{"id":46299,"date":"2022-03-24T12:12:22","date_gmt":"2022-03-24T12:12:22","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/akeneo-2022-enquete-mondiale-b2c\/"},"modified":"2024-09-09T18:22:18","modified_gmt":"2024-09-09T18:22:18","slug":"akeneo-2022-enquete-mondiale-b2c","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/fr\/white-paper\/akeneo-2022-enquete-mondiale-b2c\/","title":{"rendered":"Les R\u00e9sultats de l\u2019Enqu\u00eate Mondiale sur le Commerce B2C en 2022"},"content":{"rendered":"

L\u2019ann\u00e9e derni\u00e8re, Akeneo a voulu en savoir plus sur les exp\u00e9riences produits que vivent les consommateurs en sondant plus de 3 500 personnes dans sept pays sur quatre continents. Nous voulions savoir comment les consommateurs prennent des d\u00e9cisions lorsqu’ils ach\u00e8tent des produits, d\u00e9couvrir quelles sont les informations produits qui sont n\u00e9cessaires pour prendre ces d\u00e9cisions et en savoir plus sur les exp\u00e9riences produits B2C en g\u00e9n\u00e9ral. <\/span><\/p>\n

Cette ann\u00e9e, nous avons renouvell\u00e9 l’enqu\u00eate de 2021, avec quelques modifications mineures du questionnaire et de l’\u00e9chantillon ; la taille totale de l’\u00e9chantillon \u00e9tait de 1800 consommateurs dans huit pays (dont l’Italie), sur quatre continents.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019ann\u00e9e derni\u00e8re, Akeneo a voulu en savoir plus sur les exp\u00e9riences produits que vivent les consommateurs en sondant plus de 3 500 personnes dans sept pays sur quatre continents. Nous…<\/p>\n","protected":false},"featured_media":26348,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46299","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLes R\u00e9sultats de l\u2019Enqu\u00eate Mondiale sur le Commerce B2C en 2022 | Akeneo<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les r\u00e9sultats d\u00e9taill\u00e9s et informations recueillies de plus de 1800 participants dans 8 pays \u00e0 travers les 4 continents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/akeneo-2022-enquete-mondiale-b2c\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les R\u00e9sultats de l\u2019Enqu\u00eate Mondiale sur le Commerce 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