{"id":65535,"date":"2026-01-12T10:41:28","date_gmt":"2026-01-12T10:41:28","guid":{"rendered":"https:\/\/www.akeneo.com\/?page_id=65535"},"modified":"2026-01-12T10:45:16","modified_gmt":"2026-01-12T10:45:16","slug":"digital-showroom","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/digital-showroom\/","title":{"rendered":"Digital Showroom"},"content":{"rendered":"\n
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Transformez vos donn\u00e9es produits en un moteur de vente visuel et performant<\/h1>\n
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Akeneo Digital Showroom <\/b>met \u00e0 disposition de vos \u00e9quipes commerciales des donn\u00e9es produits fiables, centralis\u00e9es et toujours \u00e0 jour, afin d\u2019identifier les meilleures opportunit\u00e9s, d\u2019apporter des r\u00e9ponses imm\u00e9diates aux acheteurs et de s\u00e9curiser des d\u00e9cisions d\u2019achat plus rapides.<\/span><\/p>\n <\/div>\n

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\n Demander une d\u00e9mo<\/span>Demander une d\u00e9mo<\/span>Demander une d\u00e9mo<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Donnez \u00e0 vos \u00e9quipes commerciales les moyens de r\u00e9pondre instantan\u00e9ment aux questions des acheteurs et d\u2019acc\u00e9l\u00e9rer la transformation des opportunit\u00e9s.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n \n

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Des informations produits obsol\u00e8tes ralentissent-elles vos cycles de vente ?<\/h2>\n \n \n
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Les \u00e9quipes commerciales peinent souvent \u00e0 acc\u00e9der \u00e0 des sp\u00e9cifications produits et \u00e0 des contenus \u00e0 jour. Elles doivent alors s\u2019appuyer sur des tableurs hors ligne ou des PDF obsol\u00e8tes. Ces frictions allongent les cycles de vente, g\u00e9n\u00e8rent des risques de non-conformit\u00e9 et contraignent les commerciaux \u00e0 diff\u00e9rer leurs r\u00e9ponses, au d\u00e9triment de l\u2019exp\u00e9rience acheteur.<\/span><\/p>\n

\u00c9liminez ces obstacles :<\/b> Akeneo Digital Showroom transforme les donn\u00e9es techniques issues du PIM en une exp\u00e9rience visuelle, inspir\u00e9e du E-Commerce, qui permet aux \u00e9quipes commerciales d\u2019identifier, de valoriser et de vendre les bons produits, en toute confiance.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Faites de vos donn\u00e9es produits votre meilleur levier commercial<\/h2>\n <\/div>\n <\/div>\n <\/div>\n
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\n Identifiez les produits les plus pertinents <\/h4>\n
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\n Valorisez vos produits avec des contenus engageants <\/h4>\n
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\n R\u00e9pondez aux questions des acheteurs en temps r\u00e9el <\/h4>\n
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Optimiser la performance commerciale sans compromis sur l\u2019optimisation des donn\u00e9es<\/h2>\n \n \n <\/div>\n
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R\u00e9duisez la dur\u00e9e des cycles de vente<\/h6>\n

Donnez \u00e0 vos \u00e9quipes un acc\u00e8s instantan\u00e9 \u00e0 l\u2019ensemble de votre catalogue produits, pour r\u00e9pondre aux questions des acheteurs en rendez-vous, \u00e0 distance, sur le terrain ou en point de vente.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Augmentez la valeur des opportunit\u00e9s<\/h6>\n

Allez au-del\u00e0 des fiches techniques statiques. Proposez une exp\u00e9rience visuelle de type E-Commerce qui aide les commerciaux \u00e0 mieux comprendre la valeur des produits et \u00e0 identifier plus facilement les opportunit\u00e9s d\u2019upsell et de cross-sell.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Renforcez la confiance des acheteurs<\/h6>\n

Garantissez des discours commerciaux coh\u00e9rents et fiables. En s\u2019appuyant directement sur la source unique de v\u00e9rit\u00e9 d\u2019Akeneo PIM, vos \u00e9quipes partagent des donn\u00e9es produits pr\u00e9cises, \u00e0 jour et conformes, pour s\u00e9curiser et acc\u00e9l\u00e9rer les d\u00e9cisions d\u2019achat.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section> \n\n\n\n

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Le sales enablement, en toute simplicit\u00e9<\/h2>\n <\/div>\n \n \n \n \n
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Cr\u00e9ez des showrooms en quelques minutes<\/h6>\n

S\u00e9lectionnez les produits, attributs et assets \u00e0 partager depuis Akeneo PIM, puis invitez vos \u00e9quipes commerciales \u00e0 acc\u00e9der \u00e0 leur showroom d\u00e9di\u00e9.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Personnalisez votre showroom<\/h6>\n

Ajoutez votre logo et vos couleurs pour aligner l\u2019exp\u00e9rience avec votre identit\u00e9 de marque.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Acc\u00e9dez aux informations depuis n\u2019importe quel appareil<\/h6>\n

Les commerciaux se connectent \u00e0 leur showroom digital s\u00e9curis\u00e9, au bureau comme sur le terrain, pour r\u00e9pondre instantan\u00e9ment aux questions des acheteurs.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Des donn\u00e9es toujours \u00e0 jour<\/h6>\n

La synchronisation automatique avec Akeneo PIM garantit un acc\u00e8s permanent \u00e0 des donn\u00e9es produits compl\u00e8tes, fiables et actualis\u00e9es.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section> \n\n\n

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Customer Stories<\/h2>\n \n <\/div>\n <\/div>\n <\/div>\n
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ASSA ABLOY<\/h4>\n\n

\n ASSA ABLOY unlocked faster launches and stronger partner collaboration with Akeneo Shared Catalogs,… <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div>

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Kolmi Hopen<\/h4>\n\n

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DELFINGEN<\/h4>\n\n

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Pr\u00eat pour passer \u00e0 l’\u00e9tape suivante ?<\/h2>\n
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Les experts Akeneo sont \u00e0 votre disposition pour r\u00e9pondre \u00e0 toutes vos questions sur Digital Showroom et vous accompagner dans l\u2019activation de vos \u00e9quipes commerciales.<\/p>\n <\/div>\n

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\n Demander une d\u00e9mo<\/span>Demander une d\u00e9mo<\/span>Demander une d\u00e9mo<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n
\n \"\"\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-65535","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDigital Showroom | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/digital-showroom\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Showroom | Akeneo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/fr\/digital-showroom\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:modified_time\" 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