{"id":47818,"date":"2021-11-19T07:22:21","date_gmt":"2021-11-19T07:22:21","guid":{"rendered":"https:\/\/www.akeneo.com\/fashion-2\/"},"modified":"2025-02-04T14:37:28","modified_gmt":"2025-02-04T14:37:28","slug":"fashion","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/fashion\/","title":{"rendered":"Mode"},"content":{"rendered":"\n
\n
\n
\n
\n
\n \n \n

Un Nouveau Standard pour la Mode : Alliez Durabilit\u00e9, \u00c9volutivit\u00e9 et Connexion Simplifi\u00e9e avec Akeneo Fashion Cloud<\/h1>\n
\n

Akeneo Fashion Cloud red\u00e9finit la gestion des donn\u00e9es produits pour l’industrie de la mode, en permettant aux marques de cr\u00e9er des exp\u00e9riences produits riches, pertinentes et durables.\u00a0<\/span><\/p>\n

Avec Akeneo PIM \u00e0 la base, la solution permet une gestion optimale des assortiments, des informations sur les tailles et du contenu produit en omnicanal. Cette base solide alimente des applications sp\u00e9cialis\u00e9es pour r\u00e9pondre \u00e0 des besoins en constante \u00e9volution, qu’il s’agisse d’assurer la conformit\u00e9 mondiale avec les passeports num\u00e9rique des produits ou d’analyser les donn\u00e9es pour r\u00e9duire les retours.\u00a0<\/span><\/p>\n

Akeneo Fashion Cloud est la cl\u00e9 du d\u00e9veloppement durable, de l’am\u00e9lioration de la transparence et de la satisfaction des clients.<\/span><\/p>\n <\/div>\n

\n
\n Demandez une d\u00e9mo<\/span>Demandez une d\u00e9mo<\/span>Demandez une d\u00e9mo<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \"\"\n <\/div>\n \n <\/div>\n <\/div>\n\n <\/div>\n<\/section> \n\n\n\n
\n
\n
\n
\n
\n

Les leaders de l’industrie de la mode choisissent Akeneo<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n \n

\n
\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n <\/div>\n
\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n <\/div>\n <\/div>\n <\/div><\/section>\n\n\n
\n \n
\n
\n
\n
\n

Comment Akeneo Fashion Cloud aide les marques de mode ?<\/h2>\n
\n

Akeneo Fashion Cloud permet aux marques de mode de g\u00e9rer les donn\u00e9es produits, d’am\u00e9liorer la collaboration et de cr\u00e9er des exp\u00e9riences produits coh\u00e9rentes et engageantes sur tous les canaux.\u00a0<\/span><\/p>\n

Gr\u00e2ce \u00e0 des outils sur mesure et des workflows innovants, les marques de mode peuvent rester agiles, garantir la coh\u00e9rence de la marque et communiquer avec transparence pour r\u00e9pondre aux attentes de leurs clients.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n \"\"\n <\/div>\n
\n

\n \u00c9l\u00e9gance de l’assortiment <\/h4>\n
\n

Conservez vos informations produits compl\u00e8tes, pr\u00e9cises et centralis\u00e9es dans une source fiable. Akeneo Fashion Cloud garantit la coh\u00e9rence entre toutes les \u00e9quipes, tous les canaux et toutes les r\u00e9gions, am\u00e9liorant ainsi votre image de marque.\u00a0<\/span><\/p>\n

Gr\u00e2ce \u00e0 l’enrichissement intelligent, vos \u00e9quipes peuvent optimiser les workflows, minimiser les t\u00e2ches redondantes et personnaliser les mod\u00e8les de produits pour r\u00e9pondre aux besoins sp\u00e9cifiques et aux variantes de votre marque.<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \"\"\n <\/div>\n
\n

\n L’Harmonie du Style <\/h4>\n
\n

Encouragez la collaboration entre vos \u00e9quipes et partenaires en les invitant \u00e0 travailler dans la m\u00eame plateforme, avec des r\u00f4les et responsabilit\u00e9s clairement d\u00e9finis.<\/span><\/p>\n

Cr\u00e9ez des workflows d’enrichissement personnalis\u00e9s pour garantir des lancements de produits en toute simplicit\u00e9. Allez au-del\u00e0 de l’essentiel en mettant en \u00e9vidence ce qui rend votre marque unique : les opinions des cr\u00e9ateurs, les mat\u00e9riaux durables, les informations sur l’usine, etc.<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \"\"\n <\/div>\n
\n

\n Splendeur du Retail <\/h4>\n
\n

Diffusez facilement des informations produits pr\u00e9cises et coh\u00e9rentes vers les \u00e9quipes internes et les canaux externes.\u00a0<\/span><\/p>\n

Syndiquez efficacement les produits vers les retailers et les marketplaces, en \u00e9liminant les t\u00e2ches manuelles de formatage. Am\u00e9liorez l’exp\u00e9rience num\u00e9rique en g\u00e9n\u00e9rant des codes QR via des applications d\u00e9di\u00e9es dans I’App Store d’Akeneo, en simplifiant la communication des d\u00e9tails des produits aux clients, en permettant la revente sur les marketplaces d’occasion, ou m\u00eame en lan\u00e7ant votre propre plateforme d’occasion.<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n
\n
\n
\n
\n

