{"id":63266,"date":"2025-07-10T13:00:00","date_gmt":"2025-07-10T13:00:00","guid":{"rendered":"https:\/\/www.akeneo.com\/summer-2025\/"},"modified":"2026-02-18T13:20:44","modified_gmt":"2026-02-18T13:20:44","slug":"summer-25","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/seasonal-release\/summer-25\/","title":{"rendered":"Summer 2025"},"content":{"rendered":"\n  <section class=\"hero hero-purple  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Construisez l&rsquo;avenir de l&rsquo;exp\u00e9rience produit<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Nous sommes fiers de vous pr\u00e9senter les nouvelles avanc\u00e9es IA int\u00e9gr\u00e9es \u00e0 la plateforme Akeneo. Elles vous offrent une approche plus intelligente, rapide et flexible de la conception et du d\u00e9ploiement d\u2019exp\u00e9riences produit. Gr\u00e2ce \u00e0 l\u2019automatisation intelligente, \u00e0 une gouvernance renforc\u00e9e et \u00e0 des outils orient\u00e9s croissance, les marques, distributeurs et fabricants disposent des leviers n\u00e9cessaires pour s\u2019adapter aux nouveaux usages du commerce pilot\u00e9 par l\u2019IA.<\/span><\/p>\n                                    <\/div>\n                                                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-6\">\n                                \n                                                                    <div class=\"ratio ratio-1x1\">\n                                        <video autoplay muted loop playsinline>\n                                            <source src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/Logo-Summer-release-animation-LOW-SIZE_2.webm\" type=\"video\/webm\">\n                                                                                    <\/video>\n                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"cards-block_f95624f3992d229aa15cf39b5aa7d28c\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Une IA plus fine. Une croissance plus forte.<\/h2>\n                                  <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                              <div class=\"basic-card-image\" style=\"max-width:15rem\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/data-architect-agent.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Akeneo Data Architect Agent                                          <br \/>\n                      <span class=\"highlighted-heading\">Concevez plus intelligemment. Adaptez-vous plus rapidement.<\/span>\n                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Cr\u00e9ez des mod\u00e8les de donn\u00e9es produit flexibles, adaptables, 90 % plus rapidement.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                              <div class=\"basic-card-image\" style=\"max-width:15rem\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/ai-discovery-optimization.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Optimisation de la d\u00e9couvrabilit\u00e9 par l\u2019IA                                          <br \/>\n                      <span class=\"highlighted-heading\">Augmentez votre port\u00e9e. Maximisez votre pertinence.<\/span>\n                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Am\u00e9liorez la visibilit\u00e9 et la pertinence de vos produits dans les r\u00e9sultats IA comme ceux de ChatGPT.<\/span><\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                              <div class=\"basic-card-image\" style=\"max-width:15rem\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AI-Powered-Product-Enrichment.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Enrichissement pilot\u00e9 par l\u2019IA                                          <br \/>\n                      <span class=\"highlighted-heading\">Enrichissez-vous plus vite. Vendez mieux.<\/span>\n                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Transformez vos visuels et documents en donn\u00e9es et descriptions produits riches, pr\u00eates \u00e0 \u00eatre d\u00e9ploy\u00e9es.