{"id":64834,"date":"2025-11-03T11:41:13","date_gmt":"2025-11-03T11:41:13","guid":{"rendered":"https:\/\/www.akeneo.com\/autumn-25\/"},"modified":"2025-11-05T14:59:20","modified_gmt":"2025-11-05T14:59:20","slug":"autumn-25","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/seasonal-release\/autumn-25\/","title":{"rendered":"Autumn 25"},"content":{"rendered":"\n  <section class=\"hero hero-purple  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">L\u2019intelligence au c\u0153ur de vos flux produits<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Avec l\u2019Autumn Release d\u2019Akeneo,Akeneo Product Cloud franchit une nouvelle \u00e9tape : connecter les personnes, les syst\u00e8mes et les exp\u00e9riences produits gr\u00e2ce \u00e0 des flux de donn\u00e9es intelligents et automatis\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En connectant intelligemment vos syst\u00e8mes et vos donn\u00e9es, elle renforce la qualit\u00e9 de l\u2019information, la performance op\u00e9rationnelle et la croissance de votre entreprise.<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                                                <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-6\">\n                                \n                                                                    <div class=\"ratio ratio-4x3\">\n                                        <video autoplay muted loop playsinline>\n                                            <source src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/Akeneo_Autumn_Release_2025_Main_Visual_V2.webm\" type=\"video\/webm\">\n                                                                                    <\/video>\n                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"cards-block_f0a49b41270150284f2ddfaefb19b3da\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Une gestion des donn\u00e9es connect\u00e9e, ma\u00eetris\u00e9e et collaborative, port\u00e9e par l\u2019intelligence artificielle<\/h2>\n                                  <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                              <div class=\"basic-card-image\" style=\"max-width:15rem\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/Autumn-Release-2025-webpage-1080x1080-DAM-1.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Akeneo Product DAM                                          <br \/>\n                      <span class=\"highlighted-heading\">Simplifiez vos syst\u00e8mes. Optimisez vos ressources.<\/span>\n                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">En r\u00e9unissant la puissance du PIM et du DAM au sein d\u2019Akeneo Product Cloud, vos contenus produits deviennent instantan\u00e9ment accessibles et parfaitement adapt\u00e9s \u00e0 chaque produit. <\/span><span style=\"font-weight: 400;\">L\u2019intelligence artificielle automatise l\u2019organisation, le r\u00e9f\u00e9rencement par mots-cl\u00e9s et le formatage de vos ressources selon les canaux de diffusion.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                              <div class=\"basic-card-image\" style=\"max-width:15rem\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/Autumn-Release-2025-webpage-1080x1080-nextgen-3.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Next Gen AI                                           <br \/>\n                      <span class=\"highlighted-heading\">Alliez innovation et gouvernance des donn\u00e9es.<\/span>\n                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Renforcez la fiabilit\u00e9 des r\u00e9sultats g\u00e9n\u00e9r\u00e9s par l\u2019IA et acc\u00e9l\u00e9rez la cr\u00e9ation de valeur gr\u00e2ce \u00e0 une transparence totale et un contr\u00f4le complet sur la fa\u00e7on dont l\u2019IA utilise vos donn\u00e9es.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                              <div class=\"basic-card-image\" style=\"max-width:15rem\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/Autumn-Release-2025-webpage-1080x1080-automapping-1.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    AI Auto-Mapping                                          <br \/>\n                      <span class=\"highlighted-heading\">D\u00e9veloppez votre pr\u00e9sence omnicanale avec l\u2019IA.<\/span>\n                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">En quelques clics, mappez automatiquement vos donn\u00e9es produits aux formats attendus par chaque canal, sans t\u00e2ches r\u00e9p\u00e9titives ni perte de temps.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  \n<section id=\"tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba\" class=\"bg-light py-6 pb-md-6 pt-14\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"text-center mb-6\">\n                \n                                    <h1 class=\"mb-0\">Connecter vos syst\u00e8mes et vos \u00e9quipes pour offrir des exp\u00e9riences produits coh\u00e9rentes, gr\u00e2ce \u00e0 une orchestration intelligente des donn\u00e9es dans votre stack technologique.