{"id":65535,"date":"2026-01-12T10:41:28","date_gmt":"2026-01-12T10:41:28","guid":{"rendered":"https:\/\/www.akeneo.com\/?page_id=65535"},"modified":"2026-04-21T14:07:53","modified_gmt":"2026-04-21T14:07:53","slug":"digital-showroom","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/digital-showroom\/","title":{"rendered":"Digital Showroom"},"content":{"rendered":"\n
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Transformez vos donn\u00e9es produits en un moteur de vente visuel et performant<\/h1>\n
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Akeneo Digital Showroom <\/b>met \u00e0 disposition de vos \u00e9quipes commerciales des donn\u00e9es produits fiables, centralis\u00e9es et toujours \u00e0 jour, afin d\u2019identifier les meilleures opportunit\u00e9s, d\u2019apporter des r\u00e9ponses imm\u00e9diates aux acheteurs et de s\u00e9curiser des d\u00e9cisions d\u2019achat plus rapides.<\/span><\/p>\n <\/div>\n

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\n Demander une d\u00e9mo<\/span>Demander une d\u00e9mo<\/span>Demander une d\u00e9mo<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Donnez \u00e0 vos \u00e9quipes commerciales les moyens de r\u00e9pondre instantan\u00e9ment aux questions des acheteurs et d\u2019acc\u00e9l\u00e9rer la transformation des opportunit\u00e9s.<\/span><\/p>\n <\/div>\n \n \n

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Des informations produits obsol\u00e8tes ralentissent-elles vos cycles de vente ?<\/h2>\n \n \n
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Les \u00e9quipes commerciales peinent souvent \u00e0 acc\u00e9der \u00e0 des sp\u00e9cifications produits et \u00e0 des contenus \u00e0 jour. Elles doivent alors s\u2019appuyer sur des tableurs hors ligne ou des PDF obsol\u00e8tes. Ces frictions allongent les cycles de vente, g\u00e9n\u00e8rent des risques de non-conformit\u00e9 et contraignent les commerciaux \u00e0 diff\u00e9rer leurs r\u00e9ponses, au d\u00e9triment de l\u2019exp\u00e9rience acheteur.<\/span><\/p>\n

\u00c9liminez ces obstacles :<\/b> Akeneo Digital Showroom transforme les donn\u00e9es techniques issues du PIM en une exp\u00e9rience visuelle, inspir\u00e9e du E-Commerce, qui permet aux \u00e9quipes commerciales d\u2019identifier, de valoriser et de vendre les bons produits, en toute confiance.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Faites de vos donn\u00e9es produits votre meilleur levier commercial<\/h2>\n <\/div>\n <\/div>\n <\/div>\n
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\n Identifiez les produits les plus pertinents <\/h4>\n
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\n Valorisez vos produits avec des contenus engageants <\/h4>\n
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\n R\u00e9pondez aux questions des acheteurs en temps r\u00e9el <\/h4>\n
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Optimiser la performance commerciale sans compromis sur l\u2019optimisation des donn\u00e9es<\/h2>\n \n \n <\/div>\n
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R\u00e9duisez la dur\u00e9e des cycles de vente<\/h6>\n

Donnez \u00e0 vos \u00e9quipes un acc\u00e8s instantan\u00e9 \u00e0 l\u2019ensemble de votre catalogue produits, pour r\u00e9pondre aux questions des acheteurs en rendez-vous, \u00e0 distance, sur le terrain ou en point de vente.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Augmentez la valeur des opportunit\u00e9s<\/h6>\n

Allez au-del\u00e0 des fiches techniques statiques. Proposez une exp\u00e9rience visuelle de type E-Commerce qui aide les commerciaux \u00e0 mieux comprendre la valeur des produits et \u00e0 identifier plus facilement les opportunit\u00e9s d\u2019upsell et de cross-sell.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Renforcez la confiance des acheteurs<\/h6>\n

Garantissez des discours commerciaux coh\u00e9rents et fiables. En s\u2019appuyant directement sur la source unique de v\u00e9rit\u00e9 d\u2019Akeneo PIM, vos \u00e9quipes partagent des donn\u00e9es produits pr\u00e9cises, \u00e0 jour et conformes, pour s\u00e9curiser et acc\u00e9l\u00e9rer les d\u00e9cisions d\u2019achat.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section> \n\n\n\n

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Donnez \u00e0 vos \u00e9quipes les cl\u00e9s pour vendre plus efficacement<\/h2>\n <\/div>\n \n \n \n \n
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Trouvez rapidement les bons produits<\/h6>\n

Une recherche par mots-cl\u00e9s et des filtres personnalisables permettent d\u2019identifier en quelques secondes les produits adapt\u00e9s \u00e0 chaque besoin client.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Vendez en toute confiance<\/h6>\n

Appuyez-vous sur des donn\u00e9es \u00e0 jour gr\u00e2ce \u00e0 la synchronisation en temps r\u00e9el avec Akeneo PIM : caract\u00e9ristiques, visuels, documents techniques.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Fluidifiez vos \u00e9changes commerciaux<\/h6>\n

L\u2019Assistant commercial bas\u00e9 sur l\u2019IA r\u00e9pond instantan\u00e9ment aux questions produits et sugg\u00e8re des opportunit\u00e9s de vente additionnelle.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Pr\u00e9parez vos rendez-vous plus rapidement<\/h6>\n

Exportez rapidement les informations produits n\u00e9cessaires pour chaque interaction client.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Acc\u00e9dez \u00e0 votre catalogue produit, depuis n\u2019importe quel appareil<\/h6>\n

Offrez \u00e0 vos \u00e9quipes un acc\u00e8s simple et s\u00e9curis\u00e9 aux donn\u00e9es produits, au bureau, sur le terrain ou en point de vente.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Identifiez les tendances de vente<\/h6>\n

Analysez les produits les plus pr\u00e9sent\u00e9s pour d\u00e9tecter de nouvelles opportunit\u00e9s et ajuster votre strat\u00e9gie produit.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section> \n\n\n

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Customer Stories<\/h2>\n \n <\/div>\n <\/div>\n <\/div>\n
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ASSA ABLOY<\/h4>\n\n

\n How ASSA ABLOY, winners of the 2026 Northern Europe PX Champion Award, transformed their digital… <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div>

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Kolmi Hopen<\/h4>\n\n

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DELFINGEN<\/h4>\n\n

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Pr\u00eat pour passer \u00e0 l’\u00e9tape suivante ?<\/h2>\n
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Les experts Akeneo sont \u00e0 votre disposition pour r\u00e9pondre \u00e0 toutes vos questions sur Digital Showroom et vous accompagner dans l\u2019activation de vos \u00e9quipes commerciales.<\/p>\n <\/div>\n

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\n Demander une d\u00e9mo<\/span>Demander une d\u00e9mo<\/span>Demander une d\u00e9mo<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n
\n \"\"\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-65535","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDigital Showroom | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/digital-showroom\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Showroom | Akeneo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/fr\/digital-showroom\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:modified_time\" 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