{"id":46315,"date":"2022-09-15T13:39:27","date_gmt":"2022-09-15T13:39:27","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/pxm-meilleure-experience-client\/"},"modified":"2024-09-02T00:13:14","modified_gmt":"2024-09-02T00:13:14","slug":"pxm-meilleure-experience-client","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/fr\/white-paper\/pxm-meilleure-experience-client\/","title":{"rendered":"Le PXM est la cl\u00e9 pour offrir la meilleure exp\u00e9rience client possible"},"content":{"rendered":"<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>L&rsquo;exp\u00e9rience produit (PX) englobe l&rsquo;ensemble du parcours client avec un produit et est essentielle pour offrir une exp\u00e9rience client (CX) de qualit\u00e9. La gestion de l&rsquo;exp\u00e9rience produit (PXM) repose sur les meilleurs outils et pratiques de gestion de l&rsquo;information produit (PIM), qui permettent \u00e0 une entreprise de se concentrer sur l&rsquo;exp\u00e9rience produit. En donnant la priorit\u00e9 aux donn\u00e9es de qualit\u00e9 sur les produits et \u00e0 une gestion efficace de l&rsquo;exp\u00e9rience produit, on obtient une meilleure exp\u00e9rience client (CX), ce qui permet aux entreprises de renforcer leurs relations avec leurs clients, de prendre des d\u00e9cisions fond\u00e9es sur des donn\u00e9es de qualit\u00e9 et de mieux tirer parti des opportunit\u00e9s de croissance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;exp\u00e9rience produit (PX) englobe l&rsquo;ensemble du parcours client avec un produit et est essentielle pour offrir une exp\u00e9rience client (CX) de qualit\u00e9. La gestion de l&rsquo;exp\u00e9rience produit (PXM) repose sur&#8230;<\/p>\n","protected":false},"featured_media":31923,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46315","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le PXM est la cl\u00e9 pour offrir la meilleure exp\u00e9rience client possible | Akeneo<\/title>\n<meta name=\"description\" content=\"L&#039;exp\u00e9rience produit englobe l&#039;ensemble du parcours client avec un produit et est essentielle pour offrir une exp\u00e9rience client de qualit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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