{"id":47794,"date":"2021-11-19T07:20:51","date_gmt":"2021-11-19T07:20:51","guid":{"rendered":"https:\/\/www.akeneo.com\/ecommerce-2\/"},"modified":"2025-08-07T09:40:34","modified_gmt":"2025-08-07T09:40:34","slug":"digital-commerce","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/digital-commerce\/","title":{"rendered":"Solution PIM pour l\u2019e-commerce"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Unifier les exp\u00e9riences d&rsquo;achat sur tous les points de contact gr\u00e2ce au commerce num\u00e9rique<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Acc\u00e9dez aux outils dont vous avez besoin pour atteindre facilement vos clients tout au long de leur parcours d&rsquo;achat, qu&rsquo;il s&rsquo;agisse de la phase de d\u00e9couverte, d&rsquo;achat ou de post-achat.<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.akeneo.com\/fr\/demo\/\"><span class=\"initial text\">Demander une d\u00e9mo<\/span><span class=\"background-text\">Demander une d\u00e9mo<\/span><span class=\"hovered text\">Demander une d\u00e9mo<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-ecommerce-hero@2x-1122x1200.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<nav id=\"content-subnav-block_7cc34f7fb1c36c28b6e2a2235c84f91d\" class=\"subnav\">\n  <div class=\"container-xl\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"subnav-inner\">\n                      <ul class=\"subnav-list\">\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/digitize-offline-businesses\/\" class=\"subnav-link\">Digitaliser les activit\u00e9s hors ligne                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/composable-commerce\/\" class=\"subnav-link\">Composable Commerce                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/fr\/commerce-platform-migration\/\" class=\"subnav-link\">Migrer de plateforme de commerce                                          <\/a>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/nav>\n\n\n<section id=\"logos-block_a2e0eaeff02b066a39ed86554bf228dd\" class=\"py-2 py-md-3\">\n            <div class=\"text-editor fs-md text-center mb-1 px-2 text-primary-blackstar fw-normal\">\n        <p>Des entreprises de premier plan choisissent Akeneo pour le e-commerce<\/p>\n      <\/div>\n    \n    \n                  <div class=\"row row-cols-2 row-cols-md-3 row-cols-lg-6 g-3 justify-content-center logos\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/10\/logo-myer@2x-2.png\" alt=\"\">\n                                                            <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/01\/logo-slv@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/05\/logo-rural-king@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/10\/logo-petra-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/10\/logo-obelink@2x-2.png\" alt=\"\">\n                      <\/div> \n          <\/section>\n\n\n<section id=\"cards-block_06bc9fb7382ff9a051ecade81f77029f\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Qu\u2019est ce que le Commerce Num\u00e9rique ?<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Le commerce num\u00e9rique (ou digital) est la strat\u00e9gie qui permet aux consommateurs d&rsquo;acheter des produits de mani\u00e8re unifi\u00e9e tout au long de leur parcours. Cette initiative englobe les personnes, les processus et les technologies afin de garantir une strat\u00e9gie d&rsquo;exp\u00e9rience produit r\u00e9ussie avec des r\u00e9sultats probants en mati\u00e8re d&rsquo;acquisition et de fid\u00e9lisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le commerce num\u00e9rique est un processus strat\u00e9gique continu qui n\u00e9cessite une approche totalement int\u00e9gr\u00e9e du parcours client, ainsi que l&rsquo;implication et la collaboration crois\u00e9e des principales parties prenantes, \u00e0 savoir :<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Marketing@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Marketing                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Acc\u00e9dez \u00e0 des outils permettant d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience d&rsquo;achat gr\u00e2ce \u00e0 un acc\u00e8s facile \u00e0 la personnalisation et \u00e0 l&rsquo;analyse, et optimisez les conversions tout en rationalisant les t\u00e2ches quotidiennes.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/web-assets-teams-internal-operations.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    IT et op\u00e9rations                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Nous vous aidons \u00e0 vous assurer que votre entreprise a acc\u00e8s \u00e0 des syst\u00e8mes fiables, \u00e0 un processus de mise en \u0153uvre sans faille et qu&rsquo;elle peut facilement int\u00e9grer de nouvelles solutions \u00e0 votre infrastructure technologique existante, tout en am\u00e9liorant l&rsquo;efficacit\u00e9 gr\u00e2ce \u00e0 des processus automatis\u00e9s.