{"id":64994,"date":"2026-01-13T15:54:47","date_gmt":"2026-01-13T15:54:47","guid":{"rendered":"https:\/\/www.akeneo.com\/?page_id=64994"},"modified":"2026-01-13T15:58:06","modified_gmt":"2026-01-13T15:58:06","slug":"what-is-a-dam","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/what-is-a-dam\/","title":{"rendered":"What is a DAM"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">How DAM Supports Brand Consistency Across Channels<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Digital Asset Management (DAM) software solutions are tools designed to efficiently organize and manage digital assets within an organization. These assets can include images, audio, and other multimedia files. DAM helps businesses efficiently distribute content across channels, ensuring quick access to digital assets for websites, social media, and more. By providing high-quality visuals, it enhances the customer experience, making a brand more appealing while increasing conversions and loyalty.<\/span><\/p>\n                                    <\/div>\n                                                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/What_is_DAM-page_hero_1010x1080-1122x1200.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"content-block_04ea71b38d18476a0383a703caa1c563\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">What is Digital Asset Management (DAM)?<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><b>Digital Asset Management (DAM)<\/b><span style=\"font-weight: 400;\"> is a system that helps businesses efficiently store, organize, manage, retrieve, and distribute digital assets like images, videos, audio, documents, and other media. It offers a centralized hub for secure access and team collaboration. By streamlining workflows and ensuring version control, DAM boosts productivity, maintains brand consistency, and simplifies digital asset management.<\/span><\/p>\n<p><b>Key features include:<\/b><\/p>\n                                                                            <ul class=\"list-check\">\n                                                                    <li>A single location to store, manage, and distribute all digital assets<\/li>\n                                                                    <li>Centralized access to images, videos, documents, and other media<\/li>\n                                                                    <li>Easy asset search, retrieval, and version control<\/li>\n                                                                    <li>Permissions and usage rights management for secure collaboration<\/li>\n                                                                    <li>Support for branding consistency across all channels<\/li>\n                                                                    <li>Integration with content creation and publishing tools<\/li>\n                                                            <\/ul>\n                                            <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/What_Digital_Asset_Management_1200x1200-1200x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_a216b3c723fdf62c6c071142115cf039\" class=\"py-6 py-md-8 bg-gray-100\">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">What data does DAM store?<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">DAM systems store a wide range of digital content, including images (JPEG, PNG, PSD), videos (MP4, MOV), audio files (MP3, WAV), and documents (PDF, DOCX, PPTX, INDD). They also house brand materials like logos, icons, and color palettes, as well as important legal documents such as contracts and brand guidelines. Each asset is enriched with metadata\u2014like tags, keywords, and usage rights\u2014to make it easily searchable, secure, and ready for use across teams and channels.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/What_data_DAM_store_1200x1200_V2-1200x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_07e522cb066df8e91d2d97aac5db8cd4\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Benefits of DAM<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">DAM systems provide centralized access to all digital assets, making it easy for teams to find, manage, and repurpose content efficiently. This improves brand consistency, speeds up content creation, and reduces errors with built-in version control. By enabling secure collaboration and supporting high-quality visuals across channels, DAM enhances both internal workflows and the overall customer experience.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Benefits_DAM_1200x1200-1200x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n  \n<section id=\"accordion-block_a436eb4211322ca9f73916d09b589cb2\" class=\"py-6 py-md-8 bg-body-secondary\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4\">\n                                            <h2 class=\"mb-0\">How DAM Works<\/h2>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"row\">\n            <div class=\"col-lg-6 me-auto\">\n                                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Absorb-Centralize-Assets-800x800.png\" alt=\"\" class=\"accordion-image active\" id=\"img-stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-0\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Organize-Tag-Assets-800x800.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-1\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Collaborate-Manage-Workflows-800x800.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-2\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Distribute-Publish-Assets-800x800.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-3\">\n                        <\/div>\n                                                <\/div>\n            <div class=\"col-lg-5\">\n                                    <div class=\"accordion accordion-steps-images\" id=\"accordionStepsImages-accordion-block_a436eb4211322ca9f73916d09b589cb2\">\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-0\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-0\">\n                                        Absorb &#038; Centralize Assets                                    <\/button>\n                                <\/h2>\n                                <div id=\"stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionStepsImages-accordion-block_a436eb4211322ca9f73916d09b589cb2\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate or import assets from internal teams, external partners, or creative tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supports a wide range of file types, including images, videos, documents, audio, and 3D files<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consolidate assets in a secure, centralized library for easy access and long-term storage<\/span><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-1\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-1\">\n                                        Organize &#038; Tag Assets                                    <\/button>\n                                <\/h2>\n                                <div id=\"stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_a436eb4211322ca9f73916d09b589cb2\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use metadata, tags, categories, and filters to structure your asset library<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically extract metadata from files on upload<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some DAM systems use AI and machine learning to automate tagging and categorization, making assets easier to organize and find.