{"id":56970,"date":"2024-11-14T16:27:41","date_gmt":"2024-11-14T16:27:41","guid":{"rendered":"https:\/\/www.akeneo.com\/?page_id=56970"},"modified":"2024-12-16T16:24:12","modified_gmt":"2024-12-16T16:24:12","slug":"sell-on-retailers-marketplaces","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/sell-on-retailers-marketplaces\/","title":{"rendered":"Sell on Retailers &amp; Marketplaces"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Augmentez vos ventes sur les sites des retailers et les marketplaces<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Les sites des Retailers et les marketplaces permettent d&rsquo;atteindre de nouveaux publics et de d\u00e9velopper les ventes.<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary\" href=\"\/fr\/demo\"><span class=\"initial text\">Demander une d\u00e9mo<\/span><span class=\"background-text\">Demander une d\u00e9mo<\/span><span class=\"hovered text\">Demander une d\u00e9mo<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/3P-Marketplaces_hero_1010x1080.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<nav id=\"content-subnav-block_f08517a711d87eaa35bf9c0e3d55dfb9\" class=\"subnav\">\n  <div class=\"container-xl\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"subnav-inner\">\n                      <ul class=\"subnav-list\">\n                              <li class=\"subnav-item active\">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/sell-on-retailers-marketplaces\/\" class=\"subnav-link\">Vendre sur le d\u00e9taillant et le march\u00e9                                          <\/a>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/nav>\n\n\n<p><br><\/p>\n\n\n\n<section id=\"cards-block_9e812e96911fff7e9ffd99fb56ac49ea\" class=\" py-6 py-md-8  \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Trouvez la bonne combinaison de canaux de vente pour votre entreprise<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Selon le type de produits que vous vendez, il peut \u00eatre plus judicieux de diversifier votre strat\u00e9gie en vendant en gros \u00e0 des retailers ou directement aux consommateurs sur des marketplaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chacune de ces strat\u00e9gies a ses avantages et ses inconv\u00e9nients, et une combinaison des deux est g\u00e9n\u00e9ralement la meilleure d\u00e9cision \u00e0 prendre pour maximiser votre visibilit\u00e9 aupr\u00e8s de nouveaux clients et accro\u00eetre votre chiffre d&rsquo;affaires.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Security@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    IT                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Tirez parti d&rsquo;un point d&rsquo;int\u00e9gration unique pour vous connecter aux principaux retailers et marketplaces.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Ecommerce@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Marketing et E-commerce                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Enrichissez les produits dans le PIM et automatisez la syndication pour vous lancer rapidement sur de nouveaux canaux et maintenir le contenu des produits \u00e0 jour.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Team@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Dirigeants                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Lan\u00e7ez-vous rapidement sur de nouveaux canaux et tirez parti de votre source de v\u00e9rit\u00e9 pour les donn\u00e9es produits afin de ma\u00eetriser le discours de votre marque.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  <section class=\" bg-light py-6 py-md-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-xxl-10 mx-xxl-auto\">\n                                    <div class=\"text-center mb-6\">\n                        <h2 class=\"mb-0\">Principaux avantages de la vente sur les sites de retailers et les marketplaces<\/h2>\n                    <\/div>\n                \n                                \n                \n                \n                    <div class=\"row row-cols-sm-1 row-cols-md-2 row-cols-xl-4 justify-content-center g-2\">\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-raise@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Atteindre de nouveaux clients potentiels en vendant sur davantage de canaux<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Qu&rsquo;il s&rsquo;agisse de sites g\u00e9n\u00e9ralistes ou de niche, les retailers et les marketplaces offrent une excellente exposition \u00e0 de nouveaux acheteurs qui, autrement, n&rsquo;atterriraient pas sur votre propre site e-commerce.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-world@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Am\u00e9liorer la d\u00e9couvrabilit\u00e9 sur des canaux concurrentiels<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 une exp\u00e9rience produit qualitative sur plusieurs plateformes, vos produits continueront d&rsquo;appara\u00eetre aux yeux des nouveaux acheteurs lorsqu&rsquo;ils effectueront des recherches.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-increase-conversion@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Am\u00e9liorer les taux de conversion et le classement des produits<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">En veillant \u00e0 l&rsquo;exactitude et \u00e0 l&rsquo;actualisation des informations produits, vous vous assurez de r\u00e9pondre aux exigences des canaux et aux attentes des clients, ce qui contribue \u00e0 accro\u00eetre la visibilit\u00e9 et les conversions.