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Team@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Dirigeants                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Que vous soyez CMO, CDO, CIO ou responsable de la transformation num\u00e9rique, le commerce num\u00e9rique aidera votre entreprise \u00e0 disposer d&rsquo;une vision et d&rsquo;une strat\u00e9gie align\u00e9es qui stimuleront le chiffre d&rsquo;affaires, l&rsquo;efficacit\u00e9 op\u00e9rationnelle et contribueront \u00e0 la r\u00e9alisation d&rsquo;objectifs de transformation plus larges.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  <section class=\"py-6 py-md-8  content-with-icons\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"row\">\n                    <div class=\"col-xxl-10 mx-xxl-auto\">\n                                                    <div class=\"text-center mb-6\">\n                                <h2 class=\"mb-0 text-primary-blackstar fw-medium\">Comment l&rsquo;investissement dans une solution ax\u00e9e sur le commerce num\u00e9rique est avantageux pour votre entreprise ?<\/h2>\n                            <\/div>\n                        \n                        \n                                            <\/div>\n                <\/div>\n                    <\/div>\n        <div class=\"row align-items-center justify-content-between \">\n            <div class=\"col-lg-5\">\n\n                \n                                    <div class=\"vstack gap-3\">\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-increase-conversion@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Augmenter les ventes et le chiffre d&rsquo;affaires \u00e0 long terme<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Favoriser l&rsquo;engagement et augmenter les conversions gr\u00e2ce \u00e0 une exp\u00e9rience d&rsquo;achat unifi\u00e9e permet de toucher un public plus large et de mettre en place des strat\u00e9gies marketing plus efficaces.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-analytics@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Flexibilit\u00e9 et \u00e9volutivit\u00e9<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Adaptez-vous rapidement gr\u00e2ce aux outils n\u00e9cessaires pour lancer des produits, modifier les prix ou mettre \u00e0 jour les campagnes en quelques clics, sans investir dans une infrastructure co\u00fbteuse.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-cost@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Offrir commodit\u00e9 et personnalisation<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Offrez un acc\u00e8s 24\/7 \u00e0 vos canaux d&rsquo;achat et int\u00e9grez facilement des techniques de personnalisation rentables.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-data@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Prendre des d\u00e9cisions bas\u00e9es sur les donn\u00e9es<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Am\u00e9liorez l&rsquo;exp\u00e9rience client et optimisez votre offre en acc\u00e9dant aux pr\u00e9f\u00e9rences, comportements et habitudes d&rsquo;achat des clients.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-raise@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">\u00c9largir l\u2019audience<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>\u00c9tendez facilement votre pr\u00e9sence au-del\u00e0 de vos march\u00e9s locaux pour acc\u00e9der \u00e0 de nouvelles perspectives de croissance et \u00e0 une client\u00e8le diversifi\u00e9e.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-marketplace@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">S&rsquo;adapter facilement \u00e0 l&rsquo;\u00e9volution du comportement des consommateurs<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Offrez aux consommateurs la flexibilit\u00e9 de choisir o\u00f9 acheter avec une exp\u00e9rience en libre-service, renfor\u00e7ant ainsi l&rsquo;engagement de votre audience.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n                            <div class=\"col-lg-6 text-center image-block\">\n                                            <figure class=\"mb-0\">\n                            <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/digitalcommerce_focusedsolution_1200x1200.png\" alt=\"\">\n                                                    <\/figure>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section id=\"cards-block_1ec0c7a4b35b76486a9c06c2a9b36609\" class=\" position-relative py-6 py-md-8  \">\n      <div class=\"block-background block-background-bottom\"><\/div>\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Cas d&rsquo;utilisation d&rsquo;Akeneo Product Cloud pour le commerce num\u00e9rique<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Impl\u00e9mentez une strat\u00e9gie de commerce num\u00e9rique qui permet \u00e0 votre entreprise de disposer des outils et de la flexibilit\u00e9 n\u00e9cessaires \u00e0 l&rsquo;efficacit\u00e9 op\u00e9rationnelle et \u00e0 l&rsquo;exp\u00e9rience produit unifi\u00e9e source de revenus.