<\/span><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-2\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-2\">\n                                         Collaborate &#038; Manage Workflows                                    <\/button>\n                                <\/h2>\n                                <div id=\"stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_a436eb4211322ca9f73916d09b589cb2\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign roles and approval workflows for content review, editing, and publishing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track versions and usage history to ensure brand control and accuracy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable cross-team collaboration with built-in commenting and task features<\/span><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-3\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-3\">\n                                        Distribute &#038; Publish Assets                                    <\/button>\n                                <\/h2>\n                                <div id=\"stepsimages-collapse-accordion-block_a436eb4211322ca9f73916d09b589cb2-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_a436eb4211322ca9f73916d09b589cb2\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Push assets to CMS, eCommerce, social media, and marketing platforms via integrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support multiple file formats and resolutions for each channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure only approved, verified assets are used in external and internal channels<\/span><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n  \n\n\n  \n<section class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-xxl-10 mx-xxl-auto\">\n                <div class=\"text-center mb-6\">\n                                            <h2 class=\"mb-0\">How DAM Helps the Entire Team<\/h2>\n                    \n                                    <\/div>\n                                    <div class=\"responsive-tabs\">\n                        <nav>\n                            <div class=\"nav nav-tabs\" id=\"nav-tab\" role=\"tablist\">\n                                                                    <button class=\"nav-link active\" id=\"nav-tabs-block_299307e8607bee09e05c3877d3868800-0-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_299307e8607bee09e05c3877d3868800-0\" type=\"button\" role=\"tab\" aria-selected=\"true\">Marketers<\/button>\n                                                                    <button class=\"nav-link \" id=\"nav-tabs-block_299307e8607bee09e05c3877d3868800-1-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_299307e8607bee09e05c3877d3868800-1\" type=\"button\" role=\"tab\" >eCommerce Managers<\/button>\n                                                                    <button class=\"nav-link \" id=\"nav-tabs-block_299307e8607bee09e05c3877d3868800-2-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_299307e8607bee09e05c3877d3868800-2\" type=\"button\" role=\"tab\" >The C-Suite<\/button>\n                                                                    <button class=\"nav-link \" id=\"nav-tabs-block_299307e8607bee09e05c3877d3868800-3-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_299307e8607bee09e05c3877d3868800-3\" type=\"button\" role=\"tab\" >IT Teams<\/button>\n                                                            <\/div>\n                        <\/nav>\n                        <div class=\"tab-content\" id=\"nav-tabContenttabs-block_299307e8607bee09e05c3877d3868800\">\n                                                            <div class=\"tab-pane fade show active\" id=\"tabs-block_299307e8607bee09e05c3877d3868800-0\" role=\"tabpanel\" tabindex=\"0\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_299307e8607bee09e05c3877d3868800-0\" class=\"\" aria-expanded=\"true\">\n                                                                                    Marketers                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_299307e8607bee09e05c3877d3868800-0\" class=\"collapse show\" data-bs-parent=\"#nav-tabContenttabs-block_299307e8607bee09e05c3877d3868800\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row flex-lg-row-reverse g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/tab_marketers_954x550.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">A DAM solution empowers marketing teams by centralizing access to all brand assets\u2014images, videos, graphics, and templates\u2014ensuring campaigns are always on-brand and visually consistent. It speeds up campaign creation by making it easy to find and repurpose approved content, while version control prevents outdated assets from being used. DAM also supports faster collaboration with creative teams and agencies, helping marketers launch content-rich campaigns more efficiently and effectively.<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"tab-pane fade \" id=\"tabs-block_299307e8607bee09e05c3877d3868800-1\" role=\"tabpanel\" tabindex=\"1\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_299307e8607bee09e05c3877d3868800-1\" class=\"collapsed\" >\n                                                                                    eCommerce Managers                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_299307e8607bee09e05c3877d3868800-1\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_299307e8607bee09e05c3877d3868800\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row flex-lg-row-reverse g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/tab_ecommercemanagers_954x550.