{"id":59866,"date":"2025-01-07T11:56:39","date_gmt":"2025-01-07T11:56:39","guid":{"rendered":"https:\/\/www.akeneo.com\/glossary\/"},"modified":"2025-04-08T14:52:07","modified_gmt":"2025-04-08T14:52:07","slug":"glossary","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"\n  <section id=\"hero-block_eda6f1347d1b8217a9d63bb362c24d8d\" class=\"hero hero-light\">\n    <div class=\"container\">\n\n        \n                    <div class=\"row\">\n                        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n                            <div class=\"hero-content text-center\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Glossaire de l\u2019exp\u00e9rience produit<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><p>Vous trouverez ci-dessous une liste de d\u00e9finitions de termes cl\u00e9s et d\u2019acronymes li\u00e9s \u00e0 l\u2019exp\u00e9rience produit, l\u2019exp\u00e9rience num\u00e9rique et au e-commerce.<\/p>\n<\/p>\n                                    <\/div>\n                                                                                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"nav-with-cards-block_8096897de1d3c673241a9a6a3afc8649\" class=\"position-relative nav-with-cards\">\n    <div class=\"bg-secondary sticky-top top-offset\">\n        <div class=\"container\">\n            <div class=\"glossary-subnav\">\n                                    <ul>\n                                            <li>\n                            <a href=\"#A\">A<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#B\">B<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#C\">C<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#D\">D<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#E\">E<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#F\">F<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#G\">G<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#H\">H<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#I\">I<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#L\">L<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#M\">M<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#N\">N<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#O\">O<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#P\">P<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#R\">R<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#S\">S<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#T\">T<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#U\">U<\/a>\n                        <\/li>\n                                            <li>\n                            <a href=\"#V\">V<\/a>\n                        <\/li>\n                                        <\/ul>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class='py-6 py-md-8 bg-light'>\n        <div class=\"container\">\n            <h2 id=\"A\" class=\"term-title\">A<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/apprentissage-non-supervise\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Apprentissage non supervis\u00e9 <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019apprentissage non supervis\u00e9 permet \u00e0 un mod\u00e8le de d\u00e9tecter des structures ou tendances dans des donn\u00e9es non annot\u00e9es.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/apprentissage-supervise\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Apprentissage supervis\u00e9 <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019apprentissage supervis\u00e9 entra\u00eene un mod\u00e8le \u00e0 pr\u00e9dire des r\u00e9sultats \u00e0 partir de donn\u00e9es dont les r\u00e9ponses sont connues.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/apprentissage-automatique-ml\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Apprentissage automatique (ML) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le machine learning permet \u00e0 un syst\u00e8me d\u2019apprendre \u00e0 partir de donn\u00e9es sans \u00eatre explicitement programm\u00e9.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/algorithme-dapprentissage\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Algorithme d\u2019apprentissage <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un algorithme d\u2019apprentissage permet \u00e0 une machine d\u2019apprendre \u00e0 partir de donn\u00e9es pour faire des pr\u00e9dictions.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/ancrage-grounding\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Ancrage (Grounding) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019ancrage (grounding) permet \u00e0 l\u2019IA de produire des r\u00e9sultats plus fiables en s\u2019appuyant sur des donn\u00e9es r\u00e9elles et sp\u00e9cifiques.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/apprentissage-automatique-automatise-automl\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Apprentissage automatique automatis\u00e9 (AutoML) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Automatisation des t\u00e2ches de machine learning, de la pr\u00e9paration des donn\u00e9es au d\u00e9ploiement, pour simplifier les processus et am\u00e9liorer la pr\u00e9cision des pr\u00e9dictions.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/amazon-vendor\/\">\n                                                                        <span class=\"tag\">\n                                        Amazon                                         <\/span>\n                                                                        <h4>Amazon Vendor <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un Amazon Vendor vend ses produits directement \u00e0 Amazon sous un mod\u00e8le de premi\u00e8re partie (1P), faisant d\u2019Amazon le revendeur.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/amazon-seller\/\">\n                                                                        <span class=\"tag\">\n                                        Amazon                                         <\/span>\n                                                                        <h4>Amazon Seller <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un Amazon Seller est un vendeur tiers qui vend ses produits directement sur la marketplace d\u2019Amazon.