{"id":46783,"date":"2019-04-01T11:00:55","date_gmt":"2019-04-01T11:00:55","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/product-data-solutions-breakdown-2\/"},"modified":"2024-07-04T06:52:01","modified_gmt":"2024-07-04T06:52:01","slug":"product-data-solutions-breakdown","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/product-data-solutions-breakdown\/","title":{"rendered":"Donn\u00e9es Produits : Comparaison PIM vs. MDM vs. DAM vs. PLM"},"content":{"rendered":"       \n  \n<section id=\"hero-block_602b1e968b6cec4a2f0f8ec1410588fb\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Exp\u00e9rience Produit<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Donn\u00e9es Produits : Comparaison PIM vs. MDM vs. DAM vs. PLM<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>               Il semble que nous soyons \u00e0 l\u2019\u00e2ge d\u2019or de la data, que nous pouvons appeler les \u00ab\u00a0Data Days\u00a0\u00bb.Les experts et les observateurs&#8230;<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Akeneo_Banner_PIM_MDM_PLM_DAM_2.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n        Il semble que nous soyons \u00e0 l\u2019\u00e2ge d\u2019or de la data, que nous pouvons appeler les \u00ab\u00a0Data Days\u00a0\u00bb.<div class=\"mb-2\">Les experts et les observateurs du secteur pr\u00f4nent de plus en plus l\u2019importance de la gestion de la donn\u00e9e et de l\u2019information. Certains les d\u00e9crivent comme le <a href=\"https:\/\/www.forbes.com\/sites\/maikoschaffrath\/2019\/03\/06\/data-world-the-github-for-big-data-wants-to-create-positive-impact-by-making-data-available-to-all\/\" target=\"_blank\" rel=\"noopener noreferrer\">nouvel or noir<\/a>, d\u2019autres la consid\u00e8rent comme une <a href=\"https:\/\/www.bloomberg.com\/news\/audio\/2019-03-01\/your-private-data-is-the-new-currency-harvard-s-zuboff-radio\" target=\"_blank\" rel=\"noopener noreferrer\">nouvelle monnaie d\u2019\u00e9change<\/a>, et la majorit\u00e9 affirme que cela peut changer le fonctionnement des entreprises de toutes tailles.\r\n\r\nLa gestion de la donn\u00e9e produits pr\u00e9sente toutefois un d\u00e9fi. Le monde des solutions de gestion des donn\u00e9es produits regorgent d\u2019acronymes. Il peut donc \u00eatre difficile de d\u00e9terminer pr\u00e9cis\u00e9ment \u00e0 quelles probl\u00e9matiques celles-ci peuvent r\u00e9pondre.\r\n\r\nVoici la liste de tous les acronymes existants compar\u00e9s avec le <a href=\"https:\/\/www.akeneo.com\/fr\/blog\/best-pim\/\" target=\"_blank\" rel=\"noopener noreferrer\">PIM (Product Information Management)<\/a> :\r\n<h2><span style=\"font-weight: 400;\">Comparaison des solutions de gestion de donn\u00e9es produits<\/span><\/h2>\r\n<figure id=\"attachment_186743\" aria-describedby=\"caption-attachment-186743\" style=\"width: 810px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-186743\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/PIMMDMDAM.png\" alt=\"\" width=\"810\" height=\"432\" \/><figcaption id=\"caption-attachment-186743\" class=\"wp-caption-text\"><\/div> <em>Figure 1: Comment le PIM, MDM, DAM et PLM interagissent au sein d\u2019une entreprise.