{"id":47776,"date":"2021-11-16T09:14:39","date_gmt":"2021-11-16T09:14:39","guid":{"rendered":"https:\/\/www.akeneo.com\/akeneo-2\/"},"modified":"2026-04-10T09:24:16","modified_gmt":"2026-04-10T09:24:16","slug":"akeneo","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/","title":{"rendered":"Homepage"},"content":{"rendered":"\n  \n<section id=\"hero-block_863163cf174fd8402d43d70a7f3a3828\" class=\"hero hero-vertical  hero-purple text-center\">\n    <div class=\"container\">\n                    <h1 class=\"hero-title\">Entrez dans le commerce agentique.<br> <span>Gardez le contr\u00f4le gr\u00e2ce \u00e0 la gouvernance.<\/span><\/h1>\n        \n                    <div class=\"hero-text\">\n                <p><span style=\"font-weight: 400;\">La donn\u00e9e produit est le socle de la performance de votre entreprise. Avec Akeneo, des agents d\u2019IA pilotent et orchestrent vos donn\u00e9es en temps r\u00e9el, \u00e0 chaque \u00e9tape du cycle de vie produit, pour booster le trafic, les conversions et la visibilit\u00e9 aupr\u00e8s des moteurs d\u2019IA. Ainsi, votre catalogue n\u2019est pas simplement g\u00e9r\u00e9, il performe.<\/span><\/p>\n            <\/div>\n        \n                    <div class=\"hero-buttons\">\n                                                            <div>\n                            <a class=\"btn btn-outline-secondary btn-lg\" href=\"https:\/\/start.akeneo.com\/register\"><span class=\"initial text\">Essayer gratuitement<\/span><span class=\"background-text\">Essayer gratuitement<\/span><span class=\"hovered text\">Essayer gratuitement<\/span><\/a>                        <\/div>\n                                                                                <div>\n                            <a class=\"btn btn-primary btn-lg\" href=\"\/demo\/\"><span class=\"initial text\">Demander une d\u00e9mo<\/span><span class=\"background-text\">Demander une d\u00e9mo<\/span><span class=\"hovered text\">Demander une d\u00e9mo<\/span><\/a>                        <\/div>\n                                                <\/div>\n        \n                    \n                                    <div>\n                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/hero_image-1200x573.png\" alt=\"\">\n                    <\/div>\n                            \n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"logos-block_3b6533b2cb29234fa82b970f375fa67f\" class=\"py-2 py-md-3\">\n      \n    \n                <div class=\"logos\">    \n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-american-eagle.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-clarks.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-steelcase-store.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/Snipes_logo.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-biscuit.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/logo-rexel@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-jlr.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/07\/logo-mannhummel@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-RDO-equip.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-fanatics.svg\" alt=\"\">\n                      <\/div>\n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-american-eagle.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-clarks.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-steelcase-store.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/Snipes_logo.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-biscuit.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/logo-rexel@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-jlr.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/07\/logo-mannhummel@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-RDO-equip.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-fanatics.svg\" alt=\"\">\n                      <\/div>\n      <\/div>\n          <\/section>\n\n\n<section id=\"responsive-cards-block_d6110cd14789b10bcb6538a6685786b7\" class=\"responsive-cards  py-md-5 py-3 \">\n  <div class=\"container\">\n            <h2 class=\"text-center mb-3\">Le Product Cloud pens\u00e9 pour l\u2019Agentique<\/h2>\n                <p class=\"text-center\">Orchestrez vos donn\u00e9es produits tout au long de leur cycle de vie gr\u00e2ce \u00e0 des agents d\u2019IA int\u00e9gr\u00e9s \u00e0 chaque \u00e9tape. Vos donn\u00e9es sont continuellement optimis\u00e9es et pr\u00eates \u00e0 performer sur tous vos canaux. Les signaux du march\u00e9, issus de chaque canal, alimentent votre PIM pour adapter vos donn\u00e9es produits en continu et am\u00e9liorer la performance commerciale.<\/p> \n    \n                        <div class=\"loop-wrapper\">\n                 \n                    <div class=\"loop\">\n                        <div class=\"icon-text-wrap\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-update@2x.svg\" alt=\"\">\n                            <h5>Market Signals<\/h5>\n                        <\/div>\n                                                    <a class=\"btn btn-primary\" href=\"\/px-insights\/\"><span class=\"initial text\">En savoir plus<\/span><span class=\"background-text\">En savoir plus<\/span><span class=\"hovered text\">En savoir plus<\/span><\/a>                                            <\/div>\n                                <div class=\"swiper mtop-10 \" data-columns=\"4\">\n                <div class=\"swiper-wrapper\">\n                                            \n<div class=\"swiper-slide inverse-card\">\n    <div class=\"card-body\">\n        <h5>Data Onboarding and Management<\/h5>\n                    <a class=\" px-0 \" href=\"\/supplier-data-manager\/\"><span class=\"initial text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>            <\/div>\n    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/data_onboarding_v1_2x.webp\" alt=\"\">\n<\/div>\n                                                        \n<div class=\"swiper-slide inverse-card\">\n    <div class=\"card-body\">\n        <h5>Product Information Management (PIM)<\/h5>\n                    <a class=\" px-0 \" href=\"\/akeneo-pim\/\"><span class=\"initial text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>            <\/div>\n    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/pim_v1_2x.webp\" alt=\"\">\n<\/div>\n                                                        \n<div class=\"swiper-slide inverse-card\">\n    <div class=\"card-body\">\n        <h5>Digital Asset Management (DAM)<\/h5>\n                    <a class=\" px-0 \" href=\"\/akeneo-dam\/\"><span class=\"initial text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>            <\/div>\n    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/dam_v1_2x.webp\" alt=\"\">\n<\/div>\n                                                        \n<div class=\"swiper-slide inverse-card\">\n    <div class=\"card-body\">\n        <h5>Syndication<\/h5>\n                    <a class=\" px-0 \" href=\"\/activation\/\"><span class=\"initial text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">En savoir plus<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>            <\/div>\n    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/syndication_v1_2x.webp\" alt=\"\">\n<\/div>\n                                                <\/div>\n                <div class=\"swiper-pagination\"><\/div>\n                <\/div><!-- \/.swiper -->\n            <\/div><!-- \/.loop-wrapper -->\n                                <div class=\"single-column-cards mt-3\">\n                                    \n<div class=\"full-length-card\">\n    <div class=\"card-content text-center\">\n                    <div class=\"img-wrap\">\n                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Ai_icon.svg\" alt=\"\">\n            <\/div>\n                            <h5>Une solution unifi\u00e9e, aliment\u00e9e par la gouvernance des donn\u00e9es de r\u00e9f\u00e9rence et un moteur d&rsquo;agents.<\/h5>\n                    <\/div>\n<\/div>\n                            <\/div>\n              <\/div>\n<\/section>\n\n\n\n  \n<section id=\"accordion-block_7a49ab40e0517f6eed70c903169b2b2a\" class=\"accordion-autoplay-wrapper bg-light py-4 py-md-6\" data-scroll>\n    <div class=\"container\">\n        <div class=\"accordion-header mb-3 text-center\">\n            <h2>Le Product Cloud Agentique \u00e0 l&rsquo;Ere de l\u2019IA.<\/h2>\n        <\/div>\n        <div class=\"row\">\n            <div class=\"col-lg-5 me-auto\">\n                                    <div class=\"accordion accordion-autoplay\" id=\"accordionStepsImages-accordion-block_7a49ab40e0517f6eed70c903169b2b2a\">\n                                                    <div class=\"accordion-item\">\n                                <h4 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-0\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-0\">\n                                        L\u2019Intelligence Produit, version Agentique                                    <\/button>\n                                <\/h4>\n                                <div id=\"stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionStepsImages-accordion-block_7a49ab40e0517f6eed70c903169b2b2a\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <p><span style=\"font-weight: 400;\">La flotte d\u2019agents d\u2019IA d\u2019Akeneo travaille avec vos \u00e9quipes : elle identifie les manques, d\u00e9tecte les incoh\u00e9rences et vous aide \u00e0 prendre de meilleures d\u00e9cisions sur vos donn\u00e9es, plus rapidement et \u00e0 grande \u00e9chelle<\/span><\/p>\n                                        <\/div>\n                                                                                    <a class=\" c-link\" href=\"\/akeneo-pim\/\">En savoir plus<svg class=\"svg-icon \"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h4 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-1\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-1\">\n                                        Des Signaux March\u00e9 pour Am\u00e9liorer vos Donn\u00e9es Produits                                    <\/button>\n                                <\/h4>\n                                <div id=\"stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_7a49ab40e0517f6eed70c903169b2b2a\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <p><span style=\"font-weight: 400;\">PX Insights analyse la performance de vos produits sur les diff\u00e9rents canaux et dans la recherche pilot\u00e9e par l\u2019IA, et transforme les signaux march\u00e9 et les intentions en informations exploitables pour votre PIM. <\/span><\/p>\n                                        <\/div>\n                                                                                    <a class=\" c-link\" href=\"\/px-insights\/\">En savoir plus<svg class=\"svg-icon \"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h4 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-2\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-2\">\n                                        Mapping Automatis\u00e9 par IA &#038; Canaux Agentiques                                    <\/button>\n                                <\/h4>\n                                <div id=\"stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_7a49ab40e0517f6eed70c903169b2b2a\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <p><span style=\"font-weight: 400;\">Syndiquez facilement vos produits sur les marketplaces en diffusant des donn\u00e9es produits parfaitement mapp\u00e9es sur chaque canal. Le mapping automatis\u00e9 par l\u2019IA \u00e9limine les t\u00e2ches manuelles et maintient votre catalogue \u00e0 jour, malgr\u00e9 l\u2019\u00e9volution constante des exigences des canaux.