{"id":47971,"date":"2022-12-15T14:12:39","date_gmt":"2022-12-15T14:12:39","guid":{"rendered":"https:\/\/www.akeneo.com\/pim-valeurs-marque\/"},"modified":"2024-12-16T16:13:15","modified_gmt":"2024-12-16T16:13:15","slug":"pim-valeurs-marque","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/pim-valeurs-marque\/","title":{"rendered":"Brand Values &amp; Sustainability"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Favoriser la transparence, la confiance et l&rsquo;engagement avec Akeneo Product Cloud<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Les consommateurs d&rsquo;aujourd&rsquo;hui exigent bien plus que des produits de qualit\u00e9 : ils veulent de la transparence sur la fa\u00e7on dont les produits sont fabriqu\u00e9s, sur les personnes qui les fabriquent et sur leur impact sur l&rsquo;environnement. Pour les marques, mettre en avant les efforts de d\u00e9veloppement durable n&rsquo;est pas seulement une tendance ; c&rsquo;est un \u00e9l\u00e9ment essentiel pour instaurer la confiance, renforcer la fid\u00e9lit\u00e9 et d\u00e9montrer votre engagement \u00e0 avoir un impact positif sur la plan\u00e8te.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec Akeneo Product Cloud, vous pouvez diffuser des informations claires et pr\u00e9cises sur vos produits, en accord avec les valeurs de votre marque et vos objectifs de d\u00e9veloppement durable. Des donn\u00e9es sur l&#8217;empreinte carbone aux certifications d&rsquo;approvisionnement \u00e9thique, Akeneo vous permet de partager les bonnes informations au bon moment, afin de permettre \u00e0 vos consommateurs de prendre des d\u00e9cisions d&rsquo;achat \u00e9clair\u00e9es et responsables.<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.akeneo.com\/fr\/demo\/\"><span class=\"initial text\">Demander une d\u00e9monstration<\/span><span class=\"background-text\">Demander une d\u00e9monstration<\/span><span class=\"hovered text\">Demander une d\u00e9monstration<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/pim-brand-values_hero_1010x1080-1.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<nav id=\"content-subnav-block_73469a823d2b70c6005b401c0ba5b7f6\" class=\"subnav\">\n  <div class=\"container-xl\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"subnav-inner\">\n                      <ul class=\"subnav-list\">\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/supplier-data-onboarding-solutions-akeneo\/\" class=\"subnav-link\">Int\u00e9gration des fournisseurs                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/expand-to-new-segments\/\" class=\"subnav-link\">Se d\u00e9velopper dans de nouvelles r\u00e9gions et de nouveaux segments de march\u00e9                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item active\">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/pim-valeurs-marque\/\" class=\"subnav-link\">Valeurs de marque et durabilit\u00e9                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/pim-donnees-reglementations\/\" class=\"subnav-link\">Se conformer aux r\u00e9glementations                                          <\/a>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/nav>\n\n\n<section id=\"logos-block_a7bdc5170e24081d89145b42f5b8fffb\" class=\"py-2 py-md-3\">\n            <div class=\"text-editor fs-md text-center mb-1 px-2 text-primary-blackstar fw-normal\">\n        <p>Ces entreprises ont choisis Akeneo pour communiquer leurs valeurs de marque<\/p>\n      <\/div>\n    \n    \n                  <div class=\"row row-cols-2 row-cols-md-3 row-cols-lg-6 g-3 justify-content-center logos\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/10\/logo-myer@2x-2.png\" alt=\"\">\n                                                            <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/01\/logo-slv@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/05\/logo-rural-king@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/10\/logo-petra-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/10\/logo-obelink@2x-2.png\" alt=\"\">\n                      <\/div> \n          <\/section>\n\n\n<section id=\"content-block_698ed69bf4580874796fb85ebd21dc07\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Communiquer les valeurs de votre marque gr\u00e2ce aux informations produits<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Les consommateurs attendent aujourd&rsquo;hui des marques qu&rsquo;elles incarnent des valeurs telles que la durabilit\u00e9, l&rsquo;\u00e9thique et la transparence. Akeneo Product Cloud vous aide \u00e0 int\u00e9grer de mani\u00e8re simple et transparente les valeurs de votre marque dans les informations relatives \u00e0 vos produits. Que vous partagiez le caract\u00e8re \u00e9cologique des mat\u00e9riaux ou l&rsquo;\u00e9thique de votre cha\u00eene d&rsquo;approvisionnement, plus vous serez transparent, plus les consommateurs se sentiront li\u00e9s \u00e0 votre marque.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/pim-brand-values_01_1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_fc39d6dfa47a72c6df509b49c520642e\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Informer les consommateurs avec des labels de certification et de d\u00e9veloppement durable<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Les certifications de produits, telles que B Corp, Oeko-Tex ou Fair Trade, sont essentielles pour les consommateurs sensibilis\u00e9s. Ces certifications soulignent votre engagement envers les normes sociales et environnementales. Avec Akeneo, vous pouvez facilement g\u00e9rer et afficher les donn\u00e9es de certification, permettant aux consommateurs de filtrer les produits en fonction de ce qui compte pour eux, qu&rsquo;il s&rsquo;agisse de mat\u00e9riaux organiques, d&#8217;empreinte carbone ou de pratiques de travail \u00e9quitables.