{"id":56897,"date":"2024-11-14T11:32:41","date_gmt":"2024-11-14T11:32:41","guid":{"rendered":"https:\/\/www.akeneo.com\/?page_id=56897"},"modified":"2025-08-07T09:43:10","modified_gmt":"2025-08-07T09:43:10","slug":"digitize-offline-businesses","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/digitize-offline-businesses\/","title":{"rendered":"Digitize Offline Businesses"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Changez la fa\u00e7on dont votre entreprise exerce ses activit\u00e9s \u00e0 l&rsquo;\u00e8re de la transformation num\u00e9rique<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">L&rsquo;approche B2B se caract\u00e9rise par des interactions pr\u00e9sentielles, de longues n\u00e9gociations et des cycles de vente complexes, ainsi que par une forte d\u00e9pendance \u00e0 l&rsquo;\u00e9gard des relations \u00e9tablies. Abordez l&rsquo;avenir avec une strat\u00e9gie de vente num\u00e9rique qui permet de rencontrer les acheteurs l\u00e0 o\u00f9 ils se trouvent et d&rsquo;augmenter les ventes.<\/span><\/p>\n                                    <\/div>\n                                                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-solutions-digital-transformation-hero@2x-1-1123x1200.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<nav id=\"content-subnav-block_c0f771c51cf59b602e44e39c756e04e0\" class=\"subnav\">\n  <div class=\"container-xl\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"subnav-inner\">\n                      <ul class=\"subnav-list\">\n                              <li class=\"subnav-item active\">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/digitize-offline-businesses\/\" class=\"subnav-link\">Digitaliser les activit\u00e9s hors ligne                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/composable-commerce\/\" class=\"subnav-link\">Composable Commerce                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/commerce-platform-migration\/\" class=\"subnav-link\">Migrer de plateforme de commerce                                          <\/a>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/nav>\n\n\n<section id=\"logos-block_7f949e2afbe5b9f0293a3dcea565afe7\" class=\"py-2 py-md-3\">\n            <div class=\"text-editor fs-md text-center mb-1 px-2 text-primary-blackstar fw-normal\">\n        <p><span style=\"font-weight: 400;\">Leading Enterprises Choose Akeneo to Support their Digital Transformation<\/span><\/p>\n      <\/div>\n    \n    \n                <div class=\"logos\">    \n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/01\/logo-slv@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/07\/logo-melchioni-ready@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/logo-middleby@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/BENSONS_LOGO_MASTER_RGB_REVERSED-1536px-x-649px_phot-1.jpg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2017\/09\/logo-groupe-rg@2x-1.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-polyco-healthline@2x.png\" alt=\"\">\n                      <\/div>\n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/01\/logo-slv@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/07\/logo-melchioni-ready@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/logo-middleby@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/BENSONS_LOGO_MASTER_RGB_REVERSED-1536px-x-649px_phot-1.jpg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2017\/09\/logo-groupe-rg@2x-1.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-polyco-healthline@2x.png\" alt=\"\">\n                      <\/div>\n      <\/div>\n          <\/section>\n\n\n<section id=\"cards-block_8da325e293720cf627306fd6ed75d15a\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Qu&rsquo;est-ce que la transformation num\u00e9rique et pourquoi est-elle essentielle ?<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Digital transformation is about shifting from traditional, catalog-based operations to a dynamic, online approach that meets today\u2019s buyer expectations. Instead of printing annual catalogs, businesses can update products instantly, connect with customers online, and offer a seamless, 24\/7 shopping experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shift is essential as more buyers prefer to shop online and expect up-to-date, accessible information across channels. Embracing digital tools not only meets these needs but also strengthens customer loyalty, boosts sales, and keeps businesses competitive in a fast-paced market.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Analytics@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    CX &#038; Ventes                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Process orders faster, create quotes, and increase average order value thanks to self-service buying portals, and up-to-date product information and assets.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/web-assets-teams-internal-operations.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    IT &#038; Op\u00e9rations                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Create a single source of truth for product information that is purpose-built to manage complex product catalogs and connect with new and existing systems.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Team@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Dirigeants                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Grow sales and increase employee satisfaction by leading your company into the digital age of B2B buying.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  <section class=\"py-6 py-md-8  content-with-icons\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"row\">\n                    <div class=\"col-xxl-10 mx-xxl-auto\">\n                                                    <div class=\"text-center mb-6\">\n                                <h2 class=\"mb-0 text-primary-blackstar fw-medium\">Principaux avantages de l&rsquo;utilisation du Product Cloud pour la transformation num\u00e9rique<\/h2>\n                            <\/div>\n                        \n                        \n                                            <\/div>\n                <\/div>\n                    <\/div>\n        <div class=\"row align-items-center justify-content-between \">\n            <div class=\"col-lg-5\">\n\n                \n                                    <div class=\"vstack gap-3\">\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-increase-conversion@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Augmenter les ventes<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Les exp\u00e9riences produits num\u00e9riques permettent aux acheteurs de trouver plus facilement les informations et de prendre des d\u00e9cisions d&rsquo;achat rapides et \u00e9clair\u00e9es. <\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-reduce@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">R\u00e9duire les co\u00fbts<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 une strat\u00e9gie efficace de commerce num\u00e9rique B2B, les entreprises peuvent r\u00e9duire les co\u00fbts de la vente hors ligne et am\u00e9liorer la productivit\u00e9 et la rentabilit\u00e9 globale.