{"id":46617,"date":"2017-10-17T10:06:21","date_gmt":"2017-10-17T10:06:21","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/ux-design-part-1-2\/"},"modified":"2024-07-04T06:51:14","modified_gmt":"2024-07-04T06:51:14","slug":"ux-design-part-1","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/ux-design-part-1\/","title":{"rendered":"Inside Akeneo | UX Design Part 1: UX Philosophy"},"content":{"rendered":" \n \n
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\n Product Experience<\/span>\n <\/div>\n

Inside Akeneo | UX Design Part 1: UX Philosophy<\/h1>\n
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When using a software product or website, many people don\u2019t consider everything that has gone into creating their experience. Users have expectation…<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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When using a software product or website, many people don\u2019t consider everything that has gone into creating their experience. Users have expectations of how things should work and organizations must make sure they meet these expectations. Users expect to be able to click on menus, fill out forms, or perform other actions and simply have certain functionalities work. In reality, every part of the user experience (UX) is, or at least should be, thoroughly thought out and designed.<\/p>\r\n\"\"<\/a>\r\n

Picture St\u00e9phane Giraud, Lead UX Designer and Nolwenn Poirier, Product Owner<\/em><\/p>

User Experience (UX) is the heart of Akeneo PIM<\/blockquote>\r\n

Akeneo PIM is UX driven.<\/i> Our ultimate goal is to create an easy-to-use product information management (PIM) system with all the functionalities and features to serve a wide range of end users. We talked with St\u00e9phane Giraud<\/a>, Lead UX Designer, and Nolwenn Poirier, Product Owner, to discuss the origins of UX design and how that influences our philosophy at Akeneo.<\/p>\r\n\r\n

The History of UX Design<\/h2>\r\n

UX Design is a buzzword in many software companies. It has been focused on and celebrated by the major tech organizations of the world – Google, Apple, Facebook, Amazon, and Microsoft (GAFAM). Prompted by GAFAM, the \u201cMobile First\u201d and \u201cEase of Use\u201d philosophies emerged around 2010 and remain major components for UX design strategies today.<\/p>\r\n

While UX design has been increasingly trendy since 2010, its roots actually began for over 40 years. Today, UX design is considered a science. One of the largest proponents is the Nielsen Norman Group<\/a>, created by Donald Norman and Jakob Nielsen in 1998. The group has published numerous studies on a variety of UX topics<\/a> including managing forms for usability, navigation menus, eye tracking, and more. Today their philosophies are still taught in school and incorporated into UX designs.<\/p>\r\n\r\n

What makes a good user experience?<\/h2>\r\n

Do not Market Your Design<\/h3>\r\n

For any software company, it is important to get end users interested in your solution early on at the pre-sales stage. These individuals will ultimately be the people who interact with your solution on a regular basis and are some of the key players in the decision-making process. Fortunately, or unfortunately, their impressions sometimes rely on non-objective criteria, like their personal feelings towards pre-determined workflows or other features.<\/p>\r\n

Software companies often feel a strong temptation to deliver what the end users think they want<\/strong>. Although understanding and considering what your users want is important, we believe it is the job of the UX designer to figure out what types of changes and features the users actually need<\/strong>.<\/p>\r\n\r\n

It\u2019s the job of the UX Designer to understand the customer needs that may be hidden in the shadows.<\/blockquote>\r\n

Pay Attention to Trends<\/h3>\r\n

Web technologies are moving at lightning-fast speeds and GAFAM regularly proposes (or rather imposes) their own rules which can dictate what defines the \u201cbest\u201d user experience. They want to set these user experience standards because:<\/p>\r\n\r\n