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/pim_brand_values_certifications_1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_4540adc53c13baca439c485ee60f8c36\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Assurer la tra\u00e7abilit\u00e9 gr\u00e2ce aux passeports num\u00e9riques des produits (DPP)<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Les consommateurs sont de plus en plus soucieux de conna\u00eetre l&rsquo;origine et le mode de fabrication de leurs produits. D&rsquo;ici 2026, en Europe, les passeports num\u00e9riques des produits (DPP) offriront une solution qui permettra aux consommateurs de suivre le cycle de vie d&rsquo;un produit, de la mati\u00e8re premi\u00e8re \u00e0 la fin de vie. Le partenariat d&rsquo;Akeneo avec des solutions telles que <\/span><a href=\"https:\/\/apps.akeneo.com\/apps\/dpp-passport-serialisation-tracking-ocode\"><span style=\"font-weight: 400;\">Ocode <\/span><\/a><span style=\"font-weight: 400;\">et <\/span><a href=\"https:\/\/www.eon.xyz\/digital-product-passports\"><span style=\"font-weight: 400;\">EON <\/span><\/a><span style=\"font-weight: 400;\">facilite la g\u00e9n\u00e9ration de ces passeports, garantissant ainsi une tra\u00e7abilit\u00e9 et une transparence compl\u00e8tes.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/pim_brand_values_DPP_1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_0a225079e10e159a131585ae832bb2a7\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Promouvoir l&rsquo;\u00e9conomie circulaire avec des produits de seconde main et recycl\u00e9s<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">La demande croissante de produits d&rsquo;occasion et recycl\u00e9s est en train de remodeler le secteur du retail, les consommateurs soucieux de l&rsquo;environnement \u00e9tant \u00e0 la recherche d&rsquo;options durables. Pour r\u00e9pondre \u00e0 ce besoin, les marques doivent g\u00e9rer et favoriser les articles d&rsquo;occasion parall\u00e8lement aux nouvelles collections. Akeneo Product Cloud permet de relier facilement les produits de seconde main aux informations produits existantes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec Akeneo PIM, vous pouvez facilement r\u00e9cup\u00e9rer les donn\u00e9es des collections pr\u00e9c\u00e9dentes, y compris les descriptions, les cat\u00e9gories et les certifications. Cela vous permet de relier les articles d&rsquo;occasion \u00e0 leurs mod\u00e8les d&rsquo;origine, de maintenir la coh\u00e9rence tout en simplifiant la gestion des produits.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/pim_brand_values_recycled-_1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n  <section class=\"  pb-6\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-xxl-10 mx-xxl-auto\">\n                \n                                \n                \n                \n                    <div class=\"row row-cols-sm-2 row-cols-md-3 row-cols-xl-5 justify-content-center g-2\">\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-data-intelligence@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Gestion centralis\u00e9e des donn\u00e9es<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p>G\u00e9rez facilement les certifications en mati\u00e8re de durabilit\u00e9 et relatives \u00e0 vos produits au sein d&rsquo;une seule et m\u00eame plateforme.<\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-development@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Int\u00e9grations simples<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Connectez-vous avec des partenaires sp\u00e9cialistes du d\u00e9veloppement durable tels que Fairly Made et Ocode pour suivre et partager les donn\u00e9es relatives \u00e0 l&rsquo;impact de vos produits<\/span><b>.<\/b><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-team@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Transparence et confiance<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Diffusez des informations d\u00e9taill\u00e9es sur les produits, pr\u00e9parez des passeports num\u00e9riques de produits (DPP), afin de renforcer la confiance et la fid\u00e9lit\u00e9 des consommateurs.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-raise@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Engagement accru des consommateurs<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Adapter les informations produits en fonction des certifications, des donn\u00e9es environnementales et des valeurs de la marque pour r\u00e9pondre aux attentes des consommateurs.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-workflow@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Agilit\u00e9 et flexibilit\u00e9<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Mettez rapidement \u00e0 jour les donn\u00e9es et les certifications relatives au d\u00e9veloppement durable sur plusieurs canaux, en veillant \u00e0 la coh\u00e9rence des messages.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n\n\n\n  <section class=\"py-6 py-md-8  content-with-icons\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"row\">\n                    <div class=\"col-xxl-10 mx-xxl-auto\">\n                                                    <div class=\"text-center mb-6\">\n                                <h2 class=\"mb-0 text-primary-blackstar fw-medium\">Key features of Akeneo Product Cloud<\/h2>\n                            <\/div>\n                        \n                        \n                                            <\/div>\n                <\/div>\n                    <\/div>\n        <div class=\"row align-items-center justify-content-between \">\n            <div class=\"col-lg-5\">\n\n                \n                                    <div class=\"vstack gap-3\">\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-reference@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Reference Entities<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Stockez des informations d\u00e9taill\u00e9es sur le d\u00e9veloppement durable, telles que les processus de fabrication, les certifications et les donn\u00e9es provenant des fournisseurs, afin de cr\u00e9er des passeports num\u00e9riques de produits (DPP).