{"id":57746,"date":"2024-11-19T20:09:25","date_gmt":"2024-11-19T20:09:25","guid":{"rendered":"https:\/\/www.akeneo.com\/expand-to-new-segments\/"},"modified":"2025-02-04T14:36:17","modified_gmt":"2025-02-04T14:36:17","slug":"expand-to-new-segments","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/expand-to-new-segments\/","title":{"rendered":"Expand to new segments"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Se d\u00e9velopper sur de nouveaux march\u00e9s : Favoriser une croissance mondiale gr\u00e2ce \u00e0 des exp\u00e9riences produits adapt\u00e9es<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Se lancer dans de nouvelles zones g\u00e9ographiques et de nouveaux segments de march\u00e9 ouvre de r\u00e9elles perspectives de croissance, de p\u00e9rennit\u00e9 et de diversification des revenus.\u00a0<\/span><span style=\"font-weight: 400;\">Cependant, pour r\u00e9ussir sur de nouveaux march\u00e9s, il ne suffit pas d&rsquo;atteindre de nouveaux publics ; il faut aussi adapter les informations produits pour r\u00e9pondre aux besoins et aux attentes uniques de chaque march\u00e9.\u00a0<\/span><span style=\"font-weight: 400;\">Akeneo Product Cloud facilite la gestion des donn\u00e9es produits dans plusieurs r\u00e9gions, ce qui vous permet de localiser le contenu, de vous conformer aux diverses r\u00e9glementations et d&rsquo;assurer une pr\u00e9sence coh\u00e9rente de votre marque.\u00a0<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/fr\/demo\/\"><span class=\"initial text\">Demander une D\u00e9mo<\/span><span class=\"background-text\">Demander une D\u00e9mo<\/span><span class=\"hovered text\">Demander une D\u00e9mo<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Expand-to-new-Markets_hero_1010x1080.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<nav id=\"content-subnav-block_6e9d60ef3f0420bd9597e46c19ada74b\" class=\"subnav\">\n  <div class=\"container-xl\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"subnav-inner\">\n                      <ul class=\"subnav-list\">\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/supplier-data-onboarding-solutions-akeneo\/\" class=\"subnav-link\">Int\u00e9gration des fournisseurs                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item active\">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/expand-to-new-segments\/\" class=\"subnav-link\">Se d\u00e9velopper dans de nouvelles r\u00e9gions et de nouveaux segments de march\u00e9                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/pim-valeurs-marque\/\" class=\"subnav-link\">Valeurs de marque et durabilit\u00e9                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/pim-donnees-reglementations\/\" class=\"subnav-link\">Se conformer aux r\u00e9glementations                                          <\/a>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/nav>\n\n\n<section id=\"logos-block_6a8ebc1e93703345d6a44a96f66df93e\" class=\"py-2 py-md-3\">\n            <div class=\"text-editor fs-md text-center mb-1 px-2 text-primary-blackstar fw-normal\">\n        <p><span style=\"font-weight: 400;\">Ces entreprises ont choisi Akeneo pour accompagner leur croissance et s&rsquo;implanter sur de nouveaux march\u00e9s en toute confiance<\/span><\/p>\n      <\/div>\n    \n    \n                <div class=\"logos\">    \n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/logo-mondial-tissus@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-grundfos@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Logo_Sephora_Black.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-slv@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-babolat@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/logo-karl_lagerfeld@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/logo-jaguar@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/AGU-1.png\" alt=\"\">\n                      <\/div>\n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/logo-mondial-tissus@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-grundfos@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Logo_Sephora_Black.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-slv@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-babolat@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/logo-karl_lagerfeld@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/logo-jaguar@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/AGU-1.png\" alt=\"\">\n                      <\/div>\n      <\/div>\n          <\/section>\n\n\n<section id=\"content-block_11225c20ddd423dc2bd6478acc6de73c\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Une approche centralis\u00e9e pour assurer la coh\u00e9rence sur tous les march\u00e9s<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Se d\u00e9velopper sur de nouveaux march\u00e9s ne doit pas signifier se confronter \u00e0 des informations produits incoh\u00e9rentes ou obsol\u00e8tes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La gestion manuelle des donn\u00e9es produits peut ralentir le processus d&rsquo;expansion et entra\u00eener des incoh\u00e9rences qui semeraient la confusion dans l&rsquo;esprit des clients et entraveraientt la croissance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 la plateforme centralis\u00e9e de gestion des informations produits (PIM) d&rsquo;Akeneo, les marques peuvent cr\u00e9er une source unique de v\u00e9rit\u00e9 qui s&rsquo;adapte sans effort \u00e0 tous les march\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette approche permet non seulement d&rsquo;am\u00e9liorer l&rsquo;efficacit\u00e9, mais aussi de s&rsquo;assurer que toutes les \u00e9quipes travaillent avec des donn\u00e9es produits pr\u00e9cises et \u00e0 jour, ce qui favorise la coh\u00e9rence et la confiance dans la marque dans toutes les r\u00e9gions.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Expand-to-new-Markets_Centralized-Approach_1200x1200-1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_688d4711d31e6b0ea20e6963fd6d9976\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Respecter les exigences r\u00e9glementaires et op\u00e9rationnelles en constante \u00e9volution<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Chaque march\u00e9 poss\u00e8de ses propres r\u00e9glementations et normes op\u00e9rationnelles, qu&rsquo;il s&rsquo;agisse des exigences en mati\u00e8re d&rsquo;\u00e9tiquetage ou des lois sur la s\u00e9curit\u00e9 des produits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le respect de ces normes exige des informations produits pr\u00e9cises et \u00e0 jour, ce qui peut rapidement devenir un d\u00e9fi complexe lorsqu&rsquo;elles sont g\u00e9r\u00e9es manuellement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Akeneo Product Cloud aide les entreprises \u00e0 rester conformes en centralisant les donn\u00e9es critiques et en fournissant des outils pour g\u00e9rer et adapter les informations produits \u00e0 chaque march\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De cette fa\u00e7on, les marques peuvent g\u00e9rer l&rsquo;\u00e9volution des r\u00e9glementations avec confiance et facilit\u00e9, en s&rsquo;assurant que chaque produit est conforme aux lois et aux normes locales, sans charge de travail excessive.