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/amazon-a-content\/\">\n                                                                        <span class=\"tag\">\n                                        Amazon                                         <\/span>\n                                                                        <h4>Amazon A+ Content <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Amazon A+ Content permet aux vendeurs d\u2019enrichir leurs fiches produit avec des m\u00e9dias avanc\u00e9s.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/alignement\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Alignement <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un domaine de recherche visant \u00e0 concevoir des IA s\u00fbres et fiables, aux r\u00e9sultats pr\u00e9cis et souhait\u00e9s.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"B\" class=\"term-title\">B<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/brick-and-mortar\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Brick-and-Mortar <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le brick-and-mortar d\u00e9signe les entreprises qui op\u00e8rent depuis un lieu physique.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/bopis\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>BOPIS <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le BOPIS permet aux clients de commander en ligne et de r\u00e9cup\u00e9rer leurs achats en magasin.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/black-friday\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Black Friday <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le Black Friday est l\u2019une des journ\u00e9es commerciales les plus intenses, o\u00f9 les marques baissent leurs prix pour attirer un maximum de clients.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/best-of-breed\/\">\n                                                                        <span class=\"tag\">\n                                        Composable Commerce                                         <\/span>\n                                                                        <h4>Best-of-Breed <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le Best-of-Breed consiste \u00e0 s\u00e9lectionner la meilleure solution pour chaque fonction m\u00e9tier plut\u00f4t que d\u2019utiliser un syst\u00e8me int\u00e9gr\u00e9 unique.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/b2c\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>B2C <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un mod\u00e8le commercial o\u00f9 une entreprise vend ses produits ou services directement \u00e0 des consommateurs plut\u00f4t qu\u2019\u00e0 d\u2019autres entreprises.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/b2b\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>B2B <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un mod\u00e8le commercial o\u00f9 une entreprise vend ses produits ou services \u00e0 d\u2019autres entreprises plut\u00f4t qu\u2019\u00e0 des consommateurs.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"C\" class=\"term-title\">C<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/chaine-de-valeur-value-chain\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Cha\u00eene de valeur (Value Chain) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La cha\u00eene de valeur regroupe toutes les \u00e9tapes, de la cr\u00e9ation \u00e0 la livraison, pour optimiser et enrichir chaque phase du produit ou service.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/contenu-genere-par-les-utilisateurs-ugc\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (UGC) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs est du contenu marketing produit spontan\u00e9ment par les consommateurs eux-m\u00eames.\n<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/commerce-durable\/\">\n                                                                        <span class=\"tag\">\n                                        Sustainability                                         <\/span>\n                                                                        <h4>Commerce durable <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le commerce durable d\u00e9signe des pratiques commerciales qui visent \u00e0 r\u00e9duire l\u2019impact environnemental tout en valorisant les engagements \u00e9thiques.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/chaine-dapprovisionnement\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Cha\u00eene d\u2019approvisionnement <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La cha\u00eene d\u2019approvisionnement regroupe toutes les \u00e9tapes et les acteurs impliqu\u00e9s dans la production et la livraison d\u2019un produit.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/canaux-de-vente-au-detail\/\">\n                                                                        <span class=\"tag\">\n                                        Retailers &amp; Marketplaces                                         <\/span>\n                                                                        <h4>Canaux de vente au d\u00e9tail <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Les canaux de vente au d\u00e9tail sont les plateformes par lesquelles les produits sont vendus aux consommateurs, en ligne ou en magasin.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/consommation-irresponsable\/\">\n                                                                        <span class=\"tag\">\n                                        Sustainability                                         <\/span>\n                                                                        <h4>Consommation irresponsable <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La consommation irresponsable correspond \u00e0 des achats excessifs faits sans tenir compte de leur impact sur l\u2019environnement ou la soci\u00e9t\u00e9.