R\u00e9ussir dans la Nouvelle \u00c8re de la Mode Principaux avantages d’Akeneo Fashion Cloud<\/h2>\n <\/div>\n \n \n <\/div>\n <\/div>\n <\/div>\n
\n
\n\n \n
\n
\n
\n
\n \"\"\n <\/div>\n
\n
Transparence et confiance accrues<\/h6>\n

Akeneo Fashion Cloud permet aux marques de communiquer en toute transparence leurs efforts en mati\u00e8re de d\u00e9veloppement durable, en permettant aux clients d’acc\u00e9der \u00e0 des informations d\u00e9taill\u00e9es sur les mat\u00e9riaux, l’approvisionnement et l’impact des produits.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \"\"\n <\/div>\n
\n
Agilit\u00e9 pour le march\u00e9 de la seconde main<\/h6>\n

Gr\u00e2ce \u00e0 la prise en charge int\u00e9gr\u00e9e des QR codes et des passeports num\u00e9riques des produits, Akeneo Fashion Cloud permet aux marques de se positionner facilement sur le march\u00e9 de la revente.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \"\"\n <\/div>\n
\n
Gestion efficace de l’exp\u00e9rience produit (PXM) <\/h6>\n

Akeneo Fashion Cloud simplifie la gestion de l’exp\u00e9rience produit en centralisant, organisant et diffusant les informations produits, garantissant ainsi la coh\u00e9rence des messages sur l’ensemble des canaux.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \"\"\n <\/div>\n
\n
Int\u00e9gration fluide des exp\u00e9riences en magasin et num\u00e9riques<\/h6>\n

Akeneo Fashion Cloud unifie les exp\u00e9riences num\u00e9riques et en magasin en permettant un acc\u00e8s instantan\u00e9 \u00e0 des donn\u00e9es coh\u00e9rentes et enrichies.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \"\"\n <\/div>\n
\n
Soutenir le d\u00e9veloppement des march\u00e9s mondiaux<\/h6>\n

Con\u00e7u dans une optique d’internationalisation, Akeneo Fashion Cloud permet aux marques de localiser et de g\u00e9rer leurs assortiments pour diff\u00e9rents march\u00e9s, langues et r\u00e9gions.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

\n
\n \"\"\n <\/figure>\n \n <\/div>\n <\/div>\n <\/div>\n<\/section> \n\n\n
\n
\n
\n
\n
\n

Customer Stories<\/h2>\n \n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n \"\" <\/div>\n
\n \n

Kurt Geiger<\/h4>\n\n

\n Kurt Geiger est l’un des plus grands marchands de chaussures de luxe en Europe. Con\u00e7ues \u00e0… <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div>

\n
\n
\n \"\" <\/div>\n
\n \n

Myer<\/h4>\n\n

\n Myer est la plus importante et embl\u00e9matique enseigne de grande distribution australienne, avec… <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div>

\n
\n
\n \"\" <\/div>\n
\n \n

Babolat<\/h4>\n\n

\n Cr\u00e9\u00e9e en 1875, Babolat est une entreprise familiale lyonnaise. Avant de devenir sp\u00e9cialiste de… <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24841,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-47818","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMode | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/fashion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mode | Akeneo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/fr\/fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-04T14:37:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x-958x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"958\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/fashion\/\",\"url\":\"https:\/\/www.akeneo.com\/fr\/fashion\/\",\"name\":\"Mode | Akeneo\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/fashion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/fashion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x.png\",\"datePublished\":\"2021-11-19T07:22:21+00:00\",\"dateModified\":\"2025-02-04T14:37:28+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeneo.com\/fr\/fashion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/fashion\/#primaryimage\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x.png\",\"width\":2021,\"height\":2161},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#website\",\"url\":\"https:\/\/www.akeneo.com\/fr\/\",\"name\":\"Akeneo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeneo.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#organization\",\"name\":\"Akeneo\",\"url\":\"https:\/\/www.akeneo.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"width\":1,\"height\":1,\"caption\":\"Akeneo\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mode | Akeneo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeneo.com\/fr\/fashion\/","og_locale":"fr_FR","og_type":"article","og_title":"Mode | Akeneo","og_url":"https:\/\/www.akeneo.com\/fr\/fashion\/","og_site_name":"Akeneo","article_modified_time":"2025-02-04T14:37:28+00:00","og_image":[{"width":958,"height":1024,"url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x-958x1024.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.akeneo.com\/fr\/fashion\/","url":"https:\/\/www.akeneo.com\/fr\/fashion\/","name":"Mode | Akeneo","isPartOf":{"@id":"https:\/\/www.akeneo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.akeneo.com\/fr\/fashion\/#primaryimage"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/fashion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x.png","datePublished":"2021-11-19T07:22:21+00:00","dateModified":"2025-02-04T14:37:28+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeneo.com\/fr\/fashion\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeneo.com\/fr\/fashion\/#primaryimage","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x.png","width":2021,"height":2161},{"@type":"WebSite","@id":"https:\/\/www.akeneo.com\/fr\/#website","url":"https:\/\/www.akeneo.com\/fr\/","name":"Akeneo","description":"","publisher":{"@id":"https:\/\/www.akeneo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeneo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.akeneo.com\/fr\/#organization","name":"Akeneo","url":"https:\/\/www.akeneo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","width":1,"height":1,"caption":"Akeneo"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/pages\/47818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/comments?post=47818"}],"version-history":[{"count":0,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/pages\/47818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/media\/24841"}],"wp:attachment":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/media?parent=47818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}