<\/span><\/p>\n                                        <\/div>\n                                                                                    <a class=\" c-link\" href=\"\/activation\/\">En savoir plus<svg class=\"svg-icon \"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h4 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-3\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-3\">\n                                        Enrichissement des Textes et des Images                                    <\/button>\n                                <\/h4>\n                                <div id=\"stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_7a49ab40e0517f6eed70c903169b2b2a\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <p><span style=\"font-weight: 400;\">\u00a0D\u00e9veloppez vos contenus produits gr\u00e2ce \u00e0 l\u2019IA g\u00e9n\u00e9rative d\u2019Akeneo, sans compromettre la pr\u00e9cision ni votre image de marque. Connectez votre propre LLM pour appliquer votre gouvernance, exploiter vos donn\u00e9es propri\u00e9taires et agir sur tous vos canaux.<\/span><\/p>\n                                        <\/div>\n                                                                                    <a class=\" c-link\" href=\"\/akeneo-pim\/\">En savoir plus<svg class=\"svg-icon \"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h4 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-4\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-4\">\n                                        Extraction par IA : du chaos fournisseur \u00e0 des donn\u00e9es produits fiables                                    <\/button>\n                                <\/h4>\n                                <div id=\"stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-4\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_7a49ab40e0517f6eed70c903169b2b2a\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <p><span style=\"font-weight: 400;\">Le Supplier Data Manager d\u2019Akeneo utilise l\u2019IA pour extraire, mapper, cat\u00e9goriser et normaliser automatiquement les informations produits, quel que soit le format fournisseur. R\u00e9sultat : des donn\u00e9es propres et exploitables d\u00e8s leur int\u00e9gration dans votre catalogue.<\/span><\/p>\n                                        <\/div>\n                                                                                    <a class=\" c-link\" href=\"\/supplier-data-manager\/\">En savoir plus<svg class=\"svg-icon \"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n            <div class=\"col-lg-6\">\n                                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/ask_ziggy-800x800.png\" alt=\"\" class=\"accordion-image active\" id=\"img-stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-0\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/market_signals2-1-800x800.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-1\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/AI-automated-mapping-800x800.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-2\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/GenAI-800x800.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-3\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Supplier-800x800.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_7a49ab40e0517f6eed70c903169b2b2a-4\">\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n  \n\n\n<section id=\"content-block_84a9faac8387de9747a13991e5c34285\" class=\"py-6 py-md-8 bg-secondary\">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-90 mx-auto\">\n                                            <h2 class=\"text-light\">Extensibilit\u00e9 totale<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-light\">\n                                                    <p><span style=\"font-weight: 400;\">Ma\u00eetrisez vos donn\u00e9es produits au c\u0153ur de votre \u00e9cosyst\u00e8me, puis d\u00e9ployez-les partout. Alimentez toutes vos technologies connect\u00e9es \u2014 eCommerce, marketplaces, protocoles de commerce agentique, ERP ou DAM. APIs, MCP et extensibilit\u00e9 compl\u00e8te inclus. Lancez-vous dans le vibe coding sur votre PIM d\u00e8s aujourd\u2019hui.<\/span><\/p>\n                                                                    <\/div>\n                                                                        <a class=\"d-inline-block fs-md fw-medium mt-2 btn btn-primary\" href=\"\/integrations\/\"><span class=\"initial text\">D\u00e9couvrir les int\u00e9grations<\/span><span class=\"background-text\">D\u00e9couvrir les int\u00e9grations<\/span><span class=\"hovered text\">D\u00e9couvrir les int\u00e9grations<\/span><\/a>                                                            <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Frame-1000001073-1200x688.png\" alt=\"\">\n                                                            <div class=\"torch-overlay\"><\/div>\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"carousel-cards-block_7f5f3e408c65ea42829ad6466300a292\" class=\"carousel-cards  py-md-6 py-3 bg-light\">\n  <div class=\"container\">\n    <div class=\"title-wrapper mb-4\">\n                    <h2 class=\"mb-0\">Adopt\u00e9 par les plus grandes marques dans le monde<\/h2>\n                <a class=\"btn btn-primary\" href=\"\/customer-story\/\"><span class=\"initial text\">Voir le potentiel de la solution<\/span><span class=\"background-text\">Voir le potentiel de la solution<\/span><span class=\"hovered text\">Voir le potentiel de la solution<\/span><\/a>    <\/div>\n\n            <div class=\"swiper swiper-overflow\">\n            <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Rexel_2-1024x683-1.jpg')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Rexel-White.