<\/h1>\n                \n                            <\/div>\n                            <div class=\"highlighted-tabs\">\n                    <nav>\n                        <div class=\"nav nav-tabs px-md-5\" id=\"nav-tab\" role=\"tablist\">\n                                                            <button class=\"nav-link active centralize\" id=\"nav-tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-0-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-0\" type=\"button\" role=\"tab\" aria-selected=\"true\">Centralize<\/button>\n                                                            <button class=\"nav-link  enrich\" id=\"nav-tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-1-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-1\" type=\"button\" role=\"tab\" >Enrich<\/button>\n                                                            <button class=\"nav-link  activate\" id=\"nav-tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-2-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-2\" type=\"button\" role=\"tab\" >Activate<\/button>\n                                                            <button class=\"nav-link  optimize\" id=\"nav-tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-3-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-3\" type=\"button\" role=\"tab\" >Optimize<\/button>\n                                                    <\/div>\n                    <\/nav>\n                    <div class=\"tab-content\" id=\"nav-tabContenttabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba\">\n                                                    <div class=\"tab-pane fade show active\" id=\"tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-0\" role=\"tabpanel\" tabindex=\"0\">\n                                <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-0\" class=\"px-2 py-1 centralize \" aria-expanded=\"true\">\n                                                                            Centralize                                                                    <\/a>\n                                <div id=\"collapse-tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-0\" class=\"collapse show\" data-bs-parent=\"#nav-tabContenttabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba\">\n                                    <section class=\"tab-inner p-2 p-md-5 centralize\">\n                                        <div class=\"container\">\n                                                                                            <h2>Centralisez vos informations produits pour assurer une circulation fluide et coh\u00e9rente des donn\u00e9es \u00e0 travers toute l\u2019entreprise.<\/h2>\n                                            \n                                                                                            <div class=\"text-editor fs-md\">\n                                                    \n                                                    <p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 l\u2019intelligence artificielle, concevez des mod\u00e8les de donn\u00e9es \u00e9volutifs et organisez vos actifs produits pour une exploitation optimale.<\/span><\/p>\n                                                <\/div>\n                                            \n                                                                                            <div class=\"row\">\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Data Architect Agent : \u00e9tendez vos cas d\u2019usage<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Le Data Architect Agent (DAA) va d\u00e9sormais au-del\u00e0 de la g\u00e9n\u00e9ration de mod\u00e8les de donn\u00e9es. Il devient un moteur complet pour l\u2019onboarding, la mod\u00e9lisation, la migration et la collaboration. Gr\u00e2ce \u00e0 la prise en charge \u00e9tendue des entit\u00e9s de r\u00e9f\u00e9rence, familles de ressources, types d\u2019attributs et variantes, le DAA permet aux \u00e9quipes de co-construire des structures de donn\u00e9es produits \u00e9volutives et p\u00e9rennes, avec plus de rapidit\u00e9, de pr\u00e9cision et de confiance que jamais.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/logo-akeneo-dam-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>G\u00e9rez vos ressources produits plus efficacement gr\u00e2ce \u00e0 l\u2019IA<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Simplifiez la gestion, la recherche et la diffusion de vos contenus produits dans Akeneo DAM gr\u00e2ce \u00e0 une cat\u00e9gorisation et un tri intelligents. R\u00e9duisez le temps pass\u00e9 \u00e0 \u00e9tiqueter, rechercher ou recr\u00e9er manuellement vos actifs. L\u2019IA de tagging automatique vous permet d\u2019identifier instantan\u00e9ment les ressources n\u00e9cessaires pour chaque cat\u00e9gorie produit, marque ou campagne saisonni\u00e8re.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                                                    <\/div>\n                                    <\/section>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"tab-pane fade \" id=\"tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-1\" role=\"tabpanel\" tabindex=\"1\">\n                                <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-1\" class=\"px-2 py-1 enrich collapsed\" >\n                                                                            Enrich                                                                    <\/a>\n                                <div id=\"collapse-tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-1\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba\">\n                                    <section class=\"tab-inner p-2 p-md-5 enrich\">\n                                        <div class=\"container\">\n                                                                                            <h2>Acc\u00e9l\u00e9rez et simplifiez vos processus d\u2019enrichissement produits.<\/h2>\n                                            \n                                                                                            <div class=\"text-editor fs-md\">\n                                                    \n                                                    <p><span style=\"font-weight: 400;\">Acc\u00e9l\u00e9rez vos processus d\u2019enrichissement tout en renfor\u00e7ant leur pr\u00e9cision gr\u00e2ce \u00e0 un meilleur contr\u00f4le de l\u2019IA et \u00e0 une connectivit\u00e9 \u00e9tendue des workflows.