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  \n<section id=\"tabs-block_9f87b80147fa4c73a917bf8863348ca2\" class=\"bg-light py-6 pb-md-6 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"text-center mb-6\">\n                \n                                    <h1 class=\"mb-0\">Donner du pouvoir \u00e0 chaque \u00e9quipe impliqu\u00e9e dans le cycle de vie du produit<\/h1>\n                \n                            <\/div>\n                            <div class=\"highlighted-tabs\">\n                    <nav>\n                        <div class=\"nav nav-tabs px-md-5\" id=\"nav-tab\" role=\"tablist\">\n                                                            <button class=\"nav-link active centralize\" id=\"nav-tabs-block_9f87b80147fa4c73a917bf8863348ca2-0-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_9f87b80147fa4c73a917bf8863348ca2-0\" type=\"button\" role=\"tab\" aria-selected=\"true\">Centralize<\/button>\n                                                            <button class=\"nav-link  enrich\" id=\"nav-tabs-block_9f87b80147fa4c73a917bf8863348ca2-1-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_9f87b80147fa4c73a917bf8863348ca2-1\" type=\"button\" role=\"tab\" >Enrich<\/button>\n                                                            <button class=\"nav-link  activate\" id=\"nav-tabs-block_9f87b80147fa4c73a917bf8863348ca2-2-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_9f87b80147fa4c73a917bf8863348ca2-2\" type=\"button\" role=\"tab\" >Activate<\/button>\n                                                            <button class=\"nav-link  optimize\" id=\"nav-tabs-block_9f87b80147fa4c73a917bf8863348ca2-3-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_9f87b80147fa4c73a917bf8863348ca2-3\" type=\"button\" role=\"tab\" >Optimize<\/button>\n                                                    <\/div>\n                    <\/nav>\n                    <div class=\"tab-content\" id=\"nav-tabContenttabs-block_9f87b80147fa4c73a917bf8863348ca2\">\n                                                    <div class=\"tab-pane fade show active\" id=\"tabs-block_9f87b80147fa4c73a917bf8863348ca2-0\" role=\"tabpanel\" tabindex=\"0\">\n                                <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_9f87b80147fa4c73a917bf8863348ca2-0\" class=\"px-2 py-1 centralize \" aria-expanded=\"true\">\n                                                                            Centralize                                                                    <\/a>\n                                <div id=\"collapse-tabs-block_9f87b80147fa4c73a917bf8863348ca2-0\" class=\"collapse show\" data-bs-parent=\"#nav-tabContenttabs-block_9f87b80147fa4c73a917bf8863348ca2\">\n                                    <section class=\"tab-inner p-2 p-md-5 centralize\">\n                                        <div class=\"container\">\n                                                                                            <h2>Cr\u00e9ez une base solide avec l\u2019IA et des attributs partag\u00e9s<\/h2>\n                                            \n                                                                                            <div class=\"text-editor fs-md\">\n                                                    \n                                                    <p><span style=\"font-weight: 400;\">Tirez partie d\u2019une mod\u00e9lisation intelligente et adaptable, con\u00e7ue pour \u00e9voluer avec votre activit\u00e9, en combinant la rigueur d&rsquo;une gouvernance de type MDM avec l&rsquo;agilit\u00e9 d&rsquo;une solution PIM.<\/span><\/p>\n                                                <\/div>\n                                            \n                                                                                            <div class=\"row\">\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Confiez la mod\u00e9lisation \u00e0 l\u2019IA<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Avec le Data Architect Agent, passez de la d\u00e9finition \u00e0 la mise en place d\u2019un mod\u00e8le de donn\u00e9es produit en quelques jours. R\u00e9duisez jusqu\u2019\u00e0 70\u202f% les co\u00fbts d\u2019impl\u00e9mentation gr\u00e2ce \u00e0 l\u2019automatisation IA combin\u00e9e \u00e0 l\u2019expertise Akeneo.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Un mod\u00e8le hi\u00e9rarchique pour une structure coh\u00e9rente.<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>D\u00e9finissez des familles de produits de r\u00e9f\u00e9rence et laissez les familles li\u00e9es h\u00e9riter automatiquement des attributs et r\u00e8gles de compl\u00e9tude. Attribute Inheritance vous permet de mutualiser les r\u00e8gles, renforcer la coh\u00e9rence et faire \u00e9voluer facilement votre mod\u00e8le de donn\u00e9es.