{"id":46866,"date":"2020-01-27T11:00:09","date_gmt":"2020-01-27T11:00:09","guid":{"rendered":"https:\/\/www.akeneo.com\/?p=46866"},"modified":"2024-07-04T06:52:27","modified_gmt":"2024-07-04T06:52:27","slug":"pim-showrooming-success","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/pim-showrooming-success\/","title":{"rendered":"How PIM Turns Showrooms Into Success Stories"},"content":{"rendered":" \n \n
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\n Product Experience<\/span>\n <\/div>\n

How PIM Turns Showrooms Into Success Stories<\/h1>\n
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It\u2019s not easy to be a brick-and-mortar retailer these days \u2014\u00a0just look at the numbers.\u00a0\r\n\r\n\r\neCommerce has continued its meteoric rise into a se…<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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It\u2019s not easy to be a brick-and-mortar retailer these days \u2014\u00a0just look at the numbers.\u00a0<\/p>\r\n\r\n\r\n

eCommerce has continued its meteoric rise into a serious engine of business. According to the U.S. Commerce Department<\/a><\/strong>, eCommerce sales rose once again last year, this time by 15 percent<\/strong>, and now account for more than 14.3 percent<\/strong> of all retail sales in the U.S.\r\n\r\n\r\n\r\nNow, as a result, retailers around the U.S. and around the world are experimenting with and embracing new strategies<\/a><\/strong> for getting customers in the door and spending money. Some are working to bring new and innovative tech like augmented reality<\/a><\/strong> and cashier-less payment technology<\/a><\/strong> to their stores. Others are embracing omnichannel initiatives<\/a> <\/strong>and looking to introduce new technology to emerging digital channels, including new features like visual search.<\/a><\/strong>\r\n\r\n\r\n\r\nBut increasingly, many retailers are turning their attention back toward a retail strategy that seemed to fall out of favor more than a decade ago \u2014 showrooming. Showrooming, or the practice of consumers examining merchandise in a traditional brick-and-mortar retail store, then buying it online, often at a lower price, was considered something to avoid at all costs. The fear was it would become something that could threaten brick-and-mortar retail\u2019s very existence.\r\n\r\n\r\n\r\nBut now, a growing group of merchants is looking to use the practice to their advantage \u2014\u00a0and with good reason<\/a><\/strong>. More than 50 percent of consumers in both the U.S. and U.K. showroom shop, won over by the convenience and low prices.\r\n\r\n\r\n\r\nSo how can you use this growing trend to your advantage?\r\n\r\n\r\n\r\nThe answer lies in your product information.<\/strong>\r\n\r\n\r\n

Using product information to create a showrooming success<\/h2>\r\n\r\n\r\nSucceeding with showrooming requires that you have your product information up to par \u2014\u00a0there\u2019s just no two ways about it.\r\n\r\n\r\n\r\nWhen consumers showroom shop, they\u2019re often going to get a firsthand look at a product that they might not feel comfortable buying online without seeing in person. This is especially common with products like electronics, clothing, and household items. This way, they\u2019re able to get face-time with the product, then find it online for a price that suits them later on.\r\n\r\n\r\n\r\nCompanies can appeal to showroom shoppers and make this a viable revenue stream \u2014\u00a0if they have the right ingredients in place. However, this requires high-quality product information coupled with equally high-quality digital assets \u2014 images, videos, and other forms of media that harken back to the in-store experience and serve as a reminder for customers looking up your products online.\r\n\r\n\r\n\r\nWithout this high-quality information, consumers who return home to search using specific terms they remember from their trip to a brick-and-home won\u2019t be able to find your products. If you want to succeed with showrooming efforts, search engines need to be able to find your products with ease. After all, if customers can\u2019t find your products, it won\u2019t matter your they are the best ones out there, at the best possible price.\r\n\r\n\r\n\r\nOf course, simply being able to find your products isn\u2019t enough. Your product information also needs to be accurate, consistent, complete and compelling. If showroom shoppers don\u2019t trust your product information or don\u2019t like the experience you provide, you\u2019ll quickly be finding your customers will make their purchases elsewhere.\r\n\r\n\r\n

PIM handles webrooming too<\/h2>\r\n\r\n\r\nShowrooming isn\u2019t the only trend retailers need to worry about. Its cousin, webrooming, is also a growing phenomenon among modern shoppers \u2014\u00a0and perhaps even more popular than showrooming itself.\r\n\r\n\r\n\r\nAccording to Chain Store Age<\/a>, nearly three-quarters enjoy webrooming when shopping, often for many of the same products they showroom shop for. So what is webrooming, you ask? It\u2019s the name given to the practice of online browsing and buying in-store. Fortunately, product information can also help here.\r\n\r\n\r\n\r\nEven B2B businesses are embracing webrooming. Home furnishings manufacturer Tarkett, for example, offers a webrooming capability via its website. While customers cannot order directly via the webrooming app, the app does send users to a distributor\u2019s website, where they can make a purchase.\r\n\r\n\r\n\r\nWhether you\u2019re a B2B or B2C seller, the same things that win over showroom shopping customers \u2014 accurate, correct, consistent, and easy-to-find product information and a top-notch customer experience, coupled with high-quality digital assets that not only show the product but also put it in context in a room and help you create a look.\r\n\r\n\r\n\r\nWhen it comes to webrooming, customer experience and consistency are more important than ever before. Companies investing in these experiences will need to provide a customer journey that walks your customers right from their online searches to the register with their product in hand.\r\n\r\n\r\n

Turn your showroom efforts into a success with PIM<\/h2>\r\n\r\n\r\nMake your showrooming efforts shine with PIM! Learn how Akeneo can help give your team the product information and workflow tools to make any showroom a success.\r\n\r\n\r\n\r\nLearn how PIM and PXM can help you make sure all your new sales efforts reach their full potential by reading our blog on Turning A New Commerce Channel Into A Success<\/a> or get in touch<\/a> today!<\/em><\/div><\/div> ","protected":false},"excerpt":{"rendered":"

It\u2019s not easy to be a brick-and-mortar retailer these days \u2014\u00a0just look at the numbers.\u00a0<\/p>\n

eCommerce has continued its meteoric rise into a se<\/p>\n","protected":false},"author":2,"featured_media":4974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[751,1238,752,753,575,660,667,668],"class_list":["post-46866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow PIM Turns Showrooms Into Success Stories | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/pim-showrooming-success\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How PIM Turns Showrooms Into Success Stories | Akeneo\" \/>\n<meta property=\"og:description\" content=\"It\u2019s not easy to be a 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