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/catalogue-produit\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Catalogue produit <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un catalogue produit est une liste compl\u00e8te pr\u00e9sentant les produits d\u2019une entreprise avec toutes leurs caract\u00e9ristiques cl\u00e9s.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/commerce-multicanal\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Commerce multicanal <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le commerce multicanal permet aux marques de vendre sur plusieurs plateformes, physiques et num\u00e9riques, en s\u2019adaptant aux pr\u00e9f\u00e9rences des clients.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/couche-cachee\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Couche cach\u00e9e <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La couche cach\u00e9e est une \u00e9tape interm\u00e9diaire dans un r\u00e9seau de neurones, entre les donn\u00e9es d\u2019entr\u00e9e et la sortie.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/commerce-headless\/\">\n                                                                        <span class=\"tag\">\n                                        Composable Commerce                                         <\/span>\n                                                                        <h4>Commerce headless <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le commerce headless s\u00e9pare le front-end du back-end pour offrir des exp\u00e9riences d\u2019achat flexibles et omnicanales.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"D\" class=\"term-title\">D<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/detaillants\/\">\n                                                                        <span class=\"tag\">\n                                        Retailers &amp; Marketplaces                                         <\/span>\n                                                                        <h4>D\u00e9taillants <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un d\u00e9taillant vend des produits en quantit\u00e9s r\u00e9duites directement aux consommateurs finaux.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/decouverte-produit\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>D\u00e9couverte produit <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La d\u00e9couverte produit est le processus qui permet aux clients de trouver et d\u2019explorer des produits \u00e0 travers diff\u00e9rents canaux.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/distributeurs\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Distributeurs <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Distributors are entities that buy products from manufacturers and then sell them for a profit to stores or directly to customers.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/detection-danomalies\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>D\u00e9tection d\u2019anomalies <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Identification des valeurs aberrantes dans les donn\u00e9es afin d\u2019assurer leur conformit\u00e9 et leur exactitude.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"E\" class=\"term-title\">E<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/experience-produit\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Exp\u00e9rience produit <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019exp\u00e9rience produit correspond \u00e0 la mani\u00e8re dont un client interagit avec un produit et per\u00e7oit sa valeur dans son parcours d\u2019achat.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/experience-omnicanale\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Exp\u00e9rience omnicanale <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019exp\u00e9rience omnicanale offre aux clients un parcours d\u2019achat fluide et int\u00e9gr\u00e9 \u00e0 travers tous les canaux physiques et digitaux.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/enterprise-resource-planning-erp\/\">\n                                                                        <span class=\"tag\">\n                                        Product Cloud                                         <\/span>\n                                                                        <h4>Enterprise Resource Planning (ERP) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019ERP est un logiciel qui aide les entreprises \u00e0 g\u00e9rer les fonctions essentielles telles que la comptabilit\u00e9, les ressources et les ventes dans un syst\u00e8me centralis\u00e9.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/ecommerce\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>eCommerce <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019eCommerce est un \u00e9change de biens entre entreprises et clients via Internet, par opposition au commerce en magasin.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/experience-client\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Exp\u00e9rience client <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019exp\u00e9rience client regroupe toutes les interactions entre un client et une entreprise.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/economie-circulaire\/\">\n                                                                        <span class=\"tag\">\n                                        Sustainability                                         <\/span>\n                                                                        <h4>\u00c9conomie circulaire <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019\u00e9conomie circulaire est un mod\u00e8le qui vise \u00e0 r\u00e9duire les d\u00e9chets en r\u00e9utilisant, r\u00e9parant et recyclant les produits et mat\u00e9riaux existants.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"F\" class=\"term-title\">F<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/fournisseurs\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Fournisseurs <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un fournisseur fournit \u00e0 une entreprise les produits ou services dont elle a besoin pour fonctionner ou fabriquer.