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">Classer 12 000 produits en 3 mois, au lieu de 3 ans.<\/h5>\n                                <p>Avec Supplier Data Manager, 98% de pr\u00e9cision dans la classification.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/fr\/customer-story\/rexel\/\"><span class=\"initial text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/C-lifestyle2.jpg')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Remy-Cointreau-White.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">Lancer un nouveau march\u00e9 eCommerce en 2 mois et demi.<\/h5>\n                                <p>12 marques de spiritueux premium g\u00e9r\u00e9es via des tableurs et des emails. En unifiant leurs donn\u00e9es produits, ils ont r\u00e9duit le temps de lancement d\u2019un nouveau site eCommerce \u00e0 2,5 mois.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/fr\/customer-story\/remy-cointreau\/\"><span class=\"initial text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/intersport-tienda-interior-728.jpg')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Intersport-White.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">8 heures gagn\u00e9es par semaine sur la classification produit.<\/h5>\n                                <p>Gr\u00e2ce \u00e0 Akeneo et \u00e0 l\u2019IA, le temps de classification des nouveaux produits a \u00e9t\u00e9 divis\u00e9 par deux, avec 95% de pr\u00e9cision et 18 heures lib\u00e9r\u00e9es chaque semaine pour les \u00e9quipes data.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/fr\/customer-story\/intersport\/\"><span class=\"initial text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/ZV-ANNECY-1.webp')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Zadig-Voltaire-White.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">Une source unique de v\u00e9rit\u00e9 pour une marque de mode mondiale.<\/h5>\n                                <p>Centralisation des informations produits sur tous les march\u00e9s et canaux, rempla\u00e7ant des processus fragment\u00e9s et permettant aux \u00e9quipes de lancer leurs collections plus rapidement.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/fr\/customer-story\/zadigvoltaire\/\"><span class=\"initial text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/575-magasins-enseigne-schmidt.webp')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/schmidt.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">G\u00e9rer des millions de configurations produits en toute simplicit\u00e9.<\/h5>\n                                <p>Une flexibilit\u00e9 permettant de g\u00e9rer des millions de variantes tout en garantissant des donn\u00e9es produits coh\u00e9rentes et de qualit\u00e9 sur tous les canaux et aupr\u00e8s de tous les partenaires.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/fr\/customer-story\/schmidt-groupe\/\"><span class=\"initial text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/envie-d-une-petite-pause.jpg')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/FranPrix-White.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">2,5 jours gagn\u00e9s chaque semaine en sortant des tableurs Excel.<\/h5>\n                                <p>Apr\u00e8s une gestion manuelle des donn\u00e9es produits sur Excel, les \u00e9quipes ont repris le contr\u00f4le et gagn\u00e9 en rapidit\u00e9 pour alimenter les marketplaces en temps r\u00e9el.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/fr\/customer-story\/franprix\/\"><span class=\"initial text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Golden-Hall-Sandro-2.jpg')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/SMCP.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">Des contenus produits coh\u00e9rents pour quatre marques de mode.<\/h5>\n                                <p>Quatre identit\u00e9s de marque distinctes, un d\u00e9fi commun : g\u00e9rer les exp\u00e9riences omnicanales sans compromettre l\u2019identit\u00e9 de chaque marque.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/fr\/customer-story\/smcp\/\"><span class=\"initial text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Lire l&rsquo;histoire compl\u00e8te<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n        <div class=\"carousel-cards-nav\">\n            <button class=\"carousel-cards-btn carousel-cards-btn-prev\" aria-label=\"Previous slide\">\n                <svg width=\"54\" height=\"54\" viewBox=\"0 0 54 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <rect x=\"0.5\" y=\"0.5\" width=\"53\" height=\"53\" rx=\"26.5\" stroke=\"#994AFF\"\/>\n                    <path d=\"M20 27H34\" stroke=\"#994AFF\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M27 20L34 27L27 34\" stroke=\"#994AFF\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                <\/svg>\n            <\/button>\n            <button class=\"carousel-cards-btn carousel-cards-btn-next\" aria-label=\"Next slide\">\n                <svg width=\"54\" height=\"54\" viewBox=\"0 0 54 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <rect x=\"0.5\" y=\"0.5\" width=\"53\" height=\"53\" rx=\"26.5\" stroke=\"#994AFF\"\/>\n                    <path d=\"M20 27H34\" stroke=\"#994AFF\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M27 20L34 27L27 34\" stroke=\"#994AFF\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                <\/svg>\n            <\/button>\n        <\/div>\n      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href=\"\/white-paper\/akeneo-named-a-leader-in-the-idc-marketscape-for-pxm-and-pim\/\"><span class=\"initial text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>        <\/div>\n    <\/div>\n                                                        \n<div class=\"swiper-slide 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href=\"\/white-paper\/info-tech-names-akeneo-four-time-leader-in-pim\/\"><span class=\"initial text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>        <\/div>\n    <\/div>\n                                                <\/div>\n                <div class=\"swiper-pagination\"><\/div>\n                <\/div><!