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">DAM helps eCommerce managers deliver a visually engaging shopping experience by making it easy to manage and publish high-quality product images, videos, and 360\u00b0 views across all digital channels. With centralized asset control and tagging, assets are easier to reuse and localize for different regions or platforms. This leads to faster product page creation, consistent branding, and improved conversion rates\u2014without the chaos of digging through folders or chasing down files!<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"tab-pane fade \" id=\"tabs-block_299307e8607bee09e05c3877d3868800-2\" role=\"tabpanel\" tabindex=\"2\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_299307e8607bee09e05c3877d3868800-2\" class=\"collapsed\" >\n                                                                                    The C-Suite                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_299307e8607bee09e05c3877d3868800-2\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_299307e8607bee09e05c3877d3868800\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row flex-lg-row-reverse g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/tab_csuite_954x550.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">DAM offers strategic value by protecting brand integrity, improving operational efficiency, and reducing time and cost associated with content creation and deployment. By centralizing digital assets and controlling access, DAM reduces duplication and ensures that every department is aligned with the latest brand standards. It supports scalability and better governance\u2014freeing leadership to focus on innovation and growth while maintaining both brand consistency and identity.<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"tab-pane fade \" id=\"tabs-block_299307e8607bee09e05c3877d3868800-3\" role=\"tabpanel\" tabindex=\"3\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_299307e8607bee09e05c3877d3868800-3\" class=\"collapsed\" >\n                                                                                    IT Teams                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_299307e8607bee09e05c3877d3868800-3\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_299307e8607bee09e05c3877d3868800\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row flex-lg-row-reverse g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/tab_IT_954x550.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">DAM simplifies asset management by replacing scattered storage systems with a secure cloud-based platform. It integrates easily with existing tools like CMS, PIM, and eCommerce platforms, creating a seamless flow of digital content across systems. With automated tagging, permissions control, and metadata management, DAM not only reduces manual effort by, improves system performance and gives IT teams more time to focus on core infrastructure and innovation.<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n  \n\n\n<section id=\"cards-block_e3ba010b5409dfc65228145af02b41ec\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">How Akeneo Can Help<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Instead of simply acting as a repository for media, DAM systems, when paired with Akeneo, go further by powering exceptional customer experiences. <\/span><a href=\"https:\/\/www.akeneo.com\/what-is-a-pim\/\"><span style=\"font-weight: 400;\">Akeneo Product Information Management (PIM)<\/span><\/a><span style=\"font-weight: 400;\"> and Akeneo Digital Asset Management (DAM) bridge the gap between rich assets and detailed product specifications, enabling brands to move beyond managing data to actively creating engaging, shoppable experiences across every channel. This combined strategy transforms raw assets and data into the accurate, captivating, and consistent product content essential for driving downstream commercial success.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-2\">\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    From Asset Repository to Engaging Experience                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Once rich media is stored and managed within Akeneo Product DAM, the system\u2019s seamless integration with Akeneo PIM unites the assets and product data. As part of the Akeneo Product Cloud, this pairing moves beyond simple storage, transforming both assets and data through a single, focused workflow. This ensures teams can deploy consistent, high-quality, and visually captivating product experiences, elevating the overall product experience strategy across every channel.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Media Collaboration at Scale                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Akeneo Product DAM utilizes AI to streamline media preparation, complementing the PIM&rsquo;s data enrichment process. It is designed for business users, offering features like AI-generated keyword tagging and sorting to organize assets effortlessly. Furthermore, the system includes AI asset transformations to automatically optimize images and videos, ensuring all media meets the specific format and quality requirements of each sales channel before being linked to product details.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Performance Insights that Drive Action                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Akeneo PIM and Akeneo DAM provide the unified view necessary to measure the true impact of product content and visual assets across key sales and discovery channels. By analyzing metrics like asset quality, conversion rates, and experience completeness, the integrated workflow helps you identify content gaps, optimize visual and textual content together, and prioritize updates that directly accelerate conversions and drive higher engagement.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Accelerated Time-to-Market &#038; Lower Risk                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Together, the seamlessly embedded solutions of Akeneo PIM and Akeneo Product DAM form a unified, powerful content ecosystem. The single workflow minimizes the disruption of jumping from system to system or the need for lengthy training. This unified approach reduces manual effort, ensures a single source of truth for both data and assets, and enables faster, lower-risk launches by leveraging the global Content Delivery Network (CDN) for rapid asset delivery.