{"id":46312,"date":"2022-09-15T13:37:27","date_gmt":"2022-09-15T13:37:27","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/the-total-economic-impact-akeneos-pim\/"},"modified":"2024-09-02T00:21:06","modified_gmt":"2024-09-02T00:21:06","slug":"the-total-economic-impact-akeneos-pim","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/fr\/white-paper\/the-total-economic-impact-akeneos-pim\/","title":{"rendered":"L&rsquo;impact \u00e9conomique total\u2122 de la solution de gestion de l&rsquo;information produit d&rsquo;Akeneo"},"content":{"rendered":"<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>La valeur strat\u00e9gique des informations produits est devenue plus claire en raison de la croissance des ventes en ligne. L&rsquo;exhaustivit\u00e9 et la qualit\u00e9 des informations produits, combin\u00e9es \u00e0 une int\u00e9gration automatis\u00e9e, permettent de d\u00e9velopper les ventes sur de nouveaux canaux de vente, de multiplier les canaux, d&rsquo;\u00e9largir les bases de clients et de s&rsquo;adapter plus rapidement aux \u00e9volutions du march\u00e9. La solution de gestion de l&rsquo;information produit d&rsquo;Akeneo permet d&rsquo;atteindre ces r\u00e9sultats tout en offrant aux chefs de produits une productivit\u00e9 qui conduit \u00e0 une am\u00e9lioration de la fid\u00e9lisation et \u00e0 un travail \u00e0 valeur ajout\u00e9e.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La valeur strat\u00e9gique des informations produits est devenue plus claire en raison de la croissance des ventes en ligne. L&rsquo;exhaustivit\u00e9 et la qualit\u00e9 des informations produits, combin\u00e9es \u00e0 une int\u00e9gration&#8230;<\/p>\n","protected":false},"featured_media":31918,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46312","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;impact \u00e9conomique total\u2122 de la solution de gestion de l&#039;information produit d&#039;Akeneo | Akeneo<\/title>\n<meta name=\"description\" content=\"\u00c9conomies de co\u00fbts et avantages commerciaux gr\u00e2ce \u00e0 la solution PIM d&#039;Akeneo - Total Economic Impact, une \u00e9tude Forrester\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/the-total-economic-impact-akeneos-pim\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;impact \u00e9conomique total\u2122 de la solution de gestion de l&#039;information produit d&#039;Akeneo\" \/>\n<meta property=\"og:description\" content=\"\u00c9conomies de co\u00fbts et avantages commerciaux gr\u00e2ce \u00e0 la solution PIM d&#039;Akeneo - 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