{"id":46754,"date":"2019-01-15T23:16:34","date_gmt":"2019-01-15T23:16:34","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/2019-annee-de-la-transparence\/"},"modified":"2024-07-04T06:51:53","modified_gmt":"2024-07-04T06:51:53","slug":"2019-annee-de-la-transparence","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/2019-annee-de-la-transparence\/","title":{"rendered":"2019 : L’ Ann\u00e9e de la Transparence"},"content":{"rendered":" \n \n
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\n Akeneo News<\/span>\n <\/div>\n

2019 : L’ Ann\u00e9e de la Transparence<\/h1>\n
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2019 s’ouvre avec de nombreuses questionsIl est coutume en cette p\u00e9riode de d\u00e9but d\u2019ann\u00e9e de s\u2019adonner aux traditionnelles pr\u00e9visions sur les …<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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2019 s’ouvre avec de nombreuses questions<\/h2>
Il est coutume en cette p\u00e9riode de d\u00e9but d\u2019ann\u00e9e de s\u2019adonner aux traditionnelles pr\u00e9visions sur les tendances<\/strong> qui contribueront \u00e0 l\u2019essor de notre industrie sur les douze prochains mois. Exercice toujours p\u00e9rilleux<\/strong>, particuli\u00e8rement en ces temps de grandes incertitudes et de changements, qui transforment parfois des pronostics \u00e9clair\u00e9s en pr\u00e9dications \u00e9sot\u00e9riques.\r\n\r\nIl faut dire qu\u2019il s\u2019en est pass\u00e9 des choses en 2018 dans notre \u00e9cosyst\u00e8me. Des g\u00e9ants comme Toys\u2019R\u2019Us ou Sears se sont effondr\u00e9s tandis que d\u2019autres comme Dollar General ou Warby Parker prosp\u00e8rent. Amazon ne s\u2019arr\u00eate plus de grandir mais d\u00e9sormais en r\u00e9pliquant des mod\u00e8les de vente traditionnels en magasin. La d\u00e9mocratisation des technologies d\u2019intelligence artificielle et de machine learning<\/strong> intriguent et parfois inqui\u00e8tent, et pourtant les assistants vocaux s\u2019installent progressivement dans nos maisons. Et le tout, dans un environnement g\u00e9opolitique qui n\u2019a jamais \u00e9t\u00e9 aussi instable et tendu.\r\n\r\nDifficile dans ce contexte de pr\u00e9dire ce qu\u2019il se passera en 2019 tant les signaux contraires pullulent. Retail apocalypse ou mutation utile et n\u00e9cessaire de cette industrie<\/strong>, bien malin qui saura le deviner. Alors, plut\u00f4t que d\u2019endosser mon costume de Nostradamus, je pr\u00e9f\u00e8re, en ce d\u00e9but d\u2019ann\u00e9e, prendre un petit temps de r\u00e9flexion sur notre r\u00f4le \u00e0 nous, entreprises technologiques, dans ce grand chambardement.\r\n

La technologie \u00e0 la rescousse ?<\/h2>\r\nM\u00eame si l\u2019on sait depuis bien longtemps que la meilleure pioche n\u2019a jamais garanti de trouver de l\u2019or, la technologie est, encore aujourd\u2019hui, brandie comme une solution miracle. Surtout dans ces p\u00e9riodes o\u00f9 les marques et distributeurs sont exhort\u00e9s \u00e0 agir vite et \u00e0 innover. Il ne se passe pas une ann\u00e9e sans qu\u2019une nouvelle tendance ou technologie cens\u00e9e r\u00e9volutionner l’exp\u00e9rience client finisse au fond du profond tiroir des fausses bonnes id\u00e9es ou des concepts mal exploit\u00e9s (vous avez dit chatbot ?). La fast-innovation pr\u00eate \u00e0 consommer est un leurre, une promesse vaine. La technologie n\u2019a jamais fait l\u2019innovation<\/a>. Un CRM ne vous trouvera pas de clients, un site eCommerce ne vendra pas tout seul tout comme un PIM ne g\u00e9rera pas vos donn\u00e9es produits \u00e0 votre place. Il faut du temps, de l\u2019investissement (humain et financier) et bien s\u00fbr une strat\u00e9gie. Si la technologie a un r\u00f4le crucial \u00e0 jouer et peut devenir un formidable catalyseur de cette transformation, il est surtout urgent de repenser la mani\u00e8re dont elle se construit et se partage.\r\n

L’hyper-transparence est la vraie solution<\/h2>\r\nPlus que jamais, nous avons besoin des valeurs fondamentales d\u2019ouverture et de collaboration port\u00e9es par l\u2019open source pour affronter les d\u00e9fis de demain. Le temps des bo\u00eetes noires et de l\u2019obscurantisme technologique est<\/strong> (loin devant Amazon) la plus grande menace actuelle pour le monde du retail et de l\u2019eCommerce. Ce temps doit arriver \u00e0 son terme.\r\n\r\nEt pour triompher de cette p\u00e9riode d\u2019incertitude, nous devons rentrer dans l\u2019\u00e2ge de l\u2019hyper-transparence et de l’exp\u00e9rimentation collaborative<\/strong>. Benjamin Franklin l\u2019avait d\u00e9j\u00e0 bien compris en son temps ; il a toujours refus\u00e9 de breveter la moindre de ses (nombreuses) inventions, consid\u00e9rant que ces derni\u00e8res pouvaient encore \u00eatre am\u00e9lior\u00e9es par ses pairs. L\u2019innovation doit se penser collectivement, en partageant nos connaissances, nos victoires et nos \u00e9checs, en s\u2019alimentant mutuellement pour permettre \u00e0 chacun de grandir et d’exp\u00e9rimenter.\r\n\r\nCette r\u00e9volution n\u00e9cessaire de la mani\u00e8re dont nous concevons et consommons la technologie a d\u00e9j\u00e0 commenc\u00e9 en 2018. En attestent les r\u00e9centes acquisitions des acteurs open source, Github par Microsoft, Magento par Adobe ou encore Mulesoft par Salesforce.com. Et vous pourrez compter sur nous pour en porter fi\u00e8rement le flambeau en 2019.\r\n

Tr\u00e8s bonne ann\u00e9e \u00e0 tous.<\/h2>\r\nVous pouvez me suivre sur\u00a0Twitter<\/a> et\/ou\u00a0LinkedIn<\/a>.<\/em><\/div><\/div> ","protected":false},"excerpt":{"rendered":"

2019 s’ouvre avec de nombreuses questionsIl est coutume en cette p\u00e9riode de d\u00e9but d\u2019ann\u00e9e de s\u2019adonner aux traditionnelles pr\u00e9visions sur les <\/p>\n","protected":false},"author":2,"featured_media":4204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1561,2],"tags":[1373,647,658,665,655,667,686,1372,668],"class_list":["post-46754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n2019 : L' Ann\u00e9e de la Transparence | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/blog\/2019-annee-de-la-transparence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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