<\/span><\/p>\n                                                <\/div>\n                                            \n                                                                                            <div class=\"row\">\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Enrichissement pilot\u00e9 par l\u2019IA : des configurations unifi\u00e9es et transparentes<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Avec un hub IA unique, centralisez toutes vos configurations, qu\u2019il s\u2019agisse des prompts, des r\u00e8gles de traduction ou des param\u00e8tres d\u2019automatisation, afin de simplifier la gestion et d\u2019en faciliter la r\u00e9utilisation \u00e0 grande \u00e9chelle. Visualisez les r\u00e9sultats en temps r\u00e9el, ajustez vos prompts instantan\u00e9ment et renforcez la confiance dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA. Une approche plus simple, plus rapide et plus ma\u00eetris\u00e9e pour exploiter tout le potentiel de la GenAI dans vos processus d\u2019enrichissement produit.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Exploitez vos m\u00e9dias pour enrichir vos donn\u00e9es produits<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>L\u2019IA d\u2019Akeneo peut d\u00e9sormais extraire des informations directement depuis vos liens m\u00e9dias, qu\u2019ils proviennent d\u2019un DAM, d\u2019un CMS ou d\u2019un autre outil. G\u00e9n\u00e9rez automatiquement des attributs et descriptions produits, gagnez du temps et valorisez vos contenus existants pour des fiches produits plus compl\u00e8tes.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Connectez vos \u00e9quipes et vos outils autour de workflows unifi\u00e9s<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Avec Collaboration Workflow Connectivity, les workflows d\u2019Akeneo s\u2019ouvrent \u00e0 tout votre \u00e9cosyst\u00e8me via des API d\u00e9di\u00e9es. Automatisez les notifications, connectez vos gestionnaires de t\u00e2ches, outils de cr\u00e9ation ou de reporting, et facilitez la collaboration en continu entre vos \u00e9quipes et vos syst\u00e8mes.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Continuous Workflows : l\u2019enrichissement produit en temps r\u00e9el<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Les processus d\u2019enrichissement Akeneo \u00e9voluent pour s\u2019adapter \u00e0 la vitesse du commerce d\u2019aujourd\u2019hui. Gr\u00e2ce \u00e0 Continuous Workflows, vos donn\u00e9es produits restent toujours \u00e0 jour, fiables et conformes, qu\u2019elles proviennent de l\u2019IA, de vos fournisseurs ou de nouvelles obligations r\u00e9glementaires.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/logo-akeneo-dam-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>L\u2019union du PIM et du DAM au service de la performance produit<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>D\u00e9couvrez Akeneo DAM, une solution parfaitement int\u00e9gr\u00e9e \u00e0 Akeneo PIM, con\u00e7ue pour simplifier l\u2019organisation, la modification et la diffusion de vos contenus produits sur tous vos canaux de vente. Gr\u00e2ce \u00e0 l\u2019IA, \u00e0 l\u2019automatisation et \u00e0 un r\u00e9seau de diffusion de contenu (CDN) int\u00e9gr\u00e9, acc\u00e9l\u00e9rez votre mise sur le march\u00e9 et renforcez votre strat\u00e9gie d\u2019exp\u00e9rience produit avec des ressources de haute qualit\u00e9, centralis\u00e9es dans un workflow unifi\u00e9.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                                                    <\/div>\n                                    <\/section>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"tab-pane fade \" id=\"tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-2\" role=\"tabpanel\" tabindex=\"2\">\n                                <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-2\" class=\"px-2 py-1 activate collapsed\" >\n                                                                            Activate                                                                    <\/a>\n                                <div id=\"collapse-tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-2\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba\">\n                                    <section class=\"tab-inner p-2 p-md-5 activate\">\n                                        <div class=\"container\">\n                                                                                            <h2>Connectez vos donn\u00e9es \u00e0 grande \u00e9chelle<\/h2>\n                                            \n                                                                                            <div class=\"text-editor fs-md\">\n                                                    \n                                                    <p><span style=\"font-weight: 400;\">Connectez vos donn\u00e9es l\u00e0 o\u00f9 elles comptent le plus, pour une efficacit\u00e9 maximale \u00e0 l\u2019\u00e9chelle de l\u2019entreprise.<\/span><\/p>\n                                                <\/div>\n                                            \n                                                                                            <div class=\"row\">\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-app-store-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Connectez SAP S\/4HANA et Akeneo<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Connectez SAP S\/4HANA et Akeneo pour simplifier la gestion et la diffusion de vos donn\u00e9es produits. Akeneo enrichit et valide les donn\u00e9es issues de l\u2019ERP avant leur diffusion sur les canaux clients, tout en r\u00e9duisant les personnalisations de S\/4HANA et en pr\u00e9servant la gouvernance.