{"id":47750,"date":"2021-11-10T13:57:58","date_gmt":"2021-11-10T13:57:58","guid":{"rendered":"https:\/\/www.akeneo.comakeneo-pim-2\/"},"modified":"2026-01-14T15:07:31","modified_gmt":"2026-01-14T15:07:31","slug":"akeneo-pim","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/akeneo-pim\/","title":{"rendered":"Akeneo PIM"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                    <div class=\"hero-logo\" style=\"max-width: 17rem;\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                                    <\/div>\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Un r\u00e9f\u00e9rentiel unique pour les produits<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Akeneo PIM est con\u00e7u pour \u00eatre facile \u00e0 utiliser tout en permettant un contr\u00f4le complet de la qualit\u00e9 de l&rsquo;information produit. Gr\u00e2ce \u00e0 de multiples fonctionnalit\u00e9s accessibles \u00e0 tous, vous ne vous contenterez pas de g\u00e9rer vos processus d&rsquo;information produit, vous les optimiserez, quelle que soit la taille de votre catalogue. La flexibilit\u00e9 d&rsquo;Akeneo PIM et son large \u00e9cosyst\u00e8me d&rsquo;int\u00e9grations pilot\u00e9es par API permettent \u00e0 vos \u00e9quipes de proposer des exp\u00e9riences produits qui ont un r\u00e9el impact sur votre business.<\/span><\/p>\n<style>.section-head{margin-bottom: 0; padding-bottom: 0;}<\/style>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.akeneo.com\/demo\/\"><span class=\"initial text\">Demander une d\u00e9mo<\/span><span class=\"background-text\">Demander une d\u00e9mo<\/span><span class=\"hovered text\">Demander une d\u00e9mo<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/web-assets-Product-PIM-hero@2x.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"logos-block_037560ee882d46941491e10dd758b9ea\" class=\"py-1 py-md-2\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n                      <\/div>\n    <\/div>\n\n    \n                  <div class=\"row row-cols-2 row-cols-md-3 row-cols-lg-6 g-3 justify-content-center logos\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/10\/logo-petra-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/06\/logo-fossil-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/10\/logo-forever-21@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/logo-furla@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/logo-insight@2x.png\" alt=\"\">\n                      <\/div> \n            <\/div><\/section>\n\n\n<section id=\"content-block_5efd1be92a639bc9c8ceafb7b4a62a09\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Cr\u00e9er les bonnes fondations pour les informations produits<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Vos clients ont besoin d&rsquo;informations pr\u00e9cises sur les produits afin de prendre des d\u00e9cisions d&rsquo;achat \u00e9clair\u00e9es plus rapidement et r\u00e9guli\u00e8rement. Sans ces donn\u00e9es, ils risquent de se tourner vers un concurrent. Akeneo PIM vous aide \u00e0 offrir la meilleure exp\u00e9rience client sur l&rsquo;ensemble de vos canaux. Quelle que soit la taille ou la complexit\u00e9 de votre catalogue, Akeneo PIM est votre unique source de v\u00e9rit\u00e9. Automatisez les t\u00e2ches redondantes et identifiez les informations manquantes pour une mise sur le march\u00e9 plus efficiente. Partagez les valeurs de votre marque, g\u00e9rez les variations et respectez les normes internationales. Vos \u00e9quipes peuvent se concentrer sur ce qu&rsquo;elles font de mieux : enrichir les produits pour offrir aux clients une exp\u00e9rience convaincante pour vendre plus de produits.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/web-assets-Product-pim-enterprise-edition-content-Sell-Better-1200x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n  <section class=\" bg-light py-6 py-md-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-xxl-10 mx-xxl-auto\">\n                                    <div class=\"text-center mb-6\">\n                        <h2 class=\"mb-0\">Automatiser et Acc\u00e9l\u00e9rer<\/h2>\n                    <\/div>\n                \n                                \n                \n                \n                    <div class=\"row row-cols-sm-2 row-cols-md-3 row-cols-xl-3 justify-content-center gx-8 gy-4\">\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-attributes@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Acc\u00e9l\u00e9rer la mod\u00e9lisation des catalogues<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Les mod\u00e8les de familles de produits ax\u00e9s sur les industries facilitent la mod\u00e9lisation des catalogues gr\u00e2ce \u00e0 des attributs produits pr\u00e9d\u00e9finis pour les industries les plus populaires.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-data-intelligence@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">G\u00e9n\u00e9rer du contenu avec l\u2019IA <\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">G\u00e9n\u00e9rer, enrichir et traduire sans effort le contenu produit gr\u00e2ce \u00e0 la puissance de l&rsquo;IA et \u00e0 des prompts personnalis\u00e9s bas\u00e9s sur les attributs produits et le ton de la marque.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-team@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Autonomisation des \u00e9quipes<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Guider les \u00e9quipes tout au long du processus d&rsquo;enrichissement en d\u00e9finissant les r\u00f4les, les workflows et l&rsquo;attribution des t\u00e2ches afin de rationaliser les processus et d&rsquo;am\u00e9liorer la collaboration tout en garantissant une plus grande coh\u00e9rence des donn\u00e9es.