<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-edit@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Mod\u00e8les de famille et d&rsquo;industrie<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Standardisez les informations produits sp\u00e9cifiques aux diff\u00e9rents secteurs d&rsquo;activit\u00e9, en vous assurant de pouvoir g\u00e9rer facilement des donn\u00e9es complexes sur les produits, y compris les mesures de durabilit\u00e9.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-akene@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Int\u00e9gration d&rsquo;Ocode via l\u2019App Store Akeneo<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Assurez la tra\u00e7abilit\u00e9 des produits gr\u00e2ce \u00e0 des identifiants uniques, en cr\u00e9ant des passeports num\u00e9riques de produits qui mettent en \u00e9vidence l&rsquo;origine, le cycle de vie et la durabilit\u00e9 de chaque article.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-data-edit@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Enrichissement produit<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Ajoutez rapidement aux produits des certifications de durabilit\u00e9, des donn\u00e9es sur l&#8217;empreinte carbone et des informations sur l&rsquo;approvisionnement \u00e9thique, afin de simplifier la recherche et le filtrage en fonction de ce qui compte le plus pour les consommateurs.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n                            <div class=\"col-lg-6 text-center image-block\">\n                                            <figure class=\"mb-0\">\n                            <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/pim_brand_values_keyfeatures-_1200x1200.png\" alt=\"\">\n                                                    <\/figure>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section id=\"content-block_3f0122e315c8c27b6bbfe1fec2034cd6\" class=\" \">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"text-start \">\n                                                                                                <h2>Customer spotlight: Asket &#038; Pilot Pen<\/h2>\n                                                                                                                        <div class=\"text-editor fs-md\">\n                                    <p><span style=\"font-weight: 400;\">Construire un avenir durable n\u00e9cessite des investissements substantiels, mais ces efforts ouvrent d&rsquo;importantes perspectives de croissance pour les entreprises. Aujourd&rsquo;hui, les consommateurs exigent des produits respectueux de l&rsquo;environnement et les gouvernements imposent des r\u00e9glementations plus strictes en mati\u00e8re de d\u00e9veloppement durable. D\u00e9couvrez comment les leaders du secteur, Asket et Pilot Pen, s&rsquo;appuient sur Akeneo pour d\u00e9velopper des projets rentables qui g\u00e9n\u00e8rent tant des b\u00e9n\u00e9fices \u00e9conomiques que non \u00e9conomiques.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Regardez la discussion qui a eu lieu lors de notre \u00e9v\u00e9nement annuel Unlock, au cours de laquelle Asket et Pilot Pen ont fait part de leur parcours en mati\u00e8re de d\u00e9veloppement durable :<\/span><\/i><\/p>\n<p><div class=\"ratio ratio-16x9\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZwgAi6sQeUY?si=FRH2yFDHK7nO0kat\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><\/p>\n\n                                                                    <\/div>\n                                                    <\/div>\n                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"py-6 py-md-8 \">\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title\">Pr\u00eats pour passer \u00e0 l\u2019\u00e9tape suivante ?<\/h2>\n                                                                            <div class=\"cta-text fs-xl\">\n                                <p>Am\u00e9liorez la fa\u00e7on dont vous pr\u00e9sentez les valeurs de votre marque et vos efforts en mati\u00e8re de d\u00e9veloppement durable. Offrez \u00e0 vos clients la transparence qu&rsquo;ils exigent et les outils dont ils ont besoin pour faire des choix responsables. \u00cates-vous pr\u00eat \u00e0 am\u00e9liorer les informations produits et \u00e0 faire un pas de plus vers un avenir durable ?<\/p>\n                            <\/div>\n                                            <\/div>\n                                            <div class=\"cta-cards\">\n                            <div class=\"row row-cols-md-2 g-2\">\n                                                                    <div>\n                                        <a href=\"\/demo\" class=\"icon-card icon-card-framed icon-card-dark\">\n                                                                                        <div class=\"icon-card-content\">\n                                                <h6 class=\"icon-card-title\">Demandez une d\u00e9monstration d\u00e8s aujourd&rsquo;hui<\/h6>\n                                                                                                    <p class=\"icon-card-description\">et d\u00e9couvrez comment Akeneo Product Cloud peut vous aider \u00e0 favoriser la transparence, la confiance et la durabilit\u00e9 de l&rsquo;ensemble de votre offre de produits.<\/p>\n                                                                                                <span class=\"icon-card-link\">Demander une D\u00e9mo <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span>\n                                            <\/div>\n                                        <\/a>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33956,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-47971","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Values &amp; 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