{"id":47999,"date":"2023-09-19T11:56:38","date_gmt":"2023-09-19T11:56:38","guid":{"rendered":"https:\/\/www.akeneo.com\/how-to-execute-an-ai-for-px-strategy-2\/"},"modified":"2025-02-04T14:38:21","modified_gmt":"2025-02-04T14:38:21","slug":"how-to-execute-an-ai-for-px-strategy","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/how-to-execute-an-ai-for-px-strategy\/","title":{"rendered":"D\u00e9veloppez avec succ\u00e8s une strat\u00e9gie d&rsquo;IA pour l&rsquo;Exp\u00e9rience Produit (PX)"},"content":{"rendered":"\n  <section class=\"hero   \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">D\u00e9veloppez avec succ\u00e8s une strat\u00e9gie d&rsquo;IA pour l&rsquo;Exp\u00e9rience Produit (PX)<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p>D\u00e9couvrez nos recommandations pour int\u00e9grer l&rsquo;IA dans votre strat\u00e9gie<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.akeneo.com\/fr\/how-to-execute-an-ai-for-px-strategy\/\"><span class=\"initial text\">D\u00e9couvrir comment<\/span><span class=\"background-text\">D\u00e9couvrir comment<\/span><span class=\"hovered text\">D\u00e9couvrir comment<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-solutions-brand-manufacturer-Centrally-manage-PI-1200x1200.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<nav id=\"content-subnav-block_c0c78ad9243155c7ccebe2a9008ef51d\" class=\"subnav\">\n  <div class=\"container-xl\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"subnav-inner\">\n                      <ul class=\"subnav-list\">\n                              <li class=\"subnav-item \">\n                    <a href=\"\/fr\/ai-for-px\/\" class=\"subnav-link\">L\u2019IA pour le PX                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"\/fr\/how-to-execute-an-ai-for-px-strategy\/\" class=\"subnav-link\">D\u00e9veloppez une strat\u00e9gie d\u2019IA pour l\u2019Exp\u00e9rience Produit Glossaire sur l\u2019IA                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"\/fr\/ai-glossary-page\" class=\"subnav-link\">Glossaire sur l\u2019IA                                          <\/a>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/nav>\n\n\n<section id=\"content-block_24a0c43aa53b9f077661210f386e595a\" class=\"py-6 py-md-8 \">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"text-center \">\n                                                                                        <div class=\"text-editor fs-md\">\n                                    <div style=\"text-align: center; margin: 7rem 0;\"><video autoplay=\"autoplay\" width=\"960\" height=\"540\" autoplay loop muted><source src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/09\/Animation_UnifaiWebPage_960x540_1.mp4\" type=\"video\/ogg\" \/><source src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/09\/Animation_UnifaiWebPage_960x540_1.mp4\" type=\"video\/mp4\" \/><\/video><\/div>\n\n                                                                    <\/div>\n                                                    <\/div>\n                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n  \n<section id=\"accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e\" class=\"py-6 py-md-8 \">\n  <div class=\"container\">\n    <div class=\"row gy-4\">\n      <div class=\"col-lg-6\">\n                  <h2 class=\"h1 mb-4\">\u00cates-vous pr\u00eats pour l\u2019IA ?<\/h2>\n                          <div class=\"text-editor fs-md mb-2\">\n            <p>Les algorithmes complexes n\u00e9cessitent des donn\u00e9es complexes ; voici comment vous pouvez cr\u00e9er une unique source d\u2019informations produits pour que vos donn\u00e9es produits soient propres et enrichies afin d\u2019\u00eatre la fondation de votre impl\u00e9mentation de l\u2019IA.<\/p>\n          <\/div>\n                      <\/div>\n      <div class=\"col-lg-6\">\n                  <div class=\"accordion accordion-steps\" id=\"accordionSteps-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e\">\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-0\" aria-expanded=\"true\" aria-controls=\"steps-collapseOne\">\n                      Taxonomie des produits                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionSteps-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p>La premi\u00e8re \u00e9tape consiste \u00e0 \u00e9tablir une structure et une hi\u00e9rarchie que vous pouvez utiliser pour cat\u00e9goriser de vastes quantit\u00e9s de donn\u00e9es produits de mani\u00e8re rapide et facile \u00e0 comprendre.<\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-1\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                      Collecte de donn\u00e9es                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p>Une fois que vous savez comment organiser vos donn\u00e9es, vous devez centraliser vos centaines de milliers de sources de donn\u00e9es provenant de fournisseurs et de fabricants dans des dizaines de formats de donn\u00e9es diff\u00e9rents en une seule source de v\u00e9rit\u00e9.<\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-2\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                       Nettoyage des donn\u00e9es                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p>Des donn\u00e9es produits incompl\u00e8tes ou inexactes peuvent entra\u00eener des r\u00e9sultats n\u00e9fastes pour une solution d\u2019IA. Avant de l\u2019impl\u00e9menter, vous voudrez vous assurer que chaque attribut est correctement rempli pour toutes vos SKUs, de la taille \u00e0 la forme en passant par le prix de vente<\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-3\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                      Enrichissement des donn\u00e9es                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p>Adapter le contenu produit \u00e0 diff\u00e9rents march\u00e9s gr\u00e2ce \u00e0 des traductions et \u00e0 une localisation peut garantir que non seulement les clients de diff\u00e9rents pays voient la devise, les dimensions et les unit\u00e9s de mesure appropri\u00e9es, mais peut \u00e9galement aider votre entreprise \u00e0 respecter les r\u00e9glementations et les exigences locales.<\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-4\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                      Localisation de l\u2019information                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-4\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p>Adapter le contenu produit \u00e0 diff\u00e9rents march\u00e9s gr\u00e2ce \u00e0 des traductions et \u00e0 une localisation peut garantir que non seulement les clients de diff\u00e9rents pays voient la devise, les dimensions et les unit\u00e9s de mesure appropri\u00e9es, mais peut \u00e9galement aider votre entreprise \u00e0 respecter les r\u00e9glementations et les exigences locales.<\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-5\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                      Diffusion de l\u2019information                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-5\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p>Cette source d\u2019informations produits ne peut pas rester isol\u00e9e. Elle doit \u00eatre partag\u00e9e avec les fournisseurs, les fabricants et les marques, sans oublier les \u00e9quipes internes telles que le marketing, les ventes et le support client, et finalement, les canaux vers les clients finaux.<\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-6\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                       Optimisation de l\u2019information                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e-6\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_4903e0c8c5cc5f6a598abd2f7af5077e\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p>Bien qu\u2019elles proviennent toutes de la m\u00eame source de r\u00e9f\u00e9rence, les informations produits doivent \u00eatre adapt\u00e9es en fonction du canal que vous utilisez ; ces longs titres SEO que vous utilisez sur Amazon ne seront pas aussi performants dans votre promotion sur les r\u00e9seaux sociaux.<\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                      <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>  \n  \n\n\n<section class=\"py-6 py-md-8 position-relative\">\n            <div class=\"block-background block-background-top\"><\/div>\n        <div 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