{"id":64863,"date":"2025-11-04T14:15:17","date_gmt":"2025-11-04T14:15:17","guid":{"rendered":"https:\/\/www.akeneo.com\/akeneo-dam\/"},"modified":"2025-11-05T10:05:28","modified_gmt":"2025-11-05T10:05:28","slug":"akeneo-dam","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/akeneo-dam\/","title":{"rendered":"Akeneo DAM"},"content":{"rendered":"\n
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Organisez, optimisez et diffusez vos assets produits en toute simplicit\u00e9<\/h1>\n
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Avec <\/span>Akeneo Product DAM<\/b>, l\u2019IA et l\u2019expertise d\u2019Akeneo en gestion de l\u2019exp\u00e9rience produit s\u2019allient pour aider vos \u00e9quipes produits, E-Commerce et marketing \u00e0 <\/span>centraliser, optimiser et activer<\/b> leurs assets produits sur tous les canaux.<\/span><\/p>\n <\/div>\n

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\n Demander une d\u00e9mo<\/span>Demander une d\u00e9mo<\/span>Demander une d\u00e9mo<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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PIM + DAM : le duo gagnant pour booster votre exp\u00e9rience produit<\/h2>\n \n \n
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Gr\u00e2ce \u00e0 son int\u00e9gration native dans Akeneo Product Cloud, Akeneo Product DAM connecte directement vos donn\u00e9es produits \u00e0 vos visuels et m\u00e9dias. Cette int\u00e9gration fluide entre PIM et DAM vous permet de centraliser, enrichir et diffuser vos informations plus efficacement, pour offrir des exp\u00e9riences produits plus coh\u00e9rentes, optimis\u00e9es et performantes.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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G\u00e9rez vos informations produits et vos assets dans Akeneo Product Cloud<\/h2>\n <\/div>\n \n \n \n \n
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Optimisez vos workflows<\/h6>\n

Centralisez la gestion de vos donn\u00e9es produits et de vos ressources m\u00e9dias dans un seul environnement, sans avoir \u00e0 jongler entre plusieurs outils.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Gagnez en efficacit\u00e9<\/h6>\n

Automatisez l\u2019organisation de vos assets et leur pr\u00e9paration pour chaque canal gr\u00e2ce au tagging pilot\u00e9 par l\u2019IA et aux transformations automatiques.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Renforcez la coh\u00e9rence<\/h6>\n

Garantissez l\u2019ad\u00e9quation de vos visuels et contenus avec les exigences de chaque canal et les attentes du march\u00e9, gr\u00e2ce \u00e0 l\u2019IA.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Acc\u00e9l\u00e9rez votre Time to Market<\/h6>\n

Diffusez vos assets produits plus rapidement et plus fiablement via le r\u00e9seau de diffusion de contenu (CDN) d\u2019Akeneo.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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R\u00e9duisez vos co\u00fbts op\u00e9rationnels<\/h6>\n

\u00a0Limitez le recours \u00e0 des outils ou infrastructures externes en exploitant Akeneo DAM et le CDN int\u00e9gr\u00e9 directement dans Akeneo PIM.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Renforcez l\u2019engagement<\/h6>\n

Proposez des exp\u00e9riences produits riches et immersives gr\u00e2ce \u00e0 des images, vid\u00e9os et documents de haute qualit\u00e9.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section> \n\n\n\n

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Optimisez vos exp\u00e9riences produits gr\u00e2ce \u00e0 vos ressources produits<\/h2>\n <\/div>\n <\/div>\n <\/div>\n
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\n Organisez <\/h4>\n
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Classez, g\u00e9rez et exploitez facilement vos ressources produits pour soutenir vos actions merchandising et marketing, gr\u00e2ce au tagging automatique pilot\u00e9 par l\u2019IA.<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n

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\n Modifier <\/h4>\n
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Adaptez et transformez vos assets \u00e0 grande \u00e9chelle pour tous vos canaux, gr\u00e2ce \u00e0 des r\u00e8gles et des transformations automatis\u00e9es.<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n

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\n Diffusez <\/h4>\n
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Partagez vos assets produits directement \u00e0 vos clients via le r\u00e9seau mondial de diffusion de contenu (CDN) d\u2019Akeneo.<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Lib\u00e9rez le plein potentiel de vos assets produits gr\u00e2ce \u00e0 l\u2019IA<\/h2>\n \n \n \n
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Cat\u00e9gorisation intelligente des assets<\/h6>\n

Gagnez du temps : l\u2019IA tague automatiquement vos visuels et documents avec des mots-cl\u00e9s coh\u00e9rents. Retrouvez en un instant tous les assets li\u00e9s \u00e0 une marque, une cat\u00e9gorie ou une campagne.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Exploitez vos assets pour enrichir vos fiches produits<\/h6>\n

L\u2019IA extrait les informations cl\u00e9s de vos images, manuels ou fiches techniques pour compl\u00e9ter les attributs produits et g\u00e9n\u00e9rer des descriptions pr\u00e9cises.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Formatez automatiquement vos assets pour chaque canal<\/h6>\n

Adaptez vos visuels \u00e0 tous les canaux gr\u00e2ce aux transformations et r\u00e8gles automatis\u00e9es. Offrez une exp\u00e9rience produit coh\u00e9rente et de haute qualit\u00e9, sans effort.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

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\u00cates-vous pr\u00eat \u00e0 passer \u00e0 l\u2019\u00e9tape suivante ?<\/h2>\n
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Nos experts Akeneo sont l\u00e0 pour r\u00e9pondre \u00e0 toutes les questions que vous pourriez avoir sur nos produits et vous aider \u00e0 avancer dans votre voyage dans le PXM<\/p>\n <\/div>\n

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\n Demander une d\u00e9mo<\/span>Demander une d\u00e9mo<\/span>Demander une d\u00e9mo<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n
\n \"\"\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-64863","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAkeneo DAM | Akeneo<\/title>\n<meta name=\"description\" content=\"Avec Akeneo Product DAM, l\u2019IA et l\u2019expertise d\u2019Akeneo en gestion de l\u2019exp\u00e9rience produit s\u2019allient pour aider vos \u00e9quipes produits, E-Commerce et marketing \u00e0 centraliser, optimiser et activer leurs assets produits sur tous les canaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/akeneo-dam\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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