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:15rem\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-ecommerce-hero@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Digitaliser les activit\u00e9s hors ligne                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">R\u00e9pondez aux exigences croissantes du num\u00e9rique et d\u00e9couvrez comment vous pouvez commencer \u00e0 remplacer les catalogues de vente en gros et les processus de commandes t\u00e9l\u00e9phoniques par des sites web et mettre en place un suivi de l&rsquo;ex\u00e9cution des commandes pour aider votre entreprise \u00e0 r\u00e9pondre aux besoins croissants de vos acheteurs et de vos services commerciaux.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/fr\/digitize-offline-businesses\/\"><span class=\"initial text\">En savoir plus<\/span><span class=\"background-text\">En savoir plus<\/span><span class=\"hovered text\">En savoir plus<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:15rem\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/12\/web-assets-solutions-composable-commerce-hero@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Commerce Composable                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Introduisez de nouvelles solutions technologiques qui permettront \u00e0 votre entreprise d&rsquo;\u00eatre plus agile et plus flexible lors de la cr\u00e9ation et de la refonte de produits et de l&rsquo;exp\u00e9rience client. Cette approche vous aidera \u00e0 ne plus d\u00e9pendre des mises \u00e0 jour traditionnelles des syst\u00e8mes de front et back-end.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-primary\" href=\"\"><span class=\"initial text\">En savoir plus<\/span><span class=\"background-text\">En savoir plus<\/span><span class=\"hovered text\">En savoir plus<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:15rem\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Commerce-Platform-Migration_hero_1010x1080.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Migrer de plateforme de commerce                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">La refonte de votre solution de commerce num\u00e9rique est une t\u00e2che d&rsquo;envergure qui ne se r\u00e9sume pas \u00e0 la s\u00e9lection d&rsquo;un nouvel outil et \u00e0 appuyer sur le d\u00e9clencheur. Vous devrez avoir acc\u00e8s \u00e0 un r\u00e9f\u00e9rentiel central d&rsquo;informations produits fiables qui servira de base au bon d\u00e9roulement de votre projet.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/fr\/commerce-platform-migration\/\"><span class=\"initial text\">En savoir plus<\/span><span class=\"background-text\">En savoir plus<\/span><span class=\"hovered text\">En savoir plus<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n<section id=\"assets-articles-block_d179822484c96e3e6e37586d56d54d59\" class=\"py-6 py-md-8 bg-light\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4  text-center\">\n                                            <h2 class=\"mb-0 text-primary-blackstar\">Articles Similaires<\/h2>\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-3 g-3\">\n                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/07\/1040x640@2x.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Le Guide Complet du Commerce Num\u00e9rique<\/h4>\n\n                            <p class=\"article-card-excerpt\"><\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/guide-commerce-numerique\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"9216\" height=\"6144\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/08\/AdobeStock_549745269.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">AI, VR, &#038; Social Media: The Future of Digital Commerce<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    The future of digital retail holds immense potential, fueled by advancements that were once only&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/the-future-of-digital-commerce\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/08\/MDM-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Choisir une solution PIM ou MDM pour la gestion des donn\u00e9es ?<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Les solutions PIM et MDM sont cruciales pour 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