{"id":46787,"date":"2019-03-28T13:18:53","date_gmt":"2019-03-28T13:18:53","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/journal-digital-commerce-pim-2\/"},"modified":"2024-07-04T06:52:03","modified_gmt":"2024-07-04T06:52:03","slug":"journal-digital-commerce-pim","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/journal-digital-commerce-pim\/","title":{"rendered":"One Version of the Truth: A Better Way to Manage Product Data"},"content":{"rendered":" \n \n
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\n Product Experience<\/span>\n <\/div>\n

One Version of the Truth: A Better Way to Manage Product Data<\/h1>\n
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John Russell, the ex VP of Harley-Davidson once said that \u201cwe don\u2019t sell motorcycles. We sell to 43-year-old accountants, the ability to dress in …<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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\n \"\" <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n John Russell, the ex VP of Harley-Davidson once said that \u201cwe don\u2019t sell motorcycles. We sell to 43-year-old accountants, the ability to dress in leather, ride through small towns and have people be afraid of them.\u201d<\/span>
In other words, Harley Davidson sells experiences, not motorcycles. The same can be said of Product Information Management (PIM) systems.<\/span>\r\n\r\nYou might think a PIM system is just a neat way to manage your business\u2019 product information, but the overall effect that a PIM system can have on your business and your organization can be dramatic and transformational.<\/span>\r\n\r\nIn the new <\/span>Journal of digital commerce<\/strong>, <\/span><\/i>John Evans, Product Marketing Director here at Akeneo, provides strategies for managing product information, to help you move beyond the Excel pivot table by looking at:<\/span>\r\n