-- \/.swiper -->\n            <\/div><!-- \/.loop-wrapper -->\n              <\/div>\n<\/section>\n\n\n\n<section id=\"cta-block_d414069c0ff373cb581e6505bf913004\" class=\"cta-center py-8\" style=\"background-image: url(https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/cta-bg.png)\">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-lg-5 text-center\">\n                                    <h2 class=\"cta-title text-gray-100\">Pr\u00eat \u00e0 reprendre le contr\u00f4le de vos donn\u00e9es produits et exploiter tout le potentiel de l\u2019IA ?<\/h2>\n                                                    <div class=\"cta-text text-gray-100\">\n                        <p>Nettoyez, gouvernez et activez vos donn\u00e9es pour alimenter des exp\u00e9riences produits sur tous vos canaux, y compris les moteurs et agents d\u2019IA.<\/p>\n                    <\/div>\n                                                    <div class=\"cta-buttons justify-content-center\">\n                                                    <div>\n                                <a class=\"btn-lg btn btn-outline-secondary\" href=\"https:\/\/start.akeneo.com\/register\" target=\"_blank\"><span class=\"initial text\">D\u00e9couvrir le fonctionnement<\/span><span class=\"background-text\">D\u00e9couvrir le fonctionnement<\/span><span class=\"hovered text\">D\u00e9couvrir le fonctionnement<\/span><\/a>                            <\/div>\n                                                    <div>\n                                <a class=\"btn-lg btn btn-primary\" href=\"https:\/\/akeneo.com\/demo\/\"><span class=\"initial text\">\u00c9changer avec un expert<\/span><span class=\"background-text\">\u00c9changer avec un expert<\/span><span class=\"hovered text\">\u00c9changer avec un expert<\/span><\/a>                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n  \n<section id=\"accordion-block_1c355b4ee79a48df31f3716c055b4d87\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-lg-7 col-md-10 col-12\">\n                <div class=\"text-center mb-4\">\n                                            <h2 class=\"mb-0\">Frequently Asked Questions<\/h2>\n                                        \n                <\/div>\n                                    <div class=\"accordion accordion-basic\" id=\"accordionBasic-accordion-block_1c355b4ee79a48df31f3716c055b4d87\">\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_1c355b4ee79a48df31f3716c055b4d87-0\" aria-expanded=\"true\" aria-controls=\"collapseOne\">\n                                        Quels enjeux m\u00e9tiers Akeneo permet de r\u00e9soudre ?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_1c355b4ee79a48df31f3716c055b4d87-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionBasic-accordion-block_1c355b4ee79a48df31f3716c055b4d87\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo accompagne les entreprises dans la centralisation, l\u2019enrichissement, l\u2019optimisation et l\u2019activation de leurs informations produits afin de garantir des exp\u00e9riences produits coh\u00e9rentes et perfor\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo accompagne les entreprises dans la centralisation, l\u2019enrichissement, l\u2019optimisation et l\u2019activation de leurs informations produits afin de garantir des exp\u00e9riences produits coh\u00e9rentes et performantes sur tous les canaux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans de nombreuses organisations, les donn\u00e9es produits sont dispers\u00e9es entre fichiers Excel, ERP, plateformes E-Commerce et portails fournisseurs. Cette fragmentation entra\u00eene des descriptions incoh\u00e9rentes, des lancements produits ralentis, des inefficacit\u00e9s internes et, in fine, une exp\u00e9rience client d\u00e9grad\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Akeneo Product Cloud constitue une source unique de v\u00e9rit\u00e9s pour vos donn\u00e9es produits et permet notamment de :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimiser les donn\u00e9es produits pour les LLM et les exp\u00e9riences de recherche bas\u00e9es sur l\u2019IA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supprimer les silos et les incoh\u00e9rences de donn\u00e9es<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acc\u00e9l\u00e9rer le time-to-market des nouveaux produits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am\u00e9liorer la qualit\u00e9 et la compl\u00e9tude des informations produits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9duire les retours li\u00e9s \u00e0 des informations incompl\u00e8tes ou erron\u00e9es<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9ployer efficacement sur l\u2019E-Commerce, les marketplaces, le print et les points de vente<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adapter et localiser les contenus produits pour les march\u00e9s internationaux<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En structurant et en industrialisant la gestion des donn\u00e9es produits, Akeneo permet aux \u00e9quipes marketing, E-Commerce et produit de gagner en efficacit\u00e9, tout en am\u00e9liorant l\u2019exp\u00e9rience produit. Un levier direct de conversion et de chiffre d\u2019affaires.