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-quality@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Am\u00e9liorer la fid\u00e9lit\u00e9 <\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Acc\u00e9l\u00e9rez les interactions avec les acheteurs et rendez-les plus pertinentes, ce qui permet de fid\u00e9liser les clients et d&rsquo;am\u00e9liorer leur fid\u00e9lit\u00e9 gr\u00e2ce \u00e0 un acc\u00e8s aux portails d&rsquo;achat.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-productivity@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Am\u00e9liorer la productivit\u00e9<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Les \u00e9quipes peuvent d\u00e9sormais r\u00e9pondre plus facilement aux demandes des clients, traiter et pr\u00e9parer rapidement les commandes ainsi que les devis, et passer du statut de preneur de commandes \u00e0 celui de g\u00e9n\u00e9rateur de chiffre d&rsquo;affaires.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-marketplace@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Accro\u00eetre la couverture du march\u00e9<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Vendez l\u00e0 o\u00f9 vos acheteurs ach\u00e8tent, que ce soit en ligne, via des t\u00e9l\u00e9phones portables ou des tablettes, et acc\u00e9dez \u00e0 de nouveaux march\u00e9s.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-project@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Rester comp\u00e9titif et pertinent<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Le commerce en ligne permet aux entreprises de s&rsquo;adapter rapidement \u00e0 l&rsquo;\u00e9volution du march\u00e9 et des besoins des clients, et ce de mani\u00e8re \u00e9volutive.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n                            <div class=\"col-lg-6 text-center image-block\">\n                                            <figure class=\"mb-0\">\n                            <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/digitize_offline_business_key_benefits_1200x1200.png\" alt=\"\">\n                                                    <\/figure>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section id=\"cards-block_090ba024a581ce129c9a4448e94af7d1\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Accompagner la transformation num\u00e9rique avec Akeneo Product Cloud<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Changez le mode de fonctionnement de votre entreprise en adoptant la transformation num\u00e9rique et l&rsquo;avenir du commerce B2B.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Migration de Plateforme de Commerce                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">La refonte ou la s\u00e9lection d&rsquo;une solution de commerce num\u00e9rique est une op\u00e9ration majeure pour assurer la r\u00e9ussite de la transformation num\u00e9rique.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/fr\/digitize-offline-businesses\/\"><span class=\"initial text\">En savoir plus<\/span><span class=\"background-text\">En savoir plus<\/span><span class=\"hovered text\">En savoir plus<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Composable Commerce                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Adoptez une approche composable de votre infrastructure technologique qui aidera votre entreprise \u00e0 \u00eatre plus agile et plus flexible dans le march\u00e9 du num\u00e9rique.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/fr\/digitize-offline-businesses\/\"><span class=\"initial text\">En savoir plus<\/span><span class=\"background-text\">En savoir plus<\/span><span class=\"hovered text\">En savoir plus<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Fabricant B2B                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Des informations produits de haute qualit\u00e9 offrent de nombreux avantages aux fabricants B2B.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/fr\/digitize-offline-businesses\/\"><span class=\"initial text\">En savoir plus<\/span><span class=\"background-text\">En savoir plus<\/span><span class=\"hovered text\">En savoir plus<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n<section id=\"assets-articles-block_9da0315b3bd6994d8be91289f518aaf5\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4 \">\n                                            <h2 class=\"mb-0 text-primary-blackstar\">Informations pertinentes<\/h2>\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-4 g-3\">\n                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1361\" height=\"567\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/SLV_Cover_gau_web_.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">SLV \u2013 Experience light<\/h4>\n\n                            <p class=\"article-card-excerpt\"><\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/fr\/customer-story\/slv-erlebe-licht\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-300x200.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-1024x683.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-768x512.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-1536x1024.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-2048x1365.jpeg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-1200x800.jpeg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-800x533.jpeg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-75x50.jpeg 75w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">B2B Goes Digital: What That Means for You<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    The B2B industry is undergoing a dramatic shift, driven by the rise of digital sales strategies and&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/b2b-goes-digital-what-that-means-for-you\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AdobeStock_279957470-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AdobeStock_279957470-scaled.jpeg 2560w, 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