{"id":46984,"date":"2020-10-14T08:00:57","date_gmt":"2020-10-14T08:00:57","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/assess-your-pxm-maturity-2\/"},"modified":"2024-07-04T06:53:08","modified_gmt":"2024-07-04T06:53:08","slug":"assess-your-pxm-maturity","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/","title":{"rendered":"Adopteur, Innovateur, Champion: et vous quel est votre niveau de maturit\u00e9 PXM ?"},"content":{"rendered":" \n \n
\n
\n
\n
\n
\n
\n
\n
\n
\n Exp\u00e9rience Produit<\/span>\n <\/div>\n

Adopteur, Innovateur, Champion: et vous quel est votre niveau de maturit\u00e9 PXM ?<\/h1>\n
\n\n

L\u2019actualit\u00e9 \u00e9conomique rend la croissance difficile.\r\n\r\nDe plus en plus de possibilit\u00e9s d\u2019exp\u00e9riences d\u2019achats sont pr\u00e9sent\u00e9es aux consomm…<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n \"\" <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n
De plus en plus de possibilit\u00e9s d\u2019exp\u00e9riences d\u2019achats sont pr\u00e9sent\u00e9es aux consommateurs. En plus des magasins physiques, les acheteurs peuvent en quelques clics \u201cshopper\u201d sur des marketplaces mondiales, o\u00f9 qu\u2019elles soient, ou rechercher un produit sur les r\u00e9seaux sociaux comme Facebook ou Twitter, voire m\u00eame se familiariser avec un achat via la r\u00e9alit\u00e9 augment\u00e9e ou virtuelle.\r\n\r\n\r\n\r\nLes possibilit\u00e9s de canaux de vente se d\u00e9veloppent et \u00e9voluent, il en va de m\u00eame pour les attentes et exigences des consommateurs. D\u00e9sormais, les acheteurs potentiels de tous types, sont sensibles \u00e0 l\u2019exp\u00e9rience d\u2019achat et celle-ci influence leur d\u00e9cision.\r\n\r\n\r\n\r\nEn moyenne, 80 % des acheteurs<\/a> avouent que la qualit\u00e9 de l\u2019exp\u00e9rience client influence leur d\u00e9cision d\u2019achat. Une exp\u00e9rience client \u00e0 la hauteur est bien plus qu\u2019un simple objectif, c\u2019est une urgence. Mais pour que cette exp\u00e9rience client optimis\u00e9e existe, elle doit reposer sur de solides bases… dont une exp\u00e9rience produit structur\u00e9e, convaincante et coh\u00e9rente qui r\u00e9sonnera avec les attentes des consommateurs o\u00f9 qu\u2019ils soient, qui ils soient.\r\n\r\n\r\n\r\nD\u2019apr\u00e8s une \u00e9tude OpinionWay men\u00e9e pour Akeneo et Accenture,<\/a> la moiti\u00e9 des Fran\u00e7ais sont pr\u00eats \u00e0 payer plus cher pour une exp\u00e9rience produit am\u00e9lior\u00e9e. Cela repr\u00e9sente donc une opportunit\u00e9 de revenu \u00e0 ne pas n\u00e9gliger.\r\n\r\n\r\n\r\nComment passer \u00e0 la vitesse sup\u00e9rieure ?\r\n\r\n\r\n

De l\u2019int\u00e9r\u00eat du PXM…<\/em><\/strong><\/h2>\r\n\r\n\r\nR\u00e9pondre \u00e0 ces attentes changeantes peut s\u2019av\u00e9rer plus facile \u00e0 dire qu\u2019\u00e0 faire. Pour offrir une exp\u00e9rience produit de \u201cpremi\u00e8re classe\u201d, il faut mettre en place une Gestion de l\u2019Exp\u00e9rience Produit (PXM).\r\n\r\n\r\n\r\nLa Gestion de l\u2019Exp\u00e9rience Produit n\u2019est pas qu\u2019une question de solution de gestion des donn\u00e9es, c\u2019est une nouvelle m\u00e9thode. Le PXM c\u2019est l\u2019art subtil de cr\u00e9er des exp\u00e9riences produits riches, avec des informations produits de qualit\u00e9, contextualis\u00e9es et adapt\u00e9es au canal de vente et au march\u00e9 pour s\u2019int\u00e9grer \u00e0 chaque \u00e9tape du parcours d\u2019achat. Mettre en valeur la bonne information au bon moment du parcours d\u2019achat est au coeur de l\u2019exp\u00e9rience client, si ce n\u2019est un pr\u00e9requis. Le PXM n\u2019est pas qu\u2019une histoire de donn\u00e9es ou de technologies. Il faut aussi prendre en consid\u00e9ration l\u2019humain et les processus impliqu\u00e9s dans la gestion des donn\u00e9es.\r\n\r\n\r\n\r\nLa Gestion de l\u2019Exp\u00e9rience produit impacte toutes les \u00e9tapes de votre relation client. Elle influence la mani\u00e8re dont vos acheteurs potentiels peuvent trouver vos produits, mais aussi la fiabilit\u00e9, compl\u00e9tude et coh\u00e9rence des informations produits sur tous les canaux de vente et march\u00e9s o\u00f9 vous \u00eates pr\u00e9sents. Cela vous permet de cr\u00e9er un lien \u00e9motionnel avec votre cible, d\u2019acc\u00e9l\u00e9rer votre time-to-market et permet d\u2019\u00e9tendre la p\u00e9riode de vente des vos produits. C\u2019est cette capacit\u00e9 \u00e0 r\u00e9pondre aux besoins croissants de vos acheteurs B2B mais aussi des consommateurs B2C qu\u2019on appelle PXM.\r\n\r\n\r\n

