{"id":47938,"date":"2022-10-03T08:00:41","date_gmt":"2022-10-03T08:00:41","guid":{"rendered":"https:\/\/www.akeneo.com\/what-is-a-product-cloud-2\/"},"modified":"2024-09-19T14:20:56","modified_gmt":"2024-09-19T14:20:56","slug":"what-is-a-product-cloud","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/what-is-a-product-cloud\/","title":{"rendered":"Qu\u2019est ce que le Product Cloud ?"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Cr\u00e9er des exp\u00e9riences produits qui transforment les visiteurs en acheteurs<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Activez, orchestrez et optimisez les exp\u00e9riences produits sur tous les canaux de vente o\u00f9 se trouvent vos acheteurs gr\u00e2ce au Product Cloud.<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.akeneo.com\/fr\/demo\/\"><span class=\"initial text\">Demander une d\u00e9monstration<\/span><span class=\"background-text\">Demander une d\u00e9monstration<\/span><span class=\"hovered text\">Demander une d\u00e9monstration<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/09\/web-assets-What-is-a-Product-Cloud-hero@2x-1122x1200.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"content-block_b7bf11476d7f7dcb1589154817834183\" class=\"  pt-6\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"text-center \">\n                                                                                                <h2>D\u00e9couvrez le Futur des Experiences Produits Omnicanales<\/h2>\n                                                                                                                <\/div>\n                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section id=\"content-block_eafa7f616b6d23d1f9d19ca41cf962c6\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Des exp\u00e9riences clients exceptionnelles commencent par des exp\u00e9riences produits exceptionnelles.<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <ul>\n<li><span style=\"font-weight: 400;\">Il est n\u00e9cessaire de diffuser une exp\u00e9rience produit homog\u00e8ne et coh\u00e9rente sur tous les canaux de vente, y compris les canaux de vente tiers, afin que vos clients disposent des informations dont ils ont besoin o\u00f9 qu&rsquo;ils se trouvent.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Utiliser des technologies de commerce composable, qui ne se contentent pas seulement de coexister mais communiquent efficacement entre elles, permet de cr\u00e9er un flux continu d&rsquo;informations produits entre les \u00e9quipes internes, les fournisseurs et les distributeurs.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Les b\u00e9n\u00e9fices ? Une augmentation des conversions, une r\u00e9duction des retours et une plus grande fid\u00e9lit\u00e9 des clients.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 4.5rem; font-weight: bold; font-family: inter-semibold,sans-serif; color: #100819;\">Mais&#8230;<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/09\/web-assets-What-is-a-Product-Cloud-Great-customer-experiences-1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_dcf769c17ee2c86ef1bf03e6de577c9e\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Les entreprises ont du mal \u00e0 proposer des exp\u00e9riences produits v\u00e9ritablement omnicanales<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-size: 4.5rem; font-weight: bold; font-family: inter-semibold,sans-serif; color: #100819;\">Pourquoi ?<\/span><\/p>\n<ul>\n<li><b>Le parcours client \u00e9volue et se d\u00e9veloppe sans cesse.<\/b><span style=\"font-weight: 400;\"> Entre les r\u00e9seaux sociaux, les plateformes e-commerce, les points de vente traditionnels ou encore la recherche vocale, il y a de nouveaux points de contact o\u00f9 vos clients peuvent d\u00e9couvrir votre marque chaque jour et chacun d\u2019entre eux n\u00e9cessite des informations produits personnalis\u00e9es et adapt\u00e9es \u00e0 ce canal sp\u00e9cifique.<\/span><\/li>\n<li><b>Les attentes des clients sont plus \u00e9lev\u00e9es que jamais.<\/b><span style=\"font-weight: 400;\">. Avec tous ces nouveaux canaux, les clients peuvent trouver des informations n&rsquo;importe o\u00f9 et prendre des d\u00e9cisions en fonction de ce qu&rsquo;ils trouvent&#8230; ou ne trouvent pas sur vos produits.<\/span><\/li>\n<li><strong><b>L&rsquo;ensemble des \u00e9l\u00e9ments composant la fiche produit est con\u00e7u \u00e0 partir de syst\u00e8mes et de technologies cloisonn\u00e9s.<\/b><\/strong><span style=\"font-weight: 400;\"> La gestion et l&rsquo;activation de l&rsquo;histoire de votre produit sur tous les canaux deviennent presque impossibles lorsque votre fiche produit repose sur des feuilles de calcul d\u00e9sorganis\u00e9es, des probl\u00e8mes de communication et des sites e-commerce obsol\u00e8tes.