{"id":46921,"date":"2020-06-01T08:00:33","date_gmt":"2020-06-01T08:00:33","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/customer-story-shopapotheke-2\/"},"modified":"2024-07-04T06:52:46","modified_gmt":"2024-07-04T06:52:46","slug":"customer-story-shopapotheke","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/customer-story-shopapotheke\/","title":{"rendered":"Nouvelle vid\u00e9o : Shop Apotheke conna\u00eet une croissance durable gr\u00e2ce au PIM"},"content":{"rendered":"       \n  \n<section id=\"hero-block_bece7000fb150eae9a1f18bd8bece73e\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Akeneo News<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Nouvelle vid\u00e9o : Shop Apotheke conna\u00eet une croissance durable gr\u00e2ce au PIM<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>G\u00e9rer l\u2019information produit pour des centaines de milliers de produits pharmaceutiques peut \u00eatre compliqu\u00e9. C\u2019est d\u2019autant plus complexe quan&#8230;<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"230\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/shopapotheke_website_png_390x230.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n        <div class=\"mb-2\"><div class=\"press-copy\">C\u2019est la situation dans laquelle la pharmacie omnicanale allemande Shop Apotheke s\u2019est trouv\u00e9e il y a peu. Les syst\u00e8mes de gestion de l\u2019information produit, qui \u00e9taient d\u00e9pass\u00e9s et d\u00e9velopp\u00e9s en interne, ne pouvaient plus supporter la croissance continue de l\u2019entreprise ou ses plans d\u2019expansion. Mais tout cela \u00e9tait avant leur adoption du PIM!\r\n\r\n\r\n\r\nD\u00e9couvrez dans la vid\u00e9o ci-dessous Pamela Kohl, Product Data Management Senior Manager chez Shop Apotheke, qui explique comment l\u2019entreprise a utilis\u00e9 Akeneo PIM pour remplacer ses syst\u00e8mes d\u00e9velopp\u00e9s en interne. Le r\u00e9sultat ? Leur croissance est plus durable gr\u00e2ce \u00e0 une meilleure gestion des groupes pour plus de 500 000 r\u00e9f\u00e9rences produits favorisant une augmentation de la productivit\u00e9 et donc un time to market r\u00e9duit. La collaboration d\u2019\u00e9quipe autour des donn\u00e9es produits s\u2019est aussi am\u00e9lior\u00e9e, tout comme la localisation des informations.\r\n\r\n\r\n<figure><div class=\"ratio ratio-16x9\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/DUNTpYaEZ3A\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div><\/figure>\r\n\r\n\r\n<em>Vous voulez en savoir plus et obtenir les bonnes pratiques du monde de la gestion de l\u2019exp\u00e9rience produit (PXM) ? Lisez notre livre blanc <\/em><a href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/pxm-for-dummies\/\"><em>PXM pour les nuls <\/em><\/a><em>!\u00a0<\/em><\/div><\/div>  ","protected":false},"excerpt":{"rendered":"<p>G\u00e9rer l\u2019information produit pour des centaines de milliers de produits pharmaceutiques peut \u00eatre compliqu\u00e9. C\u2019est d\u2019autant plus complexe quan<\/p>\n","protected":false},"author":2,"featured_media":1879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[555,1],"tags":[611,770,690,771,766,658,660,775,655,667,686,662,668,776,777,676,778,782,783,784,1011],"class_list":["post-46921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nouvelle vid\u00e9o : Shop Apotheke conna\u00eet une croissance durable gr\u00e2ce au PIM | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/customer-story-shopapotheke\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle vid\u00e9o : Shop Apotheke conna\u00eet une croissance durable gr\u00e2ce au PIM | Akeneo\" \/>\n<meta property=\"og:description\" content=\"G\u00e9rer l\u2019information produit pour des centaines de milliers de produits pharmaceutiques peut \u00eatre compliqu\u00e9. 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