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                                                    <\/div>\n                                    <\/section>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"tab-pane fade \" id=\"tabs-block_9f87b80147fa4c73a917bf8863348ca2-1\" role=\"tabpanel\" tabindex=\"1\">\n                                <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_9f87b80147fa4c73a917bf8863348ca2-1\" class=\"px-2 py-1 enrich collapsed\" >\n                                                                            Enrich                                                                    <\/a>\n                                <div id=\"collapse-tabs-block_9f87b80147fa4c73a917bf8863348ca2-1\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_9f87b80147fa4c73a917bf8863348ca2\">\n                                    <section class=\"tab-inner p-2 p-md-5 enrich\">\n                                        <div class=\"container\">\n                                                                                            <h2>Une architecture produit agile pour accompagner votre croissance<\/h2>\n                                            \n                                                                                            <div class=\"text-editor fs-md\">\n                                                    \n                                                    <p><span style=\"font-weight: 400;\">Am\u00e9liorez la qualit\u00e9 de vos contenus produit et simplifiez la gestion de vos donn\u00e9es pour gagner en pr\u00e9cision, en ma\u00eetrise et en efficacit\u00e9 dans vos workflows.<\/span><\/p>\n                                                <\/div>\n                                            \n                                                                                            <div class=\"row\">\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Laissez vos assets raconter l\u2019histoire de vos produits.<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p><span style=\"font-weight: 400;\">Nos nouvelles capacit\u00e9s IA permettent d\u2019<\/span><a href=\"https:\/\/help.akeneo.com\/en_US\/2025\/june-2025-serenity-updates#ai-powered-enrichment-extract-information-from-product-assets-to-boost-your-product-descriptions\"><span style=\"font-weight: 400;\">extraire automatiquement des attributs<\/span><\/a><span style=\"font-weight: 400;\"> et contenus \u00e0 partir de vos fichiers m\u00e9dia (images, PDF, catalogues). Dimensions, mat\u00e9riaux, contextes d\u2019usage ou descriptifs marketing : tout est converti en donn\u00e9es pr\u00eates \u00e0 \u00eatre int\u00e9gr\u00e9es dans votre PIM<\/span><\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>G\u00e9rez vos produits complexes en toute simplicit\u00e9.<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p><span style=\"font-weight: 400;\">Packs, bundles, produits modulaires : avec <\/span><a href=\"https:\/\/help.akeneo.com\/2025\/may-2025-serenity-updates#introducing-composable-products-simplifying-product-relationships\"><span style=\"font-weight: 400;\">Produits Composables<\/span><\/a><span style=\"font-weight: 400;\">, vous associez facilement des composants entre eux au sein d\u2019une structure claire et \u00e9volutive. Adaptez la mod\u00e9lisation produit aux logiques d\u2019achat de vos clients.<\/span><\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Gouvernance fine, canal par canal<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p><span style=\"font-weight: 400;\">\u00c0 mesure que votre \u00e9cosyst\u00e8me s\u2019\u00e9largit (e-commerce, B2B, marketplaces\u2026), vos besoins en contr\u00f4le s\u2019intensifient. Les <\/span><a href=\"https:\/\/help.akeneo.com\/2025\/june-2025-serenity-updates#secure-and-streamline-product-data-access-across-multiple-channels\"><span style=\"font-weight: 400;\">permissions sp\u00e9cifiques par canal<\/span><\/a><span style=\"font-weight: 400;\"> vous permettent d\u2019attribuer les bons droits aux bonnes \u00e9quipes, en toute s\u00e9curit\u00e9. Garantissez une gouvernance rigoureuse, prot\u00e9gez vos donn\u00e9es sensibles et adaptez les droits d&rsquo;acc\u00e8s aux r\u00f4les op\u00e9rationnels de chaque canal.<\/span><\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Adaptez vos attributs aux march\u00e9s et canaux, en toute simplicit\u00e9<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Gr\u00e2ce \u00e0 l\u2019extension flexible des attributs, transformez vos attributs existants pour les adapter \u00e0 un canal ou un march\u00e9 sp\u00e9cifique, sans intervention technique. Vous gagnez en agilit\u00e9 pour int\u00e9grer un nouveau canal, r\u00e9pondre \u00e0 une contrainte r\u00e9glementaire ou localiser votre offre.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Calcul de compl\u00e9tude par cat\u00e9gorie<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p><span style=\"font-weight: 400;\">Le calcul de compl\u00e9tude int\u00e8gre d\u00e9sormais l\u2019<\/span><a href=\"https:\/\/help.akeneo.com\/2025\/june-2025-serenity-updates#enhancing-product-completeness-with-categorization\"><span style=\"font-weight: 400;\">assignation \u00e0 une cat\u00e9gorie<\/span><\/a><span style=\"font-weight: 400;\">. Vous pouvez ainsi v\u00e9rifier que chaque produit est <\/span><b>non seulement enrichi<\/b><span style=\"font-weight: 400;\">, mais <\/span><b>correctement cat\u00e9goris\u00e9<\/b><span style=\"font-weight: 400;\">, donc pleinement pr\u00eat \u00e0 \u00eatre diffus\u00e9 sur tous vos canaux.