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  \n<section id=\"accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"text-center mb-4\">\n                                            <h2 class=\"mb-0\">Frequently Asked Questions (FAQ)<\/h2>\n                                        \n                <\/div>\n                                    <div class=\"accordion accordion-basic\" id=\"accordionBasic-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77\">\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-0\" aria-expanded=\"true\" aria-controls=\"collapseOne\">\n                                        What does DAM stand for?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionBasic-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">DAM stands for Digital Asset Management. It refers to the system and practice used to centrally organize, store, enrich, retrieve, and distribute rich media assets for a company, such as images, videos, audio files, and documents.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-1\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        What is a DAM?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">A DAM is a centralized repository that provides a single, controlled source of truth for an organization&rsquo;s visual and media assets. It ensures that only approved, high-quality media is used across all channels, protecting brand consistency and licensing compliance.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-2\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        What does a DAM do?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">A DAM system manages the entire lifecycle of a digital asset. Its core functions include ingestion (uploading), metadata tagging (often using AI), version control, usage rights management, and distribution to various internal and external platforms.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-3\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        What\u2019s the difference between DAM and PIM?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">DAM systems manage the rich media assets (the visual files themselves) and their technical metadata (file type, size, rights). PIM systems (like Akeneo) manage the structured product data (descriptions, specifications, pricing) and link it to the relevant assets stored in the DAM.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-4\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Can Akeneo PIM replace my DAM system?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-4\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">No. While Akeneo PIM has built-in features for managing product media connections, Akeneo Product DAM is the dedicated, specialized solution required to manage the thousands of complex media files, their versions, and their usage rights efficiently. The two solutions are designed to work seamlessly together!<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-5\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Can Akeneo PIM integrate with my DAM system?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-5\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">Yes. Akeneo PIM and Akeneo Product DAM are designed to be natively and seamlessly integrated within the Akeneo Product Cloud. This creates a unified, single workflow where product information and product assets are managed and synchronized together without needing a third-party connector.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-6\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        What benefits will my team see by connecting DAM with Akeneo?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-6\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">Teams benefit from a single, focused workflow that accelerates content creation. Marketing gains instant access to approved, channel-optimized assets, reducing search time and ensuring brand consistency, which directly contributes to higher engagement and accelerated conversions.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-7\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        How does Akeneo SDM fit into the product data flow?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-7\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">Akeneo Supplier Data Manager (SDM) works upstream by providing a dedicated portal for suppliers to upload both product data and the associated media files. SDM ensures these assets are cleanly collected, validated, and correctly linked to the incoming product information before being fed into the Akeneo PIM and DAM.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-8\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Do I need both Akeneo PIM and SDM to work with DAM?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-8\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">You need Akeneo PIM for the essential link between product data and assets. You need Akeneo SDM only if you need to simplify the process of collecting product data and associated media assets (images, videos) directly from a large volume of external suppliers or partners.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-9\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        How to implement DAM?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77-9\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_7c00cf88da48f6b8ce7a6f77a5c8cc77\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">Implementing Akeneo Product DAM involves configuring asset categories and families, defining metadata standards (often automated with AI), setting up user access roles, and enabling the native, seamless integration with Akeneo PIM to ensure that all assets are correctly linked to products and ready for distribution.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n  \n\n<section class=\"py-6 py-md-8 bg-secondary\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4  text-center\">\n                                            <h2 class=\"mb-0 text-white\">Learn More<\/h2>\n                    \n                                    <\/div>\n\n\n                <div class=\"asset-carousel\">\n                <div id=\"number_of_columns\" class=\"d-none\">3<\/div>\n                    <div class=\"swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/12\/AdobeStock_517471765-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">What is a Digital Asset Management (DAM) System?<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    What is DAM, and how can it benefit your organization? Learn more about digital asset management&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/what-is-a-digital-asset-management-dam-system\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"1080\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/PIMvsDAM-cover.