{"id":46912,"date":"2020-05-04T08:00:39","date_gmt":"2020-05-04T08:00:39","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/aps-customer-story-melichoni-2\/"},"modified":"2024-07-04T06:52:43","modified_gmt":"2024-07-04T06:52:43","slug":"aps-customer-story-melichoni","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/aps-customer-story-melichoni\/","title":{"rendered":"Nouvelle vid\u00e9o : D\u00e9couvrez comment MelchioniReady a utilis\u00e9 le PIM pour accompagner sa croissance rapide."},"content":{"rendered":"       \n  \n<section id=\"hero-block_3cc3c20bf0ec25dfcc47f5314befed0c\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Akeneo News<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Nouvelle vid\u00e9o : D\u00e9couvrez comment MelchioniReady a utilis\u00e9 le PIM pour accompagner sa croissance rapide.<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>Revendeur en ligne de produits \u00e9lectroniques, MelchioniReady avait un probl\u00e8me. Alors que l&rsquo;entreprise avait r\u00e9ussi \u00e0 se tailler une r\u00e9putation d&#8230;<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1419\" height=\"700\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/melichioniready.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n        \r\n\r\n\r\n<p>Revendeur en ligne de produits \u00e9lectroniques, MelchioniReady avait un probl\u00e8me. Alors que l&rsquo;entreprise avait r\u00e9ussi \u00e0 se tailler une r\u00e9putation de leader dans son secteur, il \u00e9tait difficile de faire \u00e9voluer son activit\u00e9 rapidement ou efficacement.<\/p>\r\n\r\n\r\n<div class=\"mb-2\"><div class=\"press-copy\">L\u2019entreprise souffrait de processus inefficaces pour l\u2019enrichissement de la donn\u00e9e produit qui ralentissait le \u201ctime to market\u201d et entravait l\u2019expansion de son catalogue et la conqu\u00eate de nouveaux march\u00e9s. Mais tr\u00e8s rapidement apr\u00e8s avoir impl\u00e9ment\u00e9 le PIM d\u2019Akeneo, MelchioniReady a r\u00e9solu ses probl\u00e8mes d\u2019information produit avec l\u2019aide d\u2019int\u00e9grations open source, d\u2019une interface utilisateur facile \u00e0 comprendre, et de fonctionnalit\u00e9s permettant notamment le d\u00e9veloppement de nouveaux canaux et langues. Alors comment Akeneo PIM a aid\u00e9 cet E-commer\u00e7ant \u00e0 faire \u00e9voluer son business plus facilement?\r\n\r\n\r\n\r\nD\u00e9couvrez dans la vid\u00e9o ci-dessous, Fabrizio Miccoli, Data Governance Manager chez MelchioniReady et Marco Giorgetti, Account Manager chez MageSpecialist, qui expliquent pourquoi ils cherchaient \u00e0 renforcer leur information produit et comment le PIM d\u2019Akeneo a contribu\u00e9 \u00e0 leur croissance rapide, \u00e0 leur expansion internationale et multicanale. Ils partagent aussi leurs bonnes pratiques pour une impl\u00e9mentation efficace du PIM.\r\n\r\n\r\n<figure><div class=\"ratio ratio-16x9\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/GmY02-j0rcg\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div><\/figure><\/div><\/div>  ","protected":false},"excerpt":{"rendered":"<p>Revendeur en ligne de produits \u00e9lectroniques, MelchioniReady avait un probl\u00e8me. Alors que l&rsquo;entreprise avait r\u00e9ussi \u00e0 se tailler une r\u00e9putation d<\/p>\n","protected":false},"author":2,"featured_media":5279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[555,1],"tags":[611,770,690,771,766,658,772,773,774,660,775,655,667,686,662,668,776,777,676,778,782],"class_list":["post-46912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nouvelle vid\u00e9o : D\u00e9couvrez comment MelchioniReady a utilis\u00e9 le PIM pour accompagner sa croissance rapide. | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/aps-customer-story-melichoni\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle vid\u00e9o : D\u00e9couvrez comment MelchioniReady a utilis\u00e9 le PIM pour accompagner sa croissance rapide. | Akeneo\" \/>\n<meta property=\"og:description\" content=\"Revendeur en ligne de produits \u00e9lectroniques, MelchioniReady avait un probl\u00e8me. Alors que l&#039;entreprise avait r\u00e9ussi \u00e0 se tailler une r\u00e9putation d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/fr\/blog\/aps-customer-story-melichoni\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-04T08:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T06:52:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/melichioniready.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Convertiv Boston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Convertiv Boston\" \/>\n\t<meta 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