{"id":47918,"date":"2022-07-13T14:16:42","date_gmt":"2022-07-13T14:16:42","guid":{"rendered":"https:\/\/www.akeneo.com\/activation-produit-omnicanal\/"},"modified":"2024-12-16T16:21:35","modified_gmt":"2024-12-16T16:21:35","slug":"activation-produit-omnicanal","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/activation-produit-omnicanal\/","title":{"rendered":"L&rsquo;Activation Produit en Omnicanal"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Cr\u00e9ez des exp\u00e9riences produits omnicanales qui aident vos clients \u00e0 trouver et \u00e0 acheter vos produits.<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Que vous soyez une marque grand public ou un fabricant B2B, vos clients sont par nature omnicanaux Cela signifie que vos produits doivent \u00eatre pr\u00e9sents partout o\u00f9 ils se trouvent et qu&rsquo;ils doivent non seulement \u00eatre visibles, mais aussi garantir une exp\u00e9rience de qualit\u00e9 qui r\u00e9ponde \u00e0 leurs attentes.<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.akeneo.com\/fr\/demo\/\"><span class=\"initial text\">Demander une d\u00e9mo<\/span><span class=\"background-text\">Demander une d\u00e9mo<\/span><span class=\"hovered text\">Demander une d\u00e9mo<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/key_benefits_activation_1200x1200.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<nav id=\"content-subnav-block_7b3319be7e419af657f59a906fba8b09\" class=\"subnav\">\n  <div class=\"container-xl\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"subnav-inner\">\n                      <ul class=\"subnav-list\">\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/sell-on-retailers-marketplaces\/\" class=\"subnav-link\"> Vendre sur le d\u00e9taillant et le march\u00e9                                          <\/a>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/nav>\n\n\n<section id=\"logos-block_43fcae19f2b4b859d575370bb3445ca3\" class=\"py-2 py-md-3\">\n      \n    \n                <div class=\"logos\">    \n        <div class=\"logo-carousel\">\n 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                                       <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/Courir_logo.svg.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/logo-nature-et-decouvertes@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/logo-intersport@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/logo-backmarket@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/E.Leclerc-Logo.wine_-scaled-e1764691499225.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/Smcp_logo.svg.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/Logo-SchmidtGroupe-RVB-HD-scaled.jpg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/logo-gedimat.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-legallais@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/electrodepot.png\" alt=\"\">\n                      <\/div>\n      <\/div>\n          <\/section>\n\n\n<section id=\"cards-block_30ea1f82aa6469c9f2bb29e09cbb3ff0\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Qu&rsquo;est-ce que l&rsquo;omnicanal et pourquoi est-ce si important ?<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Le commerce omnicanal consiste \u00e0 aligner la strat\u00e9gie de mise sur le march\u00e9 des entreprises pour qu&rsquo;elles soient pr\u00e9sentes partout o\u00f9 se trouvent leurs clients et qu&rsquo;elles pr\u00e9sentent leurs produits d&rsquo;une mani\u00e8re qui r\u00e9ponde \u00e0 leurs attentes, voire les d\u00e9passe.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les acheteurs d&rsquo;aujourd&rsquo;hui sont omnicanaux par nature : ils recherchent intentionnellement des produits sur plusieurs canaux, d\u00e9couvrent les produits l\u00e0 o\u00f9 c&rsquo;est le plus pratique et prennent des d\u00e9cisions d&rsquo;achat sur la base des informations qu&rsquo;ils trouvent (ou ne trouvent pas) tout au long de leurs interactions avec votre marque.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Marketing@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Marketing                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Veillez \u00e0 ce que votre message soit coh\u00e9rent sur tous vos canaux, avec un acc\u00e8s facile \u00e0 des informations produits coh\u00e9rentes et pr\u00e9cises.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/web-assets-teams-internal-operations.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Op\u00e9rations                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Acc\u00e9l\u00e9rez le lancement de nouveaux produits et l&rsquo;ouverture de nouveaux canaux de vente afin de proposer \u00e0 vos clients le bon contenu au bon moment.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Team@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Dirigeants                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Prenez des d\u00e9cisions strat\u00e9giques avis\u00e9es et adaptez vos strat\u00e9gies de mise sur le march\u00e9.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  <section class=\"py-6 py-md-8  content-with-icons\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"row\">\n                    <div class=\"col-xxl-10 mx-xxl-auto\">\n                                                    <div class=\"text-center mb-6\">\n                                <h2 class=\"mb-0 text-primary-blackstar fw-medium\">Principaux avantages d&rsquo;Akeneo pour votre strat\u00e9gie d&rsquo;activation omnicanale<\/h2>\n                            <\/div>\n                        \n                        \n                                            <\/div>\n                <\/div>\n                    <\/div>\n        <div class=\"row align-items-center justify-content-between \">\n            <div class=\"col-lg-5\">\n\n                \n                                    <div class=\"vstack gap-3\">\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-structure@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Coh\u00e9rence entre les canaux<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>La coh\u00e9rence des d\u00e9tails et sp\u00e9cifications des produits assure une image de marque unifi\u00e9e, r\u00e9duisant le risque d&rsquo;informations contradictoires ou obsol\u00e8tes \u00e0 chaque \u00e9tape du parcours client.