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/fabricants\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Fabricants <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un fabricant est une entreprise qui produit des biens \u00e0 grande \u00e9chelle pour les vendre \u00e0 des distributeurs, d\u00e9taillants ou consommateurs.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/fonction-de-perte\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Fonction de perte <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La fonction de perte \u00e9value l\u2019erreur d\u2019un mod\u00e8le afin d\u2019optimiser ses performances.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"G\" class=\"term-title\">G<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/gestion-du-cycle-de-vie-produit-plm\/\">\n                                                                        <span class=\"tag\">\n                                        Product Cloud                                         <\/span>\n                                                                        <h4>Gestion du cycle de vie produit (PLM) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le PLM est une approche qui permet de g\u00e9rer toutes les \u00e9tapes de la vie d\u2019un produit, de sa cr\u00e9ation \u00e0 son retrait du march\u00e9.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/gestion-de-linformation-produit-pim\/\">\n                                                                        <span class=\"tag\">\n                                        Product Cloud                                         <\/span>\n                                                                        <h4>Gestion de l\u2019information produit (PIM) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le PIM est un syst\u00e8me qui centralise et g\u00e8re toutes les informations produit pour assurer leur coh\u00e9rence sur tous les canaux.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/gestion-de-lexperience-produit-pxm\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Gestion de l\u2019exp\u00e9rience produit (PXM) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La gestion de l\u2019exp\u00e9rience produit (PXM) permet de diffuser un contenu produit personnalis\u00e9, coh\u00e9rent et contextualis\u00e9 sur tous les canaux.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/gestion-des-donnees-de-reference-mdm\/\">\n                                                                        <span class=\"tag\">\n                                        Product Cloud                                         <\/span>\n                                                                        <h4>Gestion des donn\u00e9es de r\u00e9f\u00e9rence (MDM) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le MDM centralise et fiabilise les donn\u00e9es cl\u00e9s de l\u2019entreprise pour garantir leur coh\u00e9rence sur l\u2019ensemble des syst\u00e8mes.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/ancrage-grounding\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Ancrage (Grounding) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019ancrage (grounding) permet \u00e0 l\u2019IA de produire des r\u00e9sultats plus fiables en s\u2019appuyant sur des donn\u00e9es r\u00e9elles et sp\u00e9cifiques.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/greenwashing\/\">\n                                                                        <span class=\"tag\">\n                                        Sustainability                                         <\/span>\n                                                                        <h4>Greenwashing <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le greenwashing d\u00e9signe une strat\u00e9gie trompeuse o\u00f9 les entreprises pr\u00e9tendent \u00e0 tort \u00eatre \u00e9cologiques pour s\u00e9duire les consommateurs soucieux de l\u2019environnement.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/generative-pre-trained-transformer-4-gpt-4\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Generative pre-trained transformer 4 (GPT-4) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">GPT-4 est un mod\u00e8le IA avanc\u00e9 capable de g\u00e9n\u00e9rer automatiquement des textes complexes \u00e0 partir d\u2019un simple prompt.\n<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/gestion-des-ressources-numeriques-dam\/\">\n                                                                        <span class=\"tag\">\n                                        Product Cloud                                         <\/span>\n                                                                        <h4>Gestion des ressources num\u00e9riques (DAM) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le DAM est une solution logicielle qui permet de stocker, organiser, g\u00e9rer et partager efficacement les ressources num\u00e9riques au sein d\u2019une entreprise.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"H\" class=\"term-title\">H<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/hallucinations\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Hallucinations (en IA) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Une hallucination est une r\u00e9ponse incorrecte g\u00e9n\u00e9r\u00e9e par un LLM malgr\u00e9 une formulation apparemment coh\u00e9rente.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"I\" class=\"term-title\">I<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/integration-des-fournisseurs-supplier-onboarding\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Int\u00e9gration des fournisseurs (Supplier Onboarding) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019int\u00e9gration des fournisseurs consiste \u00e0 recueillir et valider les informations n\u00e9cessaires pour collaborer efficacement avec un nouveau fournisseur.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/ingenierie-de-prompt-prompt-engineering\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Ing\u00e9nierie de prompt (Prompt Engineering) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019ing\u00e9nierie de prompt consiste \u00e0 cr\u00e9er des instructions optimis\u00e9es pour g\u00e9n\u00e9rer les meilleures r\u00e9ponses d\u2019un mod\u00e8le d\u2019IA.