<\/span><\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                                                    <\/div>\n                                    <\/section>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"tab-pane fade \" id=\"tabs-block_9f87b80147fa4c73a917bf8863348ca2-2\" role=\"tabpanel\" tabindex=\"2\">\n                                <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_9f87b80147fa4c73a917bf8863348ca2-2\" class=\"px-2 py-1 activate collapsed\" >\n                                                                            Activate                                                                    <\/a>\n                                <div id=\"collapse-tabs-block_9f87b80147fa4c73a917bf8863348ca2-2\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_9f87b80147fa4c73a917bf8863348ca2\">\n                                    <section class=\"tab-inner p-2 p-md-5 activate\">\n                                        <div class=\"container\">\n                                                                                            <h2>Diffusez plus vite, sur tous vos canaux<\/h2>\n                                            \n                                                                                            <div class=\"text-editor fs-md\">\n                                                    \n                                                    <p><span style=\"font-weight: 400;\">Touchez plus de clients tout en simplifiant la distribution, gr\u00e2ce \u00e0 des fonctionnalit\u00e9s renforc\u00e9es pour les marketplaces et des int\u00e9grations canal optimis\u00e9es.<\/span><\/p>\n                                                <\/div>\n                                            \n                                                                                            <div class=\"row\">\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-activation-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>D\u00e9ployez sur n\u2019importe quelle marketplace, plus vite que jamais.<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Le nouveau programme Flat-File Fast Track d\u2019Akeneo vous permet d\u2019int\u00e9grer rapidement des marketplaces r\u00e9gionales ou sp\u00e9cialis\u00e9es qui ne sont pas encore prises en charge nativement par Akeneo Activation. Il vous suffit de t\u00e9l\u00e9verser un fichier mod\u00e8le (CSV, Excel, etc.) et, en quelques jours, un canal enti\u00e8rement mappable sera disponible dans votre interface d\u2019activation.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-app-store-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>B\u00e9n\u00e9ficiez des nouveaut\u00e9s de l\u2019app Akeneo pour enrichir votre boutique Shopify<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p><span style=\"font-weight: 400;\">La prise en charge des collections d\u2019assets, des attributs tableau et des entit\u00e9s de r\u00e9f\u00e9rence vous permet de structurer vos donn\u00e9es produit plus finement. Gardez la ma\u00eetrise de vos synchronisations gr\u00e2ce \u00e0 une planification flexible, tout en conservant la simplicit\u00e9 d\u2019une application API-native, h\u00e9berg\u00e9e par Akeneo. Vous ma\u00eetrisez mieux vos flux, structurez plus finement vos donn\u00e9es, et d\u00e9ployez plus rapidement une exp\u00e9rience produit de qualit\u00e9 gr\u00e2ce \u00e0 l\u2019<\/span><a href=\"https:\/\/www.akeneo.com\/shopify\/\"><span style=\"font-weight: 400;\">app Akeneo pour Shopify<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                                                    <\/div>\n                                    <\/section>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"tab-pane fade \" id=\"tabs-block_9f87b80147fa4c73a917bf8863348ca2-3\" role=\"tabpanel\" tabindex=\"3\">\n                                <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_9f87b80147fa4c73a917bf8863348ca2-3\" class=\"px-2 py-1 optimize collapsed\" >\n                                                                            Optimize                                                                    <\/a>\n                                <div id=\"collapse-tabs-block_9f87b80147fa4c73a917bf8863348ca2-3\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_9f87b80147fa4c73a917bf8863348ca2\">\n                                    <section class=\"tab-inner p-2 p-md-5 optimize\">\n                                        <div class=\"container\">\n                                                                                            <h2>Affinez et perfectionnez votre structure<\/h2>\n                                            \n                                                                                            <div class=\"text-editor fs-md\">\n                                                    \n                                                    <p><span style=\"font-weight: 400;\">Offrez une meilleure exp\u00e9rience produit, client et collaborateurs en unifiant vos donn\u00e9es.