<\/em><span style=\"font-size: 16px;\">\u00a0<\/span><\/figcaption><\/figure>\r\n\r\n<div class=\"mceTemp\"><\/div>\r\n<h3><span style=\"font-weight: 400;\">PIM vs. MDM<\/span><\/h3>\r\n<a href=\"https:\/\/www.akeneo.com\/fr\/blog\/pim-vs-mdm\/\" target=\"_blank\" rel=\"noopener noreferrer\">MDM signifie Master Data Management<\/a> ou la gestion des donn\u00e9es de r\u00e9f\u00e9rence. Cette solution est g\u00e9n\u00e9ralement une initiative pilot\u00e9e par le service informatique qui vise \u00e0 cr\u00e9er un \u00ab Golden record \u00bb ou la base de toutes les donn\u00e9es de r\u00e9f\u00e9rences \u00ab master \u00bb \u00e0 travers de nombreux domaines : donn\u00e9es clients, produits, g\u00e9ographiques, fournisseurs, finance, etc.\u00a0L\u2019objectif \u00e9tant de cr\u00e9er un r\u00e9f\u00e9rentiel commun d&rsquo;informations fiables et coh\u00e9rentes accessibles \u00e0 tous les membres de l&rsquo;entreprise.\r\n\r\nLe PIM est un sous-ensemble du MDM qui cr\u00e9e un \u00ab Golden record \u00bb <em>sp\u00e9cifique<\/em> aux <strong>donn\u00e9es produits<\/strong>. Il se concentre sur la collecte d&rsquo;informations produits de haute qualit\u00e9, compl\u00e8tes et fiables afin de soutenir les <a href=\"https:\/\/www.akeneo.com\/fr\/blog\/omnichannel-customer-experiences\/\" target=\"_blank\" rel=\"noopener noreferrer\">strat\u00e9gies de commercialisation omnicanales<\/a>. Le PIM est une initiative dirig\u00e9e par les \u00e9quipes m\u00e9tier, qui est g\u00e9n\u00e9ralement beaucoup plus facile et \u00e9conomique \u00e0 mettre en \u0153uvre qu\u2019un d\u00e9ploiement MDM plus cons\u00e9quent.\r\n<blockquote>\r\n<p style=\"text-align: right;\"><i style=\"text-align: right;\">Le MDM est une source unique pour toutes les informations, tandis que le PIM se concentre sur les informations produits \u2013 au service de vos \u00e9quipes commerciales et marketing.<\/i><\/p>\r\n<\/blockquote>\r\n<h3><span style=\"font-weight: 400;\">PIM vs. DAM<\/span><\/h3>\r\nDAM signifie Digital Asset Management. Le DAM g\u00e8re les <strong>fichiers multim\u00e9dia num\u00e9riques<\/strong> tels que les images et les vid\u00e9os. Il inclut g\u00e9n\u00e9ralement des outils sp\u00e9cialis\u00e9s de contr\u00f4le de versions et une fonctionnalit\u00e9 de recherche avanc\u00e9e pour aider les entreprises \u00e0 optimiser l&rsquo;utilisation des ressources num\u00e9riques existantes.\r\n\r\nLe PIM, dans le cadre de la gestion d\u2019informations produits, inclut souvent quelques fonctionnalit\u00e9s de gestion des m\u00e9dias.\r\n\r\nLa principale diff\u00e9rence est qu\u2019un <strong>DAM g\u00e8re un plus grand nombre de ressources num\u00e9riques<\/strong>, y compris celles qui ne concernent pas les informations produits. Au niveau de l\u2019entreprise une solution DAM est compl\u00e9mentaire \u00e0 un PIM, de nombreuses int\u00e9grations relient d\u2019ailleurs les deux syst\u00e8mes.\r\n<blockquote>\r\n<p style=\"text-align: right;\"><i style=\"text-align: right;\">Le PIM g\u00e8re les ressources num\u00e9riques associ\u00e9es aux informations produits, tandis que DAM g\u00e8re toutes les ressources num\u00e9riques \u00e0 l&rsquo;\u00e9chelle de l&rsquo;entreprise.<\/i><\/p>\r\n<\/blockquote>\r\n<h3><span style=\"font-weight: 400;\">PIM vs PLM<\/span><\/h3>\r\nPLM signifie Product Lifecycle Management. Cette solution de donn\u00e9es sert de <strong>r\u00e9f\u00e9rentiel pour tout ce qui concerne le cycle de vie d&rsquo;un produit<\/strong>, de l\u2019\u00e9bauche initiale, au design, en passant par la conception. Il est g\u00e9n\u00e9ralement utilis\u00e9 par les fabricants pour suivre les esquisses, les fichiers CAO, les composants, les donn\u00e9es d&rsquo;inventaire, les sp\u00e9cificit\u00e9s et autres actifs.