les deux derni\u00e8res cat\u00e9gories \u00e9taient li\u00e9es \u00e0 l’exp\u00e9rience client : <\/span>validation<\/b> et <\/span>TCO\/ROI<\/b>.<\/span>\r\n\r\nEssentiellement, le <\/span>PXM Value Index<\/span> est une \u00e9valuation de la mani\u00e8re dont un fournisseur peut r\u00e9pondre aux besoins PXM d’un client par le biais de son offre. Ventana Research prend en compte les attentes et les besoins des clients dans son analyse, d\u00e9livrant un rapport complet qui permet aux entreprises d’atteindre les niveaux d’efficacit\u00e9 et de rentabilit\u00e9 organisationnelles n\u00e9cessaires pour des exp\u00e9riences digitales engageantes gr\u00e2ce aux meilleures pratiques PXM.<\/span>\r\n\r\nPourquoi est-ce important ? Pour commencer, deux tiers des clients<\/a> d\u00e9clarent qu’ils cesseraient d’acheter aupr\u00e8s d’une marque en raison d’une mauvaise exp\u00e9rience produit, et plus de la moiti\u00e9 des clients affirment qu’ils sont pr\u00eats \u00e0 payer un prix plus \u00e9lev\u00e9 pour une exp\u00e9rience produit plus instructive et plus convaincante.<\/span>\r\n\r\nMais il est pratiquement impossible de proposer ce type d’exp\u00e9rience produit convaincante et coh\u00e9rente sur un ensemble de canaux et de points de contact en constante \u00e9volution sans \u00e9tablir au pr\u00e9alable une base solide d’informations produits, et c’est l\u00e0 que l’art et la science du PXM entrent en jeu.<\/span><\/div><\/div>
Selon le <\/span>PXM Value Index<\/span>, Akeneo a \u00e9t\u00e9 reconnue comme un fournisseur exemplaire et a obtenu la deuxi\u00e8me place au classement g\u00e9n\u00e9ral. En se classant premier dans la cat\u00e9gorie de l’exp\u00e9rience client et deuxi\u00e8me dans celle de l’exp\u00e9rience produit, Akeneo fait partie des leaders de l’indice de valeur dans les sept cat\u00e9gories.<\/span>\r\n\r\nNotre solution innovante a obtenu la meilleure note dans la cat\u00e9gorie \u00ab\u00a0Validation\u00a0\u00bb, qui analyse la capacit\u00e9 du fournisseur \u00e0 accompagner un client tout au long de son parcours PXM \u00e0 travers les ventes, l’int\u00e9gration, l’assistance, les services et les partenaires, ainsi que la mani\u00e8re dont le fournisseur utilise les interactions et les retours de ses clients pour am\u00e9liorer son produit. Nous avons r\u00e9ussi \u00e0 cr\u00e9er une communaut\u00e9 PXM tr\u00e8s soud\u00e9e, ce qui nous permet de tenir compte des besoins des clients pour \u00e9tablir notre plan d’action et am\u00e9liorer nos offres de produits.<\/span>\r\n\r\nAkeneo s’est \u00e9galement class\u00e9e en deuxi\u00e8me position dans plusieurs cat\u00e9gories, dont la cat\u00e9gorie \u00ab\u00a0Usability\u00a0\u00bb, qui analyse l’intelligence technologique du logiciel du fournisseur \u00e0 travers l’exp\u00e9rience client, y compris l’utilisation de l’intelligence artificielle<\/a> (AI) et de l’apprentissage automatique (Machine Learning).<\/span>\r\n\r\nVentana Research a \u00e9galement pris en compte la facilit\u00e9 d’utilisation du logiciel par des employ\u00e9s de diff\u00e9rents niveaux de comp\u00e9tences et d’expertise. Les entreprises doivent tenir compte de l’\u00e9volution continue du march\u00e9 de l’emploi et des facteurs \u00e9conomiques lorsqu’elles \u00e9valuent leurs fournisseurs, car l’adoption rapide d’un outil peut contribuer \u00e0 r\u00e9duire les co\u00fbts et \u00e0 gagner du temps.<\/span>\r\n\r\nSouvent, lorsqu’une entreprise cherche \u00e0 am\u00e9liorer son exp\u00e9rience client, elle adopte une approche \u00ab\u00a0client-first\u00a0\u00bb, ce qui est juste ; cependant, se concentrer sur l’exp\u00e9rience client avant l’exp\u00e9rience produit revient \u00e0 construire la maison sans avoir d’abord coul\u00e9 les fondations.<\/span>\r\n\r\nL’exp\u00e9rience produit est la meilleure fa\u00e7on de d\u00e9passer les attentes des clients. Une strat\u00e9gie PX efficace peut apporter plus de valeur \u00e0 une entreprise en unifiant ses efforts pour \u00e9voluer et se d\u00e9velopper. Elle permet une expansion efficace vers de nouveaux canaux et assure une exp\u00e9rience client de qualit\u00e9, renfor\u00e7ant ainsi la confiance envers l’entreprise.<\/span>\r\n\r\nVous pouvez en savoir plus sur le PXM Value Index ici<\/a>, et si vous souhaitez savoir o\u00f9 en est votre entreprise pour fournir des exp\u00e9riences produits de qualit\u00e9, vous pouvez faire notre auto-\u00e9valuation pour analyser de votre niveau de maturit\u00e9 PXM<\/a> actuel et obtenir des conseils et recommandations personnalis\u00e9s pour am\u00e9liorer votre pratique PXM.<\/span><\/div><\/div> \n
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\n Casey Paxton<\/strong>, Content Marketing Manager <\/p>\n Akeneo<\/strong>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Le Product Experience Management (PXM) Value Index 2023 a \u00e9t\u00e9 publi\u00e9 r\u00e9cemment par Ventana Research, et Akeneo fait partie des leaders de l\u2019indice de valeur dans les sept cat\u00e9gories.<\/p>\n","protected":false},"author":17,"featured_media":35101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[555],"tags":[694,708,1371,1377,667,582,668,1372,776,1219],"class_list":["post-47169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAkeneo est nomm\u00e9e Leader de toutes les cat\u00e9gories dans le rapport 2023 Ventana Research PXM Value Index | Akeneo<\/title>\n<meta name=\"description\" content=\"Le Product Experience Management (PXM) Value Index 2023 a \u00e9t\u00e9 publi\u00e9 r\u00e9cemment par Ventana Research, et Akeneo a \u00e9t\u00e9 nomm\u00e9e Leader !\" \/>\n<meta name=\"robots\" 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