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/intelligence-artificielle-generative\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Intelligence artificielle g\u00e9n\u00e9rative <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019IA g\u00e9n\u00e9rative permet de produire automatiquement du contenu original \u00e0 l\u2019aide de mod\u00e8les d\u2019intelligence artificielle.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/intelligence-artificielle\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Intelligence artificielle <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">D\u00e9veloppement de syst\u00e8mes informatiques imitant la r\u00e9solution de probl\u00e8mes et la prise de d\u00e9cision humaines.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"L\" class=\"term-title\">L<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/loi-natasha\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Loi Natasha (Natasha&rsquo;s Law) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La loi Natasha exige l\u2019\u00e9tiquetage clair des ingr\u00e9dients et allerg\u00e8nes sur tous les aliments pr\u00e9emball\u00e9s vendus directement aux consommateurs au Royaume-Uni.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"M\" class=\"term-title\">M<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/montee-en-gamme-up-selling\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Mont\u00e9e en gamme (Up-Selling) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La mont\u00e9e en gamme incite les clients \u00e0 choisir une version plus co\u00fbteuse et compl\u00e8te du produit qu\u2019ils comptaient acheter.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/marketplace-tierce-third-party-marketplace\/\">\n                                                                        <span class=\"tag\">\n                                        Retailers &amp; Marketplaces                                         <\/span>\n                                                                        <h4>Marketplace tierce (Third-Party Marketplace) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Une marketplace tierce permet aux marques de vendre directement aux consommateurs via une plateforme de vente existante.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/marches-de-la-revente\/\">\n                                                                        <span class=\"tag\">\n                                        Sustainability                                         <\/span>\n                                                                        <h4>March\u00e9s de la revente <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Les march\u00e9s de la revente permettent de donner une seconde vie aux produits, en les revendant \u00e0 d\u2019autres consommateurs.\n<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/modeles-proprietaires\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Mod\u00e8les propri\u00e9taires <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un mod\u00e8le propri\u00e9taire est un syst\u00e8me d\u2019IA d\u00e9velopp\u00e9 et contr\u00f4l\u00e9 par une entreprise unique, avec un acc\u00e8s limit\u00e9 au public.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/modeles-open-source\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Mod\u00e8les open source <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un mod\u00e8le open source en IA est un syst\u00e8me ouvert \u00e0 tous, favorisant la collaboration, l\u2019innovation et la personnalisation.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/gestion-des-donnees-de-reference-mdm\/\">\n                                                                        <span class=\"tag\">\n                                        Product Cloud                                         <\/span>\n                                                                        <h4>Gestion des donn\u00e9es de r\u00e9f\u00e9rence (MDM) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le MDM centralise et fiabilise les donn\u00e9es cl\u00e9s de l\u2019entreprise pour garantir leur coh\u00e9rence sur l\u2019ensemble des syst\u00e8mes.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/mach-alliance\/\">\n                                                                        <span class=\"tag\">\n                                        Composable Commerce                                         <\/span>\n                                                                        <h4>MACH Alliance <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La MACH Alliance d\u00e9fend des syst\u00e8mes num\u00e9riques ouverts et flexibles bas\u00e9s sur les principes Microservices, API-first, Cloud-native et Headless.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/modele-de-langage-etendu-llm\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Mod\u00e8le de langage \u00e9tendu (LLM) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un LLM est un mod\u00e8le d\u2019IA entra\u00een\u00e9 sur de grandes quantit\u00e9s de texte pour g\u00e9n\u00e9rer ou comprendre du langage humain de mani\u00e8re avanc\u00e9e.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/marketplace-en-premiere-partie\/\">\n                                                                        <span class=\"tag\">\n                                        Retailers &amp; Marketplaces                                         <\/span>\n                                                                        <h4>Marketplace en premi\u00e8re partie <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Une marketplace en premi\u00e8re partie est un mod\u00e8le e-commerce o\u00f9 la plateforme agit comme le d\u00e9taillant en vendant directement les produits aux clients.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/modele-dapprentissage-profond\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Mod\u00e8le d\u2019apprentissage profond <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un mod\u00e8le d\u2019apprentissage profond permet aux machines d\u2019analyser des donn\u00e9es complexes pour g\u00e9n\u00e9rer des pr\u00e9dictions pr\u00e9cises.