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-time-to-market@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Acc\u00e9l\u00e9rer la mise sur le march\u00e9 gr\u00e2ce \u00e0 des processus \u00e9volutifs<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Avec une unique source de v\u00e9rit\u00e9 pour les informations produits et un seul point d&rsquo;int\u00e9gration pour les principaux retailers et marketplaces, les \u00e9quipes peuvent \u00eatre agiles dans le lancement et l&rsquo;expansion de nouveaux canaux de vente.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n\n\n\n  <section class=\"py-6 py-md-8  content-with-icons\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"row\">\n                    <div class=\"col-xxl-10 mx-xxl-auto\">\n                                                    <div class=\"text-center mb-6\">\n                                <h2 class=\"mb-0 text-primary-blackstar fw-medium\">Principaux d\u00e9fis qui compliquent la vente sur les sites de retailers ou les marketplaces<\/h2>\n                            <\/div>\n                        \n                        \n                                            <\/div>\n                <\/div>\n                    <\/div>\n        <div class=\"row align-items-center justify-content-between \">\n            <div class=\"col-lg-5\">\n\n                \n                                    <div class=\"vstack gap-3\">\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-omnichannel@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Des exigences sp\u00e9cifiques \u00e0 chaque canal<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Chaque retailer et marketplace a ses propres exigences, ce qui oblige les \u00e9quipes \u00e0 ajouter de nouveaux attributs ou \u00e0 mettre \u00e0 jour les donn\u00e9es de produits pour \u00eatre accept\u00e9es.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-notification@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Des exigences en constante \u00e9volution<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Ces exigences peuvent changer fr\u00e9quemment (des centaines de fois par an pour les plus grands site tiers), ce qui rend presque impossible l&rsquo;exactitude et la mise \u00e0 jour de vos produits sur chaque site.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-agenda@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Des op\u00e9rations manuelles<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Pour de nombreuses \u00e9quipes, la principale m\u00e9thode pour ajouter\/mettre \u00e0 jour des produits consiste \u00e0 les t\u00e9l\u00e9charger manuellement ou \u00e0 mettre \u00e0 jour les pages d\u00e9taill\u00e9es des produits individuellement dans le portail d&rsquo;administration de la marketplace.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-security@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Des inefficacit\u00e9s op\u00e9rationnelles internes<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">De nombreuses entreprises ont des \u00e9quipes et des technologies distinctes pour g\u00e9rer, enrichir et syndiquer les donn\u00e9es produits sur l&rsquo;ensemble de leurs canaux de vente, ce qui entra\u00eene des t\u00e2ches redondantes et\/ou des donn\u00e9es incompl\u00e8tes.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-resources@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">La concurrence<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">En raison de la forte concurrence sur les canaux des retailers et des marketplaces, il est n\u00e9cessaire de se d\u00e9marquer et de s&rsquo;assurer que les produits sont toujours exacts et mis \u00e0 jour en permanence.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n                            <div class=\"col-lg-6 text-center image-block\">\n                                            <figure class=\"mb-0\">\n                            <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/12\/web-assets-Industry-PIM-for-Retailers-and-Distributors-1200x1200.png\" alt=\"\">\n                                                    <\/figure>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>  \n\n\n\n  \n<section id=\"accordion-block_fe5bc884d51cb3d1c21edc61aaca6911\" class=\"py-6 py-md-8 \">\n  <div class=\"container\">\n    <div class=\"row gy-4\">\n      <div class=\"col-lg-6\">\n                  <h2 class=\"h1 mb-4\">Atteignez de nouvelles audiences et d\u00e9veloppez vos ventes sur les principaux sites de retailers et marketplaces.<\/h2>\n                          <div class=\"text-editor fs-md mb-2\">\n            <p><span style=\"font-weight: 400;\">Avec Akeneo Product Cloud, vos \u00e9quipes peuvent collaborer pour g\u00e9rer, enrichir et activer les produits en masse. Exploitez votre source de v\u00e9rit\u00e9 dans Akeneo PIM et b\u00e9n\u00e9ficiez d&rsquo;int\u00e9grations pr\u00eates \u00e0 l&#8217;emploi avec les principaux sites de retailers et marketplaces.