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_1c355b4ee79a48df31f3716c055b4d87-1\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Comment Akeneo aide les entreprises \u00e0 pr\u00e9parer leurs donn\u00e9es produits pour l\u2019IA ?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_1c355b4ee79a48df31f3716c055b4d87-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_1c355b4ee79a48df31f3716c055b4d87\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo fournit le socle de \u00ab Product Data Intelligence \u00bb indispensable pour alimenter les \u00e9cosyst\u00e8mes d\u2019intelligence artificielle modernes. Pour \u00eatre r\u00e9ellement performante, l\u2019IA ne peut pas se conten\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo fournit le socle de \u00ab Product Data Intelligence \u00bb indispensable pour alimenter les \u00e9cosyst\u00e8mes d\u2019intelligence artificielle modernes. Pour \u00eatre r\u00e9ellement performante, l\u2019IA ne peut pas se contenter de donn\u00e9es brutes : elle a besoin de donn\u00e9es produits structur\u00e9es, contextualis\u00e9es et exploitables.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Akeneo pr\u00e9pare les entreprises \u00e0 trois enjeux majeurs li\u00e9s \u00e0 l\u2019IA :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pr\u00e9paration \u00e0 l\u2019IA g\u00e9n\u00e9rative (GenAI) : <\/b><span style=\"font-weight: 400;\">Akeneo centralise et enrichit les attributs techniques et marketing. Ainsi, lorsque des outils d\u2019IA g\u00e9n\u00e9rative exploitent ces donn\u00e9es, ils produisent des contenus fiables, coh\u00e9rents avec la marque et conformes aux standards qualit\u00e9, en limitant les risques d\u2019erreurs ou d\u2019\u00ab hallucinations \u00bb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Generative Engine Optimization (GEO) :<\/b><span style=\"font-weight: 400;\"> L\u00e0 o\u00f9 le SEO visait \u00e0 optimiser le positionnement via des liens, le GEO vise \u00e0 optimiser la pr\u00e9sence dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par des moteurs d\u2019IA (comme ChatGPT ou Perplexity). Akeneo structure les donn\u00e9es produits avec des attributs selon des standards compatibles avec les balisages structur\u00e9s, afin de faciliter leur compr\u00e9hension, leur interpr\u00e9tation et leur recommandation par les moteurs g\u00e9n\u00e9ratifs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acc\u00e9l\u00e9rer les projets digitaux et les d\u00e9veloppements assist\u00e9s par l\u2019IA :<\/b><span style=\"font-weight: 400;\"> Les \u00e9quipes techniques utilisent de plus en plus l\u2019IA pour prototyper, d\u00e9velopper et d\u00e9ployer rapidement de nouvelles fonctionnalit\u00e9s. Encore faut-il pouvoir s\u2019appuyer sur des donn\u00e9es compl\u00e8tes et accessibles. Gr\u00e2ce \u00e0 un r\u00e9f\u00e9rentiel centralis\u00e9 et accessible via API, Akeneo fournit un socle fiable qui permet de concevoir plus rapidement des applications, des exp\u00e9riences E-Commerce ou des services innovants, sans \u00eatre frein\u00e9 par des silos de donn\u00e9es.<\/span><\/li>\n<\/ul>\n<p><b>Concr\u00e8tement, Akeneo agit \u00e0 quatre niveaux :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Centralisation<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Mise en place d\u2019une source unique de donn\u00e9es produits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Structuration<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Standardisation des attributs pour garantir leur exploitation sur tous les canaux et par les syst\u00e8mes d\u2019IA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gouvernance et compl\u00e9tude<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">D\u00e9finition de r\u00e8gles de qualit\u00e9 garantissant des donn\u00e9es produits compl\u00e8tes et exploitables.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enrichissement<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Ajout d\u2019informations descriptives et contextuelles pour valoriser pleinement la proposition de valeur des produits.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En consid\u00e9rant les donn\u00e9es produits comme un actif strat\u00e9gique \u00e0 optimiser en continu, Akeneo permet aux entreprises de tirer pleinement parti des opportunit\u00e9s offertes par l\u2019intelligence artificielle.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_1c355b4ee79a48df31f3716c055b4d87-2\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        En quoi Akeneo PIM se distingue-t-il d\u2019un ERP, d\u2019un DAM ou d\u2019un MDM ?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_1c355b4ee79a48df31f3716c055b4d87-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_1c355b4ee79a48df31f3716c055b4d87\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo PIM est con\u00e7u sp\u00e9cifiquement pour centraliser, enrichir, piloter et diffuser les donn\u00e9es produits destin\u00e9es au commerce. Les ERP, DAM et MDM r\u00e9pondent \u00e0 d\u2019autres Ces solutions peuvent toutes co\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo PIM est con\u00e7u sp\u00e9cifiquement pour centraliser, enrichir, piloter et diffuser les donn\u00e9es produits destin\u00e9es au commerce. Les ERP, DAM et MDM r\u00e9pondent \u00e0 d\u2019autres Ces solutions peuvent toutes contenir des informations li\u00e9es aux produits, mais elles n\u2019ont ni la m\u00eame finalit\u00e9 ni les m\u00eames priorit\u00e9s. L\u2019ERP pilote l\u2019activit\u00e9 op\u00e9rationnelle, le DAM g\u00e8re les m\u00e9dias, le MDM gouverne les donn\u00e9es de r\u00e9f\u00e9rence. Le PIM, lui, est d\u00e9di\u00e9 \u00e0 la gestion et \u00e0 l\u2019optimisation de l\u2019exp\u00e9rience produit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici comment les r\u00f4les se diff\u00e9rencient concr\u00e8tement :<\/span><\/p>\n<p><b>ERP (Enterprise Resource Planning) : <\/b><span style=\"font-weight: 400;\">Un ERP g\u00e8re les donn\u00e9es transactionnelles et op\u00e9rationnelles : stocks, prix, commandes, facturation, logistique. Il n\u2019est pas con\u00e7u pour enrichir des contenus marketing, structurer des attributs produits d\u00e9taill\u00e9s ou orchestrer une diffusion omnicanale.