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-key@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Governance de la donn\u00e9e produit <\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Les permissions des utilisateurs, les workflows de validation, les contr\u00f4les dla compl\u00e9tude, les historiques des modifications et les retours en arri\u00e8re permettent de contr\u00f4ler qui peut acc\u00e9der aux donn\u00e9es et les mettre \u00e0 jour.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-update@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Automatiser les t\u00e2ches manuelles<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Am\u00e9liorer la productivit\u00e9 en automatisant les t\u00e2ches critiques et r\u00e9p\u00e9titives. Renseigner les attributs communs en masse, transformer les donn\u00e9es lors de l&rsquo;importation, mettre \u00e0 jour les informations relatives aux cat\u00e9gories, etc.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-security@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Conformit\u00e9 R\u00e9glementaire<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Localiser, personnaliser et mettre \u00e0 jour facilement les informations produits pour se conformer aux r\u00e9glementations r\u00e9gionales et aux normes industrielles, telles que la tra\u00e7abilit\u00e9 et les informations sur le d\u00e9veloppement durable.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-cost@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Partager des donn\u00e9es complexes <\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Notre mod\u00e8le de donn\u00e9es prend en charge les variantes, les diff\u00e9rents niveaux de hi\u00e9rarchie, la localisation, la logique commerciale, les entit\u00e9s de r\u00e9f\u00e9rence et bien d&rsquo;autres choses encore, afin de cr\u00e9er des exp\u00e9riences compl\u00e8tes pour des produits complexes et configurables.\u00a0<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-marketplace@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Am\u00e9liorer l\u2019e-Merchandising <\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Alimenter les pages de merchandising, de cat\u00e9gories et de recherche avec des images, du contenu de marque et des informations techniques pour mieux pr\u00e9senter les gammes de produits avec des informations adapt\u00e9es \u00e0 chaque canal de vente.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-chat@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Raconter l\u2019histoire de marque <\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Exploiter les lignes directrices de la marque, les histoires et les images inspirantes, les certifications et les informations relatives \u00e0 la s\u00e9curit\u00e9 pour promouvoir de mani\u00e8re coh\u00e9rente les valeurs fondamentales de l&rsquo;entreprise.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section id=\"content-block_f07b3186e9b4ef02423b133e8d79b2af\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Con\u00e7u pour l\u2019activation omnicanale<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Du point de vente physique au e-commerce, en passant par la vente sur les r\u00e9seaux sociaux et les exp\u00e9riences \u00ab phygitales \u00bb, Akeneo PIM vous aidera \u00e0 cr\u00e9er les exp\u00e9riences produits omnicanales que vos clients attendent et vous pr\u00e9parera \u00e0 toutes les \u00e9volutions possibles. D\u00e9veloppez vos activit\u00e9s sur de nouvelles marketplaces et adaptez-vous facilement aux exigences de n&rsquo;importe quel point de contact, gr\u00e2ce \u00e0 Akeneo Activation. Des int\u00e9grations premium avec les principales plateformes e-commerce, DAM et CRM, des modules de gestion des fournisseurs, des capacit\u00e9s de partage de catalogues et plus de 250 applications dans l&rsquo;Akeneo App Store vous permettent de faire passer votre entreprise \u00e0 la vitesse sup\u00e9rieure et de d\u00e9velopper votre strat\u00e9gie de vente omnicanale.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/web-assets-Product-pim-enterprise-edition-content-Sell-Faster-1200x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n  <section class=\" bg-light py-6 py-md-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-xxl-10 mx-xxl-auto\">\n                                    <div class=\"text-center mb-6\">\n                        <h2 class=\"mb-0\">L\u2019Exp\u00e9rience Produit est Source de Succ\u00e8s<\/h2>\n                    <\/div>\n                \n                                \n                \n                \n                    <div class=\"row row-cols-sm-2 row-cols-md-3 row-cols-xl-3 justify-content-center gx-8 gy-4\">\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-data-quality@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Am\u00e9liorer la qualit\u00e9 de la donn\u00e9e<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Optimiser les donn\u00e9es \u00e0 l&rsquo;aide d&rsquo;un tableau de bord pour contr\u00f4ler la qualit\u00e9 et la compl\u00e9tude. Exploiter les recommandations pour obtenir des conseils pratiques afin d&rsquo;am\u00e9liorer rapidement les scores de qualit\u00e9 par produit, par cat\u00e9gorie et pour l&rsquo;ensemble du catalogue.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-time-to-market@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Vendre plus vite<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Automatiser les t\u00e2ches, rationaliser les workflows et rep\u00e9rer les informations manquantes afin d&rsquo;acc\u00e9l\u00e9rer le processus d&rsquo;enrichissement et de faciliter la mise sur le march\u00e9..