{"id":46762,"date":"2019-03-12T12:00:15","date_gmt":"2019-03-12T12:00:15","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/product-information-best-practices-3-2\/"},"modified":"2025-02-04T14:31:00","modified_gmt":"2025-02-04T14:31:00","slug":"product-information-best-practices-3","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/product-information-best-practices-3\/","title":{"rendered":"Product Information Management Best Practices | Part 3: Get Your Products to Market"},"content":{"rendered":"\n \n
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\n Exp\u00e9rience Produit<\/span>\n <\/div>\n

Product Information Management Best Practices | Part 3: Get Your Products to Market<\/h1>\n
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This is a multi-part series on the top 10 product information management best practices. This post covers how to get your products to market faster. I…<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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This is a multi-part series on the top 10 product information management best practices. This post covers how to get your products to market faster. If you need to take a step back and start at the beginning, <\/span><\/i>check out part one<\/span><\/i><\/a> to learn how to get started with your PIM project or <\/span><\/i>read part two<\/span><\/i><\/a> to learn how to gather and enrich your data.<\/span><\/i><\/p>\n\n

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Once you have set up your PIM, onboarded, and enriched your data, it\u2019s time to push your product catalog to market. It may sound simple, but these last few steps are arguably the most important part of your PIM journey.<\/span>\n

Having complete and accurate product information is crucial to making the sale \u2014 but achieving this is often easier said than done. And even so, it\u2019s not quite enough.\u00a0 Verifying the accuracy and completeness of product information before spreading it to all channels is a requirement for providing the right information to the right channel and deliver the omnichannel product experiences customers crave. Modern PIM solutions make this happen.<\/span><\/p>\n

Here are the PIM best practices that will help you get your products to market faster and ensure they look good across every channel.<\/span><\/p>\n

PIM Best Practice #8: Implement Validation Processes<\/h2>\n

When managing information for hundreds, or even thousands, of products, it\u2019s inevitable that human error will introduce inconsistencies into product descriptions.<\/span><\/p>\n

When listing the dimensions of a picture frame, for example, a user can easily transpose two numbers. When localizing for the United Kingdom, it\u2019s possible to leave the letter \u201cu\u201d out of \u201ccolor.\u201d Even a simple typo can create a disaster: just a single character separates \u201cUgg Boots\u201d from \u201cUgh Boots.\u201d<\/span><\/p>\n

Errors are unavoidable; what matters is catching them <\/span>before<\/b> you publish. <\/span>Benchmark research<\/span> conducted by Ventana Research found that only 16% of organizations trusted their product information processes, while better data quality was the top issue motivating improvement in product information for 66% of organizations. A <\/span>study by Shotfarm,<\/span><\/a>\u00a0meanwhile, found that\u00a0 87% of consumers said they\u2019d be unlikely to consider a retailer again if they received incorrect product information.<\/span><\/p>\n

Product information errors decrease customer confidence in the brand while also <\/span>decreasing sales<\/b> and <\/span>increasing returns. <\/b><\/p>\n

A PIM solution offers easy-to-use features for verifying the accuracy of individual contributions to product data, as well as the overall completeness of that data. You can define the minimum level of quality and completeness required for a product to be published to a given channel and locale.<\/span><\/p>\n

The PIM can also track workflow and processes to ensure smooth operation in managing and creating better product data quality. This simplifies the answers to common questions like:<\/span><\/p>\n