{"id":47716,"date":"2021-11-01T08:37:44","date_gmt":"2021-11-01T08:37:44","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper-2\/"},"modified":"2024-08-16T13:22:11","modified_gmt":"2024-08-16T13:22:11","slug":"white-paper","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/fr\/white-paper\/","title":{"rendered":"Whitepapers"},"content":{"rendered":"\n  <section class=\"hero   \" >\n    <div class=\"container\">\n                    <div class=\"row\">\n                <div class=\"col-12 \">\n                                        <div class=\"hero-inner hero-inner-blue\">\n                                        <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                                                    <div class=\"hero-tags\">\n                                        <span class=\"tag tag-white\">Whitepaper<\/span>\n                                    <\/div>\n                                \n                                \n                                                                    <h1 class=\"hero-title\">La place de l&rsquo;IA g\u00e9n\u00e9rative dans les solutions de commerce B2C<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p>Ce rapport r\u00e9alis\u00e9 par Forrester pr\u00e9sente des applications concr\u00e8tes de leaders du secteur et des conseils pratiques pour int\u00e9grer la GenAI dans votre strat\u00e9gie commerciale. Il analyse l&rsquo;impact de cette technologie sur le secteur du commerce B2C.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-outline-primary\" href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/ia-generative-solutions-commerce-b2c\/\"><span class=\"initial text\">Lire le whitepaper<\/span><span class=\"background-text\">Lire le whitepaper<\/span><span class=\"hovered text\">Lire le whitepaper<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            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https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/web-assets-whitepaper-hero-gartner-reprint@2x-300x185.jpg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/web-assets-whitepaper-hero-gartner-reprint@2x-1024x630.jpg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/web-assets-whitepaper-hero-gartner-reprint@2x-768x473.jpg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/web-assets-whitepaper-hero-gartner-reprint@2x-1536x945.jpg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/web-assets-whitepaper-hero-gartner-reprint@2x-2048x1260.jpg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/web-assets-whitepaper-hero-gartner-reprint@2x-1200x738.jpg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/web-assets-whitepaper-hero-gartner-reprint@2x-800x492.jpg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/web-assets-whitepaper-hero-gartner-reprint@2x-81x50.jpg 81w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">Rapport d\u2019analyste<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">Optimiser les donn\u00e9es produits pour le commerce agentique<\/h4>\n                            <p class=\"article-card-excerpt d-none d-md-block\">Dans ce rapport Gartner\u00ae, d\u00e9couvrez pourquoi des donn\u00e9es produits structur\u00e9es, enrichies et&#8230;<\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/optimiser-donnees-produits-commerce-agentique\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                              <div class=\"js-post-listings-item\">\n    <div class=\"article-card p-0\">\n                    <div class=\"article-card-image ratio ratio-16x9\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"640\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/Group-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/Group-1.png 1040w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/Group-1-300x185.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/Group-1-1024x630.png 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/Group-1-768x473.png 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/Group-1-800x492.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/Group-1-81x50.png 81w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">Rapport d\u2019analyste<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">Buyer Experience Report Info-Tech : Akeneo Product Cloud<\/h4>\n                            <p class=\"article-card-excerpt d-none d-md-block\">D\u00e9couvrez, \u00e0 travers le Buyer Experience Report SoftwareReviews, comment les utilisateurs&#8230;<\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/info-techs-buyer-experience-report-akeneo-product-cloud\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                              <div class=\"js-post-listings-item\">\n    <div class=\"article-card p-0\">\n                    <div class=\"article-card-image ratio ratio-16x9\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"640\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Akeneo-Infographic-thumbnail-EN.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Akeneo-Infographic-thumbnail-EN.png 1040w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Akeneo-Infographic-thumbnail-EN-300x185.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Akeneo-Infographic-thumbnail-EN-1024x630.png 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Akeneo-Infographic-thumbnail-EN-768x473.png 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Akeneo-Infographic-thumbnail-EN-800x492.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Akeneo-Infographic-thumbnail-EN-81x50.png 81w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">Rapport d\u2019analyste<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">Akeneo reconnu leader du PIM pour la 4e ann\u00e9e cons\u00e9cutive par Info-Tech<\/h4>\n                            <p class=\"article-card-excerpt d-none d-md-block\">D\u00e9couvrez les r\u00e9sultats du rapport PIM 2025 d\u2019Info-Tech et comprenez comment Akeneo aide les&#8230;<\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/akeneo-leader-pim-data-quadrant-info-tech\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                              <div class=\"js-post-listings-item\">\n    <div class=\"article-card p-0\">\n                    <div class=\"article-card-image ratio ratio-16x9\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"1280\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-1.png 2080w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-1-300x185.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-1-1024x630.png 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-1-768x473.png 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-1-1536x945.png 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-1-2048x1260.png 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-1-1200x738.png 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-1-800x492.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-1-81x50.png 81w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">eBook<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">Donn\u00e9es produits, \u00e9quipes et technologies : les fondations d\u2019une croissance durable<\/h4>\n                            <p class=\"article-card-excerpt d-none d-md-block\">D\u00e9couvrez pourquoi des informations produits incompl\u00e8tes ou fragment\u00e9es constituent&#8230;<\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/donnees-produits-equipes-et-technologies-les-fondations-dune-croissance-durable\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                              <div class=\"js-post-listings-item\">\n    <div class=\"article-card p-0\">\n                    <div class=\"article-card-image ratio ratio-16x9\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"1280\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x.jpg 2080w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-300x185.jpg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-1024x630.jpg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-768x473.jpg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-1536x945.jpg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-2048x1260.jpg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-1200x738.jpg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-800x492.jpg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-81x50.jpg 81w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">Rapport d\u2019analyste<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">Akeneo vs Syndigo : comment choisir votre solution PIM ?<\/h4>\n                            <p class=\"article-card-excerpt d-none d-md-block\">Choisir un PIM est une d\u00e9cision structurante. Ce rapport SoftwareReviews compare Akeneo Product&#8230;<\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/akeneo-vs-syndigo\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                              <div class=\"js-post-listings-item\">\n    <div class=\"article-card p-0\">\n                    <div class=\"article-card-image ratio ratio-16x9\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"1280\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-contentserv@2x.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-contentserv@2x.jpg 2080w, 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