<\/span><\/p>\n                                                <\/div>\n                                            \n                                                                                            <div class=\"row\">\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/03\/logo-akeneo-px_insights-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Adaptez votre exp\u00e9rience produit \u00e0 l\u2019\u00e8re de la recherche conversationnelle<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Prenez une longueur d\u2019avance en comprenant comment vos produits sont interpr\u00e9t\u00e9s et recommand\u00e9s par des assistants d\u2019achat bas\u00e9s sur l\u2019IA, comme ChatGPT. La fonctionnalit\u00e9 Optimisation de la d\u00e9couvrabilit\u00e9 dans les assistants d\u2019achat IA enrichit PX Insights avec des recommandations concr\u00e8tes pour vous aider \u00e0 ajuster vos contenus produit. Objectif : am\u00e9liorer la visibilit\u00e9, la pertinence et la trouvabilit\u00e9 de vos offres dans ces nouveaux canaux de recherche pilot\u00e9s par l\u2019IA.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                            <div class=\"col-lg-4 pt-3 pt-md-4\">\n                                                            <div class=\"prd-card\">\n                                                                                                                                    <img decoding=\"async\" class=\"pb-2\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/03\/logo-akeneo-px_insights-lock-up-blackstar.svg\" alt=\"\">\n                                                                \n                                                                                                                                    <div class=\"text-editor fs-md fw-bold\">\n                                                                        <p>Faites le lien entre vos donn\u00e9es produit et la performance r\u00e9elle sur Google Shopping.<\/p>\n                                                                    <\/div>\n                                                                \n                                                                                                                                    <p>Gr\u00e2ce au nouveau Dashboard d\u2019optimisation Google Shopping int\u00e9gr\u00e9 \u00e0 PX Insights, vous acc\u00e9dez directement aux m\u00e9triques issues de Google Shopping dans Akeneo PIM. Comprenez qui interagit avec vos produits, ce qui g\u00e9n\u00e8re des ventes, et identifiez les contenus qui freinent la conversion. Si un produit sous-performe, optimisez ses descriptions et visuels pour am\u00e9liorer votre ROI.<\/p>\n                                                                \n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                                                    <\/div>\n                                    <\/section>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n  \n\n<section id=\"assets-articles-block_6e4ef48b827193dc2a3b205611a841f1\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4  text-center\">\n                                            <h2 class=\"mb-0 text-primary-blackstar\">Nouveaut\u00e9s dans l\u2019App Store d\u2019Akeneo<\/h2>\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-4 g-3\">\n                                    \n<div>\n    <div class=\"article-card  p-0\">\n                    <div class=\"article-card-image basic-card-image\">\n                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/storyblok-icon.png\" alt=\"\">\n            <\/div>\n                <div class=\"article-card-content\">\n                                        <h4 class=\"article-card-title text-primary-blackstar\">Storyblok Connecteur<\/h4>\n                                        <span class=\"tag glossary-tag\">CMS<\/span>\n                                        <p class=\"article-card-excerpt text-primary-blackstar\">Int\u00e9grez automatiquement vos produits Akeneo dans votre CMS.