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"N\" class=\"term-title\">N<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/traitement-du-langage-naturel-nlp\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Traitement du langage naturel (NLP) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le NLP permet aux ordinateurs de comprendre et de traiter le langage humain de mani\u00e8re intelligente et contextuelle.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/loi-natasha\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Loi Natasha (Natasha&rsquo;s Law) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La loi Natasha exige l\u2019\u00e9tiquetage clair des ingr\u00e9dients et allerg\u00e8nes sur tous les aliments pr\u00e9emball\u00e9s vendus directement aux consommateurs au Royaume-Uni.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"O\" class=\"term-title\">O<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/optimisation-pour-les-moteurs-de-recherche-seo\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Optimisation pour les moteurs de recherche (SEO) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le SEO d\u00e9signe l\u2019ensemble des techniques permettant d\u2019am\u00e9liorer la visibilit\u00e9 d\u2019un site web dans les r\u00e9sultats de recherche.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/offre-groupee-product-bundling\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Offre group\u00e9e (Product Bundling) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019offre group\u00e9e consiste \u00e0 vendre plusieurs produits ensemble dans un seul pack, souvent \u00e0 un prix avantageux.\n<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/systeme-de-gestion-des-commandes-oms\/\">\n                                                                        <span class=\"tag\">\n                                        Product Cloud                                         <\/span>\n                                                                        <h4>Syst\u00e8me de gestion des commandes (OMS) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un OMS est une solution num\u00e9rique qui centralise et automatise la gestion des commandes sur tous les canaux de vente.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"P\" class=\"term-title\">P<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/politique-de-retour\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Politique de retour <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La politique de retour d\u00e9finit les r\u00e8gles que les clients doivent suivre pour retourner un produit achet\u00e9.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/page-produit\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Page produit <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Une page produit est une fiche d\u00e9taill\u00e9e en ligne pr\u00e9sentant un article \u00e0 vendre, avec ses sp\u00e9cifications, visuels et options d\u2019achat.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/gestion-du-cycle-de-vie-produit-plm\/\">\n                                                                        <span class=\"tag\">\n                                        Product Cloud                                         <\/span>\n                                                                        <h4>Gestion du cycle de vie produit (PLM) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le PLM est une approche qui permet de g\u00e9rer toutes les \u00e9tapes de la vie d\u2019un produit, de sa cr\u00e9ation \u00e0 son retrait du march\u00e9.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/gestion-de-linformation-produit-pim\/\">\n                                                                        <span class=\"tag\">\n                                        Product Cloud                                         <\/span>\n                                                                        <h4>Gestion de l\u2019information produit (PIM) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le PIM est un syst\u00e8me qui centralise et g\u00e8re toutes les informations produit pour assurer leur coh\u00e9rence sur tous les canaux.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/ingenierie-de-prompt-prompt-engineering\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Ing\u00e9nierie de prompt (Prompt Engineering) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019ing\u00e9nierie de prompt consiste \u00e0 cr\u00e9er des instructions optimis\u00e9es pour g\u00e9n\u00e9rer les meilleures r\u00e9ponses d\u2019un mod\u00e8le d\u2019IA.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/strategie-px-product-experience-strategy\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Strat\u00e9gie PX (Product Experience Strategy) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La strat\u00e9gie PX vise \u00e0 concevoir des exp\u00e9riences produit de qualit\u00e9 sur tous les canaux pour stimuler la croissance et renforcer la marque.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/gestion-de-lexperience-produit-pxm\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Gestion de l\u2019exp\u00e9rience produit (PXM) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La gestion de l\u2019exp\u00e9rience produit (PXM) permet de diffuser un contenu produit personnalis\u00e9, coh\u00e9rent et contextualis\u00e9 sur tous les canaux.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/product-cloud\/\">\n                                                                        <span class=\"tag\">\n                                        Product Cloud                                         <\/span>\n                                                                        <h4>Product Cloud <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le Product Cloud est une solution SaaS flexible qui permet de g\u00e9rer et d\u2019optimiser l\u2019ensemble du parcours produit sur tous les canaux.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/offre-groupee-product-bundling\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Offre group\u00e9e (Product Bundling) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019offre group\u00e9e consiste \u00e0 vendre plusieurs produits ensemble dans un seul pack, souvent \u00e0 un prix avantageux.