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">LEn savoir plus sur <\/span><\/i><a href=\"https:\/\/www.akeneo.com\/fr\/activation\/\"><i><span style=\"font-weight: 400;\">Akeneo Activation<\/span><\/i><\/a><\/p>\n          <\/div>\n                      <\/div>\n      <div class=\"col-lg-6\">\n                  <div class=\"accordion accordion-steps\" id=\"accordionSteps-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911\">\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911-0\" aria-expanded=\"true\" aria-controls=\"steps-collapseOne\">\n                      Int\u00e9grer les sp\u00e9cificit\u00e9s des produits de chaque canal                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionSteps-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p><span style=\"font-weight: 400;\">Connectez vos comptes de retailers et de marketplaces avec Akeneo pour r\u00e9cup\u00e9rer les donn\u00e9es produits requises pour chaque site.<\/span><\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911-1\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                      Mapper et transformer le catalogue produits                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p><span style=\"font-weight: 400;\">Mappez les attributs et mettez en place des processus pour optimiser le contenu sp\u00e9cifique \u00e0 chaque canal tout en appliquant une solide gouvernance des donn\u00e9es.<\/span><\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911-2\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                      Publier des nouveaux produits ou des mises \u00e0 jour en masse                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p><span style=\"font-weight: 400;\">Publiez des exp\u00e9riences produits pertinentes et compl\u00e8tes \u00e0 grande \u00e9chelle, en contr\u00f4lant directement le contenu sur les PDP.<\/span><\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911-3\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                      Contr\u00f4ler et optimiser                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_fe5bc884d51cb3d1c21edc61aaca6911\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p><span style=\"font-weight: 400;\">Soyez alert\u00e9 des changements ou des erreurs, et mettez \u00e0 jour avec des actions de masse pour optimiser les performances.<\/span><\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                      <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>  \n  \n\n\n<section id=\"logos-block_3a16a6cbef5e144dfc96529ac3d0971a\" class=\"py-1 py-md-2\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n                          <div class=\"text-editor fs-md text-center mb-4 text-primary-blackstar fw-normal\">\n            <p><span style=\"font-weight: 400;\">Ces entreprises ont choisi Akeneo pour activer leurs produits et d\u00e9velopper les ventes sur les sites des retailers et les marketplaces : <\/span><\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n\n    \n                  <div class=\"row row-cols-2 row-cols-md-3 row-cols-lg-6 g-3 justify-content-center logos\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/sellerx_owler_20210812_162428_original.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/02\/logo-tectake@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/logo-ISDIN@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/logo-costa@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/07\/logo-mannhummel@2x.png\" alt=\"\">\n                      <\/div> \n            <\/div><\/section>\n\n<section id=\"assets-articles-block_d7890661f2c2bdcf83be5988dc42e478\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4 \">\n                                            <h2 class=\"mb-0 text-primary-blackstar\">Informations pertinentes<\/h2>\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-3 g-3\">\n                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/akeneo-banner-scary-pxm-blog-post-preview.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">3 Terrifying true tales of scary product experiences<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Leaves are falling from the trees, jack-o-lanterns dot nearly every doorstep on the block, and a&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/scary-product-experiences\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/11\/AdobeStock_134476305-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">3 Ways to Emphasize the Importance of PXM to Your Organization<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    PXM can act as the foundation for your omnichannel customer experiences, but how do you convince&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/spread-the-word-pxm\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/school-supplies-knolling-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/school-supplies-knolling-scaled.jpg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/school-supplies-knolling-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">4 Keys to boosting the back-to-school and holiday shopping experience<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    The last portion of the calendar is a busy time for retailers. It starts with the end of summer and&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/4-keys-seasonal-promotions\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                            <\/div>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-56970","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sell on Retailers &amp; Marketplaces | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/sell-on-retailers-marketplaces\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sell on Retailers &amp; 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