<\/p>\n                        <a href=\"https:\/\/apps.akeneo.com\/apps\/storyblok-connector\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    \n<div>\n    <div class=\"article-card  p-0\">\n                    <div class=\"article-card-image basic-card-image\">\n                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/zakeke.png\" alt=\"\">\n            <\/div>\n                <div class=\"article-card-content\">\n                                        <h4 class=\"article-card-title text-primary-blackstar\">Zakeke 3D DAM App<\/h4>\n                                        <span class=\"tag glossary-tag\">DAM<\/span>\n                                        <p class=\"article-card-excerpt text-primary-blackstar\">Simplifiez la gestion de vos assets produits 3D gr\u00e2ce \u00e0 une connexion fluide avec Zakeke DAM.<\/p>\n                        <a href=\"https:\/\/apps.akeneo.com\/apps\/zakeke-3d-dam-app\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    \n<div>\n    <div class=\"article-card  p-0\">\n                    <div class=\"article-card-image basic-card-image\">\n                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/newecom-icon.png\" alt=\"\">\n            <\/div>\n                <div class=\"article-card-content\">\n                                        <h4 class=\"article-card-title text-primary-blackstar\">NewEcom Intentional Data Generator<\/h4>\n                                        <span class=\"tag glossary-tag\">AI Cleaning &#038; Enrichment<\/span>\n                                        <p class=\"article-card-excerpt text-primary-blackstar\">Des fiches produit plus pertinentes gr\u00e2ce aux insights comportementaux de NewEcom.AI<\/p>\n                        <a href=\"https:\/\/apps.akeneo.com\/apps\/newecom-transforms-your-product-catalog-into-a-conversion-engine\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    \n<div>\n    <div class=\"article-card  p-0\">\n                    <div class=\"article-card-image basic-card-image\">\n                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/colect-icon.png\" alt=\"\">\n            <\/div>\n                <div class=\"article-card-content\">\n                                        <h4 class=\"article-card-title text-primary-blackstar\">Colect Integration App for Akeneo<\/h4>\n                                        <span class=\"tag glossary-tag\">eCommerce<\/span>\n                                        <p class=\"article-card-excerpt text-primary-blackstar\">Donnez \u00e0 vos \u00e9quipes commerciales un acc\u00e8s direct aux donn\u00e9es produit de votre PIM Akeneo.<\/p>\n                        <a href=\"https:\/\/apps.akeneo.com\/apps\/colect-integration-app-for-akeneo\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                            <\/div>\n            <\/div>\n<\/section>\n\n\n<section id=\"content-block_f2da9438b5099181ededf1d74353a284\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Envie de d\u00e9couvrir les nouveaut\u00e9s d\u2019Akeneo ?<\/h2>\n                    \n                                            <div class=\"mb-2 fs-sm\">\n                                                                                        <em>Rendez-vous le 30 juillet \u00e0 16h.<\/em>\n                                                    <\/div>\n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Participez \u00e0 notre d\u00e9mo live de la Summer Release et d\u00e9couvrez comment mod\u00e9liser vos donn\u00e9es plus intelligemment, dynamiser vos vitrines produit et structurer une exp\u00e9rience client plus performante.<\/span><\/p>\n                                                                    <\/div>\n                                                                        <a class=\"d-inline-block fs-md fw-medium mt-2 btn btn-primary btn-sm\" href=\"https:\/\/events.zoom.us\/ev\/AoVGQl6zTyLWn5xlAwnbGuHlaG3se86pmw4EvqLEEV2EwseV8lt1~AiGoxpx4DPBnXuGG7cKhvOWHb7F3aT2azn_Ykvs3IBuaxhrV4ri9xwZzmA\" target=\"_blank\"><span class=\"initial text\">Inscrivez-vous maintenant<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-link-external\"><\/use><\/svg><\/span><span class=\"background-text\">Inscrivez-vous maintenant<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-link-external\"><\/use><\/svg><\/span><span class=\"hovered text\">Inscrivez-vous maintenant<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-link-external\"><\/use><\/svg><\/span><\/a>                                                            <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/akeneo-summer_release-2025-email-header-3-600x300-04@2x.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":0,"parent":64854,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-63266","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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