… Nous vous pr\u00e9sentons le PXM Maturity Assessment…<\/em><\/strong><\/h2>\r\n\r\n\r\nCe n\u2019est plus un secret, l\u2019exp\u00e9rience produit et sa ma\u00eetrise sont des facteurs cl\u00e9s de succ\u00e8s.\r\n\r\n\r\n\r\nPour d\u00e9finir vos ambitions, il est important d\u2019\u00e9valuer votre situation. Pour savoir o\u00f9 vous en \u00eates sur ce chemin de l\u2019exp\u00e9rience produit, Akeneo met \u00e0 votre disposition un outil : le PXM Maturity Assessment<\/a><\/em>. Cet outil est con\u00e7u pour vous fournir des conseils et recommandations concernant la gestion de vos informations produits. Vous d\u00e9couvrirez : qui peut contribuer ? quels sont les processus o\u00f9 le PIM intervient ? et comment les optimiser ? Un parcours clair vers le statut de \u201cPXM Champion\u201d est inclus dans la recommandation pour vous permettre de progresser et d\u2019atteindre le niveau sup\u00e9rieur.\r\n\r\n\r\n\r\nCette \u00e9valuation est compos\u00e9e de 14 questions dont le but est d\u2019\u00e9valuer comment vous g\u00e9rez vos informations. Ces questions permettent d\u2019identifier et d\u00e9crire comment votre organisation fonctionne et implique vos \u00e9quipes, les donn\u00e9es et la technologie pour g\u00e9rer l\u2019information produit, ce qui comprend les processus d\u2019enrichissement, les workflows, votre time-to-market, la satisfaction employ\u00e9s et bien d\u2019autres aspects…\r\n\r\n\r\n

\u2026 Pour devenir un PXM Champion<\/em><\/strong><\/h2>\r\n\r\n\r\nApr\u00e8s vous \u00eatre \u00e9valu\u00e9, quelle est la prochaine \u00e9tape ? Comment passer au niveau sup\u00e9rieur de maturit\u00e9 PXM et devenir un PXM Champion<\/em> ?\r\n\r\n\r\n\r\nUne fois votre \u00e9valuation faite, vous recevrez un rapport personnalis\u00e9 expliquant les prochaines \u00e9tapes pour gagner en maturit\u00e9 PXM et permettre \u00e0 votre activit\u00e9 de se d\u00e9velopper. Vous saurez vraiment o\u00f9 vous en \u00eates, o\u00f9 vous pouvez aller gr\u00e2ce au PXM et aux processus qui en r\u00e9sultent.\r\n\r\n\r\n\r\nPr\u00eat pour faire le point ? Auto \u00e9valuez-vous<\/a> ou contactez-nous pour b\u00e9n\u00e9ficier du support d\u2019experts PXM.\r\n\r\n\r\n
\"\"<\/div><\/a><\/figure><\/div><\/div> \n
\n
\n
\n
\n
\n
\n
\n
\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

