{"id":47952,"date":"2022-12-15T13:49:20","date_gmt":"2022-12-15T13:49:20","guid":{"rendered":"https:\/\/www.akeneo.com\/composable-commerce-2\/"},"modified":"2024-12-16T16:18:29","modified_gmt":"2024-12-16T16:18:29","slug":"composable-commerce","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/composable-commerce\/","title":{"rendered":"Commerce composable l Solutions l Akeneo"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Passer au commerce composable avec Akeneo Product Cloud<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Contrairement \u00e0 une approche traditionnelle et monolithique, le commerce composable permet aux entreprises de s&rsquo;appuyer sur les meilleurs fournisseurs de solutions pour le commerce afin de cr\u00e9er un \u00e9cosyst\u00e8me adapt\u00e9 aux besoins sp\u00e9cifiques de leur entreprise. La refonte de l&rsquo;ensemble de votre syst\u00e8me de donn\u00e9es produits peut s&rsquo;av\u00e9rer d\u00e9courageante ; par o\u00f9 commencer ? Commencez avec Akeneo Product Cloud. <\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.akeneo.com\/fr\/demo\/\"><span class=\"initial text\">Demander une d\u00e9mo<\/span><span class=\"background-text\">Demander une d\u00e9mo<\/span><span class=\"hovered text\">Demander une d\u00e9mo<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/12\/web-assets-solutions-composable-commerce-hero@2x-1123x1200.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<nav id=\"content-subnav-block_d94cbbc91af38c75a39068206895f75c\" class=\"subnav\">\n  <div class=\"container-xl\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"subnav-inner\">\n                      <ul class=\"subnav-list\">\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/digitize-offline-businesses\/\" class=\"subnav-link\">Digitaliser les activit\u00e9s hors ligne                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item active\">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/composable-commerce\/\" class=\"subnav-link\">Composable Commerce                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/commerce-platform-migration\/\" class=\"subnav-link\">Migrer de plateforme de commerce                                          <\/a>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/nav>\n\n\n<section id=\"logos-block_bf96f19f22748020a52124fe82a71d88\" class=\"py-2 py-md-3\">\n            <div class=\"text-editor fs-md text-center mb-1 px-2 text-primary-blackstar fw-normal\">\n        <p><span style=\"font-weight: 400;\">Ces entreprises ont choisi Akeneo pour leur transition vers le Commerce Composable<\/span><\/p>\n      <\/div>\n    \n    \n                  <div class=\"row row-cols-2 row-cols-md-3 row-cols-lg-6 g-3 justify-content-center logos\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-zodio@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-myer@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-obelink@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-slv@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/05\/logo-rural-king@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/06\/logo-fossil-2.png\" alt=\"\">\n                      <\/div> \n          <\/section>\n\n\n<section id=\"cards-block_a18b968df3d2410e914b97e43da8b8de\" class=\" py-6 py-md-8  \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Le Composable Commerce, une solution d&rsquo;avenir<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Les attentes des clients, les tendances du march\u00e9 et les entreprises ont consid\u00e9rablement \u00e9volu\u00e9 au cours des derni\u00e8res ann\u00e9es et les plateformes d&rsquo;e-commerce traditionnelles ne peuvent plus r\u00e9pondre aux attentes croissantes auxquelles votre activit\u00e9 doit faire face. Les entreprises cherchent \u00e0 changer de plateforme et nombre d&rsquo;entre elles envisagent des approches architecturales \u00ab headless\/composable \u00bb qui offrent la flexibilit\u00e9 n\u00e9cessaire pour cr\u00e9er et d\u00e9velopper des produits et des exp\u00e9riences clients de qualit\u00e9, sans devoir proc\u00e9der \u00e0 des mises \u00e0 jour des syst\u00e8mes de front et back-end traditionnels.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Accro\u00eetre l&rsquo;agilit\u00e9 de l&rsquo;entreprise                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">S&rsquo;adapter rapidement aux nouveaux canaux, march\u00e9s et typologies de clients gr\u00e2ce \u00e0 des solutions flexibles et composables. <\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    R\u00e9duire le co\u00fbt total de fonctionnement                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Donnez aux \u00e9quipes commerciales et informatiques les outils dont elles ont besoin, tout en r\u00e9duisant la d\u00e9pendance technique, ainsi que les co\u00fbts d&rsquo;h\u00e9bergement, de d\u00e9veloppement et de maintenance. <\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Diffuser le contenu plus rapidement                                       <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Garantissez les performances et la rapidit\u00e9 de l&rsquo;e-commerce gr\u00e2ce \u00e0 des solutions composables cloud-natives qui diffusent de mani\u00e8re continue des exp\u00e9riences coh\u00e9rentes pour les clients. <\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_9d091c72d1da56c5083c556093fadb3c\" class=\" \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Qu\u2019est ce que le Commerce Composable ?