\n<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/point-de-vente-pos\/\">\n                                                                        <span class=\"tag\">\n                                        Product Cloud                                         <\/span>\n                                                                        <h4>Point de vente (POS) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le POS est l\u2019endroit o\u00f9 une transaction de vente est effectu\u00e9e, souvent \u00e0 l\u2019aide de mat\u00e9riel et de logiciels int\u00e9gr\u00e9s.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"R\" class=\"term-title\">R<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/recherche-vocale-voice-search\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Recherche vocale (Voice Search) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La recherche vocale est une m\u00e9thode de recherche permettant d\u2019interagir avec un appareil ou un moteur de recherche par la voix.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/realite-virtuelle-vr\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>R\u00e9alit\u00e9 virtuelle (VR) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La r\u00e9alit\u00e9 virtuelle cr\u00e9e un environnement num\u00e9rique immersif dans lequel les utilisateurs peuvent interagir en temps r\u00e9el.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/reseaux-de-neurones\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>R\u00e9seaux de neurones <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Les r\u00e9seaux de neurones imitent le fonctionnement du cerveau humain pour identifier des relations complexes dans les donn\u00e9es.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/rayon-numerique\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Rayon num\u00e9rique <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le rayon num\u00e9rique est la version en ligne d\u2019un rayon de magasin, pr\u00e9sentant les produits avec images, prix, descriptions et avis.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/realite-artificielle-ar\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>R\u00e9alit\u00e9 artificielle (AR) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La r\u00e9alit\u00e9 artificielle, ou r\u00e9alit\u00e9 augment\u00e9e (AR), superpose des \u00e9l\u00e9ments num\u00e9riques au monde r\u00e9el pour enrichir l\u2019exp\u00e9rience utilisateur.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"S\" class=\"term-title\">S<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/syndication\/\">\n                                                                        <span class=\"tag\">\n                                        Retailers &amp; Marketplaces                                         <\/span>\n                                                                        <h4>Syndication <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La syndication consiste \u00e0 diffuser automatiquement du contenu ou des informations produit sur plusieurs canaux pour toucher un public plus large.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/integration-des-fournisseurs-supplier-onboarding\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Int\u00e9gration des fournisseurs (Supplier Onboarding) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">L\u2019int\u00e9gration des fournisseurs consiste \u00e0 recueillir et valider les informations n\u00e9cessaires pour collaborer efficacement avec un nouveau fournisseur.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/sku\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>SKU (unit\u00e9 de gestion des stocks) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un SKU est un code unique utilis\u00e9 pour identifier, suivre et g\u00e9rer chaque produit dans un inventaire.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/recherche-interne-site-search\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Recherche interne (Site Search) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La recherche interne permet aux utilisateurs de trouver facilement un contenu ou un produit sur un site web en tapant des mots-cl\u00e9s.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/optimisation-pour-les-moteurs-de-recherche-seo\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Optimisation pour les moteurs de recherche (SEO) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le SEO d\u00e9signe l\u2019ensemble des techniques permettant d\u2019am\u00e9liorer la visibilit\u00e9 d\u2019un site web dans les r\u00e9sultats de recherche.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/strategie-px-product-experience-strategy\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Strat\u00e9gie PX (Product Experience Strategy) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La strat\u00e9gie PX vise \u00e0 concevoir des exp\u00e9riences produit de qualit\u00e9 sur tous les canaux pour stimuler la croissance et renforcer la marque.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/systeme-de-gestion-des-commandes-oms\/\">\n                                                                        <span class=\"tag\">\n                                        Product Cloud                                         <\/span>\n                                                                        <h4>Syst\u00e8me de gestion des commandes (OMS) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Un OMS est une solution num\u00e9rique qui centralise et automatise la gestion des commandes sur tous les canaux de vente.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/shopping-hybride\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Shopping hybride <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le shopping hybride permet aux clients d\u2019acheter et de retourner des produits en ligne ou en magasin selon leur pr\u00e9f\u00e9rence.