{"id":46526,"date":"2016-11-03T02:58:00","date_gmt":"2016-11-03T02:58:00","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/setting-up-your-pim-organizing-product-information-2\/"},"modified":"2024-07-04T06:50:55","modified_gmt":"2024-07-04T06:50:55","slug":"setting-up-your-pim-organizing-product-information","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/setting-up-your-pim-organizing-product-information\/","title":{"rendered":"Setting up your PIM: Organizing Product Information"},"content":{"rendered":" \n \n
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\n Exp\u00e9rience Produit<\/span>\n <\/div>\n

Setting up your PIM: Organizing Product Information<\/h1>\n
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So you want to kill your spreadsheets and jump on the PIM bandwagon. You\u2019re ready to increase your product information efficiency by 50% and see con…<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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\n \"\" <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n So you want to kill your spreadsheets and jump on the PIM bandwagon. You\u2019re ready to increase your product information efficiency by 50% and see conversion increases of up to 4X.
\"\"<\/div>\r\nGood for you!\r\n\r\nBut what are the first steps?\r\n\r\nSetting up a PIM system can be intimidating; luckily we\u2019ve set up thousands so we can help you tackle it in the right manner.\r\n\r\nThe most important thing to keep in mind is to integrate PIM into your current or ideal workflow<\/strong>. In our experience, if you try to adapt your workflow to match the requirements of your PIM, rather than the other way around, you will fail due to user adoption problems. PIM should serve your people, not the other way around!\r\n

Build out your PIM to match your ideal workflow\u2026 don\u2019t try to bend your workflow to match your PIM or stick to antiquated workflows imposed by the constraints of spreadsheets.<\/p>\r\nOur customers are often surprised at how many improvements in workflow that they can achieve with the additional flexibility that PIM enables. PIM can be a catalyst for revolutionary changes in efficiency that pave the way for additional product lines, geographic regions, and marketing channels.\r\n

Automating sources of information<\/h3>\r\nStart off by evaluating your sources of product information. Are they coming from an ERP? Customer databases? Emailed spreadsheets? Next, take the time to automate this flow of information directly into your PIM.\r\n\r\nA good PIM solution should have open connectors to hook into any source of information. For instance, Akeneo has a marketplace of pre-existing connectors for many ERPs, databases, and CSV and Excel spreadsheets. What\u2019s more, with Akeneo\u2019s open APIs, our thriving ecosystem of integrators is able to create custom connectors to virtually any product information source.\r\n\r\nDon\u2019t waste your team\u2019s time with manually exporting information from product data sources to spreadsheets and then importing them again into your PIM. This creates a huge pain point of human error and outdated data.\r\n

Kill your spreadsheets and improve efficiency. Don\u2019t take half-measures. Automate ALL your product data sources.<\/p>\r\n\r\n

Group SKUs into models<\/h3>\r\nEvery SKU in your catalog is unique but oftentimes they also have many commonalities. For instance, some SKUs may have largely similar product names, descriptions, specifications, and other commonalities but with different variations such as color, size, etc.\r\n\r\nIf you group such SKUs into models then you can then enrich the common attributes at the upper level instead of managing each SKU, and take other bulk actions like enabling\/disabling, deleting, etc. at this level too.\r\n\r\nThink about an organization that allows for a logical and efficient product enrichment flow across the variations. Optimize this organization around your product information enrichment process.\r\n
\"Organize<\/div>\r\n

Localization is much more efficient with PIM<\/h3>\r\nA product or SKU will have many elements that don\u2019t vary across every, or any, localization. So, for instance, the product description may need to be translated but the product specs might not. Likewise, product images may not need to change from region to region.\r\n\r\nSpecify which fields need to be updated for each product and for each localization. This allows you to maximize automation by carrying over common attributes and details while still ensuring Quality Control by tracking which fields have been localized and which remain to be modified.\r\n

Marketing channels should be separate as well<\/h3>\r\nJust like localization, some fields will need to be updated for different channels (for instance 300 DPI photos for print versus 72 DPI for web) but many elements may remain the same across channels.\r\n

Enable team collaboration<\/h3>\r\nBuild out your PIM workflow with the team in mind. For instance, many teams have some team members that are responsible for data enrichment and others for approval and publication.\r\n\r\nExample of tasks that might be assigned to specialized workers include:\r\n