<\/span><\/li>\n<\/ul>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/09\/web-assets-What-is-a-Product-Cloud-Organizations-struggle-1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_95e8607cc6962132469ba20aaaa3c387\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Ce qui nous am\u00e8ne \u00e0 :<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <ul>\n<li><b>Des taux de retour \u00e9lev\u00e9s, des clients m\u00e9contents, des opportunit\u00e9s de vente manqu\u00e9es et un impact n\u00e9gatif sur la r\u00e9putation de la marque, <\/b><span style=\"font-weight: 400;\">en raison d&rsquo;une mauvaise exp\u00e9rience produit sur un ou plusieurs canaux de vente.<\/span><\/li>\n<li><b>Des opportunit\u00e9s de vente perdues, <\/b><span style=\"font-weight: 400;\">en raison de l&rsquo;incapacit\u00e9 \u00e0 activer rapidement l&rsquo;information produit sur de nouveaux canaux ou march\u00e9s.\u00a0<\/span><\/li>\n<li><b>Des incoh\u00e9rences dans les exp\u00e9riences clients sur chaque canal, <\/b><span style=\"font-weight: 400;\">en raison du manque de coordination des personnes et des processus inadapt\u00e9s pour chaque canal et de l&rsquo;absence d&rsquo;une r\u00e9elle strat\u00e9gie omnicanale.<\/span><\/li>\n<li><b>Des int\u00e9grations personnalis\u00e9es complexes et co\u00fbteuses et des solutions de substitution inadapt\u00e9es, <\/b><span style=\"font-weight: 400;\">en raison d&rsquo;un trop grand nombre de technologies cloisonn\u00e9es et redondantes pour g\u00e9rer et activer l&rsquo;ensemble de la fiche produit.<\/span><\/li>\n<\/ul>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/09\/web-assets-What-is-a-Product-Cloud-Which-leads-to-1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_6b697b6cefbadaafeb0a486f2cd0fcf0\" class=\"  pt-6\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"text-center \">\n                                                                                                <h2>La Solution Passe donc par le Cloud : Le Product Cloud<\/h2>\n                                                                                                                <\/div>\n                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section id=\"content-block_64c307bafb38f0961c5529ebebc883b0\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Qu\u2019est ce que le Product Cloud ?<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Le Product Cloud est une solution SaaS compl\u00e8te et composable permettant d&rsquo;orchestrer, d&rsquo;activer et d&rsquo;optimiser l&rsquo;ensemble de l&rsquo;histoire du produit afin d&rsquo;offrir une exp\u00e9rience produit omnicanale exceptionnelle sur tous les canaux, y compris les canaux de vente tiers.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/09\/web-assets-What-is-a-Product-Cloud-What-is-a-Product-Cloud_-1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_6dbf291897223491825ab699ed7e8365\" class=\"  pt-6\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"text-center \">\n                                                                                                <h2>Que Doit Comporter le Product Cloud ?<\/h2>\n                                                                                                                <\/div>\n                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section id=\"content-block_20a0d7c1dafbba6e97c499ffbb7300f0\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\"> <\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><b>1 &#8211; L&rsquo;EXP\u00c9RIENCE PRODUIT AVANT TOUT.<\/b><span style=\"font-weight: 400;\"> Le Product Cloud doit alimenter les exp\u00e9riences produits de fa\u00e7on ind\u00e9pendante.<\/span><\/p>\n<p><b>2 &#8211; CENTR\u00c9 SUR LE REFERENTIEL PRODUIT.<\/b><span style=\"font-weight: 400;\"> Le Product Cloud doit \u00eatre compl\u00e9mentaire au r\u00e9f\u00e9rentiel client.<\/span><\/p>\n<p><b>3 &#8211; UN REFERENTIEL UNIQUE COMPLET.<\/b><span style=\"font-weight: 400;\"> Il doit prendre en charge l&rsquo;ensemble des \u00e9l\u00e9ments froids (statiques) et chauds (dynamiques) de la fiche produit, aujourd&rsquo;hui et quelle que soit la mani\u00e8re dont ils seront d\u00e9finis \u00e0 l&rsquo;avenir.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/09\/web-assets-What-is-a-Product-Cloud-What-Must-1-1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_3c505ce5dd97a218c6c97b458edbb5fe\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\"> <\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><b>4 &#8211; ACTIONABLE.<\/b><span style=\"font-weight: 400;\"> Rassembler et unifier tous les composants de la fiche produit dans une plateforme unique afin d&rsquo;orchestrer, activer et analyser la performance et la qualit\u00e9 pour obtenir des recommandations exploitables afin que les personnes travaillant sur la fiche produit puissent optimiser l&rsquo;impact commercial.