{"id":65810,"date":"2026-01-20T03:45:00","date_gmt":"2026-01-20T03:45:00","guid":{"rendered":"https:\/\/www.akeneo.com\/?post_type=ak-white-papers&p=65810"},"modified":"2026-01-15T16:30:17","modified_gmt":"2026-01-15T16:30:17","slug":"donnees-produits-equipes-et-technologies-les-fondations-dune-croissance-durable","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/fr\/white-paper\/donnees-produits-equipes-et-technologies-les-fondations-dune-croissance-durable\/","title":{"rendered":"Donn\u00e9es produits, \u00e9quipes et technologies : les fondations d\u2019une croissance durable"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez pourquoi des informations produits incompl\u00e8tes ou fragment\u00e9es constituent aujourd\u2019hui l\u2019un des principaux freins \u00e0 la croissance, et comment une approche unifi\u00e9e, bas\u00e9e sur un PIM, permet d\u2019acc\u00e9l\u00e9rer le time-to-market, d\u2019am\u00e9liorer les exp\u00e9riences produits et de g\u00e9n\u00e9rer de nouveaux leviers de performance gr\u00e2ce \u00e0 l\u2019IA. Appuy\u00e9 sur des \u00e9tudes chiffr\u00e9es, des cas concrets et des recommandations op\u00e9rationnelles, cet ebook montre comment transformer les donn\u00e9es produits d\u2019un point de friction en v\u00e9ritable actif strat\u00e9gique pour le commerce.<\/p>\n","protected":false},"featured_media":65811,"menu_order":0,"template":"","categories":[1562],"resource-types":[1654],"class_list":["post-65810","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDonn\u00e9es produits, \u00e9quipes et technologies : les fondations d\u2019une croissance durable | Akeneo<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment construire une strat\u00e9gie commerciale rentable et pr\u00eate pour l\u2019IA en alignant vos \u00e9quipes, votre technologie et vos processus autour de donn\u00e9es produit de qualit\u00e9 et parfaitement connect\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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