<\/span><\/p>\n<p><b>DAM (Digital Asset Management) : <\/b><span style=\"font-weight: 400;\">Un DAM centralise et organise les ressources digitales (images, vid\u00e9os, fiches techniques, documents). En revanche, il ne structure pas les attributs produits, ne contr\u00f4le pas la qualit\u00e9 des donn\u00e9es et ne pilote pas les workflows d\u2019enrichissement.<\/span><\/p>\n<p><b>MDM (Master Data Management) : <\/b><span style=\"font-weight: 400;\">Un MDM assure la gouvernance des donn\u00e9es de r\u00e9f\u00e9rence de l\u2019entreprise (clients, fournisseurs, produits, etc.) \u00e0 un niveau global. Il vise la coh\u00e9rence des donn\u00e9es \u00e0 l\u2019\u00e9chelle du syst\u00e8me d\u2019information, mais n\u2019a pas pour vocation d\u2019optimiser les contenus produits pour le commerce ou l\u2019exp\u00e9rience client.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_1c355b4ee79a48df31f3716c055b4d87-3\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Quels types d\u2019entreprises utilisent Akeneo ?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_1c355b4ee79a48df31f3716c055b4d87-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_1c355b4ee79a48df31f3716c055b4d87\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo est utilis\u00e9 par des entreprises de taille interm\u00e9diaire et des grands groupes (marques, fabricants, distributeurs et retailers) qui g\u00e8rent des catalogues produits volumineux et complexes, distr\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo est utilis\u00e9 par des entreprises de taille interm\u00e9diaire et des grands groupes (marques, fabricants, distributeurs et retailers) qui g\u00e8rent des catalogues produits volumineux et complexes, distribu\u00e9s sur plusieurs canaux de vente.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ces entreprises commercialisent leurs produits via des sites E-Commerce, des marketplaces, des points de vente physiques, des r\u00e9seaux de distributeurs ou une combinaison de ces canaux. Elles doivent garantir des donn\u00e9es produits coh\u00e9rentes, compl\u00e8tes et qualitatives partout o\u00f9 leurs produits sont propos\u00e9s.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Akeneo est particuli\u00e8rement pertinent pour les organisations qui :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e8rent des catalogues de plusieurs milliers \u00e0 plusieurs millions de r\u00e9f\u00e9rences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commercialisent leurs produits dans plusieurs pays ou langues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manipulent des structures produits complexes (attributs techniques, variants, d\u00e9clinaisons)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travaillent avec des distributeurs, des revendeurs ou des partenaires retail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cherchent \u00e0 r\u00e9duire leur time-to-market<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Souhaitent am\u00e9liorer l\u2019exp\u00e9rience produit et augmenter leurs taux de conversion<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Les secteurs qui utilisent fr\u00e9quemment Akeneo incluent notamment le retail, la mode, les biens de consommation, l\u2019industrie manufacturi\u00e8re, l\u2019automobile, l\u2019univers de la maison et du jardin, l\u2019\u00e9lectronique, l\u2019agroalimentaire et la distribution B2B.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus largement, toute entreprise dont la performance commerciale d\u00e9pend de donn\u00e9es produits structur\u00e9es, enrichies et optimis\u00e9es peut tirer parti d\u2019Akeneo.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_1c355b4ee79a48df31f3716c055b4d87-4\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                         Comment int\u00e9grer Akeneo \u00e0 votre \u00e9cosyst\u00e8me E-Commerce et data existant ?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_1c355b4ee79a48df31f3716c055b4d87-4\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_1c355b4ee79a48df31f3716c055b4d87\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo est con\u00e7u pour s\u2019int\u00e9grer facilement dans un syst\u00e8me d\u2019information d\u00e9j\u00e0 en place, qu\u2019il s\u2019agisse d\u2019un ERP, d\u2019une plateforme e-commerce, d\u2019un DAM, d\u2019un MDM ou d\u2019outils marketing.