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-activation-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Augmentez vos conversions de plus de 20% gr\u00e2ce \u00e0 l\u2019Enhanced Content<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Qu\u2019il s\u2019agisse d\u2019Enhanced Content, d\u2019A+ Content ou de contenus enrichis, une pr\u00e9sentation plus compl\u00e8te des informations et des visuels produits sur vos canaux retail et marketplaces favorise significativement les conversions. Souvent g\u00e9r\u00e9 manuellement, ce processus peut vite devenir complexe et chronophage. Akeneo simplifie la gestion de bout en bout en r\u00e9unissant cr\u00e9ation, gouvernance et distribution au sein d\u2019une m\u00eame exp\u00e9rience int\u00e9gr\u00e9e, pour raconter chaque produit de mani\u00e8re coh\u00e9rente et efficace.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-activation-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>L\u2019IA qui relie votre catalogue \u00e0 vos canaux de vente<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Simplifiez et acc\u00e9l\u00e9rez vos processus gr\u00e2ce \u00e0 une IA capable d\u2019associer automatiquement vos attributs produits aux champs requis de chaque canal. R\u00e9duisez les t\u00e2ches manuelles r\u00e9p\u00e9titives et d\u00e9ployez vos catalogues plus vite, avec une meilleure pr\u00e9cision des donn\u00e9es.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                                                    <\/div>\n                                    <\/section>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"tab-pane fade \" id=\"tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-3\" role=\"tabpanel\" tabindex=\"3\">\n                                <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-3\" class=\"px-2 py-1 optimize collapsed\" >\n                                                                            Optimize                                                                    <\/a>\n                                <div id=\"collapse-tabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba-3\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_2986ef159e2d00c7cfbaaba0ba7c87ba\">\n                                    <section class=\"tab-inner p-2 p-md-5 optimize\">\n                                        <div class=\"container\">\n                                                                                            <h2>Faites de vos donn\u00e9es un levier d\u2019am\u00e9lioration continue<\/h2>\n                                            \n                                                                                            <div class=\"text-editor fs-md\">\n                                                    \n                                                    <p><span style=\"font-weight: 400;\">Saisissez chaque opportunit\u00e9 pour am\u00e9liorer la qualit\u00e9 des donn\u00e9es, optimiser vos investissements publicitaires et offrir la meilleure exp\u00e9rience produit possible.<\/span><\/p>\n                                                <\/div>\n                                            \n                                                                                            <div class=\"row\">\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/03\/logo-akeneo-px_insights-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Des analyses plus fines pour passer plus vite de l\u2019insight \u00e0 l\u2019action<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Assurez la coh\u00e9rence entre vos investissements publicitaires, la qualit\u00e9 de vos flux produits et vos efforts SEO gr\u00e2ce \u00e0 des outils d\u2019analyse plus puissants et plus intuitifs. En investissant dans l\u2019AI Discovery, redonnez vie \u00e0 vos canaux traditionnels comme le SEO et Google Shopping. PX Insights unifie les donn\u00e9es de visibilit\u00e9 issues des moteurs de recherche IA et des plateformes \u00e9tablies pour aider les marques \u00e0 comprendre comment leurs produits sont trouv\u00e9s, \u00e9valu\u00e9s et recommand\u00e9s, et \u00e0 savoir quelles actions entreprendre ensuite. Avec une boucle de feedback int\u00e9gr\u00e9e dans Akeneo Product Cloud, vos \u00e9quipes d\u00e9tectent les points d\u2019am\u00e9lioration, optimisent leurs contenus et renforcent la performance globale de la recherche.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-app-store-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>D\u00e9couvrez la prochaine \u00e9volution d\u2019Akeneo Product Cloud<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Akeneo MCP Server introduit une nouvelle couche d\u2019exp\u00e9rimentation dans Akeneo Product Cloud, d\u00e9di\u00e9e \u00e0 l\u2019interaction entre l\u2019IA et les donn\u00e9es produits. Avec des initiatives comme le \u201cBring Your Own LLM\u201d playground, Akeneo teste comment des agents IA peuvent analyser, comparer et recommander des actions \u00e0 partir des donn\u00e9es du PIM. Une innovation qui ouvre la voie \u00e0 des processus de gouvernance, d\u2019enrichissement et d\u2019activation toujours plus intelligents.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                                                    <\/div>\n                                    <\/section>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n  \n\n\n<section id=\"content-block_e88f72482c696809e3874f680be0109b\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Envie d\u2019en savoir plus ?<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Rejoignez-nous pour un deminar en direct le 3 d\u00e9cembre et d\u00e9couvrez nos derni\u00e8res nouveaut\u00e9s en action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nos experts produit Akeneo r\u00e9pondront \u00e0 toutes vos questions et vous pr\u00e9senteront les nouvelles fonctionnalit\u00e9s d\u2019Akeneo Product Cloud.<\/span><\/p>\n                                                                    <\/div>\n                                                           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