\r\n\r\nUn PLM est ax\u00e9 <strong>sur l\u2019organisation et les interlocuteurs interne<\/strong>s et ne contient g\u00e9n\u00e9ralement pas d\u2019informations de commercialisation. Cependant, les solutions PIM peuvent s&rsquo;int\u00e9grer aux solutions PLM pour extraire des sp\u00e9cifications importantes et autres informations produits afin d\u2019aider le merchandising client.\r\n<blockquote>\r\n<p style=\"text-align: right;\"><i><span style=\"font-weight: 400;\">Le PLM est un syst\u00e8me interne qui ne contient pas d\u2019informations de commercialisation mais peut s\u2019int\u00e9grer au PIM pour fournir des d\u00e9tails techniques utiles au merchandising.<\/span><\/i><\/p>\r\n<\/blockquote>\r\n<h2><span style=\"font-weight: 400;\">PIM : la solution de gestion de donn\u00e9es et de descriptions produits pour les ventes et le marketing<\/span><\/h2>\r\nLe PIM est une application m\u00e9tier qui se concentresur les sp\u00e9cifications et les descriptions produits \u00e0 des fins commerciales et marketing. MDM, DAM et PLM peuvent tous s&rsquo;int\u00e9grer au PIM pour aider \u00e0 pr\u00e9parer des informations compl\u00e8tes et fiables sur le produit.\r\n<h3><span style=\"font-weight: 400;\">Vous recherchez un PIM ?<\/span><\/h3>\r\nChaque solution PIM est diff\u00e9rente et comprend une gamme de fonctionnalit\u00e9s et d\u2019int\u00e9grations propres. Assurez-vous de trouver la solution qui r\u00e9pondra le mieux aux besoins sp\u00e9cifiques de votre entreprise, d\u2019aujourd\u2019hui et de demain. T\u00e9l\u00e9chargez notre eBook \u201c<a href=\"https:\/\/bonjour.akeneo.com\/pim-101-fr\" target=\"_blank\" rel=\"noopener noreferrer\">L<strong>e B.A-BA de la gestion <span class=\"apple-converted-space\">de l\u2019information produit<\/span><\/strong><\/a>\u201d pour savoir comment choisir la solution PIM qui vous correspond et d\u00e9couvrir comment convaincre vos d\u00e9cisionnaires que le PIM est la solution m\u00e9tier dont vous avez besoin pour la gestion efficace de vos donn\u00e9es produits.\r\n\r\n<a href=\"https:\/\/bonjour.akeneo.com\/voir-le-pim-en-action\"><div class=\"content-image\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-219997 aligncenter\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Akeneo_Banner_Unlock_Growth_Blog_Post_FR.png\" alt=\"\" width=\"600\" height=\"180\" \/><\/div><\/a><\/div>  ","protected":false},"excerpt":{"rendered":"<p>               Il semble que nous soyons \u00e0 l\u2019\u00e2ge d\u2019or de la data, que nous pouvons appeler les \u00ab\u00a0Data Days\u00a0\u00bb.Les experts et les observateurs<\/p>\n","protected":false},"author":2,"featured_media":18596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,2],"tags":[697,698,699,659,660,1377,1377,700,667,662,701,668,1372],"class_list":["post-46783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Donn\u00e9es Produits : Comparaison PIM vs. MDM vs. DAM vs. PLM | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/product-data-solutions-breakdown\/\" \/>\n<meta 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