{"id":46491,"date":"2016-06-21T16:05:07","date_gmt":"2016-06-21T16:05:07","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/five-good-reasons-adopt-pim-ecommerce-project-1-2\/"},"modified":"2024-07-04T06:50:47","modified_gmt":"2024-07-04T06:50:47","slug":"five-good-reasons-adopt-pim-ecommerce-project-1","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/fr\/blog\/five-good-reasons-adopt-pim-ecommerce-project-1\/","title":{"rendered":"Five good reasons to adopt a PIM system prior to your e-commerce project – Reason #1"},"content":{"rendered":" \n \n
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\n Product Experience<\/span>\n <\/div>\n

Five good reasons to adopt a PIM system prior to your e-commerce project – Reason #1<\/h1>\n
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PIM (Product Information Management) is still a nebulous concept for a lot of people. And it\u2019s sometime difficult to understand why a dedicated tool…<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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PIM (Product Information Management) is still a nebulous concept for a lot of people. And it\u2019s sometime difficult to understand why a dedicated tool is needed for catalog management. Here are five good reasons to think about PIM before starting your e-commerce project.<\/span><\/p>\r\n

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Reason #1 \u2013 Give your product information the time it (really) deserves<\/b><\/h3>\r\n
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When launching a new e-commerce website, you will have a ton of things to think about: design, SEO, e-marketing, the sales funnel, payment providers, warehouse management, etc.<\/span><\/p>\r\n

Structuring your product information will be only one item among many in preparing this project. And you can already bet on the fact that you won\u2019t be able to spend much time on this particular one.<\/span><\/p>\r\n

A PIM project is a unique opportunity to spend some time asking yourself the right questions about your catalog:<\/span><\/p>\r\n\r\n