<\/span><\/p>\n<p><b>5 &#8211; ACTIVATION.<\/b><span style=\"font-weight: 400;\"> Permettre l&rsquo;activation de le la fiche produit \u00e0 travers n&rsquo;importe quel canal de vente et marketing, locale et g\u00e9ographie, et \u00eatre pr\u00eat pour les canaux et les points de contact de demain.<\/span><\/p>\n<p><b>6 &#8211; FACILITE D\u2019UTILISATION.<\/b><span style=\"font-weight: 400;\"> \u00catre reconnu par la communaut\u00e9 comme \u00e9tant rapide \u00e0 adopter, facile \u00e0 utiliser et r\u00e9pondant aux besoins des utilisateurs, des responsables, des directeurs, des d\u00e9veloppeurs et des int\u00e9grateurs du monde entier.<\/span><\/p>\n<p><b>7 &#8211; CONNECTIVITE.<\/b><span style=\"font-weight: 400;\"> Une connectivit\u00e9 imm\u00e9diate vers l&rsquo;ensemble de l&rsquo;\u00e9cosyst\u00e8me technologique de l&rsquo;exp\u00e9rience client gr\u00e2ce \u00e0 un mod\u00e8le moderne d&rsquo;App Store bas\u00e9 sur le SaaS.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/09\/web-assets-What-is-a-Product-Cloud-What-Must-2-1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_c49bc43bcf8c717ef9a66436638a2cc0\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\"> <\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><b>8 &#8211; UN PIM DE POINTE.<\/b><span style=\"font-weight: 400;\"> En tant que composant essentiel de tout Product Cloud, une solution PIM moderne doit \u00eatre dot\u00e9e des meilleures fonctionnalit\u00e9s reconnues par l&rsquo;industrie en mati\u00e8re d&rsquo;int\u00e9gration des donn\u00e9es, de mod\u00e9lisation des produits, de gestion des contenus num\u00e9riques, d&rsquo;automatisation, de qualit\u00e9 des donn\u00e9es, de gestion des workflows et de connectivit\u00e9.<\/span><\/p>\n<p><b>9 &#8211; MODULABLE.<\/b><span style=\"font-weight: 400;\"> Qu&rsquo;un composant du \u00ab\u00a0Product Cloud\u00a0\u00bb soit fourni par le fournisseur ou qu&rsquo;il soit pris en charge par une offre tierce, la fonctionnalit\u00e9 de l&rsquo;ensemble du \u00ab\u00a0Product Cloud\u00a0\u00bb ne doit jamais \u00eatre compromise.<\/span><\/p>\n<p><b>10 &#8211; EVOLUTIVE.<\/b><span style=\"font-weight: 400;\"> Le Product Cloud doit pouvoir g\u00e9rer autant de SKUs et de volumes de donn\u00e9es et contenus num\u00e9riques sur les produits que n\u00e9cessaire, sans limitation ni perturbation.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/09\/web-assets-What-is-a-Product-Cloud-What-Must-3-1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"py-3 py-md-6 position-relative\">\n            <div class=\"block-background block-background-top\"><\/div>\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title text-gray-100\">Pr\u00e9parer l&rsquo;Avenir des Exp\u00e9riences Produits Omnicanales<\/h2>\n                                                                            <div class=\"cta-text text-gray-100\">\n                                <p>Le Product Cloud est la seule solution qui permet aux entreprises de g\u00e9rer, d&rsquo;orchestrer, d&rsquo;activer et d&rsquo;optimiser l&rsquo;ensemble de l&rsquo;histoire du produit sur tous les canaux. Diffuser les meilleures exp\u00e9riences produits avec un Product Cloud stimule la croissance, r\u00e9duit les taux de retour et augmente la satisfaction et la fid\u00e9lit\u00e9 des clients, tout en r\u00e9duisant le time-to-market, en augmentant l&rsquo;agilit\u00e9 pour se lancer sur de nouveaux canaux et en am\u00e9liorant la productivit\u00e9 des employ\u00e9s.<\/p>\n                            <\/div>\n                                                                            <div class=\"cta-buttons\">\n                                                                    <div>\n                                        <a class=\"btn-lg btn btn-primary\" href=\"https:\/\/www.akeneo.com\/fr\/demo\/\"><span class=\"initial text\">Demander une d\u00e9monstration<\/span><span class=\"background-text\">Demander une d\u00e9monstration<\/span><span class=\"hovered text\">Demander une d\u00e9monstration<\/span><\/a>                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                                                                        <div class=\"cta-image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/09\/Web-assets-Call-to-Action-large-product-cloud@2x.png\" alt=\"\">\n                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32316,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-47938","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u2019est ce que le Product Cloud ? 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