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Expand-to-new-Markets_Ever-Changing-Regulatory_1200x1200-1200x1195.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_492d358e5933ee46657f1916d4edccad\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Localiser l&rsquo;information produit pour r\u00e9pondre aux pr\u00e9f\u00e9rences et aux normes r\u00e9gionales<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Pour r\u00e9ussir son d\u00e9veloppement international, il faut aller au-del\u00e0 de la traduction et adapter les donn\u00e9es produits aux normes, aux pr\u00e9f\u00e9rences et aux mesures locales. Les diff\u00e9rentes r\u00e9gions peuvent utiliser des normes de taille, des devises ou des unit\u00e9s de mesure uniques, et le non-respect de ces normes peut constituer un frein \u00e0 l&rsquo;achat. Akeneo simplifie la localisation en proposant des fonctionnalit\u00e9s qui permettent aux marques d&rsquo;adapter les informations produits &#8211; qu&rsquo;il s&rsquo;agisse d&rsquo;un tableau des tailles locales ou d&rsquo;une description sp\u00e9cifique \u00e0 une r\u00e9gion &#8211; afin de garantir \u00e0 chaque client une exp\u00e9rience famili\u00e8re et pertinente du produit. Cette adaptabilit\u00e9 permet non seulement d&rsquo;am\u00e9liorer la compr\u00e9hension du client, mais aussi d&rsquo;augmenter les conversions en r\u00e9pondant aux attentes des clients pr\u00e9cis\u00e9ment l\u00e0 o\u00f9 ils se trouvent.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Localizing-Product-Information_Ever-Changing-Regulatory_1200x1200-1200x1196.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n  <section class=\"py-6 py-md-8  content-with-icons\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"row\">\n                    <div class=\"col-xxl-10 mx-xxl-auto\">\n                                                    <div class=\"text-center mb-6\">\n                                <h2 class=\"mb-0 text-primary-blackstar fw-medium\">Principales fonctionnalit\u00e9s d&rsquo;Akeneo Product Cloud<\/h2>\n                            <\/div>\n                        \n                        \n                                            <\/div>\n                <\/div>\n                    <\/div>\n        <div class=\"row align-items-center justify-content-between \">\n            <div class=\"col-lg-5\">\n\n                \n                                    <div class=\"vstack gap-3\">\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-reference@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Entit\u00e9s r\u00e9f\u00e9rentielles<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Cr\u00e9ez des ensembles d&rsquo;informations adaptables, tels que des histoires de marque ou des d\u00e9tails sur le d\u00e9veloppement durable, qui peuvent \u00eatre r\u00e9utilis\u00e9s et personnalis\u00e9s pour diff\u00e9rents canaux et r\u00e9gions.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-edit@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Mod\u00e8les de famille<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Simplifiez le processus d&rsquo;enrichissement en pr\u00e9sentant aux \u00e9quipes les attributs de produits essentiels, pour un acc\u00e8s et une mise \u00e0 jour rapides.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-print@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Traduction &#038; Localisation<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">L&rsquo;enrichissement et la traduction par l&rsquo;IA dans Akeneo PIM et les applications de l&rsquo;App Store d&rsquo;Akeneo simplifient les processus de traduction et de localisation, r\u00e9duisant ainsi la d\u00e9pendance \u00e0 l&rsquo;\u00e9gard d&rsquo;agences externes.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-workflow@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">R\u00e9vision des workflows<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Validez et r\u00e9visez les donn\u00e9es produits \u00e0 l&rsquo;aide de workflows structur\u00e9s avant qu&rsquo;elles ne soient diffus\u00e9es sur les canaux.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n                            <div class=\"col-lg-6 text-center image-block\">\n                                            <figure class=\"mb-0\">\n                            <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Akeneo-Product-Cloud_key-features_1200x1200.png\" alt=\"\">\n                                                    <\/figure>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>  \n\n\n<section id=\"assets-articles-block_7fe2286ead1d230b5173d27125fba3af\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4 \">\n                                            <h2 class=\"mb-0 text-primary-blackstar\">Contenu connexe<\/h2>\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-3 g-3\">\n                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/05\/AdobeStock_558672396_Editorial_Use_Only-scaled-e1687184659549.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">How Mondial Tissus Leveraged AI and Product Information to Accelerate Expansion, Time-to-Market, and Productivity<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Discover how the French leader in fabric sales utilized AI and Akeneo\u2019s product information&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/mondial-tissus-akeneo-pim\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"501\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/04\/akeneo-ico-award-leadership.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/04\/akeneo-ico-award-leadership.png 501w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/04\/akeneo-ico-award-leadership-150x150.png 150w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">And the Leadership Award goes to\u2026<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Discover the success story of Azelis, a worldwide leader in specialty chemicals in animal&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/and-the-leadership-award-goes-to\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"510\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Babolat_NEWS-Banniere_1365x510_PureDrive21.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Babolat<\/h4>\n\n                            <p class=\"article-card-excerpt\"><\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/customer-story\/babolat\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                            <\/div>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-57746","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expand to new segments | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/expand-to-new-segments\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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