<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-omnichannel@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">\u00catre pleinement omnicanal<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">G\u00e9rer les donn\u00e9es pour les sites e-commerce, les catalogues imprim\u00e9s, le publipostage, les distributeurs, les revendeurs, les ventes directes, etc. \u00e0 partir d&rsquo;un unique syst\u00e8me et garantir l&rsquo;exactitude et la coh\u00e9rence des donn\u00e9es.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-find-people@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Am\u00e9liorer la \u201cDiscoverability\u201d<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Les cat\u00e9gories de produits, les attributs et les associations d&rsquo;Akeneo permettent de cr\u00e9er des exp\u00e9riences produits riches qui facilitent la recherche de vos produits par vos clients sur vos propres sites web et via les moteurs de recherche.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-raise@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Accompagner la croissance<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Notre mod\u00e8le de donn\u00e9es flexible, nos applications et nos connecteurs s&rsquo;adaptent \u00e0 l&rsquo;\u00e9volution de vos besoins. Ajoutez de nouvelles lignes de produits, d\u00e9veloppez vos activit\u00e9s sur de nouveaux march\u00e9s, et sachez qu&rsquo;Akeneo peut prendre en charge des centaines de millions de SKUs. <\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-return@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">R\u00e9duire les retours<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Une unique source de v\u00e9rit\u00e9 centralis\u00e9e garantit que les consommateurs re\u00e7oivent des informations exactes et compl\u00e8tes, ce qui r\u00e9duit les retours et renforce la confiance des clients.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section id=\"content-block_e4492f90455646d3cde7a133b59ae501\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Am\u00e9liorer la pr\u00e9sentation des produits avec des supports num\u00e9riques<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">L\u2019exp\u00e9rience produit n\u2019est pas compl\u00e8te sans images, vid\u00e9os, manuels d\u2019utilisation et fiches techniques de qualit\u00e9. Ces ressources ne sont plus un simple atout : les acheteurs les attendent, et elles renforcent leur confiance au moment de l\u2019achat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec <\/span><b>Akeneo DAM<\/b><span style=\"font-weight: 400;\">, int\u00e9gr\u00e9 \u00e0 <\/span><b>Akeneo Product Cloud<\/b><span style=\"font-weight: 400;\">, g\u00e9rez facilement vos assets produits aux c\u00f4t\u00e9s de vos informations produits dans <\/span><b>Akeneo PIM<\/b><span style=\"font-weight: 400;\">. Cette approche unifi\u00e9e <\/span><b>PIM + DAM<\/b><span style=\"font-weight: 400;\"> permet aux \u00e9quipes interfonctionnelles de collaborer plus efficacement gr\u00e2ce \u00e0 une vue centralis\u00e9e et coh\u00e9rente de toutes les donn\u00e9es et contenus produits essentiels.<\/span><\/p>\n                                                                    <\/div>\n                                                                        <a class=\"d-inline-block fs-md fw-medium mt-2 btn btn-primary\" href=\"https:\/\/www.akeneo.com\/fr\/akeneo-dam\/\"><span class=\"initial text\">En savoir plus<\/span><span class=\"background-text\">En savoir plus<\/span><span class=\"hovered text\">En savoir plus<\/span><\/a>                                                            <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/web-assets-Product-pim-enterprise-edition-content-Sell-Anywhere-1200x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n  <section class=\"py-6 py-md-8  content-with-icons\">\n    <div class=\"container\">\n        <div class=\"row\">\n                    <\/div>\n        <div class=\"row align-items-center justify-content-between \">\n            <div class=\"col-lg-5\">\n\n                                                            <h2 class=\"mb-4 mb-md-6 text-primary-blackstar fw-medium\">D\u00e9veloppez durablement votre activit\u00e9 avec Akeneo Product Cloud<\/h2>\n                    \n                    \n                                    \n                                    <div class=\"vstack gap-3\">\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-connect@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Connecteurs premium pour les plateformes e-commerce<\/h6>\n                                                                                                                                                                    <a class=\"icon-card-link  px-0 \" href=\"\/fr\/integrations\"><span class=\"initial text\">Int\u00e9grations<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Int\u00e9grations<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Int\u00e9grations<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-data-quality@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Int\u00e9grer et partager les donn\u00e9es produits en toute simplicit\u00e9<\/h6>\n                                                                                                                                                                    <a class=\"icon-card-link  px-0 \" href=\"\/fr\/supplier-data-manager\/\"><span class=\"initial text\">Akeneo Supplier Data Manager<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Akeneo Supplier Data Manager<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Akeneo Supplier Data Manager<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-team@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Un large r\u00e9seau d&rsquo;int\u00e9grateurs, de partenaires et de fournisseurs technologiques<\/h6>\n                                                                                                                                                                    <a class=\"icon-card-link  px-0 \" href=\"\/fr\/akeneo-partners\/\"><span class=\"initial text\">Partenaires<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Partenaires<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Partenaires<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-product-add-on@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Des extensions compatibles depuis l&rsquo;App Store Akeneo comme des solutions pour l&rsquo;impression, l&rsquo;ERP, le MDM, le PLM et le DAM.