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"T\" class=\"term-title\">T<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/marketplace-tierce-third-party-marketplace\/\">\n                                                                        <span class=\"tag\">\n                                        Retailers &amp; Marketplaces                                         <\/span>\n                                                                        <h4>Marketplace tierce (Third-Party Marketplace) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Une marketplace tierce permet aux marques de vendre directement aux consommateurs via une plateforme de vente existante.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/time-to-market\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Time-to-Market <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le time-to-market d\u00e9signe le temps \u00e9coul\u00e9 entre la conception d\u2019un produit et sa disponibilit\u00e9 sur le march\u00e9.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/taxonomie\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Taxonomie <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La taxonomie permet d\u2019organiser les informations produit de fa\u00e7on structur\u00e9e pour en faciliter l\u2019acc\u00e8s et la compr\u00e9hension.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/taux-de-retour\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Taux de retour <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le taux de retour correspond \u00e0 la part des produits achet\u00e9s qui sont retourn\u00e9s au vendeur.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/traitement-du-langage-naturel-nlp\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Traitement du langage naturel (NLP) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le NLP permet aux ordinateurs de comprendre et de traiter le langage humain de mani\u00e8re intelligente et contextuelle.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/taux-dapprentissage\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>Taux d\u2019apprentissage <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le taux d\u2019apprentissage contr\u00f4le l\u2019intensit\u00e9 des ajustements effectu\u00e9s par un algorithme pendant son entra\u00eenement.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/transformation-digitale\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Transformation digitale <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La transformation digitale consiste \u00e0 int\u00e9grer les technologies num\u00e9riques pour repenser la culture, les processus et l\u2019exp\u00e9rience client d\u2019une entreprise.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"U\" class=\"term-title\">U<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/contenu-genere-par-les-utilisateurs-ugc\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (UGC) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">Le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs est du contenu marketing produit spontan\u00e9ment par les consommateurs eux-m\u00eames.\n<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/montee-en-gamme-up-selling\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Mont\u00e9e en gamme (Up-Selling) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La mont\u00e9e en gamme incite les clients \u00e0 choisir une version plus co\u00fbteuse et compl\u00e8te du produit qu\u2019ils comptaient acheter.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                    <h2 id=\"V\" class=\"term-title\">V<\/h2>                        <div class=\"row\">\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/recherche-vocale-voice-search\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Recherche vocale (Voice Search) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La recherche vocale est une m\u00e9thode de recherche permettant d\u2019interagir avec un appareil ou un moteur de recherche par la voix.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/realite-virtuelle-vr\/\">\n                                                                        <span class=\"tag\">\n                                        Artificial intelligence (AI)                                         <\/span>\n                                                                        <h4>R\u00e9alit\u00e9 virtuelle (VR) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La r\u00e9alit\u00e9 virtuelle cr\u00e9e un environnement num\u00e9rique immersif dans lequel les utilisateurs peuvent interagir en temps r\u00e9el.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/chaine-de-valeur-value-chain\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Cha\u00eene de valeur (Value Chain) <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La cha\u00eene de valeur regroupe toutes les \u00e9tapes, de la cr\u00e9ation \u00e0 la livraison, pour optimiser et enrichir chaque phase du produit ou service.<\/p>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"col-lg-4 col-md-6\">\n                                <a class=\"basic-card glossary-single\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/vente-croisee\/\">\n                                                                        <span class=\"tag\">\n                                        Commerce                                         <\/span>\n                                                                        <h4>Vente crois\u00e9e <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/h4>\n                                    <p class=\"basic-card-text text-secondary\">La vente crois\u00e9e consiste \u00e0 sugg\u00e9rer des produits compl\u00e9mentaires en fonction de l\u2019achat en cours du client.<\/p>\n                                <\/a>\n                            <\/div>\n                                                <\/div>\n                            <\/div>\n    <\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-59866","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/glossary\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glossary | Akeneo\" \/>\n<meta property=\"og:url\" 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