{"id":46269,"date":"2020-06-08T16:31:21","date_gmt":"2020-06-08T16:31:21","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/akeneo-enquete-b2b-2020-5-enseignements-importance-croissante-experience-produit\/"},"modified":"2024-09-09T18:23:06","modified_gmt":"2024-09-09T18:23:06","slug":"akeneo-enquete-b2b-2020-5-enseignements-importance-croissante-experience-produit","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/fr\/white-paper\/akeneo-enquete-b2b-2020-5-enseignements-importance-croissante-experience-produit\/","title":{"rendered":"5 enseignements sur le commerce B2B en 2020 : Enqu\u00eate"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En ce d\u00e9but d\u2019ann\u00e9e 2020, Akeneo a cherch\u00e9 \u00e0 montrer l\u2019importance de l\u2019information produit et de l\u2019exp\u00e9rience client pour les acheteurs B2B. La r\u00e9ponse ? Ces facteurs sont tr\u00e8s importants ! L\u2019enqu\u00eate sur le commerce B2B \u00e0 travers le monde en 2020 montre que <\/span><b>90% des entreprises B2B consid\u00e8rent que la gestion de l\u2019information produit est tr\u00e8s importante ou est une priorit\u00e9.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nous avons aussi d\u00e9couvert plus d&rsquo;\u00e9l\u00e9ments sur les probl\u00e8mes d\u2019information produit qui affectent les entreprises B2B et analys\u00e9 ces r\u00e9ponses pour trouver des solutions pour les aider \u00e0 surmonter ces obstacles. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ce d\u00e9but d\u2019ann\u00e9e 2020, Akeneo a cherch\u00e9 \u00e0 montrer l\u2019importance de l\u2019information produit et de l\u2019exp\u00e9rience client pour les acheteurs B2B. La r\u00e9ponse ? Ces facteurs sont tr\u00e8s importants&#8230;<\/p>\n","protected":false},"featured_media":5341,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46269","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 enseignements sur le commerce B2B en 2020 : Enqu\u00eate | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/akeneo-enquete-b2b-2020-5-enseignements-importance-croissante-experience-produit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 enseignements sur le commerce B2B en 2020 : Enqu\u00eate\" \/>\n<meta property=\"og:description\" content=\"En ce d\u00e9but d\u2019ann\u00e9e 2020, Akeneo a cherch\u00e9 \u00e0 montrer l\u2019importance de l\u2019information produit et de l\u2019exp\u00e9rience client pour les acheteurs B2B. 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