<\/h6>\n                                                                                                                                                                    <a class=\"icon-card-link  px-0 \" href=\"https:\/\/apps.akeneo.com\/apps\" target=\"_blank\"><span class=\"initial text\">Akeneo App Store<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Akeneo App Store<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Akeneo App Store<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n                            <div class=\"col-lg-6 text-center image-block\">\n                                            <figure class=\"mb-0\">\n                            <img decoding=\"async\" class=\"rounded\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/web-assets-Product-pim-enterprise-edition-Extend-beyond-1-1200x1200.png\" alt=\"\">\n                                                    <\/figure>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>  \n\n\n<section id=\"assets-articles-block_92d562f8a9ecff80186d53e498b1d77e\" class=\"py-6 py-md-8 bg-light\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4  text-center\">\n                                            <h2 class=\"mb-0 text-primary-blackstar\">Cas Client<\/h2>\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-3 g-3\">\n                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/05\/AdobeStock_558672396_Editorial_Use_Only-scaled-e1687184659549.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Comment Mondial Tissus a tir\u00e9 parti de l\u2019IA et de l\u2019information produit pour acc\u00e9l\u00e9rer l\u2019expansion, le time-to-market et la productivit\u00e9 ?<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    D\u00e9couvrez comment Mondial Tissus a utilis\u00e9 l\u2019IA et la gestion de l&rsquo;information produit dans sa&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/fr\/blog\/mondial-tissus-akeneo-pim\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-300x200.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-1024x683.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-768x512.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-1536x1024.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/AdobeStock_519980100-2048x1365.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Optimiser votre PIM apr\u00e8s sa mise en \u0153uvre<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    M\u00eame apr\u00e8s le lancement de votre PIM, le parcours PXM continue : il est essentiel de constamment&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/fr\/blog\/optimiser-votre-pim-apres-sa-mise-en-oeuvre\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/02\/AdobeStock_420802385-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Le Secret pour R\u00e9duire les Retours Produits<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    D\u00e9couvrez comment un taux de retours \u00e9lev\u00e9 peut impacter les entreprises, les clients et&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/fr\/blog\/secret-pour-reduire-retours-produits\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"py-3 py-md-6  \">\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title text-gray-100\">\u00cates-vous pr\u00eat \u00e0 passer \u00e0 l\u2019\u00e9tape suivante ?<\/h2>\n                                                                            <div class=\"cta-text text-gray-100\">\n                                <p>Nos experts Akeneo sont l\u00e0 pour r\u00e9pondre \u00e0 toutes les questions que vous pourriez avoir sur nos produits et vous aider \u00e0 avancer dans votre strat\u00e9gie PX.<\/p>\n                            <\/div>\n                                                                            <div class=\"cta-buttons\">\n                                                                    <div>\n                                        <a class=\"btn-lg btn btn-primary\" href=\"\/fr\/demo\/\"><span class=\"initial text\">Demander une d\u00e9mo<\/span><span class=\"background-text\">Demander une d\u00e9mo<\/span><span class=\"hovered text\">Demander une d\u00e9mo<\/span><\/a>                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                                                                        <div class=\"cta-image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/Web-assets-Call-to-Action-large-get-in-contact@2x-1.png\" alt=\"\">\n                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":55172,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-47750","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Akeneo PIM | Akeneo<\/title>\n<meta name=\"description\" content=\"Akeneo PIM is a best of breed software solution built for ease of use to create a single source of truth for your product information\" 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