L\u2019actualit\u00e9 \u00e9conomique rend la croissance difficile.<\/p>\n

De plus en plus de possibilit\u00e9s d\u2019exp\u00e9riences d\u2019achats sont pr\u00e9sent\u00e9es aux consomm<\/p>\n","protected":false},"author":2,"featured_media":5644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[694,839,708,660,840,655,667,841,686,662,842,1372,668,882],"class_list":["post-46984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAdopteur, Innovateur, Champion: et vous quel est votre niveau de maturit\u00e9 PXM ? | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adopteur, Innovateur, Champion: et vous quel est votre niveau de maturit\u00e9 PXM ? | Akeneo\" \/>\n<meta property=\"og:description\" content=\"L\u2019actualit\u00e9 \u00e9conomique rend la croissance difficile. De plus en plus de possibilit\u00e9s d\u2019exp\u00e9riences d\u2019achats sont pr\u00e9sent\u00e9es aux consomm\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-14T08:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T06:53:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-banner-pxm-maturity-assessment-blog-post-preview-en.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Convertiv Boston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Convertiv Boston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/\"},\"author\":{\"name\":\"Convertiv Boston\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/a9502af91ad7f0f0f3c92cd7e8e75b69\"},\"headline\":\"Adopteur, Innovateur, Champion: et vous quel est votre niveau de maturit\u00e9 PXM ?\",\"datePublished\":\"2020-10-14T08:00:57+00:00\",\"dateModified\":\"2024-07-04T06:53:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/\"},\"wordCount\":836,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-banner-pxm-maturity-assessment-blog-post-preview-en.jpg\",\"keywords\":[\"akeneo\",\"Akeneo maturity model\",\"akeneo pim\",\"PIM\",\"pim maturity\",\"product experience\",\"product experience management\",\"product experience management maturity\",\"product information\",\"product information management\",\"product information management maturity\",\"PXM\",\"PXM\",\"pxm maturity\"],\"articleSection\":[\"Exp\u00e9rience Produit\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/\",\"url\":\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/\",\"name\":\"Adopteur, Innovateur, Champion: et vous quel est votre niveau de maturit\u00e9 PXM ? | Akeneo\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-banner-pxm-maturity-assessment-blog-post-preview-en.jpg\",\"datePublished\":\"2020-10-14T08:00:57+00:00\",\"dateModified\":\"2024-07-04T06:53:08+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/#primaryimage\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-banner-pxm-maturity-assessment-blog-post-preview-en.jpg\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-banner-pxm-maturity-assessment-blog-post-preview-en.jpg\",\"width\":600,\"height\":300},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#website\",\"url\":\"https:\/\/www.akeneo.com\/fr\/\",\"name\":\"Akeneo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeneo.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#organization\",\"name\":\"Akeneo\",\"url\":\"https:\/\/www.akeneo.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"width\":1,\"height\":1,\"caption\":\"Akeneo\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/a9502af91ad7f0f0f3c92cd7e8e75b69\",\"name\":\"Convertiv Boston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ca3e6b01528ac1a31a8d17b81adaddc27a6bd18ff3a3c76dd9948ffb43e22b1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ca3e6b01528ac1a31a8d17b81adaddc27a6bd18ff3a3c76dd9948ffb43e22b1?s=96&d=mm&r=g\",\"caption\":\"Convertiv Boston\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Adopteur, Innovateur, Champion: et vous quel est votre niveau de maturit\u00e9 PXM ? | Akeneo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/","og_locale":"fr_FR","og_type":"article","og_title":"Adopteur, Innovateur, Champion: et vous quel est votre niveau de maturit\u00e9 PXM ? | Akeneo","og_description":"L\u2019actualit\u00e9 \u00e9conomique rend la croissance difficile. De plus en plus de possibilit\u00e9s d\u2019exp\u00e9riences d\u2019achats sont pr\u00e9sent\u00e9es aux consomm","og_url":"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/","og_site_name":"Akeneo","article_published_time":"2020-10-14T08:00:57+00:00","article_modified_time":"2024-07-04T06:53:08+00:00","og_image":[{"url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-banner-pxm-maturity-assessment-blog-post-preview-en.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Convertiv Boston","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Convertiv Boston","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/#article","isPartOf":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/"},"author":{"name":"Convertiv Boston","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/a9502af91ad7f0f0f3c92cd7e8e75b69"},"headline":"Adopteur, Innovateur, Champion: et vous quel est votre niveau de maturit\u00e9 PXM ?","datePublished":"2020-10-14T08:00:57+00:00","dateModified":"2024-07-04T06:53:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/"},"wordCount":836,"commentCount":0,"publisher":{"@id":"https:\/\/www.akeneo.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-banner-pxm-maturity-assessment-blog-post-preview-en.jpg","keywords":["akeneo","Akeneo maturity model","akeneo pim","PIM","pim maturity","product experience","product experience management","product experience management maturity","product information","product information management","product information management maturity","PXM","PXM","pxm maturity"],"articleSection":["Exp\u00e9rience Produit"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/","url":"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/","name":"Adopteur, Innovateur, Champion: et vous quel est votre niveau de maturit\u00e9 PXM ? | Akeneo","isPartOf":{"@id":"https:\/\/www.akeneo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/#primaryimage"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-banner-pxm-maturity-assessment-blog-post-preview-en.jpg","datePublished":"2020-10-14T08:00:57+00:00","dateModified":"2024-07-04T06:53:08+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeneo.com\/fr\/blog\/assess-your-pxm-maturity\/#primaryimage","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-banner-pxm-maturity-assessment-blog-post-preview-en.jpg","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-banner-pxm-maturity-assessment-blog-post-preview-en.jpg","width":600,"height":300},{"@type":"WebSite","@id":"https:\/\/www.akeneo.com\/fr\/#website","url":"https:\/\/www.akeneo.com\/fr\/","name":"Akeneo","description":"","publisher":{"@id":"https:\/\/www.akeneo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeneo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.akeneo.com\/fr\/#organization","name":"Akeneo","url":"https:\/\/www.akeneo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","width":1,"height":1,"caption":"Akeneo"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/a9502af91ad7f0f0f3c92cd7e8e75b69","name":"Convertiv Boston","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ca3e6b01528ac1a31a8d17b81adaddc27a6bd18ff3a3c76dd9948ffb43e22b1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ca3e6b01528ac1a31a8d17b81adaddc27a6bd18ff3a3c76dd9948ffb43e22b1?s=96&d=mm&r=g","caption":"Convertiv Boston"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/posts\/46984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/comments?post=46984"}],"version-history":[{"count":0,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/posts\/46984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/media\/5644"}],"wp:attachment":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/media?parent=46984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/categories?post=46984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/tags?post=46984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}