<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><a href=\"https:\/\/www.akeneo.com\/blog\/what-is-composable-commerce\/\"><span style=\"font-weight: 400;\">Le Commerce Composable<\/span><\/a><span style=\"font-weight: 400;\"> est une approche de d\u00e9veloppement qui permet aux entreprises d&rsquo;activer l&rsquo;ensemble de leurs produits sur tous les canaux en tirant parti de capacit\u00e9s plug-and-play qui permettent de r\u00e9unir les meilleurs fournisseurs de solutions pour le commerce au sein d&rsquo;une application unique et personnalis\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au lieu de l&rsquo;approche traditionnelle, les logiciels de commerce composables communiquent par le biais d&rsquo;API. Chaque solution individuelle peut \u00eatre mise \u00e0 jour ou remplac\u00e9e \u00e0 tout moment sans perturber le reste du syst\u00e8me, ce qui signifie que votre plateforme e-commerce est flexible et peut s&rsquo;adapter \u00e0 vos besoins. <\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-use-case-composable-com-What-is-composable-1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_973693ba03af9740948b4049e91f8eba\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Commencer par les donn\u00e9es produits pour garantir la r\u00e9ussite du e-commerce <\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Avant de passer \u00e0 une architecture de commerce composable, la premi\u00e8re \u00e9tape consiste \u00e0 pr\u00e9parer les donn\u00e9es et le contenu des produits sous-jacents \u00e0 la migration. Un PIM devrait \u00eatre la premi\u00e8re \u00e9tape ! La refonte est un projet important, qui exige souvent des int\u00e9grateurs de solutions (SI) et d&rsquo;autres fournisseurs qu&rsquo;ils rassemblent, nettoient et r\u00e9importent manuellement les donn\u00e9es et le contenu des produits \u00e0 l&rsquo;aide de feuilles de calcul. Il s&rsquo;agit d&rsquo;un processus lent et fastidieux qui risque non seulement de retarder la mise en \u0153uvre, mais aussi d&rsquo;introduire des donn\u00e9es anciennes et ind\u00e9sirables dans vos nouveaux syst\u00e8mes. En \u00e9tablissant d&rsquo;abord une base de donn\u00e9es compl\u00e8tes et bien structur\u00e9es dans un PIM, vous b\u00e9n\u00e9ficiez d&rsquo;un processus reproductible et \u00e9volutif pour d\u00e9livrer des exp\u00e9riences produits coh\u00e9rentes et engageantes sur chaque canal et plateforme e-commerce que vous utilisez.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/12\/web-assets-use-case-composable-com-Benefits-of-composable-1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_e21ced244b319472aaf64ae12c62370e\" class=\" \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Un Product Cloud certifi\u00e9 MACH<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Lanc\u00e9e en 2020, la MACH Alliance repr\u00e9sente et d\u00e9fend un \u00e9cosyst\u00e8me technologique d&rsquo;entreprises qui permet d&rsquo;assurer la p\u00e9rennit\u00e9 et de dynamiser les exp\u00e9riences num\u00e9riques. Certifi\u00e9 en tant que membre de l&rsquo;ISV (Independent Software Vendor), <\/span><a href=\"https:\/\/www.akeneo.com\/press-release\/akeneo-recognized-as-best-of-breed-e-commerce-solution-becomes-certified-member-of-mach-alliance\/\"><span style=\"font-weight: 400;\">Akeneo Product Cloud est accr\u00e9dit\u00e9 pour son adh\u00e9sion aux principes MACH et pour la qualit\u00e9 de ses services certifi\u00e9s MACH<\/span><\/a><span style=\"font-weight: 400;\">. D\u00e9velopp\u00e9 avec une architecture bas\u00e9e sur une API ouverte qui s&rsquo;int\u00e8gre de mani\u00e8re fluide aux syst\u00e8mes existants ou \u00e0 l&rsquo;infrastructure technologique future, Akeneo Product Cloud offre \u00e0 votre entreprise la flexibilit\u00e9 et l&rsquo;\u00e9volutivit\u00e9 dont vous avez besoin pour d\u00e9velopper le commerce composable.<\/span><\/p>\n                                                                    <\/div>\n                                                                        <a class=\"d-inline-block fs-md fw-medium mt-2  px-0 \" href=\"https:\/\/www.akeneo.com\/press-release\/akeneo-recognized-as-best-of-breed-e-commerce-solution-becomes-certified-member-of-mach-alliance\/\"><span class=\"initial text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                                                            <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-use-case-composable-com-MACH-Certified-1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"cards-block_e1bae85ce3526bc6dea430c46c108259\" class=\" py-6 py-md-8  \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Les B\u00e9n\u00e9fices du Commerce Composable<\/h2>\n                                  <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Am\u00e9liorer l&rsquo;homog\u00e9n\u00e9it\u00e9 des canaux                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Cr\u00e9ez des exp\u00e9riences produits convaincantes et coh\u00e9rentes sur tous les canaux, quelles que soient leurs exigences sp\u00e9cifiques.