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-analytics@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Am\u00e9lioration de l&rsquo;exp\u00e9rience client<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Des informations produits pr\u00e9cises et \u00e0 jour sur tous les points de contact assurent un parcours client fluide, que ce soit sur les marketplaces, les r\u00e9seaux sociaux ou en magasin.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-increase-conversion@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Am\u00e9lioration de l&rsquo;efficacit\u00e9 op\u00e9rationnelle<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>La centralisation des informations produits dans un PIM permet de rationaliser les processus internes, en g\u00e9rant les donn\u00e9es en un seul endroit pour diff\u00e9rents canaux. Cela am\u00e9liore l&rsquo;efficacit\u00e9, r\u00e9duit les erreurs et acc\u00e9l\u00e8re la mise sur le march\u00e9 de nouveaux produits.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-time-to-market@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Gains de temps et d&rsquo;argent<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>La gestion manuelle des informations sur plusieurs canaux est chronophage et sujette \u00e0 des erreurs. L&rsquo;automatisation via l&rsquo;activation omnicanale r\u00e9duit les co\u00fbts op\u00e9rationnels et de personnel.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-marketplace@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Adaptabilit\u00e9 aux \u00e9volutions du march\u00e9<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Dans un march\u00e9 \u00e9volutif, les entreprises doivent s&rsquo;adapter rapidement aux changements produits, aux tendances et aux canaux. Une strat\u00e9gie omnicanale permet des mises \u00e0 jour rapides, garantissant que les informations les plus r\u00e9centes sont communiqu\u00e9es aux clients sur tous les canaux.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n                            <div class=\"col-lg-6 text-center image-block\">\n                                            <figure class=\"mb-0\">\n                            <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Web-assets-Call-to-Action-large-app-store@2x-1.png\" alt=\"\">\n                                                    <\/figure>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section id=\"cards-block_ff0c025773aad1a26547e6fa2eab9b84\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Cas d&rsquo;utilisation du Product Cloud d&rsquo;Akeneo  pour l&rsquo;activation omnicanale<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">D\u00e9veloppez une strat\u00e9gie omnicanale performante en veillant \u00e0 un \u00e9quilibre coh\u00e9rent entre le D2C, les retailers, les marketplaces, les magasins et bien plus encore.\u00a0 D\u00e9couvrez comment Akeneo aide \u00e0 mettre en \u0153uvre ces strat\u00e9gies de mise sur le march\u00e9.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Point-of-Sale@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Vendre sur les sites de retailers et les marketplaces                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Reach new audiences and grow your sales with direct connections to leading retailers and marketplaces around the world<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/fr\/sell-on-retailers-marketplaces\/\"><span class=\"initial text\">En savoir plus<\/span><span class=\"background-text\">En savoir plus<\/span><span class=\"hovered text\">En savoir plus<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n<section id=\"assets-articles-block_b8b246549c32ccf5e41c7a7bbba68d23\" class=\" \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4 \">\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-3 g-3\">\n                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/AdobeStock_104469510-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">10 Things to Know About Spring Release 2023 for Akeneo&rsquo;s 10th Anniversary<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    During our PX World Conference, Unlock, in Paris last week, we celebrated not only Akeneo&rsquo;s 10th&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/10-things-to-know-about-spring-release-2023-for-akeneos-10th-anniversary\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"300\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Fred-de-Gombert.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">2019: The Year of Transparency<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    &nbsp;\r\n2019 Arrives with Questions AboundIt is customary at the dawn of a New Year to offer the&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/2019-the-year-of-transparency\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1340\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/11\/AdobeStock_338287575-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">2024 Retail Trend Predictions<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Looking to the coming year, we break down how the retail landscape is evolving to provide consumers&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/top-retail-trends-for-2024\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                            <\/div>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-47918","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;Activation Produit en Omnicanal<\/title>\n<meta name=\"description\" content=\"Une mauvaise exp\u00e9rience produit sur un canal de vente peut entra\u00eener la perte d&#039;un client. 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