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">PIM vs. DAM<\/h4>\n\n                            <p class=\"article-card-excerpt\"><\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/white-paper\/pim-vs-dam\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/01\/AdobeStock_585965972-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">PIM vs. DAM in the Product Ecosystem<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Unlock the full potential of your product experience by understanding the critical role that&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/pim-vs-dam\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"9000\" height=\"4985\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/07\/AdobeStock_524210567.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Top 10 DAM Best Practices<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Are your digital assets scattered, causing chaos and wasting valuable time? Say goodbye to&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/dam-best-practices\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/11\/AdobeStock_359410846-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">What is Open Source DAM Software?<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Discover if open source DAM solutions are the right choice for your organization, and how open&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/open-source-dam-software\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                    <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                    <\/div>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"py-3 py-md-6  \">\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title text-gray-100\">Are you ready to take the next step?<\/h2>\n                                                                            <div class=\"cta-text text-gray-100\">\n                                <p>Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.<\/p>\n                            <\/div>\n                                                                            <div class=\"cta-buttons\">\n                                                                    <div>\n                                        <a class=\"btn-lg btn btn-primary\" href=\"https:\/\/www.akeneo.com\/demo\/\"><span class=\"initial text\">Request a demo<\/span><span class=\"background-text\">Request a demo<\/span><span class=\"hovered text\">Request a demo<\/span><\/a>                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                                                                        <div class=\"cta-image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/Web-assets-Call-to-Action-large-get-in-contact@2x-1.png\" alt=\"\">\n                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-64994","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a DAM | Akeneo<\/title>\n<meta name=\"description\" content=\"DAM or Digital Asset Management is a software solution that securely stores, organizes, manages, and shares digital files and assets within a business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/what-is-a-dam\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a DAM | Akeneo\" \/>\n<meta property=\"og:description\" content=\"DAM or Digital Asset Management is a software solution that securely stores, organizes, manages, and shares digital files and assets within a business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/fr\/what-is-a-dam\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T15:58:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/generic_featuredimage_1200x1200.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/what-is-a-dam\/\",\"url\":\"https:\/\/www.akeneo.com\/fr\/what-is-a-dam\/\",\"name\":\"What is a DAM | Akeneo\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#website\"},\"datePublished\":\"2026-01-13T15:54:47+00:00\",\"dateModified\":\"2026-01-13T15:58:06+00:00\",\"description\":\"DAM or Digital Asset Management is a software solution that securely stores, organizes, manages, and shares digital files and assets within a business.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeneo.com\/fr\/what-is-a-dam\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#website\",\"url\":\"https:\/\/www.akeneo.com\/fr\/\",\"name\":\"Akeneo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeneo.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#organization\",\"name\":\"Akeneo\",\"url\":\"https:\/\/www.akeneo.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"width\":1,\"height\":1,\"caption\":\"Akeneo\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is a DAM | Akeneo","description":"DAM or Digital Asset Management is a software solution that securely stores, organizes, manages, and shares digital files and assets within a business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeneo.com\/fr\/what-is-a-dam\/","og_locale":"fr_FR","og_type":"article","og_title":"What is a DAM | Akeneo","og_description":"DAM or Digital Asset Management is a software solution that securely stores, organizes, manages, and shares digital files and assets within a business.","og_url":"https:\/\/www.akeneo.com\/fr\/what-is-a-dam\/","og_site_name":"Akeneo","article_modified_time":"2026-01-13T15:58:06+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/generic_featuredimage_1200x1200.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.akeneo.com\/fr\/what-is-a-dam\/","url":"https:\/\/www.akeneo.com\/fr\/what-is-a-dam\/","name":"What is a DAM | Akeneo","isPartOf":{"@id":"https:\/\/www.akeneo.com\/fr\/#website"},"datePublished":"2026-01-13T15:54:47+00:00","dateModified":"2026-01-13T15:58:06+00:00","description":"DAM or Digital Asset Management is a software solution that securely stores, organizes, manages, and shares digital files and assets within a business.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeneo.com\/fr\/what-is-a-dam\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.akeneo.com\/fr\/#website","url":"https:\/\/www.akeneo.com\/fr\/","name":"Akeneo","description":"","publisher":{"@id":"https:\/\/www.akeneo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeneo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.akeneo.com\/fr\/#organization","name":"Akeneo","url":"https:\/\/www.akeneo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","width":1,"height":1,"caption":"Akeneo"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/pages\/64994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/comments?post=64994"}],"version-history":[{"count":0,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/pages\/64994\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/media?parent=64994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}