\nGr\u00e2ce \u00e0 son arc\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo est con\u00e7u pour s\u2019int\u00e9grer facilement dans un syst\u00e8me d\u2019information d\u00e9j\u00e0 en place, qu\u2019il s\u2019agisse d\u2019un ERP, d\u2019une plateforme e-commerce, d\u2019un DAM, d\u2019un MDM ou d\u2019outils marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 son architecture <\/span><b>API-first<\/b><span style=\"font-weight: 400;\">, Akeneo permet des \u00e9changes de donn\u00e9es fluides et s\u00e9curis\u00e9s avec l\u2019ensemble de votre stack digitale. L\u2019int\u00e9gration peut se faire via :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Des API REST ou GraphQL<\/b><span style=\"font-weight: 400;\"> pour connecter des applications sur mesure ou des architectures headless<\/span><b>\n<p><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Des connecteurs pr\u00eats \u00e0 l\u2019emploi<\/b><span style=\"font-weight: 400;\"> pour les principales plateformes E-Commerce et marketplaces<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Des webhooks et une architecture orient\u00e9e \u00e9v\u00e9nements <\/b><span style=\"font-weight: 400;\">pour synchroniser automatiquement les mises \u00e0 jour produits<\/span><b>\n<p><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Des imports et exports automatis\u00e9s <\/b><span style=\"font-weight: 400;\">pour interfacer des syst\u00e8mes existants (ERP, MDM, r\u00e9f\u00e9rentiels internes)<\/span><\/li>\n<\/ul>\n<p><b>Akeneo peut ainsi :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00e9cup\u00e9rer les donn\u00e9es brutes <\/b><span style=\"font-weight: 400;\">en provenance de vos syst\u00e8mes amont (ERP, fournisseurs, bases internes)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Centraliser et enrichir <\/b><span style=\"font-weight: 400;\">ces donn\u00e9es dans un r\u00e9f\u00e9rentiel unique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Diffuser les contenus produits <\/b><span style=\"font-weight: 400;\">optimis\u00e9s vers vos canaux de vente et outils digitaux<\/span><\/li>\n<\/ul>\n<p><b>R\u00e9sultat : <\/b><span style=\"font-weight: 400;\">une circulation des informations produits simplifi\u00e9e, des syst\u00e8mes synchronis\u00e9s en continu et une architecture \u00e9volutive capable d\u2019accompagner vos projets E-Commerce et IA.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_1c355b4ee79a48df31f3716c055b4d87-5\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Pourquoi les donn\u00e9es produits constituent-elles le socle du commerce pilot\u00e9 par l\u2019IA ?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_1c355b4ee79a48df31f3716c055b4d87-5\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_1c355b4ee79a48df31f3716c055b4d87\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Les donn\u00e9es produits sont la base du commerce pilot\u00e9 par l\u2019intelligence artificielle, car les syst\u00e8mes d\u2019IA s\u2019appuient sur des informations structur\u00e9es, compl\u00e8tes et optimis\u00e9es pour produire des r\u00e9sul\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Les donn\u00e9es produits sont la base du commerce pilot\u00e9 par l\u2019intelligence artificielle, car les syst\u00e8mes d\u2019IA s\u2019appuient sur des informations structur\u00e9es, compl\u00e8tes et optimis\u00e9es pour produire des r\u00e9sultats pertinents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019intelligence artificielle et l\u2019IA g\u00e9n\u00e9rative alimentent aujourd\u2019hui des fonctionnalit\u00e9s cl\u00e9s : recommandations personnalis\u00e9es, moteurs de recherche intelligents, commerce conversationnel, g\u00e9n\u00e9ration automatis\u00e9e de contenus ou merchandising dynamique.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Mais la performance de ces dispositifs d\u00e9pend directement de la qualit\u00e9 des donn\u00e9es sur lesquelles ils reposent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lorsque les donn\u00e9es produits sont incompl\u00e8tes, incoh\u00e9rentes ou mal structur\u00e9es, les r\u00e9sultats g\u00e9n\u00e9r\u00e9s par l\u2019IA deviennent approximatifs : recommandations peu pertinentes, r\u00e9sultats de recherche d\u00e9cevants, descriptions impr\u00e9cises.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 l\u2019inverse, des donn\u00e9es produits de qualit\u00e9 permettent \u00e0 l\u2019IA de :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre pr\u00e9cis\u00e9ment les attributs et les caract\u00e9ristiques des produits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9rer des descriptions et des traductions optimis\u00e9es<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proposer des r\u00e9sultats de recherche et des recommandations r\u00e9ellement pertinents<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alimenter des assistants conversationnels performants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyser les performances et optimiser les strat\u00e9gies de merchandising<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sans donn\u00e9es produits structur\u00e9es et optimis\u00e9es, l\u2019IA ne peut pas produire de r\u00e9sultats performants en mati\u00e8re de commerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec un socle solide, les entreprises peuvent activer des m\u00e9canismes d\u2019automatisation plus intelligents, renforcer la personnalisation et proposer des exp\u00e9riences produits plus engageantes, au service de la conversion et de la croissance.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n  ","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":55161,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-47776","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Akeneo - Un potentiel produit sans limites<\/title>\n<meta name=\"description\" content=\"Akeneo est une plateforme intuitive qui simplifie consid\u00e9rablement la gestion des informations produits. Ces logiciels aide des milliers de marchands \u00e0 centraliser et harmoniser toutes leurs informations produits et \u00e0 r\u00e9pondre \u00e0 leurs besoins multicanaux, en augmentant leur productivit\u00e9 et leur efficacit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akeneo - Un potentiel produit sans limites\" \/>\n<meta property=\"og:description\" content=\"Akeneo est une plateforme intuitive qui simplifie consid\u00e9rablement la gestion des informations produits. 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