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Accel\u00e9rer le time-to-market                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Mettez vos produits sur le march\u00e9 plus rapidement et investissez sur de nouvelles gammes de produits, de nouveaux territoires et de nouveaux march\u00e9s plus facilement que jamais.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Rester \u00e0 jour et comp\u00e9titif                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Tirez parti des meilleures solutions technologiques pour vous assurer que vous utilisez les processus les plus r\u00e9cents et que vous proposez des exp\u00e9riences produits engageantes.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    S\u2019adapter \u00e0 la croissance                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">D\u00e9veloppez facilement votre infrastructure technologique pour atteindre de nouveaux objectifs et retirez les syst\u00e8mes qui ne vous aident plus \u00e0 atteindre vos buts.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  \n<section class=\"py-6 py-md-8 bg-light\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-xxl-10 mx-xxl-auto\">\n                <div class=\"text-center mb-6\">\n                                            <h2 class=\"mb-0\">Principales Caract\u00e9ristiques du Commerce Composable<\/h2>\n                    \n                                    <\/div>\n                                    <div class=\"responsive-tabs\">\n                        <nav>\n                            <div class=\"nav nav-tabs\" id=\"nav-tab\" role=\"tablist\">\n                                                                    <button class=\"nav-link active\" id=\"nav-tabs-block_7610b68d370c1239c0cd6caca415c2ba-0-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_7610b68d370c1239c0cd6caca415c2ba-0\" type=\"button\" role=\"tab\" aria-selected=\"true\">Modulaire<\/button>\n                                                                    <button class=\"nav-link \" id=\"nav-tabs-block_7610b68d370c1239c0cd6caca415c2ba-1-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_7610b68d370c1239c0cd6caca415c2ba-1\" type=\"button\" role=\"tab\" >\u00c9cosyst\u00e8me ouvert<\/button>\n                                                                    <button class=\"nav-link \" id=\"nav-tabs-block_7610b68d370c1239c0cd6caca415c2ba-2-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_7610b68d370c1239c0cd6caca415c2ba-2\" type=\"button\" role=\"tab\" >Flexible<\/button>\n                                                            <\/div>\n                        <\/nav>\n                        <div class=\"tab-content\" id=\"nav-tabContenttabs-block_7610b68d370c1239c0cd6caca415c2ba\">\n                                                            <div class=\"tab-pane fade show active\" id=\"tabs-block_7610b68d370c1239c0cd6caca415c2ba-0\" role=\"tabpanel\" tabindex=\"0\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_7610b68d370c1239c0cd6caca415c2ba-0\" class=\"\" aria-expanded=\"true\">\n                                                                                    Modulaire                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_7610b68d370c1239c0cd6caca415c2ba-0\" class=\"collapse show\" data-bs-parent=\"#nav-tabContenttabs-block_7610b68d370c1239c0cd6caca415c2ba\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row flex-lg-row-reverse g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-use-case-composable-com-Modular.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">Avec une solution composable comme Akeneo, chaque composant de votre infrastructure technologique est rempla\u00e7able, et donc \u00e9volutif. La modification, l&rsquo;ajout ou la suppression d&rsquo;un aspect de votre infrastructure technique n&rsquo;entra\u00eenera plus l&rsquo;effondrement de l&rsquo;ensemble de votre \u00e9cosyst\u00e8me. Qu&rsquo;est-ce que cela signifie pour vous ? Une acc\u00e9l\u00e9ration des d\u00e9lais de mise sur le march\u00e9, une augmentation des conversions e-commerce, l&rsquo;\u00e9limination des co\u00fbts technologiques superflus et des exp\u00e9riences omnicanales plus performantes<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"tab-pane fade \" id=\"tabs-block_7610b68d370c1239c0cd6caca415c2ba-1\" role=\"tabpanel\" tabindex=\"1\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_7610b68d370c1239c0cd6caca415c2ba-1\" class=\"collapsed\" >\n                                                                                    \u00c9cosyst\u00e8me ouvert                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_7610b68d370c1239c0cd6caca415c2ba-1\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_7610b68d370c1239c0cd6caca415c2ba\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row flex-lg-row-reverse g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-use-case-composable-com-open-ecosystem.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">Un \u00e9cosyst\u00e8me ouvert signifie essentiellement que votre entreprise n&rsquo;est pas li\u00e9e \u00e0 un fournisseur sp\u00e9cifique ; vous \u00eates libre de choisir le logiciel qui r\u00e9pond le mieux \u00e0 chaque besoin commercial sp\u00e9cifique, ce qui garantit que vous recevez des solutions SaaS de premier plan dans tous les domaines. Cela favorise des int\u00e9grations simples et des capacit\u00e9s de personnalisation approfondies, permettant \u00e0 votre \u00e9quipe de construire le syst\u00e8me parfait pour votre infrastructure technologique e-commerce.<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"tab-pane fade \" id=\"tabs-block_7610b68d370c1239c0cd6caca415c2ba-2\" role=\"tabpanel\" tabindex=\"2\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_7610b68d370c1239c0cd6caca415c2ba-2\" class=\"collapsed\" >\n                                                                                    Flexible                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_7610b68d370c1239c0cd6caca415c2ba-2\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_7610b68d370c1239c0cd6caca415c2ba\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row flex-lg-row-reverse g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-use-case-composable-com-flexible.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">L&rsquo;\u00e9volutivit\u00e9 et la flexibilit\u00e9 d&rsquo;une solution composable telle qu&rsquo;Akeneo est l&rsquo;une des principales raisons pour lesquelles tant d&rsquo;entreprises adoptent les technologies composables. Qu&rsquo;il s&rsquo;agisse de s&rsquo;adapter aux besoins de nouveaux march\u00e9s, de nouvelles r\u00e9gions, de nouveaux produits ou de nouveaux canaux digitaux, le commerce composable offre la flexibilit\u00e9 n\u00e9cessaire pour r\u00e9pondre aux besoins de votre activit\u00e9 avec une rapidit\u00e9 et une agilit\u00e9 qu&rsquo;aucune approche traditionnelle ne peut \u00e9galer.<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n  \n\n\n  \n<section class=\"testimonial-carousel\">\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                                                    <div class=\"swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                            <div class=\"swiper-slide\">\n                                    \n<div class=\"testimonial-card testimonial-card-dark\">\n            <blockquote class=\"testimonial-card-quote\">\n            <p>\u201cIl est devenu \u00e9vident, lorsque nous avons entam\u00e9 notre processus de transformation num\u00e9rique pour optimiser l&rsquo;architecture de notre e-commerce, que nous ne pourrions atteindre nos objectifs que si nos syst\u00e8mes et nos processus fonctionnaient ensemble de mani\u00e8re plus efficace.\u201d<\/p>\n        <\/blockquote>\n                <div class=\"author\">\n                        <div class=\"author-info\">\n                <p>\n                                            <strong>Brian McArdle,<\/strong>\n                                                                Head of eCommerce,                                    <\/p>\n                                    <strong>Mole Valley Farmers<\/strong>\n                            <\/div>\n        <\/div>\n    <\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    \n<div class=\"testimonial-card testimonial-card-dark\">\n            <blockquote class=\"testimonial-card-quote\">\n            <p>\u201cTravaillant dans l&rsquo;entreprise depuis 23 ans, j&rsquo;ai vu les diff\u00e9rentes \u00e9tapes de son d\u00e9veloppement. Nous sommes sur la bonne voie pour \u00eatre \u00e0 l&rsquo;\u00e9preuve du temps. Avec la collecte des donn\u00e9es dans un r\u00e9f\u00e9rientiel unique, nous sommes sur la bonne trajectoire pour \u00eatre \u00e0 la hauteur de l&rsquo;avenir dans l&rsquo;omnicanal. \u201c<\/p>\n        <\/blockquote>\n                <div class=\"author\">\n                        <div class=\"author-info\">\n                <p>\n                                            <strong>Bj\u00f6rn Kirsten,<\/strong>\n                                                                Brand &#038; Creative PIM\/MDM,                                    <\/p>\n                                    <strong>W\u00dcSTHOF<\/strong>\n                            <\/div>\n        <\/div>\n    <\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    \n<div class=\"testimonial-card testimonial-card-dark\">\n            <blockquote class=\"testimonial-card-quote\">\n            <p>\u201cIl a fallu du temps et de la passion pour montrer \u00e0 mon \u00e9quipe qu&rsquo;Excel est flexible mais pas \u00e9volutif. L&rsquo;\u00e9quipe projet et moi-m\u00eame sommes donc devenus les \u00e9vang\u00e9listes du PIM pour faire comprendre la n\u00e9cessit\u00e9 d&rsquo;un PIM. C&rsquo;est important pour l&rsquo;avenir de notre entreprise, car nous nous d\u00e9veloppons rapidement, et nous ne pouvons donc pas nous passer d&rsquo;un PIM.\u201d<\/p>\n        <\/blockquote>\n                <div class=\"author\">\n                        <div class=\"author-info\">\n                <p>\n                                            <strong>Michael Alimi,<\/strong>\n                                                                Chief Information Officer,                                    <\/p>\n                                    <strong>Intersport France<\/strong>\n                            <\/div>\n        <\/div>\n    <\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    \n<div class=\"testimonial-card testimonial-card-dark\">\n            <blockquote class=\"testimonial-card-quote\">\n            <p>\u201cC&rsquo;est \u00e9norme, notre \u00e9quipe de vente peut signaler des anomalies ou des informations incorrectes, et elle devient un excellent partenaire pour le retour d&rsquo;information et la gestion de nos donn\u00e9es. Heureusement, gr\u00e2ce \u00e0 l&rsquo;int\u00e9gration dont nous disposons, il suffit de quelques clics pour que les donn\u00e9es soient corrig\u00e9es et mises \u00e0 jour en ligne.\u201d<\/p>\n        <\/blockquote>\n                <div class=\"author\">\n                        <div class=\"author-info\">\n                <p>\n                                            <strong>Ben Smith,<\/strong>\n                                                                Chief Digital Officer,                                    <\/p>\n                                    <strong>Banner Solutions<\/strong>\n                            <\/div>\n        <\/div>\n    <\/div>                                <\/div>\n                                                    <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"assets-articles-block_61c70cf119995280e36609945fec14e7\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4  text-center\">\n                                            <h2 class=\"mb-0 text-primary-blackstar\">Customer Stories<\/h2>\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-3 g-3\">\n                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-customer-story-background-image-midland-scientific-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-customer-story-background-image-midland-scientific-scaled.jpg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-customer-story-background-image-midland-scientific-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Midland Scientific<\/h4>\n\n                            <p class=\"article-card-excerpt\"><\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/fr\/customer-story\/midland-scientific\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"406\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/02\/Mole-Valley-Country-Stores-Bury-St-Edmunds-v2.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Mole Valley Farmers<\/h4>\n\n                            <p class=\"article-card-excerpt\"><\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/fr\/customer-story\/mole-valley-farmers\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"640\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/07\/Frame-4.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Bath Depot<\/h4>\n\n                            <p class=\"article-card-excerpt\"><\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/customer-story\/bath-depot\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"py-6 py-md-8 position-relative\">\n            <div class=\"block-background block-background-top\"><\/div>\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title\">\u00cates-vous pr\u00eat \u00e0 passer \u00e0 l&rsquo;\u00e9tape suivante ? Nos experts PXM sont l\u00e0 pour vous conseiller. Contactez-les d\u00e8s aujourd&rsquo;hui. <\/h2>\n                                                                    <\/div>\n                                            <div class=\"cta-cards\">\n                            <div class=\"row row-cols-md-2 g-2\">\n                                                                    <div>\n                                        <a href=\"https:\/\/www.akeneo.com\/fr\/demo\/\" class=\"icon-card icon-card-framed icon-card-dark\">\n                                                                                        <div class=\"icon-card-content\">\n                                                <h6 class=\"icon-card-title\">Demander une d\u00e9mo<\/h6>\n                                                                                                <span class=\"icon-card-link\">Contactez nous d\u00e8s maintenant <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span>\n                                            <\/div>\n                                        <\/a>\n                                    <\/div>\n                                                                    <div>\n                                        <a href=\"https:\/\/www.akeneo.com\/pxm-maturity-path\/\" class=\"icon-card icon-card-framed icon-card-dark\">\n                                                                                        <div class=\"icon-card-content\">\n                                                <h6 class=\"icon-card-title\">Strat\u00e9gie PX<\/h6>\n                                                                                                    <p class=\"icon-card-description\">Vous ne savez pas comment commencer ?<\/p>\n                                                                                                <span class=\"icon-card-link\">D\u00e9marrer votre